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Online Branding
- 1. ONLINE BRANDING COMPANY OF THE YEAR Presentation by Teije Bakker
- 2. There is aproblem, everyone is Googling you. 2
- 3. There is anopportunity, everyone is Googling you. 3
- 4. 89 % of buyers find it appropriate to consider professional online data in assessing companies They too Google your company! Source: http://www.concurringopinions.com/archives/2010/03/googling-employees-why-your-online-reputation-matters.html 4
- 5. a word aboutbranding: in the world, “It‘s not about who you know, “ it‘s about people knowing your company. 5
- 6. Brands are memorable,powerful, and a source of differentiation in your market Before one can build a brand online, one must have a presence there! Today, your virtual profile is just as valuable as your companies skills and knowledge 6
- 7. Seeking industry opinions: 334 Top managers from the consulting company Lachner Aden Beyer & Company (LAB) 7
- 8. Of 334 LABmanagers polled. . . 71%: say that their brand in the internet is important or very important 33.2% control and update regularly what information is available about them on the internet 90% are convinced that the importance of the digital brand will grow in significance over time 8
- 9. Your own networkof websites is. . . Today: an advantage Tomorrow: a necessity 9
- 10. However. . . Simply being present around the internet is not enough: Do you control information & visibility of your company name and associated products? Either you are a collage of loosely related or irrelevant search data, or you are a brand. A Google search of a typical companies‘s name returns: Online directories LinkedIn company profile SPAM 10
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- 14. Step 1 inthe future of branding A network of websites on target keywords High level of control over content and layout Good visibility and presence in the Internet Control the #1 result on Google 14
- 15. Brand + Company Brands within a company have their own personalities, qualities, and activities Brands and their company are perceived together Reputation management and brand building by small brand websites helps their company and vice-versa Brands and Company combine for greater value to both. 15
- 16. Tijba end user Tyba:Overviewbasics What you pay: € 20.000 per 25 websites(startup) Every next year € 7.500 (p.a.) What you get: Brand websites on dedicated keywords Branding of your company and lead generation Analytics Dashboard to measure performance Increased reputation Increased brand awareness 16
- 17. Tijba allows youto be more than just facts & figures on the web. . . Your free space to share what you want The intangibles about your brand that show who you are Branding, points of view, emotions, values Customize your own layout to reflect your sensibilities Share your company authored content: portfolios, product reviews, video‘s, etc. 17
- 18. Problem solved! Your companybuilds a strong, visible brand on the web while being ambassadors for their products. 18
- 19. Credible. Visible. Flexible.Friendly. Tijba‘s values are your brand‘s strengths. Brand sites create a vastly more professional impression Brand sites can link to other organizations, people, websites, and media whose ideas and values inspire the site‘s owner Link to the company allows to the websites become “brand ambassadors“ for their respective company while having the credibility of their company‘s name – a win- win situation You build a brand; even the domain/keyword is a brand itself 19
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- 21. I am abrand dot com 21
- 22. For more information: Tijba Online Publishing Buunderkamp 12 6874NC Wolfheze The Netherlands t. +31 26 711 41 31 f. +31 84 74 69 081 e. info@tijba.nl w. www.tijba.nl 22
- 23. Thank you 23