The document discusses the importance of integrating social media into live communications and event marketing. It begins by debunking common social media myths and highlighting research showing the importance of platforms like Facebook and Twitter. The rest of the document provides guidance on how to strategically use social media to promote events, including defining the target audience, choosing relevant platforms, creating engaging content, driving engagement during the live event through tools like hashtags and livestreaming, and continuing the conversation after the event. The overall message is that successfully marketing events through social media requires commitment to an ongoing strategic social media presence.
Presentation: Risk, Awareness & Opportunity
Using Social Listening to stay on top on trends in Food & Beverage
Presented by: Hannah Godfrey, North American Food and Beverage Lead, Brandwatch
Brands in food and beverage are ‘Passion Brands’, people really care about what they consume and how it is produced, packaged and sold. This results in millions of conversations online about different food, drinks, brands and products every day. This passion can be a huge advantage if leveraged correctly but can also pose serious threats. In this session we’ll share stories of companies in the sector that are doing a great job of using social listening to mitigate risk and create opportunities.
Social TV: making TV a social & participative experienceYann Ruello
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
As native advertising continues to explode this presentation helps look at what it is, who's doing what including forecasted ad spend. Tweet me @iRollo if you have any questions.
Presentation: Risk, Awareness & Opportunity
Using Social Listening to stay on top on trends in Food & Beverage
Presented by: Hannah Godfrey, North American Food and Beverage Lead, Brandwatch
Brands in food and beverage are ‘Passion Brands’, people really care about what they consume and how it is produced, packaged and sold. This results in millions of conversations online about different food, drinks, brands and products every day. This passion can be a huge advantage if leveraged correctly but can also pose serious threats. In this session we’ll share stories of companies in the sector that are doing a great job of using social listening to mitigate risk and create opportunities.
Social TV: making TV a social & participative experienceYann Ruello
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
As native advertising continues to explode this presentation helps look at what it is, who's doing what including forecasted ad spend. Tweet me @iRollo if you have any questions.
It’s Not You, It’s Me: Navigating the Visual Social Sharing CultureSkye Sant
[A version of my presentation given to Denver Digital Summit 2014]
With Instagram having an estimated 4.5 million daily photo-shares and Pinterest being the web’s third largest traffic referral source, clearly we're in the middle of a visual content revolution. But visual social sharing sites are part of a new cultural paradigm and the prosumer revolutionaries who use them won’t respond to the traditional ways of marketing. It's not about the tools or the platform - it’s all in using the right approach. What are the rules of this new digital culture? What does this audience crave, and what will turn them off? Who's doing it right? And most importantly: how can companies leverage this knowledge to organically amplify their brand reach?
(Works Cited in the comments and at http://easybib.com/key/aa2440)
Le marche che si impegnano a coinvolgere le persone nella creazione di valore hanno un enorme vantaggio in un mondo sempre più connesso.
Questo eBook offre un'introduzione utile a capire come sviluppare un approccio sempre più legato al futuro dei brand, e permette di iniziare a portare il social thinking al centro della propria marca, costruendo così un verso social brand.
Discovery Digest: Age, Income, and Gender on Social Media; Cool Visual Conten...Trapit, Inc
A lot happened in the world of content marketing and social media. To get you up to speed on the latest stats, surveys, and news, we've curated a short digest.
In this slide deck, you will find:
- Stunning illustrations of Content Marketing World
- The latest stats on age, race, income, and gender on social media
- Google+ tips, tricks, and hacks
- Reflections on the future of B2B marketing
- Survey results on the effectiveness of social media marketing
- Moz's take on their recent conversion snafus
- A step-by-step guide for posting to LinkedIn groups (without spamming them!)
- Tips for B2B companies on Pinterest
- Some thoughts on recycling your content in infographics
Enjoy!
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
The New Relevant | Media Hungary | Advertising & Digital Media | Tripylon MediaSirous Kavehercy
I gave this presentation at Media Hungary 2013 in Siofok on May 14th.
What does it mean to be “relevant”? We all have our own interpretations.
Media landscape has changed and with it our social behavior and perceptions of relevance.
This presentation discusses “The New Relevant” and presents a few case studies.
Special credits and thanks to:
www.Wefilm.nl
www.RTL.nl
www.C2B.nu
www.Froot.nl
www.WEBclusive.nl
www.klm.nl
www.DeCorrespondent.nl
www.lays.nl
------ Summary ---------------------------------------------------------------------------------------
As a company or brand, what do you do to be successful online?
SEO, SEA. apps, mobile websites, games. FB likes, and Twitter follower etc etc...?
Your audience doesn’t want channels, apps and websites, they want answers, they want service...
All communication will be irrelevant if there is no purpose.
