PR cases for industrial enterprises

1. 1
Cases
examples of implemented
PR-projects
for industrial enterprises

2. 2
Case 4. Media Tour at the plant
«Cherkasky bus»
 Client:
 Industrial Investment Holding
«Bogdan», 2003
 Aims and objectives:
 To familiarize journalists of central
publications with an enterprise /
immediate cause - to start a new paint
line for buses, the present urban
model of the «Bogdan» bus /
 To establish relationships with
specialized journalists
 Solution:
 Organization and conducting the
media tour to Cherkassy for journalists
from leading business and specialized
editions

3. 3
Media tour to the plant
«Cherkasky bus»
The program includes:
- Trip on new model of bus "Bogdan" to Cherkassy
- Accompanying story on the road
- Excursion on the plant
- Press conference with administration

4. 4
Media tour to the plant
«Cherkasky bus»
 The results:
 The media tour was attended by 18
journalists from leading specialized /
auto / and business publications
 According to the results of the tour
were published more than 35 editorial
publications in reference media
 Reporters saw in high quality new
model of bus a modern production,
 Were established personal
relationships with journalists

5. Case 9. «Farewell, carburetor, hello, Euro-2»
 Information campaign on the problem of
implementation of environmental
standards Euro-2 in Ukraine (in
furtherance of VAZ / LADA)
 Aims and objectives:
 To inform consumers about the
environmental consequences of the Euro-2
introduction
 To stimulate sales of cars with carburetor
engine by "the old price."

6. Peculiarities of the information
campaign
 Objective materials in
specialized and popular press,
wide dissemination of
information on the problem in
the media.
 A series of articles and essays
on various aspects of the
introduction of Euro-2
(consumption, price aspect,
technical characteristics,
operation, etc.)
 Engagement of experts of the
automotive market,
organization of interviews with
them.
 In this regard with the
imminent ban on the first
registration of cars with
carburetor engine, the
campaign was carried out in a
short time.

7. The obtained results
 Guaranteed informing
consumers in a short time (in
2 weeks 3 analytical articles
were published in professional
journals and 16 articles in the
popular press, including
regional).
 More than 30 editorial
publications were published in
the media by the results of the
press release distribution.
 Information campaign
actively facilitated the
establishment of excessive
demand for a VAZ model
with carbureted engine.

8. Case 18
Press Tour to the plant of the «MIROPLAST»
company
 Client: "MIROPLAST" - Ukraine's largest producer of PVC profile systems for windows.
The company "MIROPLAST" produces profiles under the «WDS», «Olimpia» TM and
others.
 Date and place of the event: June 20, 2012, the plant «MIROPLAST» in Dnepropetrovsk.
 The format of events: press tour with a press briefing and demonstration of production.
 Aim of the event: to inform the media about the company and its brands, promotion companies,
public demonstration of Ukrainian modern high-quality production.
 Participants of the event: the company «MIROPLAST», invited media representatives. 8

9.  Was held a press briefing, which caused huge interest among
journalists.
 Factory Tour for the media.
 Post-briefing with lively dialogue between company’s
representatives and journalists.
9
Press tour to the company MIROPLAST

10. Maintaining social networking sites

11. The results of the event
 The press tour was attended by 26 members of the media (TV, information agencies,
Internet portals and etc.). Attended by three national television channels. Journalists
were able to take comments from the company's management during a press briefing
and post-briefing, as well as to see the whole production process of modern profile
systems.
 Following the results of the event were published 269 editorial publications
(including stories on TV).
 Publications, which refer to the information voiced during the press tour, were actively
published more than a month after the event.
 Following the results of the press tour publications were highlighted in various
directions of media: on sites of news agencies, in professional journals, business
media, TV and internet portals. Thus, target audience was tightly covered with
production of «MIROPLAST».
11

12. Second: in Kiev Golf Center the massive event for customers,
Ukrainian and foreign partners FESTO, more than 100 people.
http://www.youtube.com/watch?v=Yu73QcaTaXE
On 12-13th of September Publicity Creating organized two major events
dedicated to the celebration of the 25th anniversary of the company FESTO
(Germany) on the Ukrainian market.
First: the press conference for journalists «High Technologies in Ukraine:
realities of implementation and prospects of development», which was held
at the news agency «UNIAN» brought together more than 25
representatives of the Ukrainian media.
http://www.youtube.com/watch?v=gpoZIR5-rhY
Case number 30: the complex PR-project for
the leader in the field of industrial automation,
the plant in Simferopol

