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This document discusses The Walt Disney Company and its business model. It summarizes Disney's main business segments which include media networks, parks and resorts, studio entertainment, and direct-to-consumer offerings. It notes Disney's key leadership, history of acquisitions including Pixar, Marvel, Lucasfilm and 21st Century Fox. It also identifies Disney's strengths such as its ability to expand into new areas through creativity and leveraging its legacy brands. The document briefly mentions Disney's competitors and questions whether Disney will succeed in the future.
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Ajkeller disney preso
This document provides an overview of The Walt Disney Company. It discusses Disney's business model which includes media networks, parks and resorts, studio entertainment, and direct-to-consumer offerings. Key figures are provided on Disney's revenue sources and leadership. The document also gives a brief history of Disney including acquisitions of companies like Pixar, Marvel, Lucasfilm and 21st Century Fox. Disney's "secret sauce" includes its ability to expand, creativity, and leveraging its legacy brands. Competitors in the streaming space like Netflix are mentioned.
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Final revised Disney Official
The document provides an overview of Walt Disney Company's history, operations, and strategies. It discusses Disney's founding in 1923, key milestones like opening Disneyland in 1954, and acquisitions of companies like Pixar, Marvel, and Lucasfilm starting in 2006. The summary analyzes Disney's strengths in branding, intellectual property, and diversification across business segments. It also examines opportunities and threats from competitors like Universal Studios.
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This document provides an overview and analysis of the Pixar film Inside Out, which is being distributed by Disney. It discusses the key talent involved, backgrounds of Disney and Pixar as companies, a situational analysis of opportunities and threats for marketing the film, competitive films from Dreamworks and Universal, demographics and size of the target market for Inside Out, and various elements of the film and marketing strategy that will be evaluated like branding, packaging, pricing, and promotional activities.
A Case Study on Disney
Walt Disney founded the Walt Disney Company in 1923 along with his brother Roy O. Disney. Their early attempts at creating animated characters were unsuccessful until Mickey Mouse was created. Mickey Mouse became their most famous character and led to huge successes like Snow White and the Seven Dwarfs. After Walt Disney's death in 1966, Roy O. Disney took over as CEO. Disney also struggled after Roy's death but had a resurgence in the 1980s-2000s with many iconic films. Today, Disney is a massive multinational conglomerate with businesses in film studios, parks and resorts, media networks, and consumer products. It positions itself as providing family entertainment and preserving the magic of childhood for audiences around the world
Strategic ManagementFinal Case StudyAndrea BarilAs.docx
Strategic Management
Final Case Study
Andrea Baril
Ashley Cleary
Sylvia LaBrie
Marie-Michele Lachance
05/03/2012
Overview
Company Overview
• The Founder
• Growth
• Location Map
• Walt Disney’s Division
Existing Mission
Proposed Mission and Vision
SWOT Analysis
External Audit
• CPM
• Positioning Map
• EFE
Internal Audit
• Organizational Chart
• Financial Trends
• Balance Sheet
• Financial Ratios
• IFE
Strategic Plan
• SWOT Matrix
• Space Matrix
• IE Matrix
• Grand Strategy Matrix
• BCG
• Matrix Analysis
• QSPM
Implementation
• Assumptions
• Projected Income Statement
• Projected Balance Sheet
• Projected Ratios
Evaluation
• Stock Price
• Balance Scored Card
• Strategies
• Recommendations
• Objectives
The founder
• Walt Disney was born on December 5, 1901 in Chicago
• During the fall of 1918, Walt Disney attempted to enlist for
military service but he got rejected.
• He started a small company called Laugh-O-Grams, which
eventually fell bankrupt.
• With his suitcase, and $20 Walt headed to Hollywood to start
anew.
• After making a success of his "Alice Comedies," Walt became a
recognized Hollywood figure.
• Disney took a deep interest in the establishment of California
Institute of the Arts, a college-level professional school of all the
creative and performing arts.
• Walt Disney passed away on December 15, 1966.
• Urban legend maintains his corpse would be
frozen and stored beneath the Pirates of the
Caribbean ride at Disneyland. . .
