National Liver Foundation aims to spread awareness about liver diseases and the foundation's activities through various seminars and initiatives over six months. Their proposal includes conducting an environmental audit, targeting the general public through different media, and organizing events like a press conference, workshops, a viral video, street plays, and cycling/fundraising rallies to educate people on liver health and the foundation's work. They plan to measure their objectives through social media engagement and records of supported patients. The goal is to make the foundation well known and associate it with liver disease treatment.
The document announces America's #1 event for celiac disease and gluten-related disorders - the National Conference and Gluten-Free EXPO hosted by the Celiac Disease Foundation on May 2nd and 3rd, 2015 in Pasadena, California. It provides details on the schedule of events including the Gluten-Free EXPO on both days and the conference sessions on Saturday. Discounts are available for attending both days.
This document is Anthem Blue Cross and Blue Shield's 2013 Maine Community Report which summarizes their charitable contributions and community involvement in Maine. Some key points:
- In 2013, Anthem contributed $1.6 million and thousands of volunteer hours to over 75 non-profit organizations in Maine.
- Anthem associates volunteered for organizations like the Boys & Girls Clubs, Ronald McDonald House, and Special Olympics.
- Anthem partners with groups like the Wellness Council of Maine, Southern Maine Agency on Aging, and Maine Children's Cancer Program on health initiatives.
- The Anthem Foundation provided grants to organizations supporting prenatal care, youth health programs, and cancer screening.
The document summarizes Anthem Blue Cross and Blue Shield's community involvement efforts in Maine during 2014. It discusses how the company contributed over $1.4 million to nonprofit organizations through donations, foundation grants, and employee giving. It highlights several community health programs the company supported, including initiatives to promote physical activity, prevent chronic diseases, and provide vision screenings to students. The report demonstrates Anthem's commitment to improving the health and well-being of Maine residents.
The document provides information about the services and activities of Healthwatch Liverpool over the past quarter. Some key points:
- The Information Team received 684 enquiries and has been surveying enquirers, finding most find the service very useful and helpful.
- The LiveWell directory listing 1900 local health and wellbeing services and groups is now active.
- Healthwatch provides advocacy for people navigating NHS complaints and currently has 92 active cases.
- Recent activities include Enter and View visits to care homes and hospitals to provide feedback, and task forces on topics like the transition from children's to adult services.
- Healthwatch attends community events and groups to engage residents and raise awareness of their work.
982 AmeriCorps members served through the National AmeriCorps program from 2011-2013, helping over 500,000 individuals gain access to healthcare. Members provided case management, health education, translation services, and helped enroll individuals in health insurance and benefits programs. They also recruited over 14,000 volunteers who contributed over 81,000 hours of service. After their service year, many members pursued further education or careers in healthcare and community services.
The document discusses the Salem VA Medical Center's Rural Health program which aims to improve access to healthcare for rural veterans. Key points:
- The program provides outreach and health education in 5 community clinics and 26 counties to over 112,500 veterans.
- In 2014, the program's goals were to develop community partnerships, provide 184 educational sessions to 375 veterans, and contact 90 partners.
- The program partnered with Virginia Wounded Warriors to host a conference for 70 community partners to improve coordination of care for rural veterans.
- In FY14 they exceeded goals by providing 184 sessions to 631 veterans and 1078 non-veterans on topics like diabetes, heart health, and CPR
The Edara Fatima Foundation was established in 2012 to provide humanitarian aid, promote human rights, and alleviate poverty through education programs. The Foundation conducts surveys to identify communities in need and enroll households lacking basic necessities. A recent survey enrolled over 750 households, identifying needs such as low-income families, disabled persons, patients, orphans, and those lacking access to education and clean water. The Foundation aims to address these needs through future projects providing food, medical care, education, shelter, water access, and legal assistance.
Angel Reynolds arrived in Marin County 8 years ago with nothing and sought assistance from the county, including CalFresh benefits. While initially reluctant due to pride, CalFresh provided critical assistance with food and stability as he got back on his feet after caring for his ill father. Now established in the community, Reynolds is grateful to the county programs that helped him through a difficult time. CalFresh plays an important role in alleviating food insecurity for many county residents.
The document announces America's #1 event for celiac disease and gluten-related disorders - the National Conference and Gluten-Free EXPO hosted by the Celiac Disease Foundation on May 2nd and 3rd, 2015 in Pasadena, California. It provides details on the schedule of events including the Gluten-Free EXPO on both days and the conference sessions on Saturday. Discounts are available for attending both days.
This document is Anthem Blue Cross and Blue Shield's 2013 Maine Community Report which summarizes their charitable contributions and community involvement in Maine. Some key points:
- In 2013, Anthem contributed $1.6 million and thousands of volunteer hours to over 75 non-profit organizations in Maine.
- Anthem associates volunteered for organizations like the Boys & Girls Clubs, Ronald McDonald House, and Special Olympics.
- Anthem partners with groups like the Wellness Council of Maine, Southern Maine Agency on Aging, and Maine Children's Cancer Program on health initiatives.
- The Anthem Foundation provided grants to organizations supporting prenatal care, youth health programs, and cancer screening.
The document summarizes Anthem Blue Cross and Blue Shield's community involvement efforts in Maine during 2014. It discusses how the company contributed over $1.4 million to nonprofit organizations through donations, foundation grants, and employee giving. It highlights several community health programs the company supported, including initiatives to promote physical activity, prevent chronic diseases, and provide vision screenings to students. The report demonstrates Anthem's commitment to improving the health and well-being of Maine residents.
