These days, content is giving data a run for its money. Why? Because it’s the supply chain for digital marketing. Without compelling, insightful, inspiring content, audience engagement simply fails to happen. This presentation will explore the growing importance of content and what it takes to make content not just an asset, but a strategy that works in concert with data-driven techniques to enable brand storytelling and continuous engagement. You’ll learn how to think like a journalist, act like a publisher and to develop the daily disciplines for content creation, curation and cultivation.
5 tips to help marketers sell tech, and techies market their services, from Marketing Coordinator Anna Remus at WordCamp Boston 2014.
*Minor corrections will be made to slides soon.
About the Training
150 Hours of Extensive Training
100% Placement to be ensured, among them Maximum
50% to be placed in local industry & Minimum 50% in online
marketplaces.
The trainee will be able to play his/her role as a social media
marketer/Facebook Marketer/Content Marketer/ECommerce entrepreneur in local/international Marketplace
Imagine that you’re in front of an audience about to present a passionate 5-minute talk using 20 20 slides which advance every 15 seconds whether you’re ready or not. You have a few last-minute butterflies, but off you go—and the crowd loves it. Welcome to Ignite.
THERE'S NO SUCH THING AS CAN'T [INBOUND 2014]HubSpot
When you decide to cycle across a continent, row across an Ocean or row for months through the Canadian Arctic, your mental state of mind is key. It is as, if not more important than your physical preparation. In Paul's 12 minute talk at Inbound 2014, he will share some adventure tales from land, sea and ice and highlight the role that mindset, passion and risk have played in these expeditions. Paul will also relate this back to our everyday lives and explain why he believes the power of our minds, passion and emotional intelligence are so important to achieving outcomes that we want in our lives.
ALL YOU NEED'S A #HASHTAG AND A DREAM [INBOUND 2014]HubSpot
I will be presenting on the #BCSM hashtag - how it's evolved to be a non-profit pending organization, and the lessons I've learned along the way. The key point is: "Information is the currency of patient communities" and how that applies to the amazing work at Hubspot.
5 tips to help marketers sell tech, and techies market their services, from Marketing Coordinator Anna Remus at WordCamp Boston 2014.
*Minor corrections will be made to slides soon.
About the Training
150 Hours of Extensive Training
100% Placement to be ensured, among them Maximum
50% to be placed in local industry & Minimum 50% in online
marketplaces.
The trainee will be able to play his/her role as a social media
marketer/Facebook Marketer/Content Marketer/ECommerce entrepreneur in local/international Marketplace
Imagine that you’re in front of an audience about to present a passionate 5-minute talk using 20 20 slides which advance every 15 seconds whether you’re ready or not. You have a few last-minute butterflies, but off you go—and the crowd loves it. Welcome to Ignite.
THERE'S NO SUCH THING AS CAN'T [INBOUND 2014]HubSpot
When you decide to cycle across a continent, row across an Ocean or row for months through the Canadian Arctic, your mental state of mind is key. It is as, if not more important than your physical preparation. In Paul's 12 minute talk at Inbound 2014, he will share some adventure tales from land, sea and ice and highlight the role that mindset, passion and risk have played in these expeditions. Paul will also relate this back to our everyday lives and explain why he believes the power of our minds, passion and emotional intelligence are so important to achieving outcomes that we want in our lives.
ALL YOU NEED'S A #HASHTAG AND A DREAM [INBOUND 2014]HubSpot
I will be presenting on the #BCSM hashtag - how it's evolved to be a non-profit pending organization, and the lessons I've learned along the way. The key point is: "Information is the currency of patient communities" and how that applies to the amazing work at Hubspot.
Life is hard. We want to make it easy, but that’s hard, too. Why? Because too often, we think "hard" equals “good"...but it doesn’t. While it’s easy to make things hard, it’s NOT hard to make things easy — if you follow one simple rule: Everything has a framework. To learn how to make frameworks work for you, join Tamsen Webster as she reveals a framework for…frameworks, using examples for just about every aspect of life, picked up from her years as a Weight Watchers leader, reluctant runner, brand marketer, speaker whisperer, and “highest maintenance low maintenance person you'll ever meet." See? Easy.
The Definitive and Candid Guide to Successful WebsitesOne North
WHEN DID YOUR FIRM LAST REDESIGN ITS WEBSITE?
