2. We look forward to talking to you.
At Stirling Associates as ‘Brand Entrepreneurs’ we pride
ourselves on doing whatever it takes to succeed for our
clients, and ultimately for ourselves.
This booklet has been specifically designed with you
in mind and we hope it shows how we might help
you. Please feel free to contact us to discuss any
requirements you may have.
With very best wishes,All the best
Iain A. Stirling
4. You won’t find the ‘expected’ at Stirling Associates. We are a brand marketing company
that does not fit the stereotype.
We are owned and run by experienced brand experts from the client side - people who
understand fundamentally the client perspective, as well as the business imperatives.
We believe that brand expertise is only one aspect to our skills. We also bring a dynamic
entrepreneurial flair and rigour to everything we do.
OUR BRAND EXPERIENCE COMBINED WITH ENTREPRENEURIAL
THINKING GIVES AMBITIOUS BUSINESSES THE EDGE THEY NEED.
5.
6. Every brand is different. Their needs can change from year to year,
month to month, or even day to day. But not just because of their
evolving product or service. Brands are also dynamic entities.
At Stirling Associates, our team shapes to meet the needs of the
brand. Supplementing our core people, we work together with
a select group of experts from many specialist areas - fusing
together a team that offers powerful and relevant solutions.
Our people mix, the way we think, our structure, our backgrounds
and therefore the way we solve problems is different. We look
at solutions in a more individual way - adapting and constructing
our skill matrix to match perfectly and evolve seamlessly with the
needs of the brand as well as the ambition of the business.
NO TWO BRANDS ARE EVER THE SAME.
WE MATCH OUR SKILLS TO THE BRANDS NEEDS.
8. TASK: BUILD A GLOBAL BRAND FROM SCRATCH.
SKILL COMBINATION: STRATEGY. CREATIVE.
BRAND DEVELOPMENT.
WE THINK: A NEW BRAND CAN ONLY BE CREDIBLE
AND POWERFUL IF IT CONTAINS A REAL TRUTH
ABOUT THE COMPANY.
William Grant & Sons approached us to build an
Employer Brand that positioned the company in
a fresh and contemporary way. The outcome
was to inspire the best people available
to join the company.
With sites across the world (including the UK,
the US, China, Australia and Russia) this was
a truly global task.
Following a brand workshop, we based the new
brand on two truths: the uniqueness of the culture
and people, and the strong character of the founder.
Our concept was: WILLIAM GRANT & SONS.
A RARE CHARACTER.
A global careers website was created - all global
jobs are now posted here. Recruitment Agency
collateral and advertising has also been created,
and internal communication projects are in progress.
careers.williamgrant.com
11. BY BOAT. BY AIRCRAFT.
BY TRUCK.BY HELICOPTER.
ON MOUNTAINS. DESERTS.
ICY WASTES AND JUNGLE.
THROUGH ROCK. LIQUID.AIR.
TO A MUCH GREATER DEPTH.
OUR VIRTUAL BORING MEANS
LESS NEED FOR EXPLORATORY
BOREHOLES. SO WHATEVER WE
HUNT FOR.WHEREVER WE GO.
IT’S LESS BORING
WITH ADROK
THE ADROK DEEP SUBSURFACE EXPLORER.
FURTHER,DEEPER, FASTER,GREENER,CHEAPER.
WE ARE CURRENTLY HIRING EXPERIENCED GEOLOGISTS, GEOPHYSICISTS AND TECHNOLOGISTS. CALL OR EMAIL US.
FOR MORE INFORMATION CALL +44 (0)131 555 6662 EMAIL GSTOVE@ADROKGROUP.COM OR VISIT ADROKGROUP.COM
12. TASK: ESTABLISH A ‘CHALLENGER’ BRAND AND BUILD
GLOBAL AWARENESS.
SKILL COMBINATION: BRAND DEVELOPMENT. STRATEGY.
NETWORKING. REPUTATION MANAGEMENT. CREATIVE.
EXECUTIVE COACHING.
WE THINK: WHAT’S IN A BRAND STORY? BRINGING
EMOTION TO A BRAND HELPS CUSTOMERS TO CONNECT.
Stirling Associates is working with Adrok to help build
their profile in Australia and North America through a
targeted PR campaign. We have secured coverage in key
industry publications across the globe as well as building
Adrok’s profile locally as a growing Scottish business.
