PCI Servces - PCI Compliance QuestionnaireRichard Common
SAQ B-IP has been developed to address requirements applicable to merchants who process cardholder data only via standalone, PTS-approved point-of-interaction (POI) devices with an IP connection to the payment processor.
SAQ B-IP merchants may be either brick-and-mortar (card-present) or mail/telephone-order (card-not-present) merchants, and do not store cardholder data on any computer system.
B2B marketers at top performing companies prioritize customer and market insight, analytics, and measurement. According to ITSMA’s 2016 Budget and Trends Study, customer insight topped the marketing priority list for the year at high growth companies while other marketers ranked it only 20th in importance.
Capitalizing on the opportunities for data-driven, personalized, and insight-led marketing, however, typically requires investment in new approaches, tools, and even organizational changes. While some marketing organizations have forged ahead and are reaping the benefits, most are just getting started.
This survey report provides a deep dive into the current state of insight-led marketing at 133 leading B2B technology and business services companies. The report includes data on such questions as:
-Overall progress in using data and insight to drive marketing decision making and activities
-Leadership, strategy, and organization for insight-led marketing
-Top objectives and challenges for insight-led marketing
The report highlights the differences between leaders and others in insight-led marketing, and includes case studies on how three top firms are benefiting from insight-led marketing: Optum, Symantec, and Thomson Reuters.
The report is available for no additional fee to current ITSMA members that responded to this survey and for sale at member and non-member prices to all others.
Study Methodology
Web-based Survey
-Survey invitations were emailed during August 2016 to ITSMA member and select non-member companies
-133 marketers at B2B technology and business services companies completed the survey
17 Qualitative Interviews
-Adobe
-Booz Allen Hamilton
-CDW
-Ciena
-Cisco
-CSC
-Deloitte
-EMC
-Genpact
-Invetech
-Mindtree
-Optum
-PwC
-SAP
-SITA
-Symantec
-Thomson Reuters
http://www.itsma.com/research/insight-led-marketing-survey/
An overview of the types of brand architecture. A brand architecture needs to align to the corporate's overall brand strategy. It needs to be robust and have the ability to grow and adapt.
PCI Servces - PCI Compliance QuestionnaireRichard Common
SAQ B-IP has been developed to address requirements applicable to merchants who process cardholder data only via standalone, PTS-approved point-of-interaction (POI) devices with an IP connection to the payment processor.
SAQ B-IP merchants may be either brick-and-mortar (card-present) or mail/telephone-order (card-not-present) merchants, and do not store cardholder data on any computer system.
B2B marketers at top performing companies prioritize customer and market insight, analytics, and measurement. According to ITSMA’s 2016 Budget and Trends Study, customer insight topped the marketing priority list for the year at high growth companies while other marketers ranked it only 20th in importance.
Capitalizing on the opportunities for data-driven, personalized, and insight-led marketing, however, typically requires investment in new approaches, tools, and even organizational changes. While some marketing organizations have forged ahead and are reaping the benefits, most are just getting started.
This survey report provides a deep dive into the current state of insight-led marketing at 133 leading B2B technology and business services companies. The report includes data on such questions as:
-Overall progress in using data and insight to drive marketing decision making and activities
-Leadership, strategy, and organization for insight-led marketing
-Top objectives and challenges for insight-led marketing
The report highlights the differences between leaders and others in insight-led marketing, and includes case studies on how three top firms are benefiting from insight-led marketing: Optum, Symantec, and Thomson Reuters.
The report is available for no additional fee to current ITSMA members that responded to this survey and for sale at member and non-member prices to all others.
Study Methodology
Web-based Survey
-Survey invitations were emailed during August 2016 to ITSMA member and select non-member companies
-133 marketers at B2B technology and business services companies completed the survey
17 Qualitative Interviews
-Adobe
-Booz Allen Hamilton
-CDW
-Ciena
-Cisco
-CSC
-Deloitte
-EMC
-Genpact
-Invetech
-Mindtree
-Optum
-PwC
-SAP
-SITA
-Symantec
-Thomson Reuters
http://www.itsma.com/research/insight-led-marketing-survey/
An overview of the types of brand architecture. A brand architecture needs to align to the corporate's overall brand strategy. It needs to be robust and have the ability to grow and adapt.
