• In what is sure to be a landmark event, The Rock and Roll Hall of Fame celebrates its 25th anniversary with two consecutive evening concerts featuring the biggest names in music. Over two nights, October 29th & 30th, the artists will showcase the history of rock and roll through music and film at Madison Square Garden in New York City (total attendance 30,000). • Each night’s concert will headline 3-4 different iconic artists who will curate their own section of the show. Each segment will include, not only the artist’s own music, but also, along with other iconic music Hall of Fame talent and a cross section of hot contemporary performers, will tell the story of rock and roll. • A creative team has been assembled including Tom Hanks, Jann Wenner, Cameron Crowe and Robbie Robertson to work with the artists to create themed sections of the show that will showcase the influence the music has had on our lives and popular culture. • All event proceeds will help establish a permanent endowment for the Rock & Roll Hall of Fame Museum in Cleveland, Ohio.

1. Rock Hall 25
The 25th Anniversary Celebration of the
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Rock & Roll Hall of Fame
April 2009

2. The Event
• In what is sure to be a landmark event, The Rock and Roll Hall of Fame
celebrates its 25th anniversary with two consecutive evening concerts
featuring the biggest names in music. Over two nights, October 29th &
30th, the artists will showcase the history of rock and roll through music
and film at Madison Square Garden in New York City (total attendance
30,000).
• Each night’s concert will headline 3-4 different iconic artists who will
curate their own section of the show. Each segment will include, not only
the artist’s own music, but also, along with other iconic music Hall of
Fame talent and a cross section of hot contemporary performers, will tell
the story of rock and roll.
• A creative team has been assembled including Tom Hanks, Jann
Wenner, Cameron Crowe and Robbie Robertson to work with the artists
to create themed sections of the show that will showcase the influence
the music has had on our lives and popular culture.
• All event proceeds will help establish a permanent endowment for the
Rock & Roll Hall of Fame Museum in Cleveland, Ohio.
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April 2009
EMCI, April 2009

3. Participating Talent
To date, the following artists are confirmed to perform:
 U2  Bruce Springsteen
 Eric Clapton  Stevie Wonder
 Little Richard  Aretha Franklin
 Paul Simon  Metallica
 Crosby, Stills & Nash
An estimated total of 30 acts will perform over the two
evenings, encompassing a broad, multi-generational portfolio
of talent.
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April 2009
EMCI, April 2009

4. RockHall25.com
• A dedicated www.rockhall25.com website will be designed and launched coinciding
with ticket on-sale in mid June.
• The site will provide consumers with continuing, up to date, content and information
about the overall celebration and the event at MSG.
• During the live performances, the site will provide streaming video from behind the
scenes, performance highlights, artist interviews, after party VIP photos, and more.
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April 2009
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5. HBO Special/DVD release
• The concert will be filmed and edited as a 4 hour HBO Special
scheduled to premiere on Saturday, November 14th, 2009 and
will be available for an extended period on HBO on Demand.
– The show will be produced by Joel Gallen along with the Rock Hall
creative team.
• Beginning in October, HBO will fund an extensive national
marketing and advertising campaign building event awareness
and driving viewership for the November 14th on-air premiere.
• A DVD of the concert will also be released in early 2010.
• Post HBO window includes both Domestic and International TV
distribution during 2010.
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April 2009
EMCI, April 2009