Being "relevant" is more than just broadcasting information, it's about the ability to learn and the agility to adapt!
See the (R)Elephant!
Social Media Marketing Trends To Watch For In 2016The Archer Group
Ever wonder how changing guidelines and trends will effect your Social Media marketing success in 2016? In this presentation, the first of our Ever Wonder Series, Archer Social Marketing Director Justin Silva will discuss some of the newest ways brands are using Social Media to connect with their audiences, and why Social Media will continue to be as critical as ever to building brands online (and off).
The Ever Wonder Series is a private, educational discussion series offered for free to friends and partners of the Archer Group, aimed at adding clarity to some of the more complex issues surrounding Digital Marketing and Media.
Advertising Challengers - Presentation by Scott Button, Co-Founder & CEO of Unruly at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
Top 5 Social Media Marketing Trends You Can't IgnoreRahul Dubey
Don't Ignore It on Social Media!
You shouldn’t ignore these ⤵️
5 Social Media Marketing Trends
✅ 1) Video Rocks
Video Content continues to dominate in social media feeds.
Don't ignore it.
Start creating today.
✅ 2) It's Real "Reel Era"
Short video platforms and micro video content formats like
IG Reels,
YouTube Shorts etc.
have got an advantage over traditional content types
✅ 3) Collaborate for Cross-promotion
Start collaborating with like minded creators
and
help each others grow by leveraging each other's audiences
✅ 4) Live "Live" Life
Live videos continues to get
more engagement and reach.
Use Live Videos to build your viewership.
✅ 5) Tell a Story
Consumption of Social Media Stories will keep increasing as well,
so start creating stories to engage with users.
What’s your take on this?
Let me know in the comments below.
SOCIAL TV 2.0: integrating social networks into TVChristophe Rufin
Following the launch of the "Watch with Twitter" app on Orange TV in partnership with Twitter, what are the key challenges, success factors and lessons to be learned for the integration of social networks into the live TV experience? Presented at OTT TV World Summit 2015 #OTTTV15 http://ottworldsummit.com/speaker/christophe-rufin/
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
Professor Krochmal lectures on social media and television, a field he helped pioneer with a conference in 2011 "TV Goes Social" as well as founding Social TV Daily. He talks about TV disrupted, engaged viewers, the ad market, Twitter vs. Facebook, and the 2015 TV season.
State of the Mobile Industry by Nielsen at the #MobiU2013 Summit, 9/26 in Chi...Kimberly-Clark
Mark provides the the mobile industry’s latest stats and trends that are framing the mobile opportunity and driving strategic decisions for marketing plans. If you need the latest numbers to help build/justify your mobile campaign, then you can’t miss this!
There is no marketing without user generated contentGuy Kedar
User generated content should be one of the corner stones of every marketing mix and especially be part of any content marketing strategy. It is more influential than other media -
trusted more than branded content, and drives purchase decisions. But not every UGC is equal...
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
It’s Not You, It’s Me: Navigating the Visual Social Sharing CultureSkye Sant
[A version of my presentation given to Denver Digital Summit 2014]
With Instagram having an estimated 4.5 million daily photo-shares and Pinterest being the web’s third largest traffic referral source, clearly we're in the middle of a visual content revolution. But visual social sharing sites are part of a new cultural paradigm and the prosumer revolutionaries who use them won’t respond to the traditional ways of marketing. It's not about the tools or the platform - it’s all in using the right approach. What are the rules of this new digital culture? What does this audience crave, and what will turn them off? Who's doing it right? And most importantly: how can companies leverage this knowledge to organically amplify their brand reach?
(Works Cited in the comments and at http://easybib.com/key/aa2440)
Le marche che si impegnano a coinvolgere le persone nella creazione di valore hanno un enorme vantaggio in un mondo sempre più connesso.
Questo eBook offre un'introduzione utile a capire come sviluppare un approccio sempre più legato al futuro dei brand, e permette di iniziare a portare il social thinking al centro della propria marca, costruendo così un verso social brand.
Discovery Digest: Age, Income, and Gender on Social Media; Cool Visual Conten...Trapit, Inc
A lot happened in the world of content marketing and social media. To get you up to speed on the latest stats, surveys, and news, we've curated a short digest.
In this slide deck, you will find:
- Stunning illustrations of Content Marketing World
- The latest stats on age, race, income, and gender on social media
- Google+ tips, tricks, and hacks
- Reflections on the future of B2B marketing
- Survey results on the effectiveness of social media marketing
- Moz's take on their recent conversion snafus
- A step-by-step guide for posting to LinkedIn groups (without spamming them!)
- Tips for B2B companies on Pinterest
- Some thoughts on recycling your content in infographics
Enjoy!