Understanding AMAZON.COM: The world's most disruptive companyjbatistich
Since going public twenty years ago today, Amazon has gone from a start-up online bookseller to the 4th most valuable company on the planet revolutionising and disrupting multiple industries, including retail, publishing, logistics, devices, apparel, search, payments, content and cloud computing. Now, Amazon is on it’s way to become the first Trillion dollar valued company. In this presentation we review AMAZON's Leadership, Culture, Strategy, Performance, Marketplace, Prime, Studios, Alexa & AWS. There 16 predictions that help get AMAZON to $300B Revenue & $50B EBITDA to become the world's first Trillion Dollar Valued Company. John Batistich is the Author/Curator and can be contacted on Linked In https://www.linkedin.com/in/john-batistich-14876222/?ppe=1
BT Business recently commissioned a number of case studies on successful start-ups from across the country, in order to give budding entrepreneurs a valuable insight into the world of business start-ups. For more case studies and further information on this topic check out www.insight.bt.com.
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
Thiết kế bắt mắt – hiệu quả là thế mạnh và kinh nghiệm của Intheblack đã thiết kế cho 1,850 thương hiệu thuộc 35 lĩnh vực ngành nghề trong 05 năm qua. Từ ngân hàng ACB đến quán ăn Cô Ba Xứ Quảng. Bạn có thể thấy khách hàng của chúng tôi hiện diện khắp nơi.
#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...Emma Mirrington
Candidate Experience, has been a top HR buzzword for years – but what are we really doing
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In this session, Holly Hare-Scott, Pass Technology and Jason Saunders, Computacenter will
take a deep dive into building memorable Candidate Application Experiences and show you
how to continually optimise them in your organisation.
Learning Objectives:
• What are Candidate Application Experiences?
• Why these first candidate interactions are so important...
• Building a world-class Candidate Application Experience from scratch
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Understanding AMAZON.COM: The world's most disruptive companyjbatistich
Since going public twenty years ago today, Amazon has gone from a start-up online bookseller to the 4th most valuable company on the planet revolutionising and disrupting multiple industries, including retail, publishing, logistics, devices, apparel, search, payments, content and cloud computing. Now, Amazon is on it’s way to become the first Trillion dollar valued company. In this presentation we review AMAZON's Leadership, Culture, Strategy, Performance, Marketplace, Prime, Studios, Alexa & AWS. There 16 predictions that help get AMAZON to $300B Revenue & $50B EBITDA to become the world's first Trillion Dollar Valued Company. John Batistich is the Author/Curator and can be contacted on Linked In https://www.linkedin.com/in/john-batistich-14876222/?ppe=1
BT Business recently commissioned a number of case studies on successful start-ups from across the country, in order to give budding entrepreneurs a valuable insight into the world of business start-ups. For more case studies and further information on this topic check out www.insight.bt.com.
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
Thiết kế bắt mắt – hiệu quả là thế mạnh và kinh nghiệm của Intheblack đã thiết kế cho 1,850 thương hiệu thuộc 35 lĩnh vực ngành nghề trong 05 năm qua. Từ ngân hàng ACB đến quán ăn Cô Ba Xứ Quảng. Bạn có thể thấy khách hàng của chúng tôi hiện diện khắp nơi.
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Candidate Experience, has been a top HR buzzword for years – but what are we really doing
about it, and how are we really building great Candidate Application Experiences?
In this session, Holly Hare-Scott, Pass Technology and Jason Saunders, Computacenter will
take a deep dive into building memorable Candidate Application Experiences and show you
how to continually optimise them in your organisation.
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The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
14. • The “Yeah Right” effect – not believing in the importance of our
principles or the uniqueness of our culture
• Coming across as trite – PIA – “trying to save the world”
• Blending in with the crowd – everyone claims to have values,
offer great opportunities and focus on the individual
• Not being authentic – we must be able to deliver on the
brand promise
• Not being relevant – does what matters to us matter to our
target groups?
• Budget – we can’t be the loudest, so how do we stand out
from the crowd?
