TWO LITTLE THINGS THAT MADE ALL THE DIFFERENCE [INBOUND 2014]

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1 like•2,030 views

In this dynamic bold talk, three-time Inc 500 award winner Joe Pulizzi will talk about how success didn't come in life or in business until he added two small tasks to his daily rituals. Hear how Joe implemented these two things, and how you can change your life for the better, without doing much at all.

#INBOUND14
Two Little Things
(that made all the difference)
@JoePulizzi
Founder, Content Marketing Institute
Author, Epic Content Marketing

#INBOUND14
Dog lovers will like this one better.

Image: justcuteanimals.com
Have you ever seen a baby platypus?

#INBOUND14
Think and Grow Rich
“Opportunity has spread its wares before you. Step up to the front, select what you want, create your plan, put the plan into action, and follow through with persistence.”

#INBOUND14
Begin with the End in Mind
“…means to begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles to make things happen.”

#INBOUND14
I started in publishing 15 years ago

#INBOUND14
→ Financial
→ Family
→ Spiritual
→ Mental
→ Physical
→ Philanthropic

CRITICAL:
→ Documented Content Marketing Strategy
→ Follow It Consistently

#INBOUND14
THANK YOU
@JoePulizzi
joe@contentinstitute.com

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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

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TWO LITTLE THINGS THAT MADE ALL THE DIFFERENCE [INBOUND 2014]

1. #INBOUND14 Two Little Things (that made all the difference) @JoePulizzi Founder, Content Marketing Institute Author, Epic Content Marketing

2. Steve Jobs

4. Martin Luther King Jr.

5. Maya Angelou

6. Marshall MathersIII

7. #INBOUND14 It’s time to get personal

8. #INBOUND14 Dog lovers will like this one better.

9. Image: justcuteanimals.com Have you ever seen a baby platypus?

10. #INBOUND14 Two Things

11. #INBOUND14 A Bit of History

12. #INBOUND14

13. #INBOUND14

14. #INBOUND14 Think and Grow Rich “Opportunity has spread its wares before you. Step up to the front, select what you want, create your plan, put the plan into action, and follow through with persistence.”

15.

16. #INBOUND14 Begin with the End in Mind “…means to begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles to make things happen.”

17. #INBOUND14 I started in publishing 15 years ago

18. Image: StratEDG

19. Deliveringhappiness.com

20. Pic of Diary

21. #INBOUND14 March 31, 2007

22.

23. #INBOUND14 09/3/09

24. #INBOUND14

25. #INBOUND14 → Financial → Family → Spiritual → Mental → Physical → Philanthropic

26. Pic of Diary

27.

28. #INBOUND14