Many interactive marketing specialists recommend that firms refresh their website every three to four years. Chances are, it may be time to start thinking about updating your site—a process that can feel overwhelming, even if you’ve been through it before.
To help you navigate the journey, One North Interactive, with the help of some marketing experts, has assembled a candid collection of advice and best practices that will guide you through every step of the way, including planning, platforming, building, launching and more.
Download the guide for tips on how to determine what changes need to be made, what design best practices might apply and how best to continue to optimize and maintain your site.
THE VERY FIRST INSTANT IN TIME [INBOUND 2014]HubSpot
In April, scientists at Stanford announced the discovery of evidence supporting "cosmic inflation", a scientific theory which describes the very first moments of our entire universe. We'll delve into the history of cosmology to illuminate the theory, what the new evidence really means, and how we arrived at such an incredibly detailed understanding of the majestic cosmos we inhabit.
LEVERAGING LARGE-SCALE HUMAN HISTORY TO PREDICT THE ECONOMIC FUTURE AND HEALT...HubSpot
“The past does not repeat itself, but it rhymes."- Mark Twain Although future events have unique circumstances, they typically follow familiar past patterns. Over the past few years, I devoted my life to the development of prediction techniques based on mining such patterns—inferring the first Cholera outbreak in Cuba in 130 years, genocide events and riots in Sudan. The algorithms I developed deal with the complexity of discovering such patterns by harvesting large-scale digital histories, social and real-time media and human web behavior, and augmenting them with human knowledge mined from the web, to deliver real-time estimations of the likelihood of future events. My recent efforts included applying such methods in order to predict events in the economy, which will be described in this talk.
GO BEYOND: STARE YOUR FEAR IN THE FACE AND BOLDLY GO FOR IT! [INBOUND 2014]HubSpot
Is fear holding you back from striving for your potential and living your life more fully? By sharing her terrifying yet exhilarating experience ziplining high above a downtown city block, Glenda demonstrates how to face your fear head on and going beyond to live a more fulfilling life. The goal is not to get you on a zipline (unless that's you're dying-to-but terrified-of thing), but rather that the next time you are wavering on the edge of an opportunity, you boldly go for it!
In the spring of 2012, I fractured my spine in a rock-climbing accident. Using the power of mindfulness and positive thinking, I made a full recovery (to the point where I could teach yoga and perform as a dancer less than a year later). Learn how when you harness the power of your mind you can do anything!
TWO LITTLE THINGS THAT MADE ALL THE DIFFERENCE [INBOUND 2014]HubSpot
In this dynamic bold talk, three-time Inc 500 award winner Joe Pulizzi will talk about how success didn't come in life or in business until he added two small tasks to his daily rituals. Hear how Joe implemented these two things, and how you can change your life for the better, without doing much at all.
How real and transparent are we really? We as humans like to believe that we are real, that we share our best selves all the time. However, the truth is we often build up imaginary fences in both business and life. We let people see over the fence, we want them to know what we are doing and why. However, we keep them within distance. What fences are you building in your life? Are they keeping you from success and deeper relationships that could be giving your life greater joy and momentum?
Security is not something we actively think about much in Marketing. But in an era of cyber threats and hacking incidents, it’s become top-of-mind for many executives and CMOs. How are we supposed to prepare as marketers, and ensure we’re safe?
Check out this SlideShare to learn:
-What is SSL, and why your website should have it
-How to establish a recovery plan in the event on an incident
-How security impacts your discoverability, and ranking in search
People make for lousy managers - with few exceptions. This is not a depressing message; it's incredibly liberating and the door to an enormous competitive advantage. That's right, sucking at something creates huge opportunities. Learn about Relentless Simplicity, the Power of No, the Village Baker and the era of the Small Big Brand.
So you’ve learned how to write like nobody’s watching. How to ignore the editor on your shoulder and just get those words down on paper. But now it’s time to hit publish, and that “crappy first draft” of yours just isn’t gonna cut it. Learn how to polish and edit your work like a pro with this crash course that will have you shipping your fleet of deathless prose into the field of battle with confidence, skill, and pride.