"More"Challenges"
15. • Generally, people do not comprehend the size and breadth of our
business
• Unlike our competitors, we are decades behind in opening up and
establishing our corporate brand vs. product brands. We therefore
need to work much harder in establishing Mars, Inc as a brand.
• Some markets have established EB brands with strong recognition (UK,
Germany, NL). Some have no brand recognition (US). Some are tied to
a particular product we produce (Galaxy in Middle East)
• We are a business of great brands: they need to support but not
lead our employer branding image
• Our Five Principles are at the core of our DNA, and easily understood
internally. They are difficult to bring across externally in a credible way.
"Learnings"
34. We knocked a giant’s socks off.
The proverbial supermarket giant. That’s our biggest customer in Europe. But their size
didn’t frighten Gareth, our graduate. You see they’d been planning a new section on their
website. Simply to sell their pet food. But Gareth believed they could do more. And
alongside upping sales of pet food, he saw an opportunity for them to offer advice to pet
owners. The kind of advice that improves the lives of pets. So he gave them all our WALTHAM
and wellbeing, just gifted away. Sounds crazy but it was genius. It was an idea about mutuality.
A Mars® idea. And clearly there was a happy ending. Because it means healthier lifestyles for
pets, happier pet owners and our customer loves it so much they’re also selling our products on it.
Win, win, win. mars.co.uk/graduates
A graduate predicting global demand.
Who’d have guessed?
Forecasting. It’s not a dark art. It’s knowledge, strategic insight and understanding. Just ask
our graduate Orla. You see, she used all three when we asked her to map out the future for
Maltesers®. A global demand plan. For the next ten years. Was it a big ask? You bet. Especially when
you think that Orla had only just started her second placement on our Management Programme. But
hey, if you don’t ask you don’t get. Turns out we were selling Maltesers® as fast as we could
make them. And demand in some markets was sky rocketing. But Orla had the answer.
After looking at everything from capital investment to logistics to international taxation, Orla
got us to redesign our factory in Slough to meet immediate demand. Then she set about putting
in place the supply strategy that will make sure we can get Maltesers® to the people that want them, wher-
ever they are. We’re predicting a bright future for her. mars.co.uk/graduates
35. We needed to build enthusiasm around our brand-new Bathurst factory. Pronto. Luckily, our graduate
Chris took to the task like a dog with a bone. His mission? Create a replica of the site to help Associates
visualise the new facility. Made of Lego. Just for fun. And boy, did he deliver. Chris ran the show, stepped
up his CAD software skills and applied his know-how to make the Lego model a massive success. Now an
Industrial Engineer, Chris leads much larger projects with bigger budgets. It just goes to show, when you
give graduates a healthy dose of responsibility, great things can happen. www.marsgraduates.com.au
Our graduates sink their teeth
into great projects.
We’re not your average workplace. Just ask Mick, our Supply Chain Graduate. When he was just six
months into our program, he helped launch a business first. A Salad Dressing range. But there were
big challenges. His Manager was overseas and he faced a seriously short lead-time. So Mick worked
closely with Research and Development team, Demand Planners and the Supply Chain team, to ensure
the new range hit the shelves at exactly the right time. It did. You see, when you’ve got the freedom to
deliver the goods, you can exceed even your own expectations. www.marsgraduates.com.au
We give our graduates
a recipe for success.
36.
37. Who says you have to follow the script?
We’ve always prided ourselves on doing things differently. And that’s exactly the mindset that’s seen
Helen become a star in the making. Since joining, she’s already created a global campaign for Whiskas
– it’s achieved one of the best pre-launch IPSOS test scores for the brand, and is creating a real buzz
within the business. Helen’s helped to create a fantastic campaign that’s not just about cat food –
but our unique understanding of cat care and our philosophy of making the world a better place for
pets. She’s harnessed all of the cat care knowledge from Mars’ WALTHAM® Centre for Pet Nutrition
– the world’s leading authority on pet care and nutrition. She’s taken inspiration from over 50 years
of Whiskas® brand heritage. And she’s combined all of that with some innovative thinking, linking this
in-depth category knowledge with her passion for pet care. With the ad due to air soon, we just have one
question for Helen: What’s next for the UK’s cats? If you’re looking for a marketing role that will put your
ideas into the hearts, minds and living rooms of millions of consumers, visit www.mars.com/careers
To bring Helen’s story to life, download the free Aurasma app and point your device at this page.
