The document discusses the importance of social networking for businesses, explaining that 65% of businesses plan to increase social media spending in 2010 and effective communication through social media is correlated with meeting financial targets. It provides an overview of the major social networking platforms LinkedIn, Facebook, and Twitter and gives tips on how to use each platform appropriately and manage one's online reputation. The document encourages businesses to utilize social networking to engage with customers and employees.

1. Micki Voelkel Social Networking 101

2. Learning Objectives Explain Why Social Networking is Important for Business Be Able to Use One or More of the Major Players LinkedIn Facebook Twitter Implement Techniques to Manage Your Online Reputation

3. What is Social Networking?* *And why is it important?

4. Social Media: The platform you use to communicate and collaborate online such as Facebookor Twitter.

5. Social Networking: What you DO with social media!

6. Like What? Networking, collaborating, sharing information, learning, giving feedback, recruiting, serving customers, and lots more.

7. Why?

8. Fischbowl Video

9. 65% of Businesses Surveyed plan to increase spending on social media in 2010. T & D Magazine, February 2010

10. Effective Communication is strongly correlated with meeting financial targets T & D Magazine, February 2010

11. Top Reasons Companies are not implementing or Expanding use of Social Media Limited staff or resources ……………..45% Limited knowledge ……………………40% Lack of IT support or tech …………….36% Lack of Senior Mgmt Support ……….33% Lack of employee access ……………32% Lack of metrics to measure ………….32% Legal Dept Restrictions ……………….19% Source: Watson Wyatt, T & D Magazine, February 2010

12. Your younger employees are already communicating on social networks.

13. So are a lot of your older employees.* * The fastest growing demographic of Facebook users is women age 50+.

14. Your customers are almost certainly on social networks.

15. And they are already talking about you.

16. Don’t you want to join the conversation?

17. So where do I need to be online?* *And how do I do it?

18. The Players

19. LinkedIn is the Navy Blue suit of social networking Professional.

20. Facebook is like a high school reunion 24 hours a day, 7 days a week. Supposedly casual, but you want to look your best.

21. Twitter is like eavesdropping on people who interest you… But everything you say is broadcast on a loudspeaker.

22. What do they have in common? All three are about relationships.

23. LinkedIn

24. http://learn.linkedin.com

25. Facebook Personal

26. T http://www.facebook.com/#!/help

27. Facebook Business

28. http://www.facebook.com/business Click the Pages link.

29. Twitter Personal

30. http://twitter.com/help/start

31. Twitter Business

32. http://business.twitter.com/twitter101

33. How do I keep from embarrassing myself?

34. Rule 1:If you have any doubts, don’t post it.

35. Rule 2:Be careful what pictures you post to Facebook.

36. Rule 3:Be careful what pictures your FRIENDS post on Facebook.

37. Rule 4:If you are Facebook friends with your boss, don’t complain about work.

38. Rule 5:Avoid discussing sex, politics, and religion, just like at dinner.

39. Rule 6:Whatever you post on the Wall in Facebook in PUBLIC. Assume your grandmother and your boss can read it.

40. Rule 7:Whatever you post on Twitter is permanent and public.

41. Rule 8:Search for yourself on Twitter occasionally to see what people are saying.

42. Rule 9:Don’t treat Twitter and Facebook like free advertising, INTERACT!

43. Rule 10:Don’t be a cautionary tale.

48. Great Facebook Fan PagesLocal UA Fort Smith Center for Business and Professional Development SCGoodsons Fort Smith Little Theatre Fort Smith Eats Fort Smith Adult Education Center Entertainment Fort Smith

49. Local People to Follow on Twitter MickiVoelkel CBPD FortSmithEats FSLittleTheatre goodsonscstone FortSmithPD

50. Contact Information Micki Voelkel Center for Business and Professional Development University of Arkansas-Fort Smith 479-788-7771 mvoelkel@uafortsmith.edu