The document provides information about the services and activities of Healthwatch Liverpool over the past quarter. Some key points:
- The Information Team received 684 enquiries and has been surveying enquirers, finding most find the service very useful and helpful.
- The LiveWell directory listing 1900 local health and wellbeing services and groups is now active.
- Healthwatch provides advocacy for people navigating NHS complaints and currently has 92 active cases.
- Recent activities include Enter and View visits to care homes and hospitals to provide feedback, and task forces on topics like the transition from children's to adult services.
- Healthwatch attends community events and groups to engage residents and raise awareness of their work.
982 AmeriCorps members served through the National AmeriCorps program from 2011-2013, helping over 500,000 individuals gain access to healthcare. Members provided case management, health education, translation services, and helped enroll individuals in health insurance and benefits programs. They also recruited over 14,000 volunteers who contributed over 81,000 hours of service. After their service year, many members pursued further education or careers in healthcare and community services.
The document discusses the Salem VA Medical Center's Rural Health program which aims to improve access to healthcare for rural veterans. Key points:
- The program provides outreach and health education in 5 community clinics and 26 counties to over 112,500 veterans.
- In 2014, the program's goals were to develop community partnerships, provide 184 educational sessions to 375 veterans, and contact 90 partners.
- The program partnered with Virginia Wounded Warriors to host a conference for 70 community partners to improve coordination of care for rural veterans.
- In FY14 they exceeded goals by providing 184 sessions to 631 veterans and 1078 non-veterans on topics like diabetes, heart health, and CPR
The Edara Fatima Foundation was established in 2012 to provide humanitarian aid, promote human rights, and alleviate poverty through education programs. The Foundation conducts surveys to identify communities in need and enroll households lacking basic necessities. A recent survey enrolled over 750 households, identifying needs such as low-income families, disabled persons, patients, orphans, and those lacking access to education and clean water. The Foundation aims to address these needs through future projects providing food, medical care, education, shelter, water access, and legal assistance.
Angel Reynolds arrived in Marin County 8 years ago with nothing and sought assistance from the county, including CalFresh benefits. While initially reluctant due to pride, CalFresh provided critical assistance with food and stability as he got back on his feet after caring for his ill father. Now established in the community, Reynolds is grateful to the county programs that helped him through a difficult time. CalFresh plays an important role in alleviating food insecurity for many county residents.
The document is the program for the 2015 annual conference of the California Primary Care Association (CPCA). It discusses the conference theme of "Evolution Through Innovation" which celebrates the 50-year history of community health centers in California and their continued innovation. It highlights some of the health centers' recent accomplishments and discusses the vision for continued progress through the CaliforniaHealth+ initiative and addressing issues like provider shortages through collaboration.
The document reports on the impact and activities in 2012 of the Basic Needs Services Program at the Mamie George Community Center, which is run by Catholic Charities. It discusses how the program expanded its capacity through increased funding and staffing. Key accomplishments included serving over 2,800 individuals through its food assistance program and distributing over 150,000 pounds of food through community fairs.
A Pecha Kucha style presentation about fundraising for health services in Brant County delivered by Marilyn Sewell at Paris Lectures on October 18, 2016.
This document provides summaries of activities from the Massachusetts Reading Network, including:
1. The Director's Corner summarizes the radio reading service's mission to provide information to listeners to shop, engage in community activities, and stay healthy.
2. A Wine Dinner Fundraiser is described as supporting the network's goals of increasing awareness, pursuing financial sustainability, maximizing resources, and enhancing the board of directors.
3. An article profiles a long-time volunteer reader and her dedication to helping listeners feel informed and connected to their community through the radio readings.
World Hunger Day - Empowering People. Ending HungerLow Sulphur Fuels
Legendary songstress Dionne Warwick is in London this week (September 2nd, 2010) for the official launch of World Hunger Day - Empowering People. Ending Hunger on January 9th, 2011.
1) County commissioner candidate Richard Boykin, US Congressman Danny Davis, and State Senator Mattie Hunter announced an effort to place a referendum on the November 2014 ballot calling for increased state funding for mental health services.
2) Illinois has experienced over $100 million in cuts to mental health funding, ranking third among states for the largest cuts. Studies show mental illness is a leading cause of criminal behavior but it often goes undiagnosed and untreated.
3) Supporters will organize a county-wide petition drive to place the referendum on the ballot. If passed, it would provide more funding to address the lack of treatment options and close mental health facilities that have forced the county jail
Successful and Effective Strategies and Resources for Health Education Proje...Rotary International
The Health Education and Wellness Rotarian Action
Group can assist clubs with organizing effective and
sustainable health fairs as well as provide resources for
creating or enhancing health education programs. You’ll
hear project updates from three continents, learn about
opportunities to participate, and have a chance to share
your own ideas for improving health education in your
community.
Moderator: Karl Diekman, District 5160 Rotary
Foundation Chair and Past District Governor, Rotary
Club of Woodland, California, USA
A PR campaign is a strategic series of messages sent over a discrete period of time to target audiences in response to an organizational situation. The goals and techniques of public relations are applied systematically through appropriate media mixes to accomplish corporate objectives like informing, persuading, and mobilizing public opinion. Key differences between advertising and PR campaigns are that advertising directly promotes sales while PR campaigns aim to create a favorable environment for services, products, or ideas.