Following a brand audit, our creative team is
currently working on refreshing the look and feel of
Adrok’s marketing including the website, advertising,
sales collateral and a stunning new CGI film.
Adrok are the creators of a deep sub-surface scanner
which is set to change the way the oil and gas and
mining exploration industries discover essential world
resources. It offers a greener, faster, cheaper way to
explore what lies beneath the earth’s floor.
adrokgroup.com
14. TASK: DEVELOP OUR OWN BUSINESS
TO FIT AN IDENTIFIED MARKET.
SKILL COMBINATION: STRATEGY. FUNDING.
LEGAL CREATIVE. NETWORKING.
WE THINK: TO TRULY CALL OURSELVES ENTREPRENEURS
WE NEED TO RUN OUR OWN SUCCESSFUL BUSINESS.
Stirling&Stirling is a premium brand that we handle
like every client brand - but with one big difference.
IT IS OUR BUSINESS.
Calling ourselves brand entrepreneurs is not just
a badge. We are business people that act on
opportunities when we see them.
Stirling&Stirling is a luxury Scottish experience
brand, focusing on bespoke golfing vacations.
With our spectrum of business, finance,
management and marketing skills, we seamlessly
established the brand with our core audience - high
net worth North American golfers.
The business is now expanding rapidly, and
we are introducing our brand into into the Asia
and Middle Eastern markets.
stirlingandstirling.com
17. JOIN THESE FAMOUS CRIME WRITERS AND
HELP US BUILD A WORLD CLASS MORGUE
VAL MCDERMID
EVERY BODY HAS
A STORY THAT
MUST BE TOLD.
WE’RE RAISING
1 MILLION FOR
A MORGUE TO
HELP US STAY AT
THE CUTTING EDGE
OF FORENSICS.
STUART MACBRIDE
TESS GERRITSEN
LEE CHILD
JEFFREY DEAVER
Jeff LIndsay
PETER JAMES
KATHY REICHS
MARK BILLINGHAM
HARLAN COBEN
the authors centre for anatomy & human identification news & events contact us
Contact ¦ Disclaimer follow us on
about the campaignhome
help us RAISE A MILLION
DONATE NOW
The Million for a Morgue
CAMPAIGN WILL HELP THE
UNIVERSITY OF DUNDEE RAISE
1 MILLION TO BUILD A WORLD
LEADING FORENSIC CENTRE.
WE ARE TEAMING UP WITH
SOME OF THE TOP CRIME
WRITERS TO RAISE FUNDS
AND AWARENESS.
18. TASK: TAKE A TABOO TOPIC AND MAKE IT ENGAGING,
RELEVANT AND INTERESTING TO THE PUBLIC THROUGH
AN AWARENESS AND FUNDRAISING CAMPAIGN.
SKILL COMBINATION: STRATEGIC PLANNING.
CREATIVE DEVELOPMENT. FUNDING.
WE THINK: GETTING THE TONE OF THE BRAND DESIGN AND
NARRATIVE RIGHT CAN TAKE A CAMPAIGN TO NEW LEVELS.
We were approached by The Centre for Anatomy
and Human Identification (CAHID) at the University of
Dundee, a world-leading forensic science centre, to
help them create a campaign to raise £1M towards a
state-of-the-art mortuary. A tricky subject to get into
the public’s heart!
Lead by Professor Sue Black (of BBC Cold Case
Histories fame), the ‘Million For A Morgue’ campaign
used her links to crime writers, who often use advice
from forensics experts to make their books more
believable, to give the campaign a wider audience.
Stirling Associates designed a logo and website
which would not look out of place on the crime
fiction book shelves.
We also advised on using social media and PR
to raise awareness of the campaign and build
on the momentum of the campaign as well as
merchandising options to help raise funds.
20. To enjoy life with a spirit of adventure whilst
committing to the spirit of giving.
Starting with forty four like-minded and affluent
individuals, our members will take part in remarkable
challenges and enjoy unforgettable experiences
around the globe. And with 44, each event will aim to
raise a significant sum for philanthropic causes.
Our vision is to become the leading invite-only
networking / adventure / philanthropy club in the
world. We call it adventure philanthropy.
The Stirling Associates team developed the brand and
the Adventure Philanthropy concept whilst putting
together a show-stopping experience which is sure to
attract some of the world’s high net worth individuals.