Walt, after the Studio
had won 4 Academy
Awards
Walt Disney 1901-1966
October 16, 1923:
This date is considered the start of the Disney Company first known as
The Disney Brothers Studio.
1928:
First Mickey Mouse cartoon, and the first appearance by Minnie Mouse.
1932:
Flowers and Trees, first full-color cartoon and first Academy Award
winner.
1939:
The Disney Studio begins its move to Burbank, California.
1940:
Walt Disney Productions issues its first stock.
History
1955:
Mickey Mouse Club debuts on television.
1971:
Walt Disney World Resort opens with the Magic Kingdom and two hotels near
Orlando, Florida.
1982:
EPCOT Center opens at Walt-Disney World Resort .
1983:
Tokyo Disneyland, the first international Disney theme park, opens in Japan.
1987:
The first Disney Store opens, in Glendale, California.
Growth
1989:
Disney-MGM Studios opens at Walt Disney World Resort.
1992:
Disneyland Paris opens.
1995:
Disney agrees to purchase 25 percent of the California Angels baseball
team, Disney agrees to purchase Capital Cities/ABC for $19 billion. The
Disney Channel begins operation in the UK.
1996:
Disney Online launches Disney.com.
Radio Disney, a live 24-hour music-intensive radio network, debuts.
1998:
ESPN Magazine debuts, Disney’s Animal Kingdom opens at Walt Disney
World Resort, Disney Magic cruise ship departs on its inaugural cruise.
Growth cont.
Disney purchased Marvel Entertainment
Gave a $0.35 dividend per.
Strategic ManagementFinal Case StudyAndrea BarilAs.docx
Strategic Management
Final Case Study
Andrea Baril
Ashley Cleary
Sylvia LaBrie
Marie-Michele Lachance
05/03/2012
Overview
Company Overview
• The Founder
• Growth
• Location Map
• Walt Disney’s Division
Existing Mission
Proposed Mission and Vision
SWOT Analysis
External Audit
• CPM
• Positioning Map
• EFE
Internal Audit
• Organizational Chart
• Financial Trends
• Balance Sheet
• Financial Ratios
• IFE
Strategic Plan
• SWOT Matrix
• Space Matrix
• IE Matrix
• Grand Strategy Matrix
• BCG
• Matrix Analysis
• QSPM
Implementation
• Assumptions
• Projected Income Statement
• Projected Balance Sheet
• Projected Ratios
Evaluation
• Stock Price
• Balance Scored Card
• Strategies
• Recommendations
• Objectives
The founder
• Walt Disney was born on December 5, 1901 in Chicago
• During the fall of 1918, Walt Disney attempted to enlist for
military service but he got rejected.
• He started a small company called Laugh-O-Grams, which
eventually fell bankrupt.
• With his suitcase, and $20 Walt headed to Hollywood to start
anew.
• After making a success of his "Alice Comedies," Walt became a
recognized Hollywood figure.
• Disney took a deep interest in the establishment of California
Institute of the Arts, a college-level professional school of all the
creative and performing arts.
• Walt Disney passed away on December 15, 1966.
• Urban legend maintains his corpse would be
frozen and stored beneath the Pirates of the
Caribbean ride at Disneyland. . .
Walt, after the Studio
had won 4 Academy
Awards
Walt Disney 1901-1966
October 16, 1923:
This date is considered the start of the Disney Company first known as
The Disney Brothers Studio.
1928:
First Mickey Mouse cartoon, and the first appearance by Minnie Mouse.
1932:
Flowers and Trees, first full-color cartoon and first Academy Award
winner.
1939:
The Disney Studio begins its move to Burbank, California.
1940:
Walt Disney Productions issues its first stock.
History
1955:
Mickey Mouse Club debuts on television.
1971:
Walt Disney World Resort opens with the Magic Kingdom and two hotels near
Orlando, Florida.
1982:
EPCOT Center opens at Walt-Disney World Resort .
1983:
Tokyo Disneyland, the first international Disney theme park, opens in Japan.
1987:
The first Disney Store opens, in Glendale, California.
Growth
1989:
Disney-MGM Studios opens at Walt Disney World Resort.
1992:
Disneyland Paris opens.