The Leicestershire Police Department is facing public backlash after a documentary showed officers lacking motivation, being sexist, and ignoring calls for help. The PR campaign aims to rebuild trust in the community by highlighting disciplinary actions against officers in the video and new anti-discrimination initiatives. The campaign will last 2 months while longer-term reforms are implemented, including discrimination training, new motivation systems, and improved community engagement. Success will be measured through improved officer and public sentiment.
LG Electronics wants to improve its brand positioning and public perception in the North American market. It will revise its customer service training programs for North American employees, focusing on a "Never Say No" policy for customers. It will promote this policy through social media and press releases. Mock testing of past dissatisfied customers will evaluate the new training. The goal is to increase consumer trust by 5% in 3 months and raise LG's brand position to #2 in 6 months through better customer service.
The document outlines a PR project to promote the AMACO company in the agricultural business market. The project's goals were to increase the company's popularity, form its reputation as an industry leader, and promote agricultural business. This was achieved through distributing press releases, organizing press events with government officials, and publishing articles positioning the company director as an expert in the agricultural market. The results included establishing AMACO's positive reputation in the business environment and image as an agro-industrial sector leader through over 1,500 publications in 5 months.
This document provides summaries of 9 PR projects implemented in Ukraine's automobile market. Case 4 describes a media tour organized for journalists to visit the Cherkasky Bus plant and view a new bus model. Case 5 discusses a PR campaign conducted for AMACO Company in 2008 to increase its popularity and reputation through press releases, events, and articles. Case 9 describes an informational campaign about introducing new environmental standards to stimulate sales of cars not meeting the new standards. Case 28 outlines a series of PR activities, including press conferences and a vehicle presentation event, to promote the opening of a new Skoda car dealership and launch of the Skoda Fabia model.
This document summarizes several PR projects implemented by a Ukrainian PR firm, including campaigns promoting air conditioning companies and product launches. Specific cases discussed include a long-term PR campaign for an air conditioning distributor between 2001-2013, the launch of a new insulating material in 2012, and a dealer incentive tour in 2013. The PR firm utilized a variety of tools for each campaign, including press briefings, factory tours, seminars, social media, and advertising to effectively promote their clients' brands and products to target audiences.
This document provides examples of PR projects implemented by Publicity Creating, a strategic communications company in Ukraine. It summarizes several cases involving organizing press conferences and events, producing articles and press releases, and providing PR support and consulting for companies in various industries, including IT, telecom, and manufacturing. The goal of most cases was to increase brand and company recognition in the Ukrainian market through media coverage and publicity. Publicity Creating helped its clients with strategic planning, speaker preparation, media relations, and monitoring results.
This document discusses several PR projects implemented for industrial enterprises, including media tours of manufacturing plants and press conferences about new products and factory openings. Case 4 describes a media tour organized for journalists to visit the Cherkassy Bus plant and see a new bus model. Case 9 discusses an information campaign to promote sales of carbureted engines ahead of new emissions standards. Case 18 involves a press tour arranged for media to visit the Miroplast PVC production facility.
The document discusses an upcoming IBM Meet the Expert event on June 22nd, 2015 at the GlassHouse in New World Makati Hotel in Manila. The event will feature a presentation from PT Inodesain Jayautama Mandiri on their agrobusiness information system solution for TKA. Inodesain Jayautama Mandiri is an innovative design center that provides solutions such as agrobusiness information systems and mobile solutions.
Rock & Roll Hall of Fame 25th Year Anniversary CelebrationSashaO777
• In what is sure to be a landmark event, The Rock and Roll Hall of Fame celebrates its 25th anniversary with two consecutive evening concerts
featuring the biggest names in music. Over two nights, October 29th & 30th, the artists will showcase the history of rock and roll through music
and film at Madison Square Garden in New York City (total attendance
30,000).
• Each night’s concert will headline 3-4 different iconic artists who will
curate their own section of the show. Each segment will include, not only
the artist’s own music, but also, along with other iconic music Hall of Fame talent and a cross section of hot contemporary performers, will tell the story of rock and roll.
• A creative team has been assembled including Tom Hanks, Jann Wenner, Cameron Crowe and Robbie Robertson to work with the artists
to create themed sections of the show that will showcase the influence the music has had on our lives and popular culture.
• All event proceeds will help establish a permanent endowment for the
Rock & Roll Hall of Fame Museum in Cleveland, Ohio.
The document is the program for the 2015 annual conference of the California Primary Care Association (CPCA). It discusses the conference theme of "Evolution Through Innovation" which celebrates the 50-year history of community health centers in California and their continued innovation. It highlights some of the health centers' recent accomplishments and discusses the vision for continued progress through the CaliforniaHealth+ initiative and addressing issues like provider shortages through collaboration.
The document reports on the impact and activities in 2012 of the Basic Needs Services Program at the Mamie George Community Center, which is run by Catholic Charities. It discusses how the program expanded its capacity through increased funding and staffing. Key accomplishments included serving over 2,800 individuals through its food assistance program and distributing over 150,000 pounds of food through community fairs.
A Pecha Kucha style presentation about fundraising for health services in Brant County delivered by Marilyn Sewell at Paris Lectures on October 18, 2016.