13. Within the framework of the official part in front of the audience the
authoritative speakers of Festo made a speech: the member the of board and
head of worldwide sales management of the company's Festo Ansgar Krivet,
CEO of the holding Festo, Dr. Wilfried Stoll and head of the Festo commercial
arm in Ukraine Artem Kharchenko.

14. Guests were entertained with famous and talented artists: stringed instrumental
quartet «Asturias», rubber-girl Tatiana Balakhnin, finalist
of the competition "Ukraine Got Talent 2012“,
and another finalist of the mentioned competition - the master of quickly drawing
Denis Ditinyuk. Guests with excitement watched the creation of paintings based
on the ideal man of Leonardo da Vinci.

15. Case number 34: KNAUF Ukraine - maintenance and
development of pages in social networks (Facebook, Twitter).

16. The work of the company, news of the branch highlights on the pages , Internet
users learn about new products. The brand also shares it’s advices with
consumers about the correct selecting and using of building materials.

17. The generation of interesting content that is updated regularly, allowing you to
increase the audience of fans pages and expand the circle of loyal customers.
Gradually rising rates of involvement, because, for example, the number of
questions and comments of users increased, have appeared reposts in specialized
groups.

18. The organization of the press tour for journalists in Lviv.
The event was attended by journalists from national and regional media, such as "Bud
Expert", “Aspects of building», «Real Home», «International Architectural
workshop ", " House of ideas " and others. Guests learned a lot about the company
"KNAUF" , its activities in Ukraine and, particularly, in the Western region.

19. Кейс: организация открытия завода «под ключ»
The official opening of Ukraine's first plant for the production of
disposable hygiene products and medical devices U.P.P.
The official opening was attended by senior government officials,
politicians, as well as Ukrainian and foreign partners of the company,
members of the media. After raising the flags of U.P.P. and speeches,
a symbolic ribbon was cut by U.P.P. President Alexander Peev and
chairman of the State Committee on Entrepreneurship Alexandra
Kuzhel.
Case number 37: organization of the plant
opening «turnkey»

20. Before the official opening of the plant in the courtroom press conference for
journalists was held, which was attended by more than 60 media representatives.
For media representatives and guests tour all-around the factory was conducted
(production-laboratory-warehouse). Management staff and specialists of U.P.P.
briefed the guests on the main stage of the production and testing of sanitary
pads Angels - the first production of the plant.

21. In the evening a banquet was held for investors and partners. It was opened by an exclusive
fashion show (stylist and fashion designer Irina Didichenko, painter G.Gutgarts). The feature
of the models was that they were completely made from materials used for production and
packing of sanitary pads -nonwoven materil, paper airlaid, perforated polypropylene,
polyethylene, etc. The anchormen of the evening were Masha Efrosinina and Yuri Gorbunov.

22. Publications in press

23. Case 338: A marketing campaign on promotion of
sanitary pads Angels (the plant U.P.P.) in maternity
hospitals

24. Work with the target audience in maternity
hospitals - mothers with newborns, more
than 400 contacts.

25. Distribution of samples (pads) and branded
polygraphy.

26. The work with the target audience of specialists
(personnel of maternity hospitals). Conducting
seminars, presentations about the new brand of
hygiene products, distribution of samples and
branded polygraphy.

27. For "Kerameya" the press conference was organized in the news agency "Ukrainian
News" on the topic «The state and development prospects of luxury materials in
Ukraine», and also held PR-campaign in the media and activities within the
framework of specialized exhibitions. The company's factory is located in the city of
Sumy - by the opening period, the production line allowed to produce 30 millions
pcs. of clinker bricks per year.
Case number 41: PR-supporting of the building materials factories opening in
Ukraine
1. The company "Kerameya" Sumy,
2. The company "TekhnoNIKOL" Dneprodzerzhinsk

28. The opening project of the plant has been implemented with the
supporting of investment venture capital fund Horizon Capital. Volume
of investments into the launch of the production line of clinker bricks of
the TM KlinKERAM amounted 18 million. USD.
http: //www.youtube.com/watch? V = D-uCT-zoGzs

29. For the company "TekhnoNIKOL" (Russia), one of the
largest manufacturers of roofing materials in Europe, a press
conference in the conference room UNIAN was organized
for the opening of the plant "TekhnoNIKOL" in Ukraine.
The event evoked great interest in the media.

