This document summarizes several PR projects implemented by Publicity Creating, including intensive tours and conferences. One project involved intensive tours for partners of the URSA company in Ukraine to promote new insulation materials. Another organized intensive tours and castle visits for partners of the Leacond company to strengthen partnerships. A third project discussed was the IV Conference of DAIKIN's Ukrainian dealers in Turkey, attended by over 250 people, with entertainment activities and performances.

1. 1
Cases
examples
of implemented PR-
projects
INTENSIVE TOURS

2. Case 16: Intensive tour for partners of the URSA
Сompany in 2012.
 Client: An enterprise with foreign investment "URSA" - a subsidiary of the Spanish concern
URALITA. The main products produced by the company - high-quality thermal and
insulating materials
 The object of promotion: The new line of eco-friendly materials URSA GEO
 Purpose: To inform partners about entering a new product line of thermal and acoustic
insulation URSA GEO into Ukrainian market
 To strengthen the loyalty of the partners to a company, to motivate them for
further cooperation
 Forms of activity:
 Intensive tour with participation of Russian and Ukrainian offices dedicated to the entry
into Ukrainian market the line of materials for "green building» URSA GEO;
2

3. Technical seminar for dealers and
partners, more than 50 people
3

4. Solemn dinner with local features,
competitions, quizzes
4

5. A visit to a ski resort, team competitions
5

6. Excursions, hiking, team
competitions
6

7. Case: Intensive tour for partners
 Client: The company Leacond - official distributor of the corporation DAIKIN
(Japan) and HOVAL (Liechtenstein) in Ukraine
 Geography:
 Intensive tour №1 Kyiv - Medzhibozh - Kamenets-Podolskiy – Kyiv
 Intensive tour №2 Kyiv-Lviv-Olesko-Dubno-Pidhirtsi-Kyiv
 Period:
 1 - December 2012
 2 - October 2013
Aims and objectives:
 Encourage partners of the company Leacond - Equipment Dealers of DAIKIN - for
effective cooperation
 To strengthen the loyalty of partners to the company, to motivate them for the
further cooperation
 To present for partners of the Leacond a new equipment DAIKIN - the system VRV IV,
and also to demonstrate the situation on the air conditioning market of Ukraine in
general
 To create a positive, friendly atmosphere in team, and at the same time – to create
the spirit of competition.

8. Intensive tour №1, 2012
 Organization and carrying out activities for partners of the company Leacond -
Intensive tour to the castles of Podillya.
 During intensive travel more than 40 representatives of partner companies Leacond
from Odessa, Simferopol, Nikolaev, Lviv and other cities of Ukraine visited castles in
Medzhibozh and Kamenets-Podolskiy.
 In the best tradition of intensive tours, the event combined two key areas:
 OFFICIAL:
 Leadership Conference of Leacond, presentation of the results in 2012 on the air-conditioning
market in Ukraine and worldwide Presentation of the new DAIKIN products
 INFORMAL:
 sightseeing tours to the region (the fortress in Medzhibozh and Kamenets, a tour to the old
town in Kamenets-Podolskiy;
 Quest "Keys to Success", in which guests competed in the knowledge of HVAC equipment, in
wit, skill and team spirit team "Cossacks" and “Knights"
 Banquet in the best restaurant of Kamenets-Podolskiy, with the participation of folk and jazz
bands
8

9. Intensive Tour №2, 2013
 Organization and carrying out activities for Leacond partners -
Intensive Tour “The Golden Horseshoe of Lviv"
 During intensive tour more than 45 representatives of the Leacond
partner companies from different regions of Ukraine visited castles of
the city of Lviv and Lviv region.
 The event will combine two key areas:
 OFFICIAL:
 Leadership’s Conference of the Leacond, presentation of the 2013 results on
the Ukrainian air conditioning market
 Presentation of a new Daikin products
 INFORMAL:
• sightseeing tours in Lviv, visiting ancient fortresses and castles in Olesko,
Dubno, Podgortsi
• quest "Treasures of the Golden Horseshoe", in which were competed in the
knowledge of HVAC equipment, erudition, dexterity of two teams - "lions" and
"tigers";
• Banquet in the restaurant of country complex "Ancient City", with the
participation of folk groups, reconstruction of medieval knights fighting.

10. During the tour - the report on social networking
sites

11. The obtained results
 Intensive tours for partners of the company Leacond synthesized a team-practice
(contests, creative competitions Quest), informal communication and formal part -
conference.
 The diversity of these practices, as well as interesting excursions to the beautiful
castles of Podillya, Lviv region have led to the fact that 3 days of intensive travel
passed in a friendly, full of interesting events of the atmosphere and became an
unforgettable for its participants.
 The quests "Keys to Success", "Treasures of the Golden Horseshoe" enabled each
participant of the tours to express themselves, to feel the friendly support of
colleagues, as well as bring flavor to the overall atmosphere of intensive tours.
 The format of intensive tour allowed dealers to learn more about each other and about
their partner - Leacond, to feel like a team of adherents.
 Intensive tours increased loyalty for the company’s partners of Leacond because they
have presented to the participants only positive emotions (informal part), as well as
professionalism and deep market knowledge of the Leacond ‘s employees (the official
part of the tour). 11

12. Case number 33: The IV Conference of DAIKIN’s Ukrainian dealers,
organized by European headquarters order of the Daikin Europe N.V.
The conference took place at the Limak Limra (Kemer,
Turkey). Event was attended by more than 250
representatives of TM DAIKIN dealers, from all regions of
Ukraine.

13. Special guests of the conference were representatives by DAIKIN Europe
N.V. – Kristof Peirsman and Koen Van Wynendaele. At the conference,
presentations were also made by the leaders of the three distribution
companies, representing DAIKIN in Ukraine.

14. The conference has been organized with an entertainment program and sporting events. So,
the traditional football championship DAIKIN was held. And at the end of each day, the
evening events were held in the format of the gala dinners.

15. The concert program included Ukrainian stars performances, made by "Alibi“
band, Tina Karol and Turkish artists of original genre (fakir-show).

16. The ending of the last evening was
finished by grandiose firework, after which
a huge cake was presented for guests.
Maxim Nelipa was an anchorman of the
evening.

17. Publicity Creating implemented full complex of services for the
development, organization and holding the conference. The first stage
included the concept creation of the conference, corporate identity, all
the scenarios activities under the project, preparing necessary
materials (The participant package and others), informing the parties,
working with numerous contractors. The second stage was connected
directly to the carrying out a conference in Turkey. The client highly
evaluated the level of organization of the event and the quality of
services provided by the agency.

18. Welcome:
Publicity Creating,
company of strategic communications
 e-mail:
info@publicity.com.ua
 Web-site:
www.publicity.com.ua
 Join us on Facebook, Twitter, YouTube