This document provides summaries of activities from the Massachusetts Reading Network, including:
1. The Director's Corner summarizes the radio reading service's mission to provide information to listeners to shop, engage in community activities, and stay healthy.
2. A Wine Dinner Fundraiser is described as supporting the network's goals of increasing awareness, pursuing financial sustainability, maximizing resources, and enhancing the board of directors.
3. An article profiles a long-time volunteer reader and her dedication to helping listeners feel informed and connected to their community through the radio readings.
World Hunger Day - Empowering People. Ending HungerLow Sulphur Fuels
Legendary songstress Dionne Warwick is in London this week (September 2nd, 2010) for the official launch of World Hunger Day - Empowering People. Ending Hunger on January 9th, 2011.
1) County commissioner candidate Richard Boykin, US Congressman Danny Davis, and State Senator Mattie Hunter announced an effort to place a referendum on the November 2014 ballot calling for increased state funding for mental health services.
2) Illinois has experienced over $100 million in cuts to mental health funding, ranking third among states for the largest cuts. Studies show mental illness is a leading cause of criminal behavior but it often goes undiagnosed and untreated.
3) Supporters will organize a county-wide petition drive to place the referendum on the ballot. If passed, it would provide more funding to address the lack of treatment options and close mental health facilities that have forced the county jail
Successful and Effective Strategies and Resources for Health Education Proje...Rotary International
The Health Education and Wellness Rotarian Action
Group can assist clubs with organizing effective and
sustainable health fairs as well as provide resources for
creating or enhancing health education programs. You’ll
hear project updates from three continents, learn about
opportunities to participate, and have a chance to share
your own ideas for improving health education in your
community.
Moderator: Karl Diekman, District 5160 Rotary
Foundation Chair and Past District Governor, Rotary
Club of Woodland, California, USA
A PR campaign is a strategic series of messages sent over a discrete period of time to target audiences in response to an organizational situation. The goals and techniques of public relations are applied systematically through appropriate media mixes to accomplish corporate objectives like informing, persuading, and mobilizing public opinion. Key differences between advertising and PR campaigns are that advertising directly promotes sales while PR campaigns aim to create a favorable environment for services, products, or ideas.
The Leicestershire Police Department is facing public backlash after a documentary showed officers lacking motivation, being sexist, and ignoring calls for help. The PR campaign aims to rebuild trust in the community by highlighting disciplinary actions against officers in the video and new anti-discrimination initiatives. The campaign will last 2 months while longer-term reforms are implemented, including discrimination training, new motivation systems, and improved community engagement. Success will be measured through improved officer and public sentiment.
LG Electronics wants to improve its brand positioning and public perception in the North American market. It will revise its customer service training programs for North American employees, focusing on a "Never Say No" policy for customers. It will promote this policy through social media and press releases. Mock testing of past dissatisfied customers will evaluate the new training. The goal is to increase consumer trust by 5% in 3 months and raise LG's brand position to #2 in 6 months through better customer service.
The document outlines a PR project to promote the AMACO company in the agricultural business market. The project's goals were to increase the company's popularity, form its reputation as an industry leader, and promote agricultural business. This was achieved through distributing press releases, organizing press events with government officials, and publishing articles positioning the company director as an expert in the agricultural market. The results included establishing AMACO's positive reputation in the business environment and image as an agro-industrial sector leader through over 1,500 publications in 5 months.
This document provides summaries of 9 PR projects implemented in Ukraine's automobile market. Case 4 describes a media tour organized for journalists to visit the Cherkasky Bus plant and view a new bus model. Case 5 discusses a PR campaign conducted for AMACO Company in 2008 to increase its popularity and reputation through press releases, events, and articles. Case 9 describes an informational campaign about introducing new environmental standards to stimulate sales of cars not meeting the new standards. Case 28 outlines a series of PR activities, including press conferences and a vehicle presentation event, to promote the opening of a new Skoda car dealership and launch of the Skoda Fabia model.
This document summarizes several PR projects implemented by a Ukrainian PR firm, including campaigns promoting air conditioning companies and product launches. Specific cases discussed include a long-term PR campaign for an air conditioning distributor between 2001-2013, the launch of a new insulating material in 2012, and a dealer incentive tour in 2013. The PR firm utilized a variety of tools for each campaign, including press briefings, factory tours, seminars, social media, and advertising to effectively promote their clients' brands and products to target audiences.
This document provides examples of PR projects implemented by Publicity Creating, a strategic communications company in Ukraine. It summarizes several cases involving organizing press conferences and events, producing articles and press releases, and providing PR support and consulting for companies in various industries, including IT, telecom, and manufacturing. The goal of most cases was to increase brand and company recognition in the Ukrainian market through media coverage and publicity. Publicity Creating helped its clients with strategic planning, speaker preparation, media relations, and monitoring results.
This document discusses several PR projects implemented for industrial enterprises, including media tours of manufacturing plants and press conferences about new products and factory openings. Case 4 describes a media tour organized for journalists to visit the Cherkassy Bus plant and see a new bus model. Case 9 discusses an information campaign to promote sales of carbureted engines ahead of new emissions standards. Case 18 involves a press tour arranged for media to visit the Miroplast PVC production facility.
The document discusses an upcoming IBM Meet the Expert event on June 22nd, 2015 at the GlassHouse in New World Makati Hotel in Manila. The event will feature a presentation from PT Inodesain Jayautama Mandiri on their agrobusiness information system solution for TKA. Inodesain Jayautama Mandiri is an innovative design center that provides solutions such as agrobusiness information systems and mobile solutions.
