An overview of the Hasbro and Yodo1 Games Strategic Partnership for China. Prepared for game developers who are interested in leveraging key Hasbro IP in China in their games.

2. Yodo1 is Hasbro’s Exclusive Digital Agent
For 5 Well-Recognized Brands in China
Strategic
Partnership

3. A Global Play & Entertainment Company
90 Year History. 20+ top Global Brands
Transformers: 92% Global Recognition
Hasbro: Worldwide Brands & Presence
* Global Brand Scorecard Boys 3-9, Parents & Grandparents Boys 3-9

4. Yodo1: Global Game Service Platform
Provide ad revenue and distribution
optimization, and all facets of game
creation, operation, registration for
more than 300 developers
worldwide
Full understanding of the Hasbro
licensing methodology via a
highly successful partnership on
Transformers games spanning
more than 3 years

6. Image
Group
Features
Oppty’s
5 of Hasbro’s Famous Brands
Men born in 70s &
80s
Children & Craft
Enthusiasts
6-36 y.o. Females 6-36 y.o. Females
Storyline, Action
Unity, Friendship,
Fashion
Fan driven, high
loyalty and price
DIY, creative
freedom
Intelligent Fun

7. Developers
New Products
IP Insertion
Overview of Hasbro Cooperation Model
Hasbro
Character, Skin, Map, Background
Brand New Games
New Content, Promotion
& Revenue

8. 50+IP Brand Resources 50mm+Committed Users
Licensees
Hasbro
Alliance Program
Developers