by Razvan Gavrilas
SearchMarketingDay – Poznan
June 2013
UNNATURAL LINKS
THE NO.BS GUIDE
cognitiveSEO
WHO AM I ?
cognitiveSEO
Wife x Kids
√ (DEV + SEOGEEK) × ( SUPERAFFILIATE + ENTREPRENEUR) dt ×
NO.BS
cognitiveSEO
“Unnatura...
SOME  FUNNY STUFF
FIRST
cognitiveSEO
cognitiveSEO
This Whole Link Graph Stuff Puzzles Me!
cognitiveSEO
Love is in the air …
Penguin Related
cognitiveSEO
cognitiveSEO
BEFORE
LORD OF THE LINKS
cognitiveSEO

AFTER
THE  SERIOUS STUFF
NOW!
cognitiveSEO
Why are Links so Important?
Links
The only signal that can truly & entirely
simulate presence & authority NOW.
Mixed with
...
Big Google Problem
Link SPAM / Unnatural Links
Addressed by Manual and Algorithmic Penalties
since the existence of Google...
What should be my strategy?
Small Term / Super Risky – Black Hat
Medium to Long Term / Safer – White Hat
cognitiveSEO
Naturalness
Important
Naturalness is also based on quantitative share!
cognitiveSEO
Unnatural Links
• Created to influence...
Link Profile
Important
A GOOD Link for Me might be a BAD Link For You!
cognitiveSEO
Unnatural Link Profile
• High Share of...
How to know if you are/will be affected?
1. Unnatural Link Warning from GWT.
2. Lost/Decreased Rankings.(!!!)
3. High Volu...
Unnatural Links Confusion
cognitiveSEO
DON’T USE ONLY GWT DATA!
DON’T DISAVOW LOST LINKS!
DON’T DISAVOW ALL LINKS!
Unnatural Link Detection
• Manual – Requires a very good understanding of the concept.
• You need to be really good in wor...
Quick Detection Case Study
cognitiveSEO
Unnatural Links Still Work
cognitiveSEO
Unnatural Link Dilution
• Don’t focus on SEO Techniques for a moment.
• Increase Site Authority.
• Do it gradually.
cognit...
Unnatural Link Removal
• Be Creative in your Removal Request.
• Automate with a Manual Flavor.
• Retry at least 3 times.
•...
Google Disavow
• Only After Unnatural Link Removal.
• Complete List of Unnatural Links.
• Be specific on what happened.
• ...
cognitiveSEO.com
@cognitiveSEO
facebook.com/cognitiveSEO
THANK YOU
razvan.gavrilas@cognitiveSEO.com
cognitiveSEO
BUSINESS ...
Unnatural Links - THE.NO.BS GUIDE
Unnatural Links - THE.NO.BS GUIDE
Unnatural Links - THE.NO.BS GUIDE
Unnatural Links - THE.NO.BS GUIDE
Unnatural Links - THE.NO.BS GUIDE
Unnatural Links - THE.NO.BS GUIDE
Unnatural Links - THE.NO.BS GUIDE
Unnatural Links - THE.NO.BS GUIDE
Unnatural Links - THE.NO.BS GUIDE
Unnatural Links - THE.NO.BS GUIDE
Unnatural Links - THE.NO.BS GUIDE
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Unnatural Links - THE.NO.BS GUIDE

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The Unnatural Link Concept is better explained and the strategies to detect,remove and recover are covered with great in-depth.

This guide will help you recover your site from an Unnatural Link Warning or Google Penguin Update (1.0 / 2.0 etc).
It is useful both for penalized sites and for sites that have a shady link profile.

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Unnatural Links - THE.NO.BS GUIDE

  1. 1. by Razvan Gavrilas SearchMarketingDay – Poznan June 2013 UNNATURAL LINKS THE NO.BS GUIDE cognitiveSEO
  2. 2. WHO AM I ? cognitiveSEO Wife x Kids √ (DEV + SEOGEEK) × ( SUPERAFFILIATE + ENTREPRENEUR) dt × NO.BS cognitiveSEO “Unnatural” FAT ME a4uexpo (2 years ago) More “Natural” Slim Me + Dixon (last night)  (-20Kg)
  3. 3. SOME  FUNNY STUFF FIRST cognitiveSEO
  4. 4. cognitiveSEO This Whole Link Graph Stuff Puzzles Me!
  5. 5. cognitiveSEO Love is in the air …
  6. 6. Penguin Related cognitiveSEO
  7. 7. cognitiveSEO
  8. 8. BEFORE
  9. 9. LORD OF THE LINKS cognitiveSEO
  10. 10.  AFTER
  11. 11. THE  SERIOUS STUFF NOW! cognitiveSEO
  12. 12. Why are Links so Important? Links The only signal that can truly & entirely simulate presence & authority NOW. Mixed with Social signals. User Triggered signals. Traffic signals. cognitiveSEO
  13. 13. Big Google Problem Link SPAM / Unnatural Links Addressed by Manual and Algorithmic Penalties since the existence of Google. cognitiveSEO
  14. 14. What should be my strategy? Small Term / Super Risky – Black Hat Medium to Long Term / Safer – White Hat cognitiveSEO
  15. 15. Naturalness Important Naturalness is also based on quantitative share! cognitiveSEO Unnatural Links • Created to influence rankings. • Manual or Automatic. Natural Links • Organic. • Do influence rankings but in an organic way.
  16. 16. Link Profile Important A GOOD Link for Me might be a BAD Link For You! cognitiveSEO Unnatural Link Profile • High Share of Unnatural Links. • Everything is Exaggerated. OK Link Profile • High Share of Natural Links. • Has Imperfect Links.
  17. 17. How to know if you are/will be affected? 1. Unnatural Link Warning from GWT. 2. Lost/Decreased Rankings.(!!!) 3. High Volume of Unnatural Links. cognitiveSEO
  18. 18. Unnatural Links Confusion cognitiveSEO DON’T USE ONLY GWT DATA! DON’T DISAVOW LOST LINKS! DON’T DISAVOW ALL LINKS!
  19. 19. Unnatural Link Detection • Manual – Requires a very good understanding of the concept. • You need to be really good in working with Excel . • Takes way more time to implement. • Costs much more if a Pro/Agency does it. • Automatic – Requires a basic understanding of the concept. • You have initial guidance. • A Good Solution has a very low False Positive Ratio. • Saves you Big Money and Big Time. • Can be used to validate the work of a SEO “PRO”. • Manual Validation is mandatory. cognitiveSEO
  20. 20. Quick Detection Case Study cognitiveSEO
  21. 21. Unnatural Links Still Work cognitiveSEO
  22. 22. Unnatural Link Dilution • Don’t focus on SEO Techniques for a moment. • Increase Site Authority. • Do it gradually. cognitiveSEO
  23. 23. Unnatural Link Removal • Be Creative in your Removal Request. • Automate with a Manual Flavor. • Retry at least 3 times. • Keep a Record. cognitiveSEO
  24. 24. Google Disavow • Only After Unnatural Link Removal. • Complete List of Unnatural Links. • Be specific on what happened. • Wait & Continue to Dilute. cognitiveSEO Also used for the GOOGLE classification training!
  25. 25. cognitiveSEO.com @cognitiveSEO facebook.com/cognitiveSEO THANK YOU razvan.gavrilas@cognitiveSEO.com cognitiveSEO BUSINESS CARD = Early Access to the Unnatural Link Detection.

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