THE PENCIL AND THE KEYBOARD: HOW THE WAY YOU WRITE CHANGES THE WAY YOU THINK ...HubSpot
My talk is called 'The Pencil and the Keyboard: How The Way You Write Changes the Way You Think'. In it, I'll talk about the science of writing: Why handwriting is better for taking notes, remembering and big-picture thinking -- but why typing on a computer is better for composing your ideas and communicating with others. It'll all be grounded in the story of how I became a full-blown pencil fanatic -- a person who buys rare pencils and always has a sharpener in my pocket.
Price Optimization: The Secret to Butts In Seats and Making More Money [Webinar]AudienceView
We're all working towards the same goal: getting butts in seats, selling tickets and flat out making more money. If you haven't experimented with price optimization in the past, the time is now. This is a one way ticket to filling your venue and creating more revenue. Join us for a chat with Erin Searfus, a customer turned employee with Vendini who saw the light of price optimization and never looked back.
In this webinar you'll learn:
(1) Strategies for price optimization;
(2) How to determine the right strategy for you;
(3) Real-world examples of success.
Are you considering a website redesign? Our checklist will help guide you along the process, including benchmarking, SEO, design considerations and your competition.
Conversion Blunders eTailers Should Avoid at all Costs - Webinar SlidesHubSpot
The end goal of an ecommerce website is to drive increasing number of transactions. However, around 97% of visitors that come to your website are not ready to place a order yet. It is extremely important to successfully convert those visitors to customers.
Are popular security symbols really worth the money? Should your item pages have standard left-hand navigation? What's the fastest way to boost conversion rates 20%? In this webinar, jointly conducted by HubSpot and Conversions on Demand, we'll share practical answers to these questions and many more:
- Why you should focus on improving conversion rates
- Top 10 easy-to-fix conversion killing blunders
- What is conversion testing, and how to do it right
CONTENT: NOT MORE, BUT MORE RELEVANT [INBOUND 2014]HubSpot
In many ways the current content experience on the web is much like walking through Times Square; constantly being bombarded with irrelevant marketing messages. It’s up to marketers to deliver a better content experience, and the key to a better content experience is relevance. It’s not more content that we need, but instead, more relevant content. LinkedIn’s Sr. Content Marketing Manager Jason Miller will guide you on a journey for achieving content marketing bliss through relevance. It’s a less is more approach that will leave you with practical ideas for creating compelling relevant content that speaks directly to your target audience and drives results.
Life is hard. We want to make it easy, but that’s hard, too. Why? Because too often, we think "hard" equals “good"...but it doesn’t. While it’s easy to make things hard, it’s NOT hard to make things easy — if you follow one simple rule: Everything has a framework. To learn how to make frameworks work for you, join Tamsen Webster as she reveals a framework for…frameworks, using examples for just about every aspect of life, picked up from her years as a Weight Watchers leader, reluctant runner, brand marketer, speaker whisperer, and “highest maintenance low maintenance person you'll ever meet." See? Easy.
The Definitive and Candid Guide to Successful WebsitesOne North
WHEN DID YOUR FIRM LAST REDESIGN ITS WEBSITE?
Many interactive marketing specialists recommend that firms refresh their website every three to four years. Chances are, it may be time to start thinking about updating your site—a process that can feel overwhelming, even if you’ve been through it before.
To help you navigate the journey, One North Interactive, with the help of some marketing experts, has assembled a candid collection of advice and best practices that will guide you through every step of the way, including planning, platforming, building, launching and more.
Download the guide for tips on how to determine what changes need to be made, what design best practices might apply and how best to continue to optimize and maintain your site.
THE VERY FIRST INSTANT IN TIME [INBOUND 2014]HubSpot
In April, scientists at Stanford announced the discovery of evidence supporting "cosmic inflation", a scientific theory which describes the very first moments of our entire universe. We'll delve into the history of cosmology to illuminate the theory, what the new evidence really means, and how we arrived at such an incredibly detailed understanding of the majestic cosmos we inhabit.
LEVERAGING LARGE-SCALE HUMAN HISTORY TO PREDICT THE ECONOMIC FUTURE AND HEALT...HubSpot
“The past does not repeat itself, but it rhymes."- Mark Twain Although future events have unique circumstances, they typically follow familiar past patterns. Over the past few years, I devoted my life to the development of prediction techniques based on mining such patterns—inferring the first Cholera outbreak in Cuba in 130 years, genocide events and riots in Sudan. The algorithms I developed deal with the complexity of discovering such patterns by harvesting large-scale digital histories, social and real-time media and human web behavior, and augmenting them with human knowledge mined from the web, to deliver real-time estimations of the likelihood of future events. My recent efforts included applying such methods in order to predict events in the economy, which will be described in this talk.