Rock & Roll Hall of Fame 25th Year Anniversary CelebrationSashaO777
• In what is sure to be a landmark event, The Rock and Roll Hall of Fame celebrates its 25th anniversary with two consecutive evening concerts
featuring the biggest names in music. Over two nights, October 29th & 30th, the artists will showcase the history of rock and roll through music
and film at Madison Square Garden in New York City (total attendance
30,000).
• Each night’s concert will headline 3-4 different iconic artists who will
curate their own section of the show. Each segment will include, not only
the artist’s own music, but also, along with other iconic music Hall of Fame talent and a cross section of hot contemporary performers, will tell the story of rock and roll.
• A creative team has been assembled including Tom Hanks, Jann Wenner, Cameron Crowe and Robbie Robertson to work with the artists
to create themed sections of the show that will showcase the influence the music has had on our lives and popular culture.
• All event proceeds will help establish a permanent endowment for the
Rock & Roll Hall of Fame Museum in Cleveland, Ohio.
Dr. Lithgow, from the Buck Institute, presents evidence from his lab that multiple age-related diseases share a common root in cellular aging processes, and furthermore that interventions designed to affect the aging process could prevent or delay such diseases.
The document outlines a PR and communication plan to raise awareness and funds for projects in Rashidabad. The plan has two phases - the first focuses on promotion through rebranding efforts, documentaries, advertisements and social media. The second phase centers on fundraising events like a telethon, cricket match, corporate visits and campaigns partnering with cellular companies and FMCG brands. The overall goal is to generate 300 million in funds and maximize community participation to reimagine and support development in Rashidabad.
Online Marketing & PR Strategy Plan for Iggy Azalea TourDoral Peoples
This document provides an online marketing and PR strategy plan for promoting Iggy Azalea's upcoming concert at the Amway Center on October 18, 2015. The plan aims to sell out the concert using a combination of paid, owned, and earned media tactics across various online and offline channels. These include TV/radio commercials, billboards, social media, contests and giveaways. The document profiles Iggy Azalea as an artist and describes her target fans. It outlines key goals, challenges, content and distribution strategies to drive ticket sales and engagement leading up to the concert.
This document provides an overview of public relations concepts and techniques. It defines public relations as the science of communicating with the public to educate, entertain, and socialize in order to help people and achieve organizational goals. Key points include:
- Public relations involves managing an organization's relationships and interactions with the public through communication and engagement.
- It differs from marketing and advertising which primarily promote products/services, while PR promotes the entire organization.
- Effective PR relies on understanding target audiences and their needs in order to deliver the right messages through the right channels.
- Common PR techniques include events, media relations, sponsorship, documentation, and digital/social media engagement. Networking and maintaining a positive organizational image
This document outlines a public relations campaign to raise awareness about diabetes in India. It suggests partnering with media outlets, NGOs, medical professionals and civic groups to conduct awareness initiatives like screening camps, educational films, and printed materials. It also recommends regular media coverage and establishing an SMS hotline to engage younger people. Fundraising events could support those who need medical supplies. The overall goals are to educate people about diabetes prevention through healthy habits and help those diagnosed to manage their condition.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Highlights from the Cannes Lions Health creative shortlist and conference talks. Best case studies, stories and examples from pharmaceutical and healthcare marketing in 2016.
The document discusses breast cancer as a major public health issue, with over 250,000 new cases estimated in the US in 2019. It notes that while breast self-exams can help detect cancer early, many women are not taught how to perform them due to taboos around discussing breasts. The Get In Touch Foundation aims to empower everyone to know their "normal" by making breast health routine through their Daisy Wheel education tool and mobile app. The brief challenges the audience to develop a strategic communications plan and big idea to achieve 500k app downloads in one year by appealing to new potential users.
1. Many people have lost their lives due to traffic accidents caused by drinking and driving, despite this risk being neglected.
2. The goal is to make drinking and driving seem as relevant and realistic a risk as other serious threats like AIDS or Ebola.
3. The strategy is to present drinking and driving as a newly discovered disease, in order to replace the behavior with something people genuinely fear. An announcement of a fictional new disease worse than Ebola will be used to draw attention to the risks of drinking and driving.
1. Many people have lost their lives due to traffic accidents caused by drinking and driving, though most people neglect the risks.
2. The goal is to make drinking and driving seem as relevant and realistic a threat as other things people fear, like diseases.
3. The strategy is to present drinking and driving as a new deadly disease, using a press conference and media/social media campaign during a UN road safety week to spread the idea.
This document summarizes a 2015 campaign in the UK to raise awareness of oesophago-gastric (OG) cancers. The campaign focused on two key symptoms - heartburn for more than 3 weeks and food getting stuck when swallowing - as evidence showed these were strongly linked to OG cancers. It targeted men and women over 50 from lower socioeconomic groups who are most at risk. The campaign aimed to increase early detection of OG cancers, which could avoid around 1,000 deaths annually given higher survival rates if caught early.
This document provides tips for staying active indoors and outdoors during the autumn season. It suggests making fall yard work fun for kids by having them help with tasks like raking leaves in different ways. It also recommends indoor activities like board games that encourage physical activity. The document stresses the importance of both children and adults being physically active, with children needing at least 1 hour per day and adults 2.5 hours per week.