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
The New Relevant | Media Hungary | Advertising & Digital Media | Tripylon MediaSirous Kavehercy
I gave this presentation at Media Hungary 2013 in Siofok on May 14th.
What does it mean to be “relevant”? We all have our own interpretations.
Media landscape has changed and with it our social behavior and perceptions of relevance.
This presentation discusses “The New Relevant” and presents a few case studies.
Special credits and thanks to:
www.Wefilm.nl
www.RTL.nl
www.C2B.nu
www.Froot.nl
www.WEBclusive.nl
www.klm.nl
www.DeCorrespondent.nl
www.lays.nl
------ Summary ---------------------------------------------------------------------------------------
As a company or brand, what do you do to be successful online?
SEO, SEA. apps, mobile websites, games. FB likes, and Twitter follower etc etc...?
Your audience doesn’t want channels, apps and websites, they want answers, they want service...
All communication will be irrelevant if there is no purpose.
Being "relevant" is more than just broadcasting information, it's about the ability to learn and the agility to adapt!
See the (R)Elephant!
Social Media Marketing Trends To Watch For In 2016The Archer Group
Ever wonder how changing guidelines and trends will effect your Social Media marketing success in 2016? In this presentation, the first of our Ever Wonder Series, Archer Social Marketing Director Justin Silva will discuss some of the newest ways brands are using Social Media to connect with their audiences, and why Social Media will continue to be as critical as ever to building brands online (and off).
The Ever Wonder Series is a private, educational discussion series offered for free to friends and partners of the Archer Group, aimed at adding clarity to some of the more complex issues surrounding Digital Marketing and Media.
Advertising Challengers - Presentation by Scott Button, Co-Founder & CEO of Unruly at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
Top 5 Social Media Marketing Trends You Can't IgnoreRahul Dubey
Don't Ignore It on Social Media!
You shouldn’t ignore these ⤵️
5 Social Media Marketing Trends
✅ 1) Video Rocks
Video Content continues to dominate in social media feeds.
Don't ignore it.
Start creating today.
✅ 2) It's Real "Reel Era"
Short video platforms and micro video content formats like
IG Reels,
YouTube Shorts etc.
have got an advantage over traditional content types
✅ 3) Collaborate for Cross-promotion
Start collaborating with like minded creators
and
help each others grow by leveraging each other's audiences
✅ 4) Live "Live" Life
Live videos continues to get
more engagement and reach.
Use Live Videos to build your viewership.
✅ 5) Tell a Story
Consumption of Social Media Stories will keep increasing as well,
so start creating stories to engage with users.
What’s your take on this?
Let me know in the comments below.
SOCIAL TV 2.0: integrating social networks into TVChristophe Rufin
Following the launch of the "Watch with Twitter" app on Orange TV in partnership with Twitter, what are the key challenges, success factors and lessons to be learned for the integration of social networks into the live TV experience? Presented at OTT TV World Summit 2015 #OTTTV15 http://ottworldsummit.com/speaker/christophe-rufin/
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
Professor Krochmal lectures on social media and television, a field he helped pioneer with a conference in 2011 "TV Goes Social" as well as founding Social TV Daily. He talks about TV disrupted, engaged viewers, the ad market, Twitter vs. Facebook, and the 2015 TV season.
State of the Mobile Industry by Nielsen at the #MobiU2013 Summit, 9/26 in Chi...Kimberly-Clark
Mark provides the the mobile industry’s latest stats and trends that are framing the mobile opportunity and driving strategic decisions for marketing plans. If you need the latest numbers to help build/justify your mobile campaign, then you can’t miss this!
There is no marketing without user generated contentGuy Kedar
User generated content should be one of the corner stones of every marketing mix and especially be part of any content marketing strategy. It is more influential than other media -
trusted more than branded content, and drives purchase decisions. But not every UGC is equal...
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
ALL YOU NEED'S A #HASHTAG AND A DREAM [INBOUND 2014]HubSpot
I will be presenting on the #BCSM hashtag - how it's evolved to be a non-profit pending organization, and the lessons I've learned along the way. The key point is: "Information is the currency of patient communities" and how that applies to the amazing work at Hubspot.
LEVERAGING LARGE-SCALE HUMAN HISTORY TO PREDICT THE ECONOMIC FUTURE AND HEALT...HubSpot
“The past does not repeat itself, but it rhymes."- Mark Twain Although future events have unique circumstances, they typically follow familiar past patterns. Over the past few years, I devoted my life to the development of prediction techniques based on mining such patterns—inferring the first Cholera outbreak in Cuba in 130 years, genocide events and riots in Sudan. The algorithms I developed deal with the complexity of discovering such patterns by harvesting large-scale digital histories, social and real-time media and human web behavior, and augmenting them with human knowledge mined from the web, to deliver real-time estimations of the likelihood of future events. My recent efforts included applying such methods in order to predict events in the economy, which will be described in this talk.
