IAB Russia Digital Advertisers Barometer - 2015Roman Smolyakov
Некоммерческое Партнерство развития интерактивной рекламы IAB Russia публикует результаты второго ежегодного исследования мнений рекламодателей об интерактивной рекламе в России - IAB Russia Digital Advertisers Barometer - 2015.
Эксперты IAB Russia подготовили аналитический Обзор рынка programmatic в России в 2015 году. Материал охватывает основные события, тренды и явления, произошедшие с начала 2015 года в сфере programmatic-рекламы в России и за рубежом.
iab russia digital advertisers barometerFedor Virin
The following is the key results and conclusions of the IAB Russia Digital Advertisers Barometer
research, which is a study of opinions of advertisers regarding market, tools and players in
this market. This research is primarily a direction indicator of sorts, which shows changes in the
market sentiment, their transformation depending on the situation inside the market (inventory,
advertising tools, analytics etc.), and the economic situation in the country and in the world.
Based on this research, we can draw conclusions about how the situation will change in the
future.
IAB Russia Digital Advertisers Barometer - 2015Roman Smolyakov
Некоммерческое Партнерство развития интерактивной рекламы IAB Russia публикует результаты второго ежегодного исследования мнений рекламодателей об интерактивной рекламе в России - IAB Russia Digital Advertisers Barometer - 2015.
Эксперты IAB Russia подготовили аналитический Обзор рынка programmatic в России в 2015 году. Материал охватывает основные события, тренды и явления, произошедшие с начала 2015 года в сфере programmatic-рекламы в России и за рубежом.
iab russia digital advertisers barometerFedor Virin
The following is the key results and conclusions of the IAB Russia Digital Advertisers Barometer
research, which is a study of opinions of advertisers regarding market, tools and players in
this market. This research is primarily a direction indicator of sorts, which shows changes in the
market sentiment, their transformation depending on the situation inside the market (inventory,
advertising tools, analytics etc.), and the economic situation in the country and in the world.
Based on this research, we can draw conclusions about how the situation will change in the
future.
In his presentation Boris will outline the role of the professional community Interactive Advertising Bureau (IAB) in the development of the market, as well as discuss programmatic market landscape, the players competences and mobilization of Communications. He will share concern about the advertiser and updates of business models: viewable impressions, strategies to optimize advertising budgets: the multi-channel, total auction and provide a view from Russia to the Baltic region.
English version: Interactive Advertising Trends 2014: USA, Europe, IAB Russia...Boris Omelnitskiy
The role of the professional community Interactive Advertising Bureau (IAB) in the development of the market. Interactive Advertising Trends 2014: Mobile Ad, Programmatic, Big Data, Digital Video Ad, Viewable Impressions (3MS), Multi Channels Communications and Automation. View from Russia to the Baltic region.
IAB Romania - Event plan 2013 with sponsorship packs IABRomania
IAB Romania event plan for 2013 - including dates of the events for IAB MIXX Awards and IAB Forum Romania - 2 of the most important events of the digital industry in Romania.
Overview• Introduction• Objectives• Company Analys.docxgerardkortney
Overview
• Introduction
• Objectives
• Company Analysis
• Market Analysis
• Recommendations
Language & Consulting
1. Language Services (translation, interpretation, language
courses…)
2. Business Consultancy Services
❑ Market Analysis
❑ Trade and Sales promotion
❑ Order fulfillment & logistics
❑ Legal advice
❑ Post sales assistance
Objectives
❑ Conduct a company and market analysis for both British and
Russian speaking markets. Identify and critically evaluate the
feasibility of suitable British companies trading with L&C’s
existing Russian partners.
❑ Make recommendations to increase the effectiveness of
Language and Consulting in order to initiate awareness and
engagement.
Market Analysis - PEST
Identify the political, economic, social
and technological macro-economic factors affecting L&C
when doing business with UK, Russia & Ukraine.
Peng, A., Nunes, M., 2009. Using PEST Analysis as a Tool for Refining and Focusing Contexts for Information Systems
Research. 6th European Conference on Research Methodology for Business and Management Studies. Lisbon, Portugal. July 9-
10, 2007, pp. 229-236.
Political Economic Social Technological
UK
- Brexit political debates. –
Company tax rate is lower
thanks to Russia-UK
Double Taxation Treaty.
- The economic situation
is very uncertain due to
Brexit and possible
increase in EU
sanctions on Russia.
(information monitoring is
recommended).
- Adaptation to the
different ways of doing
business among these
countries could be
difficult (that’s why L&C
is needed).
- UK exports of goods
and services to Russia
grew by over 75%
between 2009 and
2012.
Success oriented, effort to
minimize social inequalities in
business; high flexibility and
ambition in business deals.
UK’s expertise in ICT
could be used to
improve L&C online
presence and it
could speed Russian
development in this
field.
Russian Federation
- CIS is an advantage due
to tariff reduction among
member countries.
- Conflictual relationship
(influential on commerce)
with the EU. - Volatile
relationship with Ukraine.