1995:
Disney agrees to purchase 25 percent of the California Angels baseball
team, Disney agrees to purchase Capital Cities/ABC for $19 billion. The
Disney Channel begins operation in the UK.
1996:
Disney Online launches Disney.com.
Radio Disney, a live 24-hour music-intensive radio network, debuts.
1998:
ESPN Magazine debuts, Disney’s Animal Kingdom opens at Walt Disney
World Resort, Disney Magic cruise ship departs on its inaugural cruise.
Growth cont.
Disney purchased Marvel Entertainment
Gave a $0.35 dividend per.
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Ajkeller disney preso
This document provides an overview of The Walt Disney Company. It discusses Disney's business model which includes media networks, parks and resorts, studio entertainment, and direct-to-consumer offerings. Key figures are provided on Disney's revenue sources and leadership. The document also gives a brief history of Disney including acquisitions of companies like Pixar, Marvel, Lucasfilm and 21st Century Fox. Disney's "secret sauce" includes its ability to expand, creativity, and leveraging its legacy brands. Competitors in the streaming space like Netflix are mentioned.
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The document provides an overview of Walt Disney Company's history, operations, and strategies. It discusses Disney's founding in 1923, key milestones like opening Disneyland in 1954, and acquisitions of companies like Pixar, Marvel, and Lucasfilm starting in 2006. The summary analyzes Disney's strengths in branding, intellectual property, and diversification across business segments. It also examines opportunities and threats from competitors like Universal Studios.
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The document discusses how brands can transform human behavior by having a clear conviction and purpose. It advocates that brands should put a meaningful human purpose at their core, not just promises or benefits. Purpose-driven brands with a strong conviction about why they exist can attract "believers" rather than just consumers. The document analyzes case studies of brands that have successfully adopted this approach and seen marketplace benefits like increased affinity, loyalty, and social media engagement. It encourages brands to define who they are and what they stand for in the world.
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This document provides an overview and analysis of the Pixar film Inside Out, which is being distributed by Disney. It discusses the key talent involved, backgrounds of Disney and Pixar as companies, a situational analysis of opportunities and threats for marketing the film, competitive films from Dreamworks and Universal, demographics and size of the target market for Inside Out, and various elements of the film and marketing strategy that will be evaluated like branding, packaging, pricing, and promotional activities.
A Case Study on Disney
Walt Disney founded the Walt Disney Company in 1923 along with his brother Roy O. Disney. Their early attempts at creating animated characters were unsuccessful until Mickey Mouse was created. Mickey Mouse became their most famous character and led to huge successes like Snow White and the Seven Dwarfs. After Walt Disney's death in 1966, Roy O. Disney took over as CEO. Disney also struggled after Roy's death but had a resurgence in the 1980s-2000s with many iconic films. Today, Disney is a massive multinational conglomerate with businesses in film studios, parks and resorts, media networks, and consumer products. It positions itself as providing family entertainment and preserving the magic of childhood for audiences around the world
Strategic ManagementFinal Case StudyAndrea BarilAs.docx
Strategic Management
Final Case Study
Andrea Baril
Ashley Cleary
Sylvia LaBrie
Marie-Michele Lachance
05/03/2012
Overview
Company Overview
• The Founder
• Growth
• Location Map
• Walt Disney’s Division
Existing Mission
Proposed Mission and Vision
SWOT Analysis
External Audit
• CPM
• Positioning Map
• EFE
Internal Audit
• Organizational Chart
• Financial Trends
• Balance Sheet
• Financial Ratios
• IFE
Strategic Plan
• SWOT Matrix
• Space Matrix
• IE Matrix
• Grand Strategy Matrix
• BCG
• Matrix Analysis
• QSPM
Implementation
• Assumptions
• Projected Income Statement
• Projected Balance Sheet
• Projected Ratios
Evaluation
• Stock Price
• Balance Scored Card
• Strategies
• Recommendations
• Objectives
The founder
• Walt Disney was born on December 5, 1901 in Chicago
• During the fall of 1918, Walt Disney attempted to enlist for
military service but he got rejected.
• He started a small company called Laugh-O-Grams, which
eventually fell bankrupt.
