This document describes an app and website called Beadheart that is designed to help people design, create, and share beaded jewelry more efficiently. It aims to allow users to manage their bead collections, design projects, and share creations without waste. The founder had the idea after rediscovering beads from childhood and realizing the potential of technology to help the process. It is currently in development by a three-person team with relevant experience and they have created mockups and a business plan. They are seeking guidance, partnership and funding to bring the product to market.

1. design, create, and share beaded jewelry

2. Why Beads - My Story
"Beads are as unique as the people on the planet, no two are the same, each
has its own character and its own story."
I did a lot of beading when I was a kid, there were
always beads leftover, I still have thousands of beads
in my garage. I was never really "good at it" but it kept
me entertained and made me a few bucks at the
farmers market in Santa Barbara.
Flash forward from the 80's to today and we have the no two beads are the same
technology to manage our beads, our projects more
efficiently. and waste nothing.
I pulled out my beads four years ago and had a crazy
idea for an application that could manage my beads
and do my designing..
This is it - Beadheart

3. What is Beadheart? It is an App and Website.
a social-creative platform
Built For: Built with

4. Early Mockup (2011) workbench concept, IPAD 1024x768
What might beadheart look like? (Click)

5. How do we $monetize$ this thing?
1.. Appstore Sales - Our point of entry.
2. Buy your Necklace - we make it for you.
3. Buy your Project - we send you the materials.
4 Become a Designer - sell creations to others (shop)
5 Become a Partner - licensing our software
6 Adspace - Adspace..
7 Subscription Model - for more serious users.

6. Our Team
Our team consists of three professionals with a great range of industry and business experience.
Michael Moore - Leadership / Ideas / Project Manager / Power Forward
Career project manager in commercial real estate, excellent negotiator and salesperson. Founder and people
herder. Michael has worked for CoStar, Yardi and several medium and small private real estate investment firms.
Michael is currently an asset manager in Walnut Creek. Michael plays ice hockey ,loves spending time with his wife
and five year old Daughter (playing angry birds!)
Chris Davidson - Marketing / Analytics / Vocals
Chris is a Marketing Guru always pushing to find ways to make products and ideas sticky with consumers. Chris is
also a numbers freak, he loves reading between the data lines to find bizarre and interesting trends.
Chris is a professional musician in his free time.
Christina Klopp - Product Manager / Design / Crafter
Product manager for fortune 500 company with a 12 million revenue current b2b consumer facing product.
Christina graduated from FIDM in San Francisco, Christina excels at taking ownership of her products has a keen
eye for design. She spends her free time on Etsy and is the brainchild who monetized Beadheart.

7. Where are we in this process?
Almost 4 years into the idea with the same team.
Thousands of hours of brainstorming and documentation.
We have a product roadmap and vision.
Mockups - https://moqups.com/boggler/Itae08it
Business Plan - 90% complete working on Y1 estimated opx
Tech Test with HTML5 + JS (working on an AJAX widget with PostgreSQL for saving projects)
Kickstarter is prepared for Launch (using crowdfunding as fallback)
We are at the point where we feel with the right match we can create a successful product.
What we need from Seraph Group.
Guidance, partnership and money.
We are a hard driving group taking our first step toward venture capital and funding. We think this is an amazing
first to market idea. We hope you feel the same way. We are prepared to talk more about this opportunity if there
is interest. Thank you for your time and consideration.
-Mike Moore, Founder