Hierarchies are influential in
the business field. Personal
relations are evaluated more
than in the UK. No emphasis
on personal fulfilment, high
control over daily business
life. Planning-oriented.
Ukraine
UK is still one of the major
investors in Ukraine.
Political uncertainty in
Ukraine affects logistics.
Company Analysis
• Use strengths to maximise
opportunities
• Use strengths to minimise threats
• Minimise weaknesses by taking
advantage of opportunities
• Minimise weaknesses and avoid threats
SWOT => TOWS Matrix: Strategies...
Porter’s (1980) 5 Forces Analysis
• Brand identification and access to latest
technology
• Industry protection /Regulations
• Availability of close substitutes and substitutes
producer’s profitability
• Contribution to quality or service of buyers product
• Buyers profita.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
2. About company
p.3 – IAB world
p.4 – IAB Russia
p.5 – Philosophy and mission of IAB Russia
The Interactive Advertising Bureau
p2
3. IAB WORLD
International Assosiation
The Interactive Advertising Bureau (IAB)
Association of digital advertising market participants
•Foundation date: 1996
•Company headquarters: New York
USA: over 460 leading companies, with share 86% on the market
Europe: over 5500 companies, on more then 30 markets
Main purpose of IAB activity:
• to develop the market of digital advertising
• to enlarge a share of investments allocated to the budget
• promotion from advertisers
Further information you can find: www.iab.net www.iabeurope.eu
The Interactive Advertising Bureau
p3
4. IAB Russia
October, 2009:
Official representation of IAB Russia was opened to promote for development of the Russian
market of interactive advertising
July, 2010:
IAB Russia was organized (the legal name of the company: Non-commercial partnership interactive
advertising bureau)
Mart, 2011:
The beginning of operational activity
Подробная информация: www.iabrus.ru
The Interactive Advertising Bureau
p4
5. PHILOSOPHY of IAB RUSSIA
• Transparency and frankness of relations
• “Out of politics” atmosphere
• Balanced positioning of various market participants
• Focus on the industry needs
The Interactive Advertising Bureau
p5
MISSION of IAB RUSSIA
• Integration of Russian market into the world digital advertising market
• Two-way exchange of information and experience
• Distribution of digital advertising standards to Russia
• Provision of infrastructure for communication with foreign counterparts
• Launching IAB projects for demonstration of market potential in Russia
6. 2011, RESULTS of ACTIVITY
p.7 – Standards
p.10 – Researches
p.12 – Knowledge of IAB Russia brand
The Interactive Advertising Bureau
p6
8. STANDARDS
(DIGITAL VIDEO & MEASUREMENTS)
Adaptation of standards which was developed by IAB Global
The Interactive Advertising Bureau
p8
9. STANDARDS
(INDASTRIAL GLOSSARY)
The glossary was published after it was collected and coordinated with
players of the market.
The link of the Glossary: http://iabrus.ru/projects/glossary/default.aspx
The Interactive Advertising Bureau
p9
11. RESEARCHES
• Integration of the analytical data of Russian market in the IAB global reports
• Researches of volumes of the interactive advertising market by international technique of IAB
researches
Participation in Pan-European research - AdEx 2010.
(The data of volumes of the Russian interactive advertising market which has been integrated in
the general research NN of the Europe markets making by a uniform technique)
Read more about: http://iabrus.ru/File.ashx?ID=363
The Interactive Advertising Bureau
p11
12. KNOWLEDGE of IAB RUSSIA
BRAND
p.13 – Web site of IAB Russia
p.14 – PR
p.15 - Events
The Interactive Advertising Bureau
p12
13. KNOWLEDGE of IAB RUSSIA
BRAND
(WEB-SITE of IAB RUSSIA)
• Was launched the web-site of IAB Russia
• Was created the ecosystem of Russian digital market
Read more: http://www.iabrus.ru/ecosystem/
The Interactive Advertising Bureau
p13
14. KNOWLEDGE of IAB RUSSIAN BRAND
(PR)
• Information support of IAB Russia activity (more than 150 publications in mass-media)
• Informing of members of IAB and of the public about IAB Russia current activity
The Interactive Advertising Bureau
p14
15. KNOWLEDGE of IAB RUSSIA
BRAND (EVENTS)
p.16 - MIXX 2010
p.17 - MIXX 2011
p.18 – Brand day 2011
The Interactive Advertising Bureau
p15
16. MIXX 2010
About the festival:
Red Apple MIXX is the interactive advertising festival, also the largest international conference spending in the
most countries of the world.
Holding date: September 21th, 2010
Organizers: IAB Russia, Red Apple
Festival audience: Representatives of the key interactive agencies, the Internet platforms, and the companies .
The Interactive Advertising Bureau
p16
17. MIXX 2011
About the festival:
Events held during the festival:
International contest of works in digital advertising and marketing field – Red Apple
MIXX Awards 2011 (207 works accepted for the competition, a jury formed of IAB Russia
experts and market experts) .