• With his suitcase, and $20 Walt headed to Hollywood to start
anew.
• After making a success of his "Alice Comedies," Walt became a
recognized Hollywood figure.
• Disney took a deep interest in the establishment of California
Institute of the Arts, a college-level professional school of all the
creative and performing arts.
• Walt Disney passed away on December 15, 1966.
• Urban legend maintains his corpse would be
frozen and stored beneath the Pirates of the
Caribbean ride at Disneyland. . .
Walt, after the Studio
had won 4 Academy
Awards
Walt Disney 1901-1966
October 16, 1923:
This date is considered the start of the Disney Company first known as
The Disney Brothers Studio.
1928:
First Mickey Mouse cartoon, and the first appearance by Minnie Mouse.
1932:
Flowers and Trees, first full-color cartoon and first Academy Award
winner.
1939:
The Disney Studio begins its move to Burbank, California.
1940:
Walt Disney Productions issues its first stock.
History
1955:
Mickey Mouse Club debuts on television.
1971:
Walt Disney World Resort opens with the Magic Kingdom and two hotels near
Orlando, Florida.
1982:
EPCOT Center opens at Walt-Disney World Resort .
1983:
Tokyo Disneyland, the first international Disney theme park, opens in Japan.
1987:
The first Disney Store opens, in Glendale, California.
Growth
1989:
Disney-MGM Studios opens at Walt Disney World Resort.
1992:
Disneyland Paris opens.
1995:
Disney agrees to purchase 25 percent of the California Angels baseball
team, Disney agrees to purchase Capital Cities/ABC for $19 billion. The
Disney Channel begins operation in the UK.
1996:
Disney Online launches Disney.com.
Radio Disney, a live 24-hour music-intensive radio network, debuts.
1998:
ESPN Magazine debuts, Disney’s Animal Kingdom opens at Walt Disney
World Resort, Disney Magic cruise ship departs on its inaugural cruise.
Growth cont.
Disney purchased Marvel Entertainment
Gave a $0.35 dividend per.
Strategic ManagementFinal Case StudyAndrea BarilAs.docx
Strategic Management
Final Case Study
Andrea Baril
Ashley Cleary
Sylvia LaBrie
Marie-Michele Lachance
05/03/2012
Overview
Company Overview
• The Founder
• Growth
• Location Map
• Walt Disney’s Division
Existing Mission
Proposed Mission and Vision
SWOT Analysis
External Audit
• CPM
• Positioning Map
• EFE
Internal Audit
• Organizational Chart
• Financial Trends
• Balance Sheet
• Financial Ratios
• IFE
Strategic Plan
• SWOT Matrix
• Space Matrix
• IE Matrix
• Grand Strategy Matrix
• BCG
• Matrix Analysis
• QSPM
Implementation
• Assumptions
• Projected Income Statement
• Projected Balance Sheet
• Projected Ratios
Evaluation
• Stock Price
• Balance Scored Card
• Strategies
• Recommendations
• Objectives
The founder
• Walt Disney was born on December 5, 1901 in Chicago
• During the fall of 1918, Walt Disney attempted to enlist for
military service but he got rejected.
• He started a small company called Laugh-O-Grams, which
eventually fell bankrupt.
• With his suitcase, and $20 Walt headed to Hollywood to start
anew.
• After making a success of his "Alice Comedies," Walt became a
recognized Hollywood figure.
• Disney took a deep interest in the establishment of California
Institute of the Arts, a college-level professional school of all the
creative and performing arts.
• Walt Disney passed away on December 15, 1966.
• Urban legend maintains his corpse would be
frozen and stored beneath the Pirates of the
Caribbean ride at Disneyland. . .
Walt, after the Studio
had won 4 Academy
Awards
Walt Disney 1901-1966
October 16, 1923:
This date is considered the start of the Disney Company first known as
The Disney Brothers Studio.
1928:
First Mickey Mouse cartoon, and the first appearance by Minnie Mouse.
1932:
Flowers and Trees, first full-color cartoon and first Academy Award
winner.
1939:
The Disney Studio begins its move to Burbank, California.