GO BEYOND: STARE YOUR FEAR IN THE FACE AND BOLDLY GO FOR IT! [INBOUND 2014]HubSpot
Is fear holding you back from striving for your potential and living your life more fully? By sharing her terrifying yet exhilarating experience ziplining high above a downtown city block, Glenda demonstrates how to face your fear head on and going beyond to live a more fulfilling life. The goal is not to get you on a zipline (unless that's you're dying-to-but terrified-of thing), but rather that the next time you are wavering on the edge of an opportunity, you boldly go for it!
In the spring of 2012, I fractured my spine in a rock-climbing accident. Using the power of mindfulness and positive thinking, I made a full recovery (to the point where I could teach yoga and perform as a dancer less than a year later). Learn how when you harness the power of your mind you can do anything!
TWO LITTLE THINGS THAT MADE ALL THE DIFFERENCE [INBOUND 2014]HubSpot
In this dynamic bold talk, three-time Inc 500 award winner Joe Pulizzi will talk about how success didn't come in life or in business until he added two small tasks to his daily rituals. Hear how Joe implemented these two things, and how you can change your life for the better, without doing much at all.
How real and transparent are we really? We as humans like to believe that we are real, that we share our best selves all the time. However, the truth is we often build up imaginary fences in both business and life. We let people see over the fence, we want them to know what we are doing and why. However, we keep them within distance. What fences are you building in your life? Are they keeping you from success and deeper relationships that could be giving your life greater joy and momentum?
Security is not something we actively think about much in Marketing. But in an era of cyber threats and hacking incidents, it’s become top-of-mind for many executives and CMOs. How are we supposed to prepare as marketers, and ensure we’re safe?
Check out this SlideShare to learn:
-What is SSL, and why your website should have it
-How to establish a recovery plan in the event on an incident
-How security impacts your discoverability, and ranking in search
People make for lousy managers - with few exceptions. This is not a depressing message; it's incredibly liberating and the door to an enormous competitive advantage. That's right, sucking at something creates huge opportunities. Learn about Relentless Simplicity, the Power of No, the Village Baker and the era of the Small Big Brand.
So you’ve learned how to write like nobody’s watching. How to ignore the editor on your shoulder and just get those words down on paper. But now it’s time to hit publish, and that “crappy first draft” of yours just isn’t gonna cut it. Learn how to polish and edit your work like a pro with this crash course that will have you shipping your fleet of deathless prose into the field of battle with confidence, skill, and pride.
THE PENCIL AND THE KEYBOARD: HOW THE WAY YOU WRITE CHANGES THE WAY YOU THINK ...HubSpot
My talk is called 'The Pencil and the Keyboard: How The Way You Write Changes the Way You Think'. In it, I'll talk about the science of writing: Why handwriting is better for taking notes, remembering and big-picture thinking -- but why typing on a computer is better for composing your ideas and communicating with others. It'll all be grounded in the story of how I became a full-blown pencil fanatic -- a person who buys rare pencils and always has a sharpener in my pocket.
Price Optimization: The Secret to Butts In Seats and Making More Money [Webinar]AudienceView
We're all working towards the same goal: getting butts in seats, selling tickets and flat out making more money. If you haven't experimented with price optimization in the past, the time is now. This is a one way ticket to filling your venue and creating more revenue. Join us for a chat with Erin Searfus, a customer turned employee with Vendini who saw the light of price optimization and never looked back.
In this webinar you'll learn:
(1) Strategies for price optimization;
(2) How to determine the right strategy for you;
(3) Real-world examples of success.
Are you considering a website redesign? Our checklist will help guide you along the process, including benchmarking, SEO, design considerations and your competition.
Conversion Blunders eTailers Should Avoid at all Costs - Webinar SlidesHubSpot
The end goal of an ecommerce website is to drive increasing number of transactions. However, around 97% of visitors that come to your website are not ready to place a order yet. It is extremely important to successfully convert those visitors to customers.