30. Total investments for the plant’s building, which located
in the city of Dnipropetrovsk, are 8 million. Euro. In the
next 3 years after the opening it was planned to invest in
the company’s development more than 3 million. Euro.

31. Publications in press

32. PR case: supporting the participation of
"DZGA" on exhibiton

33. shooting the stand
"DZGA"

34. Shooting the instruction of using protection
frame

35. The order to proper use the means of
protection

36. Conclusion of the agreement, a
video interview with the chief

37. Filming the product samples

38. PR CASE №50 (AGRICULTURAL MARKET):
1. PRESS TOUR TO THE FACTORY (YEVPATORIYA),
2. PROMOTION OF THE BIONA
Project: Organizing a press tour to the plant for the production of biologics
agricultural enterprise "Niva" (Yevpatoriya, Crimea), involved in the development and
fielding of the seminar for professionals of agri-market, consulting, informational
support of activities.
Client: Group of companies "BIONA", a leading Ukrainian manufacturer of biological
preparations for agriculture, 2010.
Aims and objectives: To develop and carry out on-site seminar for specialists of the
agricultural market on the enterprise "Niva". In parallel, to organize and hold a press
tour for journalists of specialized and business media. To provide a high level of the
event and positive feedback upon its completion.

39. SOLUTION
Solution: A comprehensive program of activities that successfully combines
information, business and entertainment part.
The main components of the program are:
• Excursion on the enterprise (laboratory, manufacturing, etc.)
• Press–Meeting with management of the plant for the media
• Seminar for specialists (with the participation of leading scientists on the subject,
as well as practicing farmers).
• Communication during the receptions and banquets
• Sightseeing in attractions of the city Yevpatoriya.
Publicity Creating specialists provide the Client with necessary consultations
and support of the event - with a trip to the region. The agency took over not
only the development of the program (which was, in particular, worked out
excursion routes, timing, designing the conference halls, the composition of the
press package and much more), but also an invitation to the journalists at a
press tour and tracing of publications on the results.
Managers of Publicity Creating prepared speakers, accompanied by the
journalists on the road, prepared the necessary information for the media, the
maintenance of press conferences, photo-report questionnaire the participants
and more.

40. PRESS TOUR TO THE PLANT

41. THE RESULTS
The event is actively foster the positive reputation of the company BIONA, has
become a place of making new contacts with potential partners.
The press tour was attended by 15 members of the media - and specialized
business, national and regional.
Following the event, came out a number of publications in the media, which
contributed to the disseminate information about advanced biotechnology, of TM
BIONA and the benefits of working with this producer of biological products.

42. COMPLEX PR
In addition to the activities described in this briefcase for BIONA
within an integrated accompaniment were Completed the
following activities:
Press conference in Kyiv with the participation of partners
and representatives of industry associations (UNIAN)
http://www.publicity.com.ua/news/video/publicity-creating-
organizovano-krugliy-stol-na-temu-kak-spasti-urozhay-
ozimih-prognozi-i-perspektivi-357.html
•A round table in Kyiv with officials participation of the
relevant ministry (Interfax-Ukraine)
•Seminars in the framework of participation in exhibitons
InterAgro (2 years in a row)
•Regular writing and distributing press releases on the media
data basis
•The organization and carrying out the competition for
journalists «decision in the nature» for the best article in
using of biological products in agriculture.
•Creating and maintaining pages on social networks.
Commenting in the Internet.
•Development and production the video stories with
comments of the management and experts on topical issues.
•Consulting in strategic and tactical issues.
•Monitoring and analytics.
•Reporting - monthly.

43. Welcome:
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company of strategic communications
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