TASK: CREATE THE WORLD’S FIRST ADVENTURE
PHILANTHROPY BRAND AND EXCLUSIVE LUXURY
GLOBAL EXPERIENCES TO MATCH.
SKILL COMBINATION: BRAND DEVELOPMENT. STRATEGY.
NETWORKING. CREATIVE. FUNDING. EVENT MANAGEMENT.
WE THINK: ATTENTION TO DETAIL IS KEY WHEN IT COMES
TO LUXURY BRANDS. A BRAND MUST IMMERSE ITSELF IN
ITS CUSTOMER’S WORLD TO KNOW EXACTLY WHAT THE
CUSTOMER WANTS.
21.
22. TASK: REFRESH AN EXISTING BRAND
TO CAPITALISE ON SUCCESS.
SKILL COMBINATION: RESEARCH. STRATEGY.
FINANCIAL. CREATIVE. ENTREPRENEURIAL.
WE THINK: SUCCESS FOR ANY BRAND
IS BASED ON NEVER BEING COMPLACENT.
Stirling Associates has worked with Hollywood and
LA-based Storyteller Films for well over ten years.
During this time we have taken them from start-up,
to an established and successful brand. Constantly
refreshing their offering to keep ahead of the game
in an industry that is fast moving and fickle.
We work closely with the Storyteller Team to create
a range of marketing material that successfully
promotes their films to the global film industry at
Film Festivals such as Sundance and Cannes.
And where possible, we help them achieve
their funding targets.
Storyteller produces films that can be made for
between $10 and $20 Million. Their films include
‘Kicks’ - a love affair between Elizabeth Barrett and
Robert Browning with Diane Keaton, and ‘Words of
Love’ - a comedy where three friends escape New
York to star in a Las Vegas Show with Brian Cox.
storytellerla.com
23.
24. TASK: CREATE INNOVATIVE TECHNOLOGY
TO SIMPLIFY COMPLEX PROBLEMS.
SKILL COMBINATION: STRATEGY.
INNOVATION. TECHNOLOGY.
WE THINK: THAT FUNDAMENTALLY
WE ARE PROBLEM-SOLVERS.
To solve the needs of Alliance, we brought
together a unique team of problem-solvers
expert in technology, strategy, systems
analysis and design.
During our long-term partnership with the
Alliance, we have delivered a range of
communication and technological solutions
that have simplified processes, reduced costs
and cut admin for the registration and awarding
of hundreds of thousands of Apprenticeships.
Due to our success in Scotland, we rolled-out
this technology across the UK, saving all these
skills organisations time and money.
The continuing evolution of our solution and
its reporting is enabling Government and
major UK employers to forward plan their
skills requirements.
sscalliance.org
25.
26. TASK: TO CREATE A LUXURY BRAND FOR HIGH
AMBITIOUS EXECUTIVES.
SKILL COMBINATION: STRATEGY. CREATIVE. PR.
EVENT MANAGEMENT. NETWORKING.
WE THINK: WHAT’S IN A NAME? EVERYTHING. QUALITY
OF THOUGHT MUST START FROM THE VERY FIRST WORD.
William Grant & Sons wanted to create its own MBA
programme to further develop their own executives,
as well offering other handpicked businesses the
opportunity to take part.
From the initial strategy of the programme to
the launch event, we built and implemented an
aspirational brand that reflected the premium nature
of our clients business.
We named and created an identity for the MBA25
brand - persuading our client that limiting the
delegates to a handpicked 25 increased the
desirability of the programme.
This was then applied to all marketing material,
including a premium brochure and luxury
presentation box. We branded and managed a
launch dinner at their Glenfiddich Distillery and
also implemented a targeted PR campaign,
culminating in coverage in the FT.
The inaugural MBA25 programme successfully
launched with delegates from across the globe,
including China and the United States.
27.
28.
29. FOR FURTHER INFORMATION, PLEASE CONTACT IAIN A. STIRLING
IAIN@STIRLINGASSOCIATES.COM +44 (0) 131 556 7977
FOR FURTHER INFORMATION, PLEASE CONTACT
IAIN A. STIRLING IAIN@STIRLINGASSOCIATES.COM
LINDSAY SUTHERLAND LINDSAY@STIRLINGASSOCIATES.COM
+44 (0) 131 556 7977
