This document provides an overview of the Vietnamese e-commerce market. It discusses the current state of the market including factors influencing growth such as a declining economy and positive banking response. The document also examines market segments, limitations faced by companies, and trends for 2012 including leveraging group buying momentum and developing logistics. It concludes by thanking the reader and providing contact information.
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Mecom Group's Digital Innovation and IT Sourcing StrategyCiklum Ukraine
Presentation by Torben Lundberg, CIO at Mecom Group, used at the World Publishing Expo 2012 in Frankfurt (on 30.10.2012).
Topics covered:
- Mecom's mobile framework,
- role in the e-commerce value chain / e-commerce model,
- social buying with Sweetdeal and
- sourcing of digital IT (outsourcing, nearshoring with Ciklum and cloud sourcing).
The10 smartest payment & card solution providers 2019Mirror Review
The integration of e-commerce and mobile technology has forever changed the face of the payment market. Earlier, the transition from cash to cashless payments was slow in the emerging markets but now, it has grown exceptionally.
Smart Payment & Solution Providers are backbones of this cashless transition. Mirror Review presents "The 10 Smartest Payment & Card Solution Providers 2019"
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Asia B2C E-Commerce Report 2013 by yStats.comyStats.com
According to the “Asia B2C E-Commerce Report 2013” by yStats.com, there are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems.
Besides the “Asia B2C E-Commerce Report 2013”, the “Asia B2C E-Commerce and Online Payment Report 2013” is also available.
Asia B2C E-Commerce and Online Payment Report 2013 by yStats.comyStats.com
According to the “Asia B2C E-Commerce Report 2013” by yStats.com, there are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems.
Besides the “Asia B2C E-Commerce Report 2013”, the “Asia B2C E-Commerce and Online Payment Report 2013” is also available.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
Tiger Countries B2C E-Commerce Report 2013 by yStats.comyStats.com
The “Tiger Countries B2C E-Commerce Report 2013” by yStats.com shows both the similarities among and the differences between the Internet and E-Commerce markets in the four Asian Tiger countries. Here, South Korea and Hong Kong experience high growth rates, especially in mobile online retail, while general B2C E-Commerce in Singapore continues to increase by mid to high range double-digit percentages. Only Taiwan is less developed regarding B2C E-Commerce, but a low double-digit percentage growth in online retail sales is forecasted here, too.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
Mecom Group's Digital Innovation and IT Sourcing StrategyCiklum Ukraine
Presentation by Torben Lundberg, CIO at Mecom Group, used at the World Publishing Expo 2012 in Frankfurt (on 30.10.2012).
Topics covered:
- Mecom's mobile framework,
- role in the e-commerce value chain / e-commerce model,
- social buying with Sweetdeal and
- sourcing of digital IT (outsourcing, nearshoring with Ciklum and cloud sourcing).
The10 smartest payment & card solution providers 2019Mirror Review
The integration of e-commerce and mobile technology has forever changed the face of the payment market. Earlier, the transition from cash to cashless payments was slow in the emerging markets but now, it has grown exceptionally.
Smart Payment & Solution Providers are backbones of this cashless transition. Mirror Review presents "The 10 Smartest Payment & Card Solution Providers 2019"
Read more about the latest issue on, https://www.mirrorreview.com/
Asia B2C E-Commerce Report 2013 by yStats.comyStats.com
According to the “Asia B2C E-Commerce Report 2013” by yStats.com, there are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems.
Besides the “Asia B2C E-Commerce Report 2013”, the “Asia B2C E-Commerce and Online Payment Report 2013” is also available.
Asia B2C E-Commerce and Online Payment Report 2013 by yStats.comyStats.com
According to the “Asia B2C E-Commerce Report 2013” by yStats.com, there are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems.
Besides the “Asia B2C E-Commerce Report 2013”, the “Asia B2C E-Commerce and Online Payment Report 2013” is also available.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
Tiger Countries B2C E-Commerce Report 2013 by yStats.comyStats.com
The “Tiger Countries B2C E-Commerce Report 2013” by yStats.com shows both the similarities among and the differences between the Internet and E-Commerce markets in the four Asian Tiger countries. Here, South Korea and Hong Kong experience high growth rates, especially in mobile online retail, while general B2C E-Commerce in Singapore continues to increase by mid to high range double-digit percentages. Only Taiwan is less developed regarding B2C E-Commerce, but a low double-digit percentage growth in online retail sales is forecasted here, too.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
Giaohangtietkiem.vn - Giải pháp giao hàng TMĐT (eCom Services JSC)Quan Ph
Tốc độ giao hàng tác động rất lớn đến khách hàng trong bán lẻ trực tuyến. GHTK nỗ lực mỗi ngày để cung cấp dịch vụ giao hàng trong ngày và thu tiền hộ (same-day delivery và cash on delivery) uy tín và đáng tin cậy. Chúng tôi tin rằng dịch vụ này hữu ích cho xã hội nói chung. Người bán hàng bán được nhiều hơn, khách hàng mua sắm thoải mái hơn, và người giao hàng có thêm nhiều công việc và thu nhập xứng đáng.