6. Rolling Stone Magazine
• A special dedicated issue of Rolling Stone Magazine will cover the entire
event and review the 25 year history of the Rock and Roll Hall of Fame.
• The issue will go on sale nationwide on November 13, 2009, and will
reach an estimated 12 million readers.
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April 2009
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7. Event Timeline/Key Activities
Oct
Mid July August Sept Oct 29/30 Nov 13 Nov 14 Q-1 2010
•On going press •Each concert followed
announcements and media by a VIP After Party. •Global DVD
•Official press coverage previewing the
announcement and release.
MSG concerts and the •Ongoing, high profile,
tickets on-sale expanding artist roster. national media •International/
begins. coverage. domestic TV
•Announcement of distribution.
•Major kick off nominees for 2010 RRHF •Live, backstage
advertising induction. coverage on World premiere
campaign (NY www.rockhall25.com of 4 hour HBO
Metro •Release of RRHF “Coffee
Special.
market/national Table” book from Harper
overlay). Collins.
Special Rolling
Stone Magazine,
•Event sponsors’ consumer marketing & Rock Hall 25
DVD Box Set Collection of 25 promotional overlays. Anniversary Issue
years of induction ceremonies
•HBO national advertising. on sale.
and concert performances from
Time Life. •Rehearsals; Evening kick-off party for
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participating talent, VIPs, sponsors, media,
etc. (Oct 28th) April 2009
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8. Rock and Roll Hall of Fame
• The Rock & Roll Hall of Fame and Museum in Cleveland, Ohio is the nonprofit organization that exists to
educate visitors, fans and scholars from around the world about the history and continuing significance
of rock and roll music.
• Housed in an IM Pei designed building on the shores of Lake Erie, over 400,000 visitors annually make
this pilgrimage to the “Smithsonian of Rock.”
• The Hall of Fame carries out its mission through the operation of this world class museum that collects,
preserves, exhibits and interprets this art form, and through its library and archives, as well as
educational programs. Total of 252 artists and music industry legends have been inducted. Visit
www.rockhall.com.
Rock and Roll Hall of Fame Foundation
The Rock & roll Hall of Fame Foundation is a nonprofit organization which began 25 years ago with the
mission to recognize and represent the importance that rock and roll, and the artists who create this art
form have had on our lives and culture. Through a nationally broadcast annual induction ceremony that
recognizes these artists and also non performers who contributed to rock and roll as they are inducted
into the Hall of Fame, the Foundation’s goal is to support the Museum & Library & Archives both
financially, as well as through marketing, press and sponsorship activities.
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April 2009
EMCI, April 2009

9. Participating Sponsorship
Rights & Benefits
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April 2009

10. Sponsor Designation
• Rock Hall 25 sponsored by “your brand.”
Paid Media
• Sponsor recognition/ID in all Rock Hall 25 funded print
event advertising.
• Estimated print media spend- $200K (NY metro market plus
national overlay).
• Complimentary Full Page color ad in official program book.
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April 2009

11. Merchandising, Advertising
& Promotions
• Right to use Rock Hall 25 name/logo, names & likeness of participating talent in
Sponsor produced and funded event, related and themed advertising, retail
displays, online activities, promotions, etc. (Creative subject to Rock Hall 25
approval).
• Right to create consumer & trade integrated event promotions with tickets, VIP
experiences, premiums, etc.
• Right to create special, sponsor co-branded Sponsor/Rock Hall 25 premium
merchandise (quantity and designs subject to RH25 approval/if sold to public, a
small portion of sale price goes to Rock Hall Foundation).
• Sponsor brand recognition on Rock Hall 25 concert DVD release.
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April 2009

12. Press/Public Relations
• Sponsor on-site branding and recognition at official kick-off press event.
• Sponsor recognition in all official Rock Hall 25 press releases throughout
celebration.
Online
• Sponsor brand recognition/links on http//www.rockhall25.com.
• Option to create a special Rock Hall 25 micro-site on sponsor website.
• Right to utilize selected RH25 supplied digital content on sponsor website.
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April 2009

13. Venue Visibility/Activation
• Front of house area for sponsor display and branding.
• Sponsorship recognition on static banners, venue video screens and
electronic signage.
• Right to distribute sponsor literature/promotional materials (subject to
venue restrictions).
VIP Hospitality & Experiences
• Optional area provided at Madison Square Garden for dedicated sponsor
hospitality (catering costs not included).
• “Meet & Greet” with photo opportunities with selected talent for limited
number of sponsor’s management and VIPs.
• Twelve (12) tickets to concert after parties on both Thursday & Friday
evenings (Oct 29th & 30th).
• Twelve (12) tickets to kick-off cocktail event on Wednesday evening (Oct 28th).
• VIP access to day of show Soundcheck activities.
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April 2009

14. Event Tickets
• Complimentary ticket package includes:
– Four (4) top tier tickets, per show ($2500 face value per ticket).
– Eight (8) Level 2 tickets, per show ($450 face value per ticket).
Total Value of Tickets = $27,200
• Option to purchase at face value, additional tickets prior to public sale.
• Optional sponsor dedicated seating areas for VIPs, trade, owners, etc.
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April 2009