1940:
Walt Disney Productions issues its first stock.
History
1955:
Mickey Mouse Club debuts on television.
1971:
Walt Disney World Resort opens with the Magic Kingdom and two hotels near
Orlando, Florida.
1982:
EPCOT Center opens at Walt-Disney World Resort .
1983:
Tokyo Disneyland, the first international Disney theme park, opens in Japan.
1987:
The first Disney Store opens, in Glendale, California.
Growth
1989:
Disney-MGM Studios opens at Walt Disney World Resort.
1992:
Disneyland Paris opens.
1995:
Disney agrees to purchase 25 percent of the California Angels baseball
team, Disney agrees to purchase Capital Cities/ABC for $19 billion. The
Disney Channel begins operation in the UK.
1996:
Disney Online launches Disney.com.
Radio Disney, a live 24-hour music-intensive radio network, debuts.
1998:
ESPN Magazine debuts, Disney’s Animal Kingdom opens at Walt Disney
World Resort, Disney Magic cruise ship departs on its inaugural cruise.
Growth cont.
Disney purchased Marvel Entertainment
Gave a $0.35 dividend per.
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The document provides an overview of The Walt Disney Company including its history, growth, divisions, mission, vision, SWOT analysis, and strategic planning. It analyzes Disney using various matrices and models to formulate strategies. Disney is summarized as one of the world's leading entertainment companies that seeks to provide innovative experiences through its diverse portfolio of brands across media networks, parks and resorts, studio entertainment, and consumer products. Strategic plans are proposed to further develop Disney's businesses and take advantage of opportunities while mitigating threats in its external environment.
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This document provides an overview and analysis of strategic management for The Walt Disney Company. It includes sections on the company's history, divisions, mission and vision statements, SWOT analysis, external and internal audits, strategic formulation matrices, and proposed implementation and assumptions. Key information presented includes Disney's growth through theme parks, acquisitions, and global expansion over the decades since its founding. Strategic analysis tools such as PESTEL, BCG matrix, QSPM, IE, Space, Grand Strategy and CPM matrices are utilized to evaluate Disney's business units and strategies.
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This document discusses entrepreneurial qualities and competitive advantage. It begins by listing 17 qualities of successful entrepreneurs, such as commitment, creativity, and problem-solving skills. It then profiles entrepreneurs like Colonel Sanders, Donald Trump, and Henry Ford who overcame multiple failures. Next, it describes Phil Knight's perseverance in founding Nike after graduating business school. Finally, it outlines Porter's model of competitive advantage, discussing factors like differentiation, cost, and focus strategies. It provides examples of how Tesla and Apple leverage research, branding, and design to maintain competitive edges in their industries.
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The document announces that ACN earned the position of No. 21 on the DSN Global 100, an annual ranking of the top 100 direct selling companies worldwide based on wholesale revenue. It includes a congratulatory message from the publisher of Direct Selling News to ACN's president, as well as information about ACN's revenues, products, markets, and founding. ACN is recognized for providing telecommunications services and an opportunity for others to become financially independent through direct selling.
Dsn100 acn
The document announces that ACN earned the position of No. 21 on the DSN Global 100, an annual ranking of the top 100 direct selling companies worldwide based on wholesale revenue. It includes a congratulatory message from the publisher of Direct Selling News to ACN's president, as well as information about ACN's revenues, products, markets, and founding. ACN is recognized for providing telecommunications services and an opportunity for others to become financially independent through direct selling.
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The three dots on the Cadbury Dairy Milk chocolate box represent the first three stores opened by the Cadbury brothers in Birmingham, England.
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The document discusses characteristics of winning global brands and drivers of effective global marketing. It identifies three winning brand characteristics: having a universal truth, purposeful positioning, and providing a total experience. It also identifies drivers of effectiveness, including adopting a servant leadership mindset, focusing on similarities between cultures rather than differences, and clarifying roles within the global marketing team. The workshop aimed to help brands understand what makes global marketing successful and how to unlock their full potential.
