Nano Branding Sep09
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The document discusses new approaches to branding and marketing in the digital age. It emphasizes listening to customers and communities, engaging in two-way conversations on blogs and social media, and ensuring marketing messages are relevant and truthful. It also stresses the importance of commitment to building relationships with clients over time.
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Nano Branding Sep09
- 1. nano branding Can YOUR brand handle it?
- 2. OLD MEDIA goes PERSONAL
- 4. Make better Creative! uTube?
- 8. Old school style brand marketing target audience
- 10. Today, It’s just me and us 1950 1960 1970 1980 1990 2000 2010
- 11. no one’s in charge! blablabla
- 12. no one’s in charge! bla! bla bla!
- 13. New brand image! BLOGS SOCIAL REACT!
- 14. New marketing! BLOGS SOCIAL REACT! 2 Listening 3 REWARD 1 Truth!
- 17. Be There = Leader “ SEO-machine” True Links! Blogging = Humanizing your brand Fresh content!
- 18. Are you telling the TRUTH?
- 19. Some, just don’t get it!
- 22. Pulse marketing
- 23. Dream Desktop RSS Feeds Media Search Buzz Update Friends feeds
- 24. Listen to community leaders
- 25. Mind the GAP gapingvoid.com
- 26. New ways to be there 1,600,000 Readers 500,000 Readers 800,000 Readers 1,200,000 Readers
- 28. NO! Who we are? What we are?
- 32. Me! Me! Me!
- 33. Real-time nanoBranding Jerusalem-bank does it right!
- 34. Widgets
- 35. Come in!
- 36. CRM meets Social Media Launch viral campaign Launch Viral Agents Invite potential friends Create Leads conversion Email marketing Counting leads Registration forms
- 37. The news
- 38. Energizing your (digital) brand distribute listen synergize optimize Engage present
- 40. Building relationship with your client Dawn French in “Love And Other Disasters” (2007) See the clip on YouTube
- 41. MY ALTER-EGO BRAND EXPERIMENT = My Brand
- 42. Thank You Hanoch Rabinovitz [email_address] Web www. nobi2.com Blog www. nobi2.wordpress.com Skype hanrabinovitz Twitter www. twitter.com/thehan Café nobi.cafe.themarker.com Facebook www. facebook.com/profile.php?id=754515829 YouTube youtube.com/profile?user=hanobi2008