International conference Red Apple MIXX Conference 2011. Over 80 speakers and about
50 partners
Holding date: September 29th
, 2011
Organizers: IAB Russia, Red Apple
Festival audience: over 800 representatives of key digital agencies, internet area and
advertisers
The Interactive Advertising Bureau
p17
18. BREND DAY 2011
About the conference:
Leading annual conference in the marketing, branding and advertising field (over 50 speakers)
IAB Russia was granted by the festival:
Named as an Industrial Partner
The logo of IAB Russia was put in the POSM, on the festival’s tickets and on the web site of the festival
Full information in the information magazines of the festival
Holding date: December 1st
, 2011
Organizers: RACA, RusBrand
Conference audience: over 650 representatives of key digital agencies, internet area,
advertisers, tele- and radio- industry, professional ministries of Russian Federation
The Interactive Advertising Bureau
p18
19. 2012 PLANS
p.20 – Overview
p.21 – Education
p.24 – Researches
p.25 – Standards
p.26 – Formats of a dialogue with the industry
p.27 – Calendar of digital events
The Interactive Advertising Bureau
p19
20. STRATEGIC DERECTIONS FOR
THE 2012
Education:
•Master-classes
•Long-dated courses
•Professional standards
Researches:
•Mediascope Europe
•Ad Barometer
•ADEX
•Consumers Commers Barometer by Google
The Interactive Advertising Bureau
p20
Standards:
•Adaptation of standards which was
developed by IAB Global
•Certification
Knowledge of IAB Russia brand:
•Calendar of digital events
•Formats of a dialogue with the industry
21. EDUCATION
(MASTER-CLASSES, LONG-DATED COURSES)
Purpose: Development and adoption of profession standards of the interactive advertising area
Master-classes:
Target audients: Employees of companies which works in the interactive advertising area
Long-dated courses:
Target audients: Young specialists who are getting a professional education
The Interactive Advertising Bureau
p21
22. EDUCATION
(PROFESSION STANDATDS)
Purpose: forming of popular profession standards for the interactive advertising area
Potential partners:
Experience of industries:
• The advertising
RACA developed Advertising Industry standards Regulations of activity of players of the market
• IT
Professional standards of the IT industry was developed in 2006
The Interactive Advertising Bureau
p22
23. EDUCATION
(TIME-LIMIT)
• December 8th 2011 - Formation of a commission for this project
• December 2011 - Negotiations with partners
• December 2011 - Formation of a joint working group
• January 2012 - Development of project plan and budget calculations
• February 2012 - Search for a target financing of the project
• IV quarter 2012 - Implementation of the project - in accordance with the plan
The Interactive Advertising Bureau
p23
24. RESEARCHES
• MediaScope Europe
The panel cross-media research of media consumption
across European countries. Initiated by EIAA.
Purpose: Get the figures of the markets of Russia and
Turkey
Format of a financing: target financing
Participants: Yandex, VCI
Artists: IAB Europe
• ADEX
A comprehensive guide of European online advertising
sizes and scales . A comparative research of the
digital advertising cost.
Purpose: Monitor of market dynamics
Format of a financing: clarifying
Participants: IAB Russia, RACA
Artists: IAB Europe
The Interactive Advertising Bureau
p24
• Ad Barometer
Timely snapshot of current trends and opinions of the
advertising industry in Europe
Purpose: Following of market trends
Format of a financing: clarifying
Participants: IAB Russia
Artists: IAB Europe
• Consumers Commers Barometer by Google
Quantitative evaluation of the Internet market.
Purpose: Monitor of market dynamics
Format of a financing: opened
Participants: A. Belyaev, S. Kvon
Artists: Google
25. STANDARDS
Industrial purpose: lead the market to the same standards.
•Adaptation:
Retransmission of standards developed in the IAB Global
Mart, 2012 – overviews of the standards iabrus.ru with active links toiab.net for download.
•Certification:
At the present there is no possibility for a certification Russian Internet-based products in Russia.
I quarter of 2012 - to develop a procedure of certification for Russian companies under the auspices of the IAB
Russia
II quarter of 2012 - IAB Russia - official center of certification
The Interactive Advertising Bureau
p25
26. FORMATS OF DIALOGUE WITH THE
INDUSTRY
• digest:
Expert’s content
January , 2012 – monitoring of capabilities
February, 2012 - choosing of format
April, 2012 - development of the service and organization of the work
May, 2012 - start of the project
• Do you CEE:
Key industry events
February, 2012 - elaboration of the format
March, 2012 - project implementation
April, 2012 - launch of the project
The Interactive Advertising Bureau
p26
•domestic notes:
"The Russian market of interactive advertising - 2011"
Key market data, figures, key events
January, 2012 - elaboration format
February, 2012 - collection of content
March, 2012 - start of the project
27. CONTACTS
The Interactive Advertising Bureau
p27
Official web-site:
www.iabrus.ru
Boris Omelnitskiy
President
bao@iabrus.ru
+7 916 1159349
Valentin Smolyakov
CEO
v.smolyakov@akarussia.ru
+7 916 5846909
Tatyana Shatalova
Senior coordinator
coordinator@iabrus.ru
+7 967 2662333
