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THIS VERSION CONTAINS THE WEBINAR SLIDES ONLY. TO REPLAY THE WEBINAR WITH AUDIO, PLEASE VISIT:
http://www.slideshare.net/icrossing/building-a-connected-brand-in-the-new-facebook-icrossing-webinar
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Here are 2 social media break out case studies I presented at ad:tech SF. It profiles how iCrossing helped Billboard.com and bebe achieve their marketing goals, leveraging social media.
we have collected trends in social media, marketing, business, gaming and mobile. We combined all of them into this presentation. You can find more detail in the notes of the slides. Trends by Priit Kallas, Mart Prööm and Raul Kaevand. Presentation by Priit Kallas.
This is our third annual presentation about what to expect in social media marketing in the coming year. We are getting pretty good at this :) You can see the blog post here http://bit.ly/smm2012
Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)iCrossing
Facebook's launch of Timeline for businesses requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating 'likes' is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands.
THIS VERSION CONTAINS THE WEBINAR SLIDES ONLY. TO REPLAY THE WEBINAR WITH AUDIO, PLEASE VISIT:
http://www.slideshare.net/icrossing/building-a-connected-brand-in-the-new-facebook-icrossing-webinar
Social Media Break Out Case Studies: bebe and Billboard.comEdmund Wong
Here are 2 social media break out case studies I presented at ad:tech SF. It profiles how iCrossing helped Billboard.com and bebe achieve their marketing goals, leveraging social media.
we have collected trends in social media, marketing, business, gaming and mobile. We combined all of them into this presentation. You can find more detail in the notes of the slides. Trends by Priit Kallas, Mart Prööm and Raul Kaevand. Presentation by Priit Kallas.
This is our third annual presentation about what to expect in social media marketing in the coming year. We are getting pretty good at this :) You can see the blog post here http://bit.ly/smm2012
Risk management is a value-added function, not a compliance function. This talk describes how the risk manager and the risk taker work together to manage risk for increased value. A talk given July 19, 2013.
Search Becomes the Display OS
Search Engine Strategies Conference London
18 February 2010
Presented by Dax Hamman, Vice President, Display Media, iCrossing
Twitter: @daxhamman
Risk management is a value-added function, not a compliance function. This talk describes how the risk manager and the risk taker work together to manage risk for increased value. A talk given July 19, 2013.
Search Becomes the Display OS
Search Engine Strategies Conference London
18 February 2010
Presented by Dax Hamman, Vice President, Display Media, iCrossing
Twitter: @daxhamman
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DIGITAL PLATFORM: Ways to Flood your Website with Traffic and Get Noticed in a Noisy World. This was a slideshow presentation given to a group of MBA students at the Asian Institute of Management. It’s an in-depth presentation on the digital marketing strategy formulation and implementation supported with concrete examples and E-marketing statistics.
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"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Spark aims to help you grow brands in an increasingly competitive, market place. It is rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.
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Connectedness is marketing philosophy. It is a framework for, and a measure of how intimate a brand is with its audiences. It’s a characteristic of a brand, a ‘state of being.’ Connectedness is a way of thinking about how successful brands do marketing...
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How the Search O/S is Changing the Display Game - Dax Hamman - iCrossing
1. How the Search
O/S is Changing
the Display
Game
SES New York
25th March 2010
Presented by:
Dax Hamman
VP Display Media
iCrossing
Twitter: @daxhamman
Twitter: @icrossing
1
2. Typical large client scenario:
+ Pressure to grow revenues
+ Sophisticated SEM program
+ Need alternative ROI channels
= evolution of display media
2
5. Creating new tools in the toolbox
Individuals with intent
Search Search Retargeting Site Retargeting
Reach prospects Speak to customers
who search but who visit but don’t
then visit your convert first time
competitors… around...
5
6. What is search retargeting?
Step 1:
Individual searches for a term
relevant to your business
Step 2:
Individual is tagged with a cookie
Step 3:
Individual clicks on an ad that isn’t yours
Step 4:
Individual can be identified by you 15 minutes
later and shown your ads
6
7. What is site retargeting?
Step 1:
Individual arrives on your site
Step 2:
The visit is recorded by a
tracking pixel
Step 3:
Our tagged individual is
identified again
Step 4:
Individual clicks on the ad and
is brought back to your site
7
8. A media exchange allows us to
buy ‘audiences’ instead of
‘inventory’
Like search, display becomes an auction
environment; success comes from
combining technology, data and people
Exchanges allow for new techniques such
as search and site retargeting
8
9. What is social retargeting?
Step 1: Find your Step 2: Social graph Step 3: Targeted delivery Step 4: Creating scale
customer mapping Targeted ads are shown to One customer lead can
Individual visits your site Individual’s closest customer’s closest friends turn to ten potential
through any channel contacts are identified customers
from social sites
9
10. And it works!
This bank is a major consumer finance brand targeting members of the US
military with financial products. Within the first 3 months:
Major US bank – Completed applications increase by 167%
– Average cost per application decreased by 284%
This brand wanted to improve the performance of its display campaign
International hotel – 56% increase in Return On Investment
brand – 57% decrease in cost per booking
– 43% increase in the conversion rate
As a major online retailer, this brand was already active in SEM and had reached
International
a plateau; display had not historically worked for them
Online and Offline
– Drove significant revenue from both online sales and offline sales (tracked with coupons)
Retailer
– Achieved CPA targets in every campaign
The client was using contextual advertising to target women at home, but
Niche hobby without success. Social Media tools allowed us to talk direct to the right people.
brand – CPA fell from $334 to $4 within 90 days
– Additional benefits of understanding where consumers were talking
10
13. Thank you
Dax Hamman
Vice President Display Media
iCrossing
www.icrossing.com
twitter: @icrossing / @daxhamman
More on this topic:
http://bit.ly/aTmRMy
13