Kruche! is a creative agency founded in 2010 in Novosibirsk, Russia specializing in advertising, branding, social media marketing, web development, and video production. They have built a talented team of professionals to provide high quality, creative solutions to clients at competitive costs. Some of their clients include Domskoy Ugodnik, Vostochnaya Technika, Kusai.me, Parallels, and Hercules Salnikov Domocenter. Kruche! believes in finding the core of each brand and using creative storytelling and the right media channels to effectively communicate brands to their target audiences.

3. ABOUT US
Kruche! (means “bolder, stronger one” in
Russian) is the creative agency with strong
capabilities in advertising, branding, viral/social
media marketing, web development and video
production. Agency was born in 2010 in the
heart of Siberia, city of Novosibirsk which is the
3rd largest city in Russia.
Having started from the scratch, we built a
well-known creative agency with brilliant team.
Besides our staff people we collaborate with the
most talented and reliable professionals in the
market. This helps us provide our clients with
hi-class creative solutions at highly competitve
costs.
We believe in creativity and alternative media, as
we have seen many cases when yet smaller, but
smarter brands beated bigger ones. Even more,
we have created some local brands that have
been succesfully launched to the market and
then reached significant value competing with
strong global players in the market.
We have a passion for creative approach in
advertising as we want and help small local
brands grow up and become stronger, bigger
and thus even… Kruche!

4. CEO
Sales &
account
Management
Digital
services: SMM,
viral & web
creative Design
creative
director
Video
Production
Finance &
Analysis
THE ANATHOMY OF KRUCHE!

5. ALEXEY
FEDOTOV
Copywriter,
SMM-manager
MAXIM
MAKHEROV
Creative Director,
Partner
IVAN
GOUDKOV
CEO,
Partner
ANDREY
SAVCHENKO
Copywriter,
SMM-manager
VICTOR
DOMRACHEV
Designer
DMITRY
BOCHAROV
Senior Designer
ANTON
CHASE
Project Manager
DANIEL
CHUDINOV
General Producer,
Partner
ALENA
AMM
Account Manager
EVGENIY
KOKORIN
Web Developer
ANNA
VIGONYAILOVA
Senior Copywriter
VADIM
OSOKIN
Web Developer
THE
TEAM
OLGA
VITIVSKAYA
Key account
manager

6. OUR
CLIENTS

8. CLIENTS
TALK
ABOUT
US

9. ”
”
finally, mates provided us with fresh, creative idea and
implemented it at a high professional level, right in time.
DAMSKY UGODNIK
VOSTOCHNAYA
TECHNIK A:
KUSAI.ME
We initially wanted to
start a very distinctive
food delivery service.
And you have found a
perfectnameandbrand
image to our business.
we always respect professionals in any
business field. and with no doubts your people
are real professionals. it has been a pleasure
to deal with people who know their jobs
perfectly, and take care of clients concerns
and tough timing.
we were pleased with dedication
of the their people, as they were
ready to shoot in very extreme
conditions.
””
”
”
”
“
PARALLELS

10. you suggested both refined and effective solutions.
possession of all necessary tools and
techniques you combine with creative
approach to work.
you understand our
product, feel our
business, and you suggest
thingsthatmeetourneeds
most.
for the new brand development we have been searching for a partnering agency
that would be able to imagine abstract business concept as a certain brand with
its name, design and ideology. You managed that task perfectly, with inherent
professionalism and attention to the clients opinion.
HERCULES
SALNIKOV
DOMOCENTER:
”
”
”
”
” ALTAYSKAYA SKAZKA

11. OUR
TECHNOLOGY

12. C O M P E T I T I V E C O M M U N I C AT I O N S
we always try to add some twist to
common things. marketing is a modern
way of storytelling, and there can be
no good story without some magic.
brave hussar, bringing ladies to
jewellery shop; people falling in love
with their homes; the ride of a bullet...
fantasy is all around us!
1. find the core 2. keep in touch 3. add some magic
every product has its own uniquiness
and individuality. it is just either
hiding deep inside or shining brightly
on the surface.
we gather all possible information
on rational and emotional aspects of
the product to find its original, core
sence.
many brands today try to communicate
with the market, using obsolete and
irrelevant language, or targeting
wrong people.
it is crucial to express right idea with
rightwordsaddressingrightauditory.
Focus on social media helps us to
stay in touch with people and be
contemporary.

13. TO CREATE THE IDEA WE...
check the information
reassemble variations
and bring out something new
find possible options
and variations

14. THE GOOD IDEA EXAMINATION
is it clear and telling the right story
is it relevant to target people
is it better than competitors can think of
is it exciting enough

15. BRAND
COMMUNICATION
market & competitors
ideas words impressions people
emotion
media
ratio

16. THE CAMPAIGN
develop the idea
build the concept
around idea, and
then roll it over
the proposed
media
we recommend our clients use
media tracking tools to monitor
reach of key communicational
targets; awareness, impression
and involvement.
i
if necessary, test the concept
with target people, using
either social media tools or
traditional markete research
inventory

17. OUR
WORK

38. FOR MORE
REFERENCES PLEASE VISIT
WWW.KRUCHENAS.NET
WWW.VIMEO.COM/CHANNELS/KRUCHE

39. kruchenas.net
7 (383) 200-37-53
novosibirsk
630112, russia