38.
39. Nominated for
their inside knowledge.
Jelina and Bo discovered the secret to selling more chocolate in China.
Sharing. Turns out everyone’s loves to do it. So their bright idea was a new
M&M’s bottle to satisfy that need. And that’s gone on to generate more than
$10 m in sales. Share and share alike. That’s the kind of thinking that gets my
nomination. Jelina and Bo made the difference.
Someone else you know made a difference?
Make their story mean more. Nominate now.
www.marsmtd.com
41. Accolades:
Best Ad – Times Top 100 2012
International Campaign RADs 2012 Finalist
Top 50 global employers – Universum 2012
Universum Ideal Employers 2012 Top 100
Winner International Campaign RADs 2013
Best Employers AON Hewitt Top 5
Star Start Award
Fortune 100 Best Companies To Work For
45. MARS & TONIC CO-PRODUCTION
WITH THE AMBITION TO RELEASE AS OPEN-SOURCE
WORKING WITH OTHER MATURITY TOOLS PROVIDED INSPIRATION
HOW CAN DEPLOYMENT BE GUIDED TO REFLECT MARKET CONDITIONS?
VARYING CAPABILITY & AWARENESS
MESSAGE THAT REFLECTS CONTEXT
CONSISTENT ARCHITECTURE BUT VARYING CONTENT
THE CHALLENGE AND OPPORTUNITY OF FRAMEWORK DEPLOYMENT
46. BUILD AN OVER-RIDING AIM FOR BRAND AND/OR REPUTATION WORK –
MEASURABLE OUTPUTS FOR THE FIRST TIME.
USEFUL BEFORE DURING AND FOLLOWING A BRAND DEPLOYMENT EXERCISE
AND TO BUILD A TOOL THAT COULD BE USED FOR SELF-DIAGNOSIS
THE AIM WAS TO DECENTRALIZE THIS PROCESS TOO – TO ENABLE THE FRAMEWORK
EFFECTIVE DEPLOYMENT CAN ONLY HAPPEN IF YOU UNDERSTAND YOUR CONTEXT
YOU CAN’T MANAGE WHAT YOU CAN’T (OR DON’T) MEASURE
48. “THE PACKAGE
OF FUNCTIONAL, ECONOMIC
AND PSYCHOLOGICAL BENEFITS
PROVIDED BY EMPLOYMENT,
AND IDENTIFIED WITH THE
EMPLOYING COMPANY”
The classic definition of
employer branding
49. “A BRAND FOR A COMPANY
IS LIKE A REPUTATION
FOR A PERSON.
YOU EARN REPUTATION
BY TRYING TO DO
HARD THINGS WELL.”
JEFF BEZOS, AMAZON
Extension
71. AREAS TO FOCUS ON AND WHAT YOU COULD BE DOING TO INCREASE
IMPACT OF BRAND/REPUTATION ON RECRUITMENT
SUGGESTED LEVELS OF‘PERFORMANCE’
BUILT IN WEIGHTING TO PERSONALISE TO YOUR CONTEXT
BUT HOW IMPORTANT ARE THOSE FACTORS TO YOU?
72. TRACKS PROGRESS AND IDENTIFIES NEXT STEPS TOWARD MAKING
YOUR EMPLOYER BRAND AN EFFECTIVE BUSINESS TOOL
BETA+ NOW. FURTHER DEVELOPMENTS WILL FOLLOW – RELEASE IN SUMMER 2013
PERSONALISED TO YOUR ENVIRONMENT
CAN BE USED BEFORE, DURING AND FOLLOWING BRAND DEPLOYMENT
THOROUGH SELF-DIAGNOSIS BASED ON WIDE-RANGING FACTORS AND FUNCTIONS
SUMMARY
73. Thanks for listening
Tom Chesterton
tom.chesterton@tonic-agency.com
0207 183 2556
www.tonic-agency.com
Facebook.com/pages/Tonic
@TonicTweeting
Tonic Agency
tonicagency.wordpress.com