In the spring of 2012, I fractured my spine in a rock-climbing accident. Using the power of mindfulness and positive thinking, I made a full recovery (to the point where I could teach yoga and perform as a dancer less than a year later). Learn how when you harness the power of your mind you can do anything!
How real and transparent are we really? We as humans like to believe that we are real, that we share our best selves all the time. However, the truth is we often build up imaginary fences in both business and life. We let people see over the fence, we want them to know what we are doing and why. However, we keep them within distance. What fences are you building in your life? Are they keeping you from success and deeper relationships that could be giving your life greater joy and momentum?
The Definitive and Candid Guide to Successful WebsitesOne North
WHEN DID YOUR FIRM LAST REDESIGN ITS WEBSITE?
Many interactive marketing specialists recommend that firms refresh their website every three to four years. Chances are, it may be time to start thinking about updating your site—a process that can feel overwhelming, even if you’ve been through it before.
To help you navigate the journey, One North Interactive, with the help of some marketing experts, has assembled a candid collection of advice and best practices that will guide you through every step of the way, including planning, platforming, building, launching and more.
Download the guide for tips on how to determine what changes need to be made, what design best practices might apply and how best to continue to optimize and maintain your site.
THERE'S NO SUCH THING AS CAN'T [INBOUND 2014]HubSpot
When you decide to cycle across a continent, row across an Ocean or row for months through the Canadian Arctic, your mental state of mind is key. It is as, if not more important than your physical preparation. In Paul's 12 minute talk at Inbound 2014, he will share some adventure tales from land, sea and ice and highlight the role that mindset, passion and risk have played in these expeditions. Paul will also relate this back to our everyday lives and explain why he believes the power of our minds, passion and emotional intelligence are so important to achieving outcomes that we want in our lives.
GO BEYOND: STARE YOUR FEAR IN THE FACE AND BOLDLY GO FOR IT! [INBOUND 2014]HubSpot
Is fear holding you back from striving for your potential and living your life more fully? By sharing her terrifying yet exhilarating experience ziplining high above a downtown city block, Glenda demonstrates how to face your fear head on and going beyond to live a more fulfilling life. The goal is not to get you on a zipline (unless that's you're dying-to-but terrified-of thing), but rather that the next time you are wavering on the edge of an opportunity, you boldly go for it!
THE VERY FIRST INSTANT IN TIME [INBOUND 2014]HubSpot
In April, scientists at Stanford announced the discovery of evidence supporting "cosmic inflation", a scientific theory which describes the very first moments of our entire universe. We'll delve into the history of cosmology to illuminate the theory, what the new evidence really means, and how we arrived at such an incredibly detailed understanding of the majestic cosmos we inhabit.
Life is hard. We want to make it easy, but that’s hard, too. Why? Because too often, we think "hard" equals “good"...but it doesn’t. While it’s easy to make things hard, it’s NOT hard to make things easy — if you follow one simple rule: Everything has a framework. To learn how to make frameworks work for you, join Tamsen Webster as she reveals a framework for…frameworks, using examples for just about every aspect of life, picked up from her years as a Weight Watchers leader, reluctant runner, brand marketer, speaker whisperer, and “highest maintenance low maintenance person you'll ever meet." See? Easy.
Security is not something we actively think about much in Marketing. But in an era of cyber threats and hacking incidents, it’s become top-of-mind for many executives and CMOs. How are we supposed to prepare as marketers, and ensure we’re safe?
Check out this SlideShare to learn:
-What is SSL, and why your website should have it
-How to establish a recovery plan in the event on an incident
-How security impacts your discoverability, and ranking in search
TWO LITTLE THINGS THAT MADE ALL THE DIFFERENCE [INBOUND 2014]HubSpot
In this dynamic bold talk, three-time Inc 500 award winner Joe Pulizzi will talk about how success didn't come in life or in business until he added two small tasks to his daily rituals. Hear how Joe implemented these two things, and how you can change your life for the better, without doing much at all.
People make for lousy managers - with few exceptions. This is not a depressing message; it's incredibly liberating and the door to an enormous competitive advantage. That's right, sucking at something creates huge opportunities. Learn about Relentless Simplicity, the Power of No, the Village Baker and the era of the Small Big Brand.
THE PENCIL AND THE KEYBOARD: HOW THE WAY YOU WRITE CHANGES THE WAY YOU THINK ...HubSpot
My talk is called 'The Pencil and the Keyboard: How The Way You Write Changes the Way You Think'. In it, I'll talk about the science of writing: Why handwriting is better for taking notes, remembering and big-picture thinking -- but why typing on a computer is better for composing your ideas and communicