This document discusses online monitoring in Vietnam. It explains what online monitoring is and why companies would want to use it rather than Google or market researchers to monitor consumer sentiment. It outlines the business model of selling monthly accounts and customized reports to track competitors and manage crises. Finally, it estimates the potential market size in Vietnam could reach $50 million by 2013 and identifies potential customers in various industries that may be willing to pay around $1,000 per month for online monitoring services.
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Tiger Countries B2C E-Commerce Report 2013 by yStats.comyStats.com
The “Tiger Countries B2C E-Commerce Report 2013” by yStats.com shows both the similarities among and the differences between the Internet and E-Commerce markets in the four Asian Tiger countries. Here, South Korea and Hong Kong experience high growth rates, especially in mobile online retail, while general B2C E-Commerce in Singapore continues to increase by mid to high range double-digit percentages. Only Taiwan is less developed regarding B2C E-Commerce, but a low double-digit percentage growth in online retail sales is forecasted here, too.
Asia B2C E-Commerce Report 2013 by yStats.comyStats.com
According to the “Asia B2C E-Commerce Report 2013” by yStats.com, there are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems.
Besides the “Asia B2C E-Commerce Report 2013”, the “Asia B2C E-Commerce and Online Payment Report 2013” is also available.
Asia B2C E-Commerce and Online Payment Report 2013 by yStats.comyStats.com
According to the “Asia B2C E-Commerce Report 2013” by yStats.com, there are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems.
Besides the “Asia B2C E-Commerce Report 2013”, the “Asia B2C E-Commerce and Online Payment Report 2013” is also available.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
India B2C E-Commerce Report 2013 by yStats.comyStats.com
The number of Internet users in India was forecasted to grow to exceed 140 million by the end of 2012, representing more than 10 percent of the population. Additionally, an increase in mobile Internet users in India by approximately 25 percent annually between 2012 and 2015 was expected.
Tiger Countries B2C E-Commerce Report 2013 by yStats.comyStats.com
The “Tiger Countries B2C E-Commerce Report 2013” by yStats.com shows both the similarities among and the differences between the Internet and E-Commerce markets in the four Asian Tiger countries. Here, South Korea and Hong Kong experience high growth rates, especially in mobile online retail, while general B2C E-Commerce in Singapore continues to increase by mid to high range double-digit percentages. Only Taiwan is less developed regarding B2C E-Commerce, but a low double-digit percentage growth in online retail sales is forecasted here, too.
Asia B2C E-Commerce Report 2013 by yStats.comyStats.com
According to the “Asia B2C E-Commerce Report 2013” by yStats.com, there are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems.
Besides the “Asia B2C E-Commerce Report 2013”, the “Asia B2C E-Commerce and Online Payment Report 2013” is also available.
Asia B2C E-Commerce and Online Payment Report 2013 by yStats.comyStats.com
According to the “Asia B2C E-Commerce Report 2013” by yStats.com, there are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems.
Besides the “Asia B2C E-Commerce Report 2013”, the “Asia B2C E-Commerce and Online Payment Report 2013” is also available.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
India B2C E-Commerce Report 2013 by yStats.comyStats.com
The number of Internet users in India was forecasted to grow to exceed 140 million by the end of 2012, representing more than 10 percent of the population. Additionally, an increase in mobile Internet users in India by approximately 25 percent annually between 2012 and 2015 was expected.
Giaohangtietkiem.vn - Giải pháp giao hàng TMĐT (eCom Services JSC)Quan Ph
Tốc độ giao hàng tác động rất lớn đến khách hàng trong bán lẻ trực tuyến. GHTK nỗ lực mỗi ngày để cung cấp dịch vụ giao hàng trong ngày và thu tiền hộ (same-day delivery và cash on delivery) uy tín và đáng tin cậy. Chúng tôi tin rằng dịch vụ này hữu ích cho xã hội nói chung. Người bán hàng bán được nhiều hơn, khách hàng mua sắm thoải mái hơn, và người giao hàng có thêm nhiều công việc và thu nhập xứng đáng.
Dịch vụ của chúng tôi đã có mặt tại Hà Nội và Tp.Hồ Chí Minh.
Tài liệu học seo cơ bản chuẩn nhất của Học viện đào tạo seo Vinalink academy - Những kiến thức nền chuẩn nhất về SEO sẽ giúp bạn tiến nhanh hơn con đường chinh phục các kiến thức và bài giảng Seo sau này. đăng ký học tại http://daotaoseo.com
Seo 2015 - Dự báo xu hướng Thuật toán SEO 2015 bởi Vinalink Media từ hơn 100 chuyên gia SEO hàng đầu Thế giới. Tổ chức tại Vinalink.academy ngày 07/12/2014 tại 85 Vương Thừa Vũ - Hanoi
Male and female, young and old, a fast-growing number of today's shoppers are tapping into social media to find product information, get deals, read reviews and share opinions on purchases. In order to meet the needs of these social shoppers, retail organization must join the social media fray. But to be successful in the social realm, merchants must carefully plan and execute a strategy that will appeal to their particular target audience. This session will provide top tips and tactics for retailers wanting to get up-to-speed on the latest and greatest social strategies.
Though mobile usage and adoption is skyrocketing, only 1/3 of B2B Marketers have mobile optimized content and less than 25% have mobile applications. This presentation from the B2B Digital Edge Conference shares how Intuit's Accounting Professionals Division is integrating mobile opportunities into their marketing mix.
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
SMITH presents , "Hospitality Marketing, Trends and Best Practices for 2012." This was presented live by SMITH Vice President Marni Blythe in Shalotte, NC with the NC Brunswick TDA as the sponsor and hosts.
This seminar covers everything from integrated marketing, user generated reviews, mobile marketing, social media marketing, how to measure ROI as well as other helpful statistics that have been aggregated from around the industry. Enjoy!
SMITH is a full service award-winning integrated, contemporary advertising agency based in Fayetteville, NC.
Please visit our website at www.smithadv.com
The Yellow Page Market in transition – which business models can profit besid...b-to-v Partners AG
The Yellow Page Market in transition – which business models can profit besides Google? A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
Avvio webinar global marketing tips, techniques & tacticsAvvio
This month’s webinar was designed to help you capitalise on the direct business opportunities available in the international marketplace. Our guest presenter Maeve Kneafsey, MD, Elucidate is a specialist in area of international marketing and strategy development. Maeve provided our audience with key insights into current global tourism trends and identified the differences in purchasing behaviours and attitudes. Maeve shared practical tips on how to research, plan and execute an international marketing campaign.
Description of Analytics as a value addition in an enterprise and the role of technology in bringing Analytics to fingertips of business managers.
BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. These analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data driven decisions across pan-enterprise processes to create sustainable business impact.
More about Bridgei2i at: http://www.bridgei2i.com/about-us.html
Consumer Internet Insights - Jeyandran VenugopalLounge47
Last Week’s - “Consumer Internet Insights" session sketched trends, opportunities and challenges in this space. Here are the Lounge47 key takeaways: 1. India has become the new “Land of Opportunity” - untapped potential, increased consumer/middle class spending, adoption-cycles shortening due to younger demographic willing to be early adopters, institutional investment in Startups increasing 2. “Cost to Try” is cheaper in India 3. Some stats – Population: 1.28b, Internet users: 1/6, Tablet users: 1/120. Mobile Internet users: 1/10, Social Media users: 1/13 4. Mobile growth presents a tremendous opportunity – Mobile Internet growing faster relative to rest of the world 5. Opportunities: a. Enabling Technologies for Mobile Platforms:
plugging a key function within a growing ecosystem e.g. search engine for apps, App personalization & recommendations, performance, analytics and insights, cross platform app development, prototyping tools, design to code technologies, democratization of app development (e.g. andromo, appgeyser), enterprise mobility (e.g. Kony), regional language focus b. Advertising Platforms: programmatic buying platforms,
demand- side platforms that can optimize Ad buy ROI’s, unified solutions for multichannel ad spend management to optimize impressions for targeted spending objectives, SMB businesses – managing marketing spends, fraud management c. Personalization Technology: Given current vastness of Internet how to enable
users to get relevant and contextual information and explore interests – how, what, where and when of personalization needs to be thought through and pin-pointed technologies like machine learning, large scale data analytics and data mining used to enhance efforts d. Natural Language Processing (NLP), Speech (processing and synthesis), Image and Video Processing: Given that semantic web initiatives have not taken off, self expression through blogging e.g. Tumblr, rich media as opposed to text, deep learning networks for image and video understanding – a new and hot field e. Big Data Analytics as an enabler is the other big area for opportunity 6. Challenges: Cyber security - active threat groups for example have increased +4x since 2011.
Also, social implications should be considered carefully e.g. Google glass.
Korea Stock Exchange, Australian Stock Exchange, New York Stock Exchange, NAS...Tai Tran
This presentation consists of 2 sections
1. An overview of Korea Stock Exchange and Australian Stock Exchange, accompanied by a comparison of the two exchanges
2. A discussion of Bennett & Li "Market Structure, Fragmentation, and Market Quality" article which looks into market fragmentation on New York Stock Exchange and NASDAQ
This was done as part of a project for University of New South Wales
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Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
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GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
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1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
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After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
3. Enterprises Demands
• My company owns products/services and brands
"I want to know what customers and society think about our
products and brands"
• Purposes:
– To assess effectiveness of marketing/advertising
campaigns
– To eliminate communication crises before they spread
out
– Measure customer satisfaction of customers and
potential customers with products and customer
services
Page 3
4. Why don't I just use Google?
Google & Search Engines Online Monitoring
General information Specialized and specific information on opinions
Duplicated items: multiple sites post the Can filter for uniqueness of information
same information from a single source
Can only access information where site Can crawl contents deep inside by using API and direct data
owners allow Google to index, usually public mining
Manual: a watcher must manually and Automatic: when a bad news is posted, an email is
periodically monitor what's going on using automatically sent to the brand manager within 30 minutes.
Google This is to prevent the bad news from spreading
Manually process from data collection to Automate data collection and preliminary reporting
analysis
Vietnamese slang and teenagers language Better process of Vietnamese slangs and teenagers
processing is limited
No sentiment analysis Sentiment analysis
Google's focus: a tech company, consumer, More of the media side. Business users
not business users
What if Google develops this product?
Google will not develop this product because this is not its focus. Google will not enter Vietnam
because the market is too small.
Page 4
5. Why don't I just use AC Nielsen?
AC Nielsen, TNS and market researchers Online Monitoring
Can't help preventing communication Help with preventing communication crises
crises
Sample surveys Automatically crawl all pages of all defined websites
Customers may respond to a survey Customer express their own opinions
differently from their usual opinion
Customers reactively respond Customers actively share
What if Nielsen develops this product?
Market researchers can't because they don't have the technology base
Complementary relationship between market researchers and online monitors
Page 5
6. What are other options for this need?
• Press clipping
– Hire people to read paper news
– These people cut out the articles they find related to us
Know exactly what Only newspapers,
the article says no forums and
social networks
Information may be
missed
Manual
Page 6
7. How much should we care?
• 31 million Internet users (VNNIC)
• 98% read news online
• 7 million on Zing.vn
Vietnamese • 2 million on Facebook (even though Should
it is difficult to access)
netizens • 96% join some kind of forum and care
social network (Nielsen)
• 79% like or follow brands and
celebrities online (Nielsen)
• 100,000 conversations created daily
online
• 58% believe what they find online
(Nielsen) Need to
Contents • 81% use online community as for
shopping decision making (Nielsen) monitor
• Online communities influence
shopping behaviors and customer
production authorities
Page 7
8. Examples
FPT Borat
Bugs in Rat in
Mead Highlands
Johnson milk cake
Vinamilk
turns sour
Milk infected Soy sauce
by Melamine infected by
3-MCPD
Instant
noodles with Kangaroo
additives water filter
Page 8
9. How they do it
Online news
• Process information automatically
• Find keywords
Forums Crawl • Filter information according to
periodically Process requests
Social networks
• Automatic
• Detect positive/negative
information
Preliminary
• Identify influencers
reports
• Upon requests
• Some manual efforts
Detailed • Industry reports
reports
Page 9
10. Success model
• Radian6 was acquired by Salesforce at $340m
– Salesforce.com (ticker CRM) is global #1 online CRM. Market cap
$20b, P/E 446
– Customers: Dell, General Electrics, Kodak, UPS
– Analyze hudreds of millions conversations from Facebook, Twitter,
YouTube, LinkedIn, blogs, online communities
– Standard pricing $600/month
• Dialogix
– Australian
– Pricing from AUD149 to AUD1950/month
– More local, more expensive
• Brandtology acquired by Media Monitors, Scout Labs
acquired by Lithium Technologies Page 10
13. Technological barrier to entry
• Two issues the tech should solve
– Vietnamese processing
– Train the system to understand different websites
• Knowledge-related issues
– Industry reports must be suitable for experts in those industries (marketing,
finance…)
– Need expert knowledge
• When complete technology
– Can scale almost unlimitedly
– Add new sites rapidly
– Fix basic costs (servers + team)
– Can monetize
Page 13
15. Business Model in Vietnam
Sell monthly accounts
Monitor competitors when requested
Sell industry reports
Sell customized reports
Crisis management solution
Page 15
16. Market Size
Our
estimation
By 2013
$50
million
Page 16
17. Would these entities be willing to spend ~ $1000 per month
to track what people are saying about them online?
Page 17