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To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
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Here is the conference we gave at the eCommerce Expo London 2012 on :" How to manage Business to Business trade using new technologies ? ".eCommerce solutions are rarely target for professionals activities. Find out how Xi Ingénierie uses the architecture and flexibility of the Magento platform for professional activities: B2B, B2B2C, extranet, client extranet, client specific tier pricing by quantity, sales force, business user accounts, system information integration. Also learn how to simplify the management of your business by connecting your online sales channels with your management tools (ERP/SI). See the differences between activities with and without an ERP connection.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
4. Market overview
Click to buy
Click to pay
Market size
• Vietnam Group buying 2011: VND 750b (*)
• e-Commerce excluding Group buying:
• e-Payment:
(*) Source: dealcuatui.com
5. Market Size
• Normally e-commerce market size is measured using
Gross Merchandise Value
• However it is currently almost impossible to measure
GMV in Vietnam
– 43 million bank cards as at 2011, but mostly for withdrawing
cash
– Underutilized e-payment despite functional products e.g.
NganLuong, SohaPay, OnePay, BaoKim, Smartlink, VNBC,
Banknetvn
– C2C e-commerce sites are used for information listing (think
Alibaba 2001)
– Transactions are NOT done on site
– Current revenue model of e-commerce site: store rental
• E-Payment: can measure transaction value (of course)
7. Buyer demographics
• Segments
1. Geeks
2. Dealers Professionals
3. Teen?
4. Professionals
5. Mass Social Disposable
• Demand network user income
– Trust
– Buyer protection
Payment
• Customer care readiness
7
8. Limitations
• Business model
– Been doing C2C for 6 years but C2C can't solve the problem of trust
– Cannot go mass
– Back to B2C
• Risk management
– Customer care
– Buyer & seller protection
– Communication crisis
– Standardized process & best practice
• Haven't automated many processes
– Speed of services
– Cost fixing
• Value chain
– Cannot procure directly from wholesaler
– Need to go through retailer which adds cost on top
• Identity?
• Human resources
9. New
entry:
high
Supplier Buyer
bargain Competition: bargain
power: moderate power:
high high
Alternatives for sales & distribution Alternatives for purchasing goods
Substitute:
high
10. E-commerce site Owner Model Description
(not including
Groupon clones)
http://vatgia.com Vatgia JSC C2C, price comparison
http://nhanh.vn Vatgia JSC B2C
http://chodientu.vn PeaceSoft JSC C2C
http://solo.vn VCCorp B2C Discount e-tailer
http://enbac.com VCCorp C2C
http://rongbay.com VCCorp Classifieds
http://muare.vn VCCorp Classifieds forum
http://5giay.vn The Gioi So Classifieds forum
http://vinabook.com MekongCom B2C Books & CDs
http://tiki.vn Tiki JSC B2C Discount books e-
tailer, apparels
http://nguyenkim.com Nguyen Kim JSC B2C Online channel of
brick-and-mortar
retail chain
http://dienmay.com The Gioi Dien Tu B2C Retail chain with
online offering
http://golmart.vn
11. Upcoming Owner Model Description
e-commerce sites
http://chon.vn B2C Backed by Vinatex.
Likely deals with
wholesalers
http://nava.vn NCT Hybrid
http://hula.vn
http://qua102.com B2C Online gift shop
http://anhshop.com B2C Boutique gift shop
http://muaban.net Classified
http://websieuthi.vn VTG B2B2C Unique offering:
lottery
Topup & Metro
groceries
12. Case Study
• Trust system
• Payment solution
– Connect many banks
– Support non-bank customers
– Merchant network development
– Strategy: micro-payments (contrast: MobiVi')
– Digital content payment, free interbank transfer
• Marketing
– Promotions, discounts, gifts, post-purchase care
– Communication, public newsletter
• Strategic partnership
– Cross-border transactions
– Cross-border payment
• Other services: bidding, ad network
• Willing to collaborate with Internet partners
15. A winner will not have emerged in 2012
• Ongoing competition
• Big-4 established positions
• Complementary relationship
• A long-term game with customers and against other
channels
20. Retailers Internet firms Startups
$$$$$ $$$ $?
Stores, sales, delivery, brand Tech teams, sales, customer Almost no sales team
care, delivery
Cash Warehouses No warehouse
Warehouses Dependent on suppliers Dependent on suppliers
Availability of goods Inventory or listing only
Experienced in retail Experienced in Internet, e- Normally experienced in
Limited experience with Commerce, community Internet
Internet
Limited in Internet product Good Internet products Smart products
Focus on sales Sales, e-Payment, ad Niché market
Connection with suppliers, Connection with strategic Personal relationship
banks partners and other Internet
products
21. Reference
• VN's retail sales hit US $78 billion in 2010
http://news.gov.vn/Home/VNs-retail-sales-hit-US-78-billion-
in-2010/20111/9774.vgp
• Thị trường điện máy $6.6b http://chungta.vn/tin-tuc/kinh-
doanh/2011/11/nam-2012-fpt-trading-se-phan-phoi-hang-
dien-tu-gia-dung/
• Doanh thu FPT Trading khoảng 17 nghìn tỷ
http://www.xuanthanhsc.vn/home/Tin-tuc/Chuyen-muc,Tin-
tuc,Tin-trong-nuoc/Tap-doan-FPT-6-thang-dau-nam-lai-1204-
ty-dong/
• Doanh thu dienmay dự kiến khoảng 6 nghìn tỷ
http://www.vnbrand.net/Phong-su-thuong-hieu/mo-hinh-
cong-ty-the-gioi-di-dong-6000-ti-doanh-thu.html
• Tiềm năng TMĐT 2 tỷ
http://www.pcworld.com.vn/articles/tin-tuc/tin-trong-
nuoc/2010/04/1218882/hon-8-ty-dong-giao-dich-qua-ebay-
vn/