Brand insight and evaluation pre and post-rebrand | Brand evaluation | Brand ...CharityComms
Juliette Coopey, head of brand marketing, Alzheimer’s Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document provides information about a brief the author has received to create an advertisement aimed at 16-20 year olds to promote healthy lifestyles. It discusses researching the target audience further to understand what would catch their attention. It also provides background information on the NHS, describing it as the second largest healthcare organization in the world that offers free services to UK residents.
You have helped your clients see themselves and their families in a new light as economic actors. You can do the same for their lives as civic actors. The nations of the world have agreed to the Sustainable Development Goals, goals such as eradicating extreme poverty, eliminating preventable child deaths, and ensuring all children complete secondary school all by 2030. In this training you will learn how to empower your clients to use their voices as citizens on issues that matter in their lives, the lives of community members, and across their nation. By helping clients influence village leaders and members of Parliament through advocacy, we will make the SDGs real.
Mind is a charity founded in 1946 that aims to provide support and advice for those experiencing mental health issues. They campaign to improve mental health services, promote understanding, and end stigma around mental illness. Mind advocates on issues like reducing discrimination, ensuring equal treatment of mental and physical health, and improving access to psychological therapies. Through campaigns like Time to Change and advocacy, Mind has achieved legal protections against discrimination and increased government funding for mental health services. Mind's goal is to continue campaigning and raising awareness until everyone experiencing mental illness receives support and respect.
The National Breast Cancer Foundation's mission is to provide early detection through mammograms and support services to help those with breast cancer. Its goals are to increase awareness about breast cancer and provide support and confidence to help patients fight the disease. It achieves this through various programs including free mammograms, support groups, educational resources, and fundraising events with celebrity support. The foundation aims to prevent breast cancer diagnoses and help the over 2 million breast cancer survivors in the US.
The document is a campaign plan created by Gonzaga University students for the non-profit organization Beyond Pink. The plan aims to increase awareness of Beyond Pink and their annual Designer Bra Fashion Show in October 2015 through four main tactics: 1) Increasing male participation, 2) Expanding community involvement through local partnerships, 3) Growing social media presence, and 4) Creating a speaker series for local schools. The plan will be evaluated through pre- and post-surveys to measure changes in awareness of Beyond Pink and the Fashion Show within the Spokane community.
The Keep A Breast Foundation seeks to increase breast cancer awareness among young people through educational programs and art events. Their Music for Awareness campaign partners with musicians to host events that educate youth about prevention, early detection, and support for breast cancer. The foundation provides various merchandise and fundraising opportunities to further spread awareness and support their mission of eradicating breast cancer.
The Keep A Breast Foundation seeks to increase breast cancer awareness among young people through educational programs and art events. Their Music for Awareness campaign partners with musicians to host events that educate youth about prevention, early detection, and support for breast cancer. The foundation provides various merchandise and fundraising opportunities to further spread awareness and support their mission of eradicating breast cancer.
The document provides information about the Kidney Foundation of Canada Windsor & District Chapter. It discusses the chapter's vision, mission, goals, history since the 1960s, programs, advocacy, fundraising events, volunteer opportunities and operations in the Windsor region.
The National Breast Cancer Foundation in Australia has 12 priority actions for breast cancer research, including establishing collaborations between researchers and facilitating the translation of research into practical outcomes. The organization was founded in 1991 by Janelle Hail after her diagnosis with breast cancer at age 34. It is located in Sydney and raises money through various events and campaigns, such as runs, walks, selling pink merchandise, and online donations.
The document is an e-bulletin from the Rotary E-Club of D-3170 based in Goa, India. It discusses several initiatives and events: 1) It focuses on Rotary International's initiative to end polio worldwide and encourages members to participate in World Polio Day activities and fundraising efforts; 2) It highlights an upcoming guest speaker on colon and rectal cancer prevention; 3) It summarizes a recent blood donation camp project led by a club member; and 4) It provides updates on club leadership and upcoming changes to The Rotary Foundation's grant system taking effect in the new Rotary year.
Similar to PR campaign for National liver foundation (20)
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
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2. AGENDA
1
Brief
2
Environmental Audit
-SWOT Analysis
-Competitor Audit
-Target Audience
- Consumer Audit
-Digital Audit
3
4
5
Learning Slide
SMART Objectives
PR Approach
6
Key Message
7
Timeline
8
Planning and Activities
9
Crisis Management
10
Media Universe
11
About your company
3. BRIEF
15,000 people die due to liver
diseases each year according to
a recent research published by
The Telegraph. 10,000 of them
aren't even aware of the
various liver foundations in
India, that provide support to
liver patients.
60% of the people have a
keen interest in donating their
liver or that of their family
members after their death,
but don't have an idea how
to.
We aim to spread awareness
about NLF and its activities
through various seminars and
activities over a course of six
months, so that, the general
public is able to associate liver
diseases and it's treatment with
NLF.
The problems that we might
face during this endeavour is
the utter lack of knowledge in
people regarding the
treatment and the existence
of NLF.
4. ENVIRONMENT AUDIT
An Environmental Audit is basically an assessment of the extent to which an
organization i.e., National Liver Foundation, is observing practices that seek to minimize
harm to the environment. According to the PESTLE analysis, the factors affecting and
influencing National Liver Foundation are political, social and economic.
