The document describes an online career guidance company called Path 101 that aims to help people discover career paths and make career decisions. It does this by collecting and analyzing large amounts of career data scraped from resumes and social networks. The company has launched an initial website with career assessments and a resume analyzer. It plans to improve data collection and analysis, expand career discovery tools, and pursue partnerships and business models to become "Mint.com for your career."

1. Online Career Discovery Company & Opportunity Overview

2. Opportunity HUGE MARKET: More than half of all workers unsatisfied… 13+ million people out of work needing guidance , 1.5+ million college grads joining the workforce this year... poorly informed, underprepared… GOAL: Answer the question : “Where do you figure out your next (or first) career move?”

3. Charlie O’Donnell, Co-Founder & CEO Career Educator: Adjunct Professor , Fordham; Ran internship programs for Fordham, NYSSA, GM Technology Community Leader: Founder , nextNY; Blogger (2800+ RSS Subs.) Product & Strategy Experience: Director of Consumer Products , Oddcast Venture Capital: Analyst , Union Square Ventures, Investment Analyst, GM Pension Private Eq. Alex Lines, Co-Founder & CTO Development: Over 10 years experience developing web applications – ATTAP, Riskmetrics Data specialist: Expert in scalable database design, data modeling, and large data sets. Expertise covers the full range of technical operations from application design and implementation to data center build-out and systems administration Hilary Mason , Scientist Research: PhD, Computer Science with research interests in Machine Learning and Recommendation Systems Educator: Assistant Professor of Computer Science at J&W University, taught a wide variety of courses, including artificial intelligence and web applications, publishes widely Data modeling and algorithms specialist, including projects for Harvard University, Lexalytics, IEEE, others. Adam MacIntire (Contract) Front end HTML/CSS/AJAX developer Path 101 Team

4. Collecting Career Data Resume Genome Project Crawled over 2mm. public links to resumes Parsing and structuring career path data, education, skills, companies, geographies, etc. UGC, Social Network Data & Content Adds to career database What tags and keywords are related to this expertise? Excellent 1 st person content What topics and trends are professionals talking about? Guide for networking What professional Meetups should I join? Who should I connect to or follow? “ People Like Me” Comparative assessments Peer to peer advice Crawled over 2mm. public links to resumes (8 to go!) Parsing and structuring career path data, education, skills, companies, geographies, etc.

5. Career Discovery Apps on Top of Data Resume Analysis Assessments Easy to Navigate Research Advice Community Career Wizards Industry Content

6. Analogy: Mint.com for Your Career Focus on an major life facet of a huge mainstream audience Make it easy for users to submit data to analytical and benchmarking tools Use community data for further benchmarking Expand potential audience with easy tools for people who were too intimidated to “manage” this aspect of their life Monetize consumer information advantage by brokering relevent transactions Personal Finance Careers

7. Progress to date Officially launched site mid-March with personality test, advice, and first version of resume analyzer Crawled, analyzing over 2mm. public links to resumes (8mm to go!) Parsing and structuring career path data, education, skills, companies, geographies, etc. Resume analyzer update launching end of April Focus on growing search traffic and engagement Prepping “analyze your resume in one click” outreach to e-mail database from public crawl

8. Roadmap Data  Directly drives revenue potential Improve taxonomies and quality (2 months) Expand data landing pages to include job titles, skills, majors, degrees, geographies, schools (2-3 months) Add and analyze data from blogs, Twitter, del.icio.us, other networks (4 months) Add cool data visualizations to improve discovery (Continual) Expanded slices and views Compelling career path discovery tools Insider info: Top blogs, Twitter users, etc.

9. Roadmap Traffic Drivers  More usage, more data Search optimized user profiles and directories (2 months) Making advice more accessible – IM bot, Reply by e-mail (4 months) User experience overhaul (4 months) Partner syndication at schools, job sites, media properties (6-8 months) Discoverable profiles Partner Syndication Multiple access points for peer advice

10. Free interactive career guidance.  Learn about user. Broker access to deeper profiles of candidates. Business Model $15mil.+ $100mil.+ Revenue run rate (annual) Recruiting database Deeper candidate profile Data Bios crawled from web—mixed quality Shortened resumes + Social graph Full resumes, assessments, intention data, analysis of UGC Search Text search Limited search fields and filtered by network distance Full structured search + related keywords Within 6 months

11. No chicken and egg problem : Database of candidates bootstrapped by public crawl. Give candidates a reason to submit better data : Finding people on the “open web” + giving them a reason (helping with career guidence/objectives) to submit additional data. Understand that recruiters need better search tools. No other sites fully focused on providing career direction . Competition mostly one off tools and pure content plays. Low downside, high potential : At worst, we build a better Zoominfo. At best, we change the way every worker thinks about career development online. Path 101 Advantage

12. $550K funding closed from NYC Seed Roger Ehrenberg (Largest non-founder angel in TheLadders) Fred Wilson, Brad Burnham (Union Square Ventures) Partners from Performance Equity Management (Former GM Pension Priv. Eq.) Shripriya Mahesh (eBay), Josh Stylman & Peter Hershberg (Reprise Media), Scott Heiferman (Meetup), Matt Blumberg (Return Path), Jeff Jarvis, Jeff Stewart (Mimeo), Brian Harniman (Priceline), Darren (IGA) & Sherri (Corp HR) Herman, Hunter Walk (Google) Current Investors