2. THE STIR AFFECT.
At Stir, our goal is to create amazing
ideas that evoke emotions, influence
actions and create positive results.
We are idea generators with our eyes
always on the outcome.
3. THE STIR MIX.
Stir is an experienced team with a staff of senior
people, each with a specific discipline. We are:
• Strategic Thinkers
• Creative Elite
• Master Wordsmiths
• Loyalty and PR Gurus
• Social Marketing Specialists
• Implementation and Execution Experts
4. Scott Moore.
STRATEGIC DESIGN
Since 1981 Scott Moore has applied his unique skill set on both the agency and client side.
For 10 years he owned Great Scott!, A design and promotion firm creating successful
promotional campaigns and POS for the likes of Kelsey’s, Montana’s and Nestle Foodservice.
In 2000, he joined the senior team of the Kelsey’s organization as the Director of Marketing with
the task of setting the course for a new strategic position for both Kelsey’s and Montana’s in the
casual dining segment. Scott then ventured back to agency side acquiring and working with high
profile retail brands such as Mother Parkers, Parmalat and American Eagle Outfitters.
His unique skill set results in developing programs that are engaging, on target and drive results.
5. Carmelo Galati.
CREATIVE
Carm brings an outstanding track record to the agency – from Managing Director at Ove Design
& Communications to Associate Creative Director at FusionCreative and Creative Director for
Corporate Communications at Anthem Worldwide.
He has over 16 years of experience that includes brand strategy, name generation, corporate
and retail brand identity, investor communications, interior/exterior signage and way finding,
including the creation of huge corporate structures to busy retail environments.
His “black bag” includes work for Fujifilm, Highliner Foods, Scotiabank International, Nestle
Canada, The Beer Store, Precision Nutrition, Kelsey’s Restaurants, Martha Stewart Everyday,
Mother Parkers, Jamieson Laboratories and Mercedes-Benz.
6. Selina Eckersall.
WEB/SOCIAL MEDIA
Selina Jane Eckersall is a creative entrepreneur with a strong background in marketing, both
client and agency side. Educated in marketing and holding a Direct Marketing accreditation
(graduated with Distinction) with The Canadian Marketing Association, Selina has a wealth of
brand experience having worked for companies like HMV Canada and Carlson Marketing
Group, and on large fortune brands such as Ford of Canada, Microsoft and BMO Bank of
Montreal. Technology has been a mainstay in Selina’s career, having spent almost a decade
exclusively in digital marketing working on data intensive programs.
In January of 2008 Selina started up her own marketing consultancy with a focus on digital media
and the personalization of brand communications and worked on early social programs for
companies like McDonalds Canada, Ottawa Hydro, IBAC, and Kidde Canada and supported
several ad agencies with their in-house social media efforts. In 2010 when she began to see
market saturation in social she switched her focus to mobile and co-founded Appficient with her
two partners Dean and Juan. Since then the company how grown and employs people in 3
countries.
7. Pat Folliott.
DIRECT MARKETING/PR/LOYALTY
For over 25 years Pat Folliott has been helping clients build their brands and form
relevant, lasting customer relationships through strategic direct marketing and PR programs.
He has created DM campaigns for clients such as Investor’s Group, Sears and Mark’s Work
Warehouse and launched loyalty programs for the likes of Labatt Breweries, CHUM and Astral
Media, and Air Miles. Pat has served as a judge for industry creative awards and has lectured
on advanced DM at NYU.
A graduate of Ryerson’s School of Journalism, his media insights help organizations garner
profile, create product demand and support public education initiatives through PR and events
that stand out and get noticed.
9. A STIR CASE STUDY
SHELL CANADA:
BREWING SUCCESS.
When an expert talks, people listen.
10. A STIR CASE STUDY
SHELL CANADA: BREWING SUCCESS.
When an expert talks, people listen.
Shell Canada challenged Mother Parkers (their coffee supplier) and Stir to increase their
coffee sales by 50% in a market with heavy competition and a sector where coffee sales are
decreasing.
Real. Good. Coffee.
Most gas station coffee isn’t very good right? Well Shell works very hard to ensure that their
coffee is really good. They guarantee it in fact. BUT, how do you communicate this to a sceptical
audience? Stir recommended the personification of the idea of good. The use of a new
voice, an authority, a connoisseur of coffee. Shell’s own Barista. With a Barista, consumers will
have faith that Shell can deliver a better cup of coffee than any other gas station.
When an Expert Talks, People Listen.
Stir developed a campaign to communicate the Shell Barista using a new tagline: Real. Good.
Coffee. Yes. Shell brews real coffee. Not just ‘Gas Station Coffee’. Real, quality, great tasting, hot
and fresh coffee. This strategy will highlight the key quality attributes of the coffee around the
‘REAL’ framework. The result is a new look, a new image and a new way to sell Real. Good.
Coffee. at Shell.
15. A STIR CASE STUDY
MOTHER PARKERS:
PERCOLATING LOYALTY.
What happens when you reward someone.
16. A STIR CASE STUDY
MOTHER PARKERS: PERCOLATING LOYALTY.
What happens when you reward someone.
Mother Parkers, a leader in tea and coffee, had lost touch with its customers. For most of the
past 100 years they were the leader, the one supplier that operators could count on for a
quality product and friendly support. After relying too heavily on the distributors to manage
the client relationship, how can Mother Parkers reconnect with its customers directly?
A Direct Connection to the Customer.
Stir helped define and create a loyalty program from the ground up. From strategy to
execution, to implementation and ongoing management. Built with independent operators in
mind, the language is direct and straight forward, and the program is designed with many
automated steps to make it simple to earn rewards. The program began a test launch in March
2011.
Buy Stuff. Get Stuff.
Every month Stir sends out a promotional offer to all members offering bonus points and
unique prizing as a means to increase awareness, sales and customer loyalty. This also acts as a
reminder that they can earn valuable points for any purchases on a consistent basis. It’s been a
very rewarding and successful program and its amazing what can happen when a brand
reconnects with its’ customers.
20. A STIR CASE STUDY
COPPER COUNTY:
DELIVERING RESULTS.
How warming up opened doors.
21. A STIR CASE STUDY
COPPER COUNTY: DELIVERING RESULTS.
How warming up opened doors.
Copper County Foods was new to the Canadian landscape coming over from the UK. Their
products are high quality frozen meals focused on the senior citizens who want to live at
home. All the existing promotional material looked dull, dated and dreary. Stir was
challenged with bringing a new look, new life, and new sales to a product and service that is
ready for growth.
A Fresh Image for Frozen Food.
Our strategy was to ensure that the consumer saw this product as a ‘quality of life
reward’, rather than an ‘inability necessity’. We used warm bright colours and photos, featuring
the value and benefits of the over 100 meals. It was all about how the highly nutritional and
convenient quality meals fit into their busy lifestyles and budgets.
Just Delicious Meals Delivered to Your Door.
An exciting campaign featuring colourful door hangers, brochures, a 30 second radio
spot, magazine ad and PR content was created, all to help franchisees grow the business.
More importantly we had one very proud client and many customers who felt good about
themselves and the quality meals they were going to enjoy. Stir had opened the door from
dependent to independent.
