The document outlines a PR and communication plan to raise awareness and funds for projects in Rashidabad. The plan has two phases - the first focuses on promotion through rebranding efforts, documentaries, advertisements and social media. The second phase centers on fundraising events like a telethon, cricket match, corporate visits and campaigns partnering with cellular companies and FMCG brands. The overall goal is to generate 300 million in funds and maximize community participation to reimagine and support development in Rashidabad.

1. PR & COMMUNICATION
PLAN FOR RASHIDABAD
SUBMITTED BY: TEAMREDSOUL
WWW.TEAMREDSOUL.COM

2. TABLE OF CONTENTS
• OVERVIEW
• OBJECTIVE
• TARGET MARKET
• STRATEGY
• OUR TARGET
• THE CAMPAIGN
• EXECUTION ROUTE
• SUMMARY
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3. EXPERIENCE THE SENSE
OF HUMANITY
RASHIDABAD
OVERVIEW
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4. Experience The Sense of Humanity should be
the tagline if you ever had a visit to
RASHIDABAD, all the civilization you need.
Based on what we have observe, while visiting
RASHIDABAD, we will discuss how to maximize
the resources and how to create awareness
among the people in next few slides.
In-short we will try to create a platform from
where we can not only create awareness
among the people that what is the project all
about but also we will make their mind to do
so.
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5. OBJECTIVE
• TO CREATE MAXIMUM AWARENESS AMONG THE TARGET AUDIENCE/MARKET ABOUT THE PROJECT.
• TO COLLECT MAXIMUM FUNDS THORUGH MULTIPLE MEDIUMS.
• RE-IMAGING THE RMWO.
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6. TARGET MARKET
• A+ PROFILE CATEGORY INDIVIDUALS
• OVERSEAS PAKSTANI
• CORPORATES & ORGANIZATIONS
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25 %
75 %
FEMALES MALES

7. PR – ENDORSEMENT
STRATEGY
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8. WWW.TEAMREDSOUL.COM
Through PR &
Endorsement
Reach the
target audience
Electronic/ print
media/DIGITAL MEDIA
Infomercial/
documentary/fund
raising events
Awareness Hope
Fund Raising

9. “IN ORDER TO
SUCCEED, WE
MUST FIRST
BELIEVE THAT WE
CAN.”
THE TARGET
As per our strategy and objective we
are going to hit the target of about,
300 Million

10. GIVE YOUR SHARE
TO SHOW YOU
CARE!
THE CAMPAIGN
We will launch a campaign by the name
“ GIVE YOUR SHARE TO SHOW YOU
CARE” which will cover many aspects
to attain the desired objective.

11. EXECUTION ROUTE
GIVE YOUR SHARE TO SHOW YOU CARE
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12. OUR CAMPAIGN WILL BE DIVIDED INTO TWO
PHASES:
PHASE I - PR & PROMOTION
• Re- Imaging
• Awareness program
• Branding & Hype
• Advertisement
PHASE II - FUND RAISING
• Telethon
• Cricket match
• Cellular & Sales Donation campaign
• Corporate visits
• Educational institute's visits
• Infomercials

13. PHASE I – PR & PROMOTION
EXECUTION ROUTE
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14. RE - IMAGING
• At first we will change the interface of the Website,
Social Media, and Video Blog.
(designs will be shared once the idea is locked)
• We will not only change the interface of website as
per the requirement but will also make it more
detailed by adding a video and user’s blog.
Phase I – PR & PROMOTION

15. AWARENESS
PROGRAM
• Documentary (duration 20 min) covering all aspects
from the very beginning like the foundations of
RMWO, its cause, its mission, its philosophy, the
present & future projects, brief about the whole
projects & the dynamics of RMWO thought. This
documentary will be published on social media,
website and will also be used for fund raising which
we will discuss in next few slides.
• A paid campaign for the social media like
FACEBOOK, LINKEDIN & TWIITER
Phase I – PR & PROMOTION

16. BRANDING &
HYPE
• During our visit to RASHIDABAD we noticed few
things and one of them is lack of BRANDING
ELEMENT…
• We suggest to Branded MILESTONES from
CHANNEL to MIRPUR KHAS ROAD on both sides of
the road.
• Moreover the round about or bypass to mirpur khas
can be renamed & rebuilt as for RASHIDABAD
CHOWRANGI.
Phase I – PR & PROMOTION
RMWO

17. ADVERTISEMENT
• Appearance at different TV Channels on morning
shows & Talk shows.
• Advertisement/press releases in A+ English news
i.e. Dawn, The news & Express tribune.
• Web banners on different educational, travel & news
websites.
Phase I – PR & PROMOTION

18. PHASE II – FUND RAISING
EXECUTION ROUTE
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19. TELETHON
• A telethon Campaign on leading TV Channel for fund
raising with celebrity endorsement for a day.
A telethon (a portmanteau of "television" and
"marathon") is a televised fundraising event that
lasts many hours or even days, the purpose of which
is to raise money for a charitable, political or other
purportedly worthy cause.
Phase II – FUND RAISING

20. CRICKET MATCH
• A cricket match of celebrities vs x cricket stars can
be arranged to raised the funds.
• Funds can be generated through ticketing and
corporate branding.
Here we will get double advantage. due to
celebrities & Stars media & Brand will
automatically be attracted and further more we
can generate funds as well.
Phase II – FUND RAISING

21. CELLULAR &
SALES DONATION
CAMPAIGN
• We can tie up with the cellular & FMCG companies
like telenor , mobilink, Tapal, Surfexcel & etc. to start
a campaign in collabration with RMWO.
• In this campaign people will buy any product
and on their sale RS.1 will be donated to RMWO
account.
Phase II – FUND RAISING

22. CORPORATE
VISITS
• In collaboration with the PR-agencies we can tie up
RASHIDABAD tour for different corporate so that
they can visit the projects and where they will
receive a detailed brief about the project in the form
of visit, literature and most important through
Documentary Film.
• We can generate funds from various corporate
visits as one of their CSR activity or campaign.
Phase II – FUND RAISING

23. EDUCATIONAL
INSTITUTE
VISITS
• we can tie up RASHIDABAD tour for different
educational institutes so that they can visit the
projects and where they will receive a detailed brief
about the project in the form of visit, literature and
most important through Documentary Film.
• We can generate funds from various institutes
and also from the students as for building better
homeland.
Phase II – FUND RAISING

24. INFOMERCIALS
• Infomercials with high frequency for about 15 days
at various news channels.
Phase II – FUND RAISING

25. SPECTACULAR
ACHIEVEMENT IS
ALWAYS PRECEDED
BY SPECTACULAR
PREPARATION.
SUMMARY
As per the our objectives, Strategy &
Campaign we believe we can nearly hit
the mark of our target as we are going
aggressively using all possible mediums.
We are not only creating awareness
among the people but also we are
making up there minds to do so as not
all but many of them are our target in
present and as well as in future.
Moreover through this campaign we can
not only generate funds but we are also
teaching the audience where to spend
wisely for the sake of humanity.

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