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Disney acquired Marvel Comics for $4 billion, raising concerns from comic fans about how Marvel's outsider superheroes would fit into Disney's family-friendly brand. However, Disney reassured fans that the comics would not change and the acquisition makes strategic sense as superhero movies have been very successful. Disney has shown with its acquisition of Pixar that it does not destroy what it acquires but allows creative freedom, which benefits both companies.
Unit 3 Revision test globalisation
Disney acquired Marvel Comics for $4 billion, raising concerns from comic fans about how Marvel's outsider superheroes would fit into Disney's family-friendly brand. However, Disney reassured fans that the comics would not change and the acquisition makes strategic sense as superhero movies have been very successful. Disney has shown with its acquisition of Pixar that it does not destroy what it acquires but allows creative freedom, ensuring continued success.
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The document summarizes key information about the Disney brand, including its mission to balance business goals with environmental stewardship. It discusses Disney's history from its founding in 1923, major divisions and characters. Disney's brand image centers around youth, fun, and happiness. The document also outlines Disney's marketing mix, product differentiation, advertising strategies, competitive analysis, strengths, weaknesses, opportunities and threats. Finally, it proposes that Disney's brand mantra should be "Fun Family Entertainment" to consistently represent the essence of providing a magical experience for people of all ages.
The Awesomeness Factor: Enhancing Your Development Career
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In this session, we'll discuss some ways on how to improve your visibility by showcasing your past experiences, enhancing your current goals, and how to raise your "personal stock." We'll also examine how companies are starting to look at individuals during the hiring process and how you can gain an unfair advantage.
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Ed Garsten Presentation - BDI 9/19/12 Chicago Integrated Communications Forum
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This document discusses The Walt Disney Company's corporate strategy over time. It began in 1923 focusing on films but diversified into television, theme parks, and acquisitions. Notable acquisitions include Pixar in 2006 and Marvel in 2009. By 2010, Disney had annual revenues of $38 billion from its theme park, television, film, and merchandising businesses. Some questions arose about Disney's influence on Pixar's creativity after the release of Cars 2. The document examines various corporate-level strategies like concentration, diversification, and horizontal integration through mergers and acquisitions.
Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers
This document summarizes tips from a webinar about social media storytelling for hotel marketers. The key tips discussed were:
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This document discusses Bob Iger's leadership as CEO of Disney. It provides background on Iger and an overview of Disney's business divisions. Iger practices participative leadership, empowering employees and decentralizing decision-making. This fosters innovation, emotional bonds with staff, and high job satisfaction. However, participation takes time and can cause conflict. Overall, Iger's leadership has led to increased profits, successful acquisitions, and a legacy of innovation under Disney.
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Ajkeller disney preso
- 3. ▹ Family-friendly entertainment 3 The Problem ▹ Entertainment Media ▹ Theme Parks and Resorts The Products
- 4. Persona 4 ▹ Parents ▹ Middle-class families ▹ Frequent movie and show watchers
- 5. Financials 5
- 6. Business Model 6 ▹ Media Networks ▹ Disney Parks, Experiences, and Products ▹ Studio Entertainment ▹ Direct-to-Consumer and International
- 7. Revenue Sources in Billions 7
- 8. Leadership 8 Robert A. Iger Executive Chairman and Chairman of the Board Bob Chapek Chief Executive Officer Kevin Mayer Chairman of Direct-to-Consumer and International
- 9. History Grand Opening of Shanghai Disney Resort Acquisition of Marvel Studios 9 Robert Iger becomes CEO Acquisition of 21st Century Fox 2005 2019 20162009 2006 Acquisition of Pixar Acquisition of Lucasfilm 2012 2019 Launch of Disney+
- 10. Secret Sauce 10 ▹ Ability to expand ▹ Creativity ▹ Playing off their legacy
- 11. What’s hot? 11
- 15. References ● https://www.thewaltdisneycompany.com/about/#our-businesses ● https://www.macrotrends.net/stocks/charts/DIS/disney/revenue ● https://www.forbes.com/sites/greatspeculations/2019/10/08/what-is-driving-disn eys-10-billion-revenue-surge-in-2019/#5bd913bc7d37 ● https://www.statista.com/statistics/194247/worldwide-attendance-at-theme-and-a musement-parks-since-2010/ 15