PESTEL
ANALYSIS
Social
5. SWOT ANALYSIS
1. Since it's a NGO that is looking to support those
suffering from liver diseases and their families, it
attracts a lot of volunteers, from various walks of
life, mostly the youth and from upper class
families, so as a result expenses are shot down.
1.Lack of funds, so budget is limited.
2. All the donations given to NLF are tax
exempted.
4. Lack of systematic operation in the organization
3. Stable sources of finances.
2. There is no return on investment.
3. Weak management.
5. Gaps in co-ordination
6. SWOT ANALYSIS
1. Any grants or donation from the
government/private agency is an opportunity.
2. Alliances with other organizations, commercial
business or other NGO's
3. Good response from the public.
4. Support from donor agencies.
1. Vulnerable to economic crisis's.
2. Lack of interest and attitude problems of the
general public.
3. Sustainability problems due to lack of funding.
4. Anti- Ngo approaches by media and advocacy
organizations.
8. TARGET AUDIENCE
We target masses of all age groups as awareness about liver problems and its treatment is necessary for all ages.
9. According to the survey conducted,
1.Only 20% were aware of National Liver foundation
through relatives who were suffering from liver problems.
Causes of liver diseases
Alcohol
2. 95% people believed that alcohol was the main cause
of liver diseases.
Smoking
3. Only 40% were aware about vaccinations for
liver diseases.
Toxins and
Drugs
4.60% of the respondents were aware of liver
diseases among children
10. DIGITAL AUDIT
Google+
MySpace
Tumblr
YouTube
• Their official Facebook page of National
Liver Foundation has a mere 19 likes with
little or no activity.
• They don't have any presence on Twitter.
• Though, their website is high on information
but it isn't user friendly at all.
edin
Social Media
• Their global rank is 6,010,381.
• The estimated percentage of global internet
users who visit the website is 0.000017%.
Facebook
MySpace
Google+
Source: www.alexa.com
12. SMART OBJECTIVES
S
Our immediate aim is
to spread awareness
amongst the general
public about NLF and
the work that it has
been doing in the filed
of liver treatment.
We aim to make it well
known and more user
friendly than other
NGO'S in Mumbai.
M
We'll be able to
measure our goals by
means of Facebook
likes, Twitter contests
participation and
record of people
whose treatment has
been supported by
NLF.
A
Apart from spreading
awareness we're also
looking at increasing the
number of volunteers
and liver donors. We're
also banking on parents
to educate their children
about the disadvantages
of alcohol and how it
affects the liver and to
make sure that their kids
are vaccinated.
R
Six months might not
be enough time to
make sure all the
above goals are met,
but we guarantee that
it will likely be met in
the near future.
T
Six months. Starting
from August and
ending on January.
13. PR APPROACH
•Our PR approach for NLF will be based on Recall and Increasing
our brand audience.
•The aim is to make people associate liver diseases and it's
treatment with National Liver Foundation.
P
A
P
P
R
R
0
A
C
H
14. KEY MESSAGE
The activities and the events that we've planned in the course of six
months will focus on spreading awareness to the public about liver
diseases and the work that NLF is doing to prevent it.
15. TIMELINE
3.Inked campaign
4. Seminars and
workshops in
medical
institutions etc
August
September
1. Organize a press
conference to declare
face of the NGO.
2. World hepatitis dayAkshay Kumar will
play in KBC
8.Charity dinner and
musical night.
October
November
5. Viral video event
6.Street play
7. Auto rickshaw
poster campaign
10. ‘Peddle it’ rally.
December
9.Christ ‘mast’
event.
January
6 Month Plan
16. PLANNING AND ACTIVITIES
AUGUST
1. Press Conference
This will be a press conference wherein National
liver foundation will introduce Akshay Kumar as its
Brand Ambassador (Face). It will basically be
addressed by the media professionals, Celebrities
2. World Hepatitis Day
Auto Rickshaw Poster Campaign
This will again be an awareness drive where our
team will put up posters behind auto rickshaws in
the city. This poster will contain messages regarding
the donation of liver and how donating a liver after
you die can save a life.
SEPTEMBER
3.Inked
This will be a campaign where a message will be printed
on the back of the BEST and railway tickets. A message
which will be an eye opener to the masses. As a large
number of people travel by BEST busses every day we
believe it will be of great help to spread awareness which
is our main aim.
4. As KBC’s 6th season starts, on the 7 September, 2012
which we assume to be observed as the world hepatitis
day, we will ask Akshay Kumar to play the game and
donate the amount to NLF. Charity starts at home after all.
This will be a fund raiser event where the entire amount
received will be used for the treatment and transplant of
liver.
5. Look who’s talking?-Workshop Seminar
It is very necessary for the youth to be well informed
about the Liver diseases and the causes, symptoms and
treatment for the same. Our team will organize seminars
and workshops for the medical students where in famous
doctors and medical professionals will be invited to share
their knowledge and experience with them. It will be a
lecture series.
17. PLANNING AND ACTIVITIES
OCTOBER
October will be an awareness month for our campaign.
We have listed the following events which will contribute
and create awareness among the children, youth and the
elderly people.
6.Viral Video Event
Videos are the most famous awareness technique. As the
youth majorly is surfing the internet this is to target them.
A video will be uploaded on YouTube, face book and
various other social networking sites. The video will
include various causes, symptoms & treatments for liver
diseases.
