The document discusses the advantages of a marketing center belonging to a university in competing for new customers. It outlines three main advantages: 1) selecting and training potential employees from among students; 2) reducing project costs; and 3) providing innovative solutions at relatively low prices. The center aims to establish close business-science links through joint projects. It carries out various marketing projects and events to provide practical experience for students while developing the university's business reputation.

1. THE ART OF UNITINGTHE ART OF UNITING
BUSINESS AND SCIENCEBUSINESS AND SCIENCE
IN MARKETINGIN MARKETING
National University of
"Kyiv-Mohyla academy"
EBRF 2010,NOKIA,FINLAND
PAN, Liliia
DEREVIANKO, Lyudmila

2. Influences on business activityInfluences on business activity
- Globalization
- The internationalization of economic life
- New tecnonogical capabilities of the
implementation of individul orders in the mass
production
- Growth of service sector
- Global liquidity crisis

3. ChangesChanges ANDAND solutionssolutions
- Most of marketing budgets is cut.
- Projects are closed or frozen due to cost-cutting
policies.
ANDAND
Marketing clients try to find:
a) more affordable services rather than expensive well-
known marketing agencies;
b) new ways to create conditions for cooperation and
co-creation with consumers.

4. Main questionMain question
Is it possible for young professionalsIs it possible for young professionals
from marketing center belonging tofrom marketing center belonging to
University to compete for newUniversity to compete for new
customers on market?customers on market?
YESYES
and why?and why?

5. Our advantagesOur advantages
1. The peculiarity of the organization’s “location”“location”.
- selecting and forming potential- selecting and forming potential - to develop the professional skills of- to develop the professional skills of
employees;employees; students;students;
- reducing the costs of creating and- reducing the costs of creating and - to provide opportunities for students to- to provide opportunities for students to
implementing projects;implementing projects; obtain practical experience while studying;obtain practical experience while studying;
- get creative ideas and innovative solutions.- get creative ideas and innovative solutions. - form an idea of the university as a- form an idea of the university as a
business-oriented educational institution.business-oriented educational institution.
BenefitsBenefits
UniversitiesBusiness

6. Our advantagesOur advantages
- Direct contact with students.
- Serious and qualitative approach to project
implementation.
- Providing fresh and innovative solutions for the
relatively low price.

7. Who we are?Who we are?
Creative Marketing Center is the center of development, aiming at
the creation and implementation of quality marketing products with a
view to providing effective and creative solutions on the one hand, and
development of professional skills of the students on the other.
The Center established on the initiative of National University of
Kyiv-Mohyla Academy graduates and working on the support of
teaching staff of marketing and business administration department.
For today:For today: Creative Marketing Center is an associate member of
the International Association of marketing initiatives
and the member of European-Mediterranean Academy
of Business

8. Liliia PanLiliia Pan
CMC in facesCMC in faces
The chief of the Centre and the chief of the
teaching staff
Liliia Pan, PhD, associate professor.
She is responsible for the quality of fulfillment
of the projects obtained by students.
The Project Manager
Liudmyla Derevianko, graduate NaUKMA.
I’m responsible for the work and development
of the Center, coordinates and arranges
projects of the Center.
The head of student affairs
Sergei Konovalov, graduate NaUKMA.
He is responsible for communication and
collaboration with students.
The content specialist
Olga Tsymbal, student of the MP NaUKMA
She is responsible for supporting, filling and
further development of the website
www.cmc.co.ua

9. Our tasksOur tasks
The main task of the CenterThe main task of the Center to establish close links of business andto establish close links of business and
science (in this case, students), and the establishment ofscience (in this case, students), and the establishment of joint projectsjoint projects
is the most simple and proven, the form for achieving this objective.is the most simple and proven, the form for achieving this objective.
Other tasks of the Center:Other tasks of the Center:
• Organization and conduct of various workshops, trainings andOrganization and conduct of various workshops, trainings and
seminars;seminars;
• Develop and implement marketing projects;Develop and implement marketing projects;
• Implementation of PR - support among different TA;Implementation of PR - support among different TA;
• Monitoring of important events in the "life" marketing and distributionMonitoring of important events in the "life" marketing and distribution
this information to students;this information to students;
• Sharing results of scientific and practical activities of the Center withSharing results of scientific and practical activities of the Center with
similar international centers abroad;similar international centers abroad;

10. Our projectsOur projects
All projects are carried out by students under
the guidance of experienced instructors of the department.
We have three main directions:
1.Business-oriented educational programs.
- Master class on brand management field
(“Coca-Cola Ukraine "and" GlaxoSmithKline" companies).
- Training for PR and advertising
( The “Adventa Lowe” agency).
- Training on mobile – marketing field
( The „LEAD9” agency).
- Training on event-marketing
(The event-agency “Dwa Towarischa”).
- Training in business management
(The Standart digital print house)..

11. Our projectsOur projects
2. Support events and programs.
- Scientific - practical conference “Business Administration”.
- Business forum “Business and science:
the vectors of cooperation“ in 2009.
- Take part in business exhibition.
(“Decor service” furniture company )
- Internship for the UBC (Ukraine business channel).
- Internship for the “Coca-Cola Ukraine” company.

12. Our projectsOur projects
3. Projects created under the order
- Preparation and implementation of PR-campaign,
conducting master classes at the Kiev International Film Festival.
- Creation the name and logo for the national
competition by „CEUME”.
- Staff Recruitment for Employers (Ernst and Young,
Arterium, Kraft foods, etc.)
- Market research and determination the potential risk
for business activity on the Ukraine market.

13. OurOur partnerspartners
ADV group
International Association of
Marketing Initiatives
Marketing communications group
Interactive marketing agency
National University of
"Kyiv-Mohyla Academy"
Consulting firm "Pragma
V.K.S“
Youth NGO "Kolo"
European-Mediterranean
Academy of Business

14. KiitosKiitos