Are popular security symbols really worth the money? Should your item pages have standard left-hand navigation? What's the fastest way to boost conversion rates 20%? In this webinar, jointly conducted by HubSpot and Conversions on Demand, we'll share practical answers to these questions and many more:
- Why you should focus on improving conversion rates
- Top 10 easy-to-fix conversion killing blunders
- What is conversion testing, and how to do it right
CONTENT: NOT MORE, BUT MORE RELEVANT [INBOUND 2014]HubSpot
In many ways the current content experience on the web is much like walking through Times Square; constantly being bombarded with irrelevant marketing messages. It’s up to marketers to deliver a better content experience, and the key to a better content experience is relevance. It’s not more content that we need, but instead, more relevant content. LinkedIn’s Sr. Content Marketing Manager Jason Miller will guide you on a journey for achieving content marketing bliss through relevance. It’s a less is more approach that will leave you with practical ideas for creating compelling relevant content that speaks directly to your target audience and drives results.
Doing marketing in today's world means that you need to be thinking about data when making marketing decisions or you'll end up wasting time and money. But you probably don't have a math and statistics degree. When you are executing your marketing like a quant you will always know what's happening and what to do next with your efforts. You'll learn how to grow your inbound marketing using analysis, across the full lifecycle of all your initiatives.
Optimizing Engagement with Persona-Based Marketing - Inbound 2014Lattice Engines
Marketers are all looking for ways to make marketing more meaningful for their audiences. We've all heard of persona-based marketing, but how do we make implement it in a way that delivers a real impact?
Here are the slides that Elle Woulfe, Lattice Engines' director of demand generation, presented at Hubspot's INBOUND 2014 event.
HOW CONTENT PROMOTION CHANGED OUR INBOUND MARKETING FOREVER [INBOUND 2014]HubSpot
Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. HubSpot empowers marketers and public relations professionals not only to track marketing and sales, but media relations results, too. Vice President of Audience and Co-founder of Relevance, Chad Pollitt runs the world’s first publication solely dedicated to content promotion news and insights. He reveals the results of how pitching the media and industry influencers to cover high-impact advanced content can drive millions of media impressions while drastically improving brand awareness, conversions and traffic in the quarter the campaign is launched.
Surviving the Future: Disruptive Innovation in the Age of INBOUNDSam Mallikarjunan
May you live in interesting times: We live in one of the most interesting periods in the history of commerce. Large, established incumbents are being disrupted by fast moving attackers using new technologies and methodologies. In this talk, I discussed how inbound marketing can not only be used by attackers to disrupt established competitors, but how inbound marketing serves as an "extendable core" that can insulate larger, established business FROM disruption by attackers.
PROVE YOUR ROI: MAKE SMARTER MARKETING DECISIONS BY TRACKING MARKETING ANALYT...HubSpot
Data, data everywhere and not an ounce of insight? Where do you even begin? What marketing analytics are important to measure, and how can you improve them over time? This session will walk you through the different analytics tools in HubSpot including the Sources Report, Contacts Report, and Companies Report and teach you how to interpret the data to make smarter marketing investments.
THE ART & SCIENCE OF CONTENT PROMOTION [INBOUND 2014]HubSpot
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
SELLING WITH MAXIMUM VALUES: STRATEGIES THAT MAXIMIZE THE VALUE AND POWER OF ...HubSpot
What can you do to stand out in a crowd? That is the main challenge for sellers in today's fast-paced, hyper-competitive markets. Competitive pressures make it difficult to create and sustain meaningful product differentiation in the eyes of your prospects. In this session Andy will present powerful sales strategies that every seller can use at each step of their sales process to rise above the competition and move their prospects to make fast and favorable decisions.
Ever wish you had more time and resources to focus on marketing your agency more effectively? It's hard balancing delivering powerful results for your clients and finding the time to grow your own agency, so how can you ensure both? In this session, marketing director John Bonini shares insight on how IMPACT made marketing a top priority and executed a strategy that helped his agency generated a 400% increase in leads over the last two years.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
PR Tactics to Help You Build Better Links During a Global PandemicJames Brockbank
James' session from PubCon Cyber Week 2020 took a deep dive into ideation for digital PR campaigns that can deliver results even in the midst of a global pandemic...
BECOME THE INDUSTRY LEADING MARKETING TEAM IN 12 MONTHS OR LESS [INBOUND 2014]HubSpot
When it comes to having an industry leading branding and marketing program, competition is at an all time high. From organic to paid, content to lead gen PR to product and everything else in-between, how can you stand out when everyone is doing the same thing? The secret is that "best practices" often times are anything but, and the true way to creatively think about how to propel your brand to the top ASAP is rarely spoken about. In this session I'll provide numerous examples of rocketship marketing tactics that you can employ while maintaining quality standards with a 4 person team or 40 person team, running a budget of thousands or millions.
BECOME THE INDUSTRY LEADING MARKETING TEAM IN 12 MONTHS OR LESS [INBOUND 2014]HubSpot
When it comes to having an industry leading branding and marketing program, competition is at an all time high. From organic to paid, content to lead gen PR to product and everything else in-between, how can you stand out when everyone is doing the same thing? The secret is that "best practices" often times are anything but, and the true way to creatively think about how to propel your brand to the top ASAP is rarely spoken about. In this session I'll provide numerous examples of rocketship marketing tactics that you can employ while maintaining quality standards with a 4 person team or 40 person team, running a budget of thousands or millions.
Become the Industry Leading Marketing Team in 12 MonthsCrayon.co
This is the presentation I gave on behalf of HourlyNerd at HubSpot's Inbound 2014 Conference. The theme of this presentation is simply to change the way you think about your marketing strategy. Instead of asking "what can I do," rather ask yourself "what can I do for others."
How to Build a Successful Inbound Agency from Scratch in Less than 6 MonthsInboundLead
Do you own an agency or thinking on creating one? This session will teach you how to be sucessful in the Agencies world and start to close inbound retainers in less than 6 months. You'll learn all of this from a real HubSpot's Case Study; the fastest Agency in Spain reaching the Silver tier in the HubSpot partner program. This session will cover the main issues and circunstamces you'll find creating or transforming your agency the Inbound way and how to solve them.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
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Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
MOVE OVER BIG DATA - HERE COMES BIG CONTENT [INBOUND 2014]
1. #INBOUND14
MOVE OVER BIG DATA— HERE COMES BIG CONTENT
Rising Above the Noise in the Age of Attention Deficit Marketing
Jake Sorofman
Research Director, Gartner, Inc.
@jakesorofman
2. 1
Why Stories?
2
The Structure of Stories that Stick
3
How to Tell Stories at Scale
4
‘Closing the Loop’ for Continuous Engagement
5
Content Marketing Comes of Age
25. #INBOUND14
Time (seconds)
Attention span
Situationof Buyer
Impacton Buyer
Seller's Resolution
Don’t rush the customer story …
1 51015202530
26. #INBOUND14
Time (seconds)
Attention span
Buyer Situation
Impact
Resolution
1 51015202530
This part is all about YOU
27. #INBOUND14
Lesson # 5
Be patient; tell your story resolution when audience attention is at its highest
28. #INBOUND14
Why tell stories? Because stories create memories … especially when
…They start with outcomes… Starring people … Caught in situations… Which are having impact… That beg resolution
46. #INBOUND14
1. Transparency
2. Control
What’s working, what’s not?
How do I achieve scale in a predictable way?
Why? Two Gaps
47. #INBOUND14
How Do You Rise Above the Noise?
•
It’s not about you!
-
Think like a journalist.
•
Do it every single day.
-
Act like a publisher.
•
Seek to delight.
-
Create like an artist.
•
Think Big Content.
•
Measure and amplify.
-
Don’t set it and forget it.
-
Hope is not a strategy.
48. #INBOUND14
How to Tell Memorable Stories Fouts (G00249440)
Move Over Big Data, Here Comes Big ContentSorofman (G00252514)
How American Express and Intel Excel at Brand PublishingSorofman (G00250616)
Build a Content Supply Chain to Tell Your Brand’s Story Every Day Sorofman (G0025510)
Content Marketing Pushes Digital Marketers to Adopt Newsroom HabitsSorofman, Weiner (G00250220)
Digital Marketers: Are You Ready to Think Like a Publisher? Sorofman, Weiner (G00248342)
The Role of Curation in Content MarketingWeiner, Sorofman (G00252480)
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