7.Street play
A short street play will be performed on the streets of
Mumbai. The street play will be performed in and
around railway stations, College campuses, Schools and
also at the very famous Dhaaravi slum area.
8. That’s How We Roll
All the members of National Liver Foundation will for a
day update their status which will be a short message
asking people to stop alcohol consumption as it affects
the liver. Also all of the members will change their profile
pictures to the logo of the company.
NOVEMBER
9. Charity Dinner and musical night
As a part of Diwali celebrations we will invite
various celebrities, socialites, celebrity chefs,
editors etc for a charity dinner and musical night
wherein talented singers and musicians can
showcase their talent. Overall it will be a evening
filled with entertainment .
18. PLANNING AND ACTIVITIES
DECEMBER
10.Christ’mast’
The Tropicana juice carnival
This will be an event especially for the kids on
the day of Christmas. It will be held at the high
street phoenix ground. Our team in
collaboration with Tropicana will organize a fun
filled day for the kids. It will include various
events like quiz competition, salad making
competition and Design making competition.
Winners of the events will be gifted with
Tropicana goodies.
JANUARY
11.”Pedal it”
Cycling keeps you healthy and helps to stay fit. A
cycle rally for liver cancer awareness in the month
of January is the last initiative of the 6 month
agenda. It will be held at the Carter Road at Bandra
and all the participants will be asked to wear white
T-shirts with a green ribbon as it symbolizes liver
cancer.
19. CRISIS MANAGEMENT
1
Media publishes reports stating that NLF is a corrupt foundation and the money donated is not being
used for the welfare of the people.
Arrange a press conference and ask people who have been supported by NLF to talk about their
experiences.
2
People are not donating money as they have lost faith in the foundation.
We will provide all the information on our website that the public needs to know. This way we
will be totally transparent and people will perceive us to be reliable.
3
Not being aware about the NGO is the biggest crises that NLF faces
We need to get noticed and be heard and seen in the media for people to be aware
of our foundation.
20. MEDIA UNIVERSE
We will mainly try covering the print media and digital media. The print media
basically includes health magazines and newspapers in English and Hindi so that we
broaden our readership audience .Digital which includes Facebook ,YouTube, blogs
and making the website more informative and user friendly to the people.
21. ABOUT OUR COMPANY
We're 'The Pimpsons' comprising 5 pretty ordinary people who blend in a crowd almost as
efficiently as a chameleon only to come out with ideas that are not so ordinary after all.
The Pimpsons started out as an experiment by five of us to see if we had it in us to help people
and their products get heard. And, once we realized our potential, there was no looking back.
We named ourselves 'The Pimpsons' because we take our clients really seriously.
Any brand we handle, we make sure we pimp them to the best of our abilities, everyday, every
minute. You should choose us because apart from being reliable and making your headache, our
own, we're all insomniacs and we don't sleep. And, that means we work for 24 hours. And, hey
we're also Simpson fans. You simply can't go wrong with that.
22. PERSONAL EXPERIENCE
Karishma Bhatia(roll no :5)- Initially i was not so excited to receive National liver foundation as a PR topic,
but later on It was unbelievable as we all started coming up with amazing PR ideas for NLF. In fact we were
lucky that our topic was not some brand because the expectations and PR scope is too high which are not
fulfilled every time. Personally i liked this project for the biggest reason that i had really good and cooperating group members who came up with brilliant ideas and made me think more and more. This was
something new and different. Thank you :)
Tasneem Jariwala (roll no :22)- Just one month and a six month pr campaign to be planned, too much pressure.
But as we started to research and work on it, things seemed to follow and after much effort we finally manage to
complete it. Our topic being NATIONAL LIVER FOUNDATION was not so easy to play around with but we as a
group brain stormed and came up with this presentation. It was something worth learning and an enjoyable
experience. Would surely love to plan pr activities for some company in future. The best part of our group was we
all co-operated with each other there were ups and downs though (which group doesn't have) but we worked
together throughout. Lastly i would want to thank you ma'am because if it wouldn't have been you giving us NLF
we would never really learn so much.
23. PERSONAL EXPERIENCE
Vismaya Murali (Roll no :53)- Initially I used to perceive PR as a very simple job. But the project and our
topic National Liver Foundation in particular has completely changed my view. It is extremely hard and at
the same time interesting as it brings out our creative side and lets our imagination run wild. Since it was
our first experience with such a project, we did have a hard time coming up with ideas. I hope we have
done enough justice to the topic given to us.
Poulomi Das ( Roll no :56)- When our group was given the topic 'National Liver Foundation', doing PR
for them for a period of 6 months suddenly sounded like 6 years and I was really hesitant as to if we
would be able to do justice to it. But, as we started reading up on the amazing work that they've been
doing which incidentally none of us were aware about, we started racking our brains to come up with as
many innovative events as we could and hope we've been able to do justice.
Raj Jain (Roll no : 68)- I have had a great time doing this project along with my other group members.
Honestly I dint know much about PR but I’ve managed to learn a lot because of the project and have
gained a fairly decent idea about the working of a PR agency. I’m glad to have done this project.
24. CONTRIBUTIONS
1. Ideas for planning and activities
Vismaya Murali
Tasneem Jariwala
Poulomi Das
Karishma Bhatia
2. Compilation of information
Poulomi Das
Tasneem Jariwala
3. Designing the presentation
Vismaya Murali
4. Designing the logo
Raj Jain