Dominating Organic Search using Cutting-Edge SEO Analysis - BrigtonSEO 2015

•

1 like•16,749 views

Entering a New Market or Trying to Improve Your Rankings is always a struggle. Applying the techniques shown in this presentation will provide you with information that could change the way you run your online marketing strategy and even your entire business. The presented methodology allows you to benchmark entire markets. This will provide you with business intelligence that will allow your business to grow faster and be strategically organized.

cognitiveSEO
Average Lost Referring Domains
21.29%

cognitiveSEO
Second Missing Piece
Example:
forums.outandaboutlive.co.uk links to www.michelin.co.uk/tyres/learn-share/buying-guide/when-should-i-change-my-tyres

razvan.gavrilas@cognitiveseo.com razvan.gavrilas@brandmentions.com

This deck analyses user behaviour in terms of search and was originally presented at BightonSEO on Friday, 18th September 2015, written and presented by Gerald Murphy. Topics included and discussed: Average number of keywords typed Search query types and user behaviour (e.g. time spend on SERP) Search engine click bias Why heatmaps suck and why scanpaths rock my world Attractive, clickable keywords for metadata Why aggregated, universal, blended, SERPs exist Presentation of results and scanning behaviour Snippet length and information processing Search behaviours (e.g. pearl growth) Male vs female search behaviours Age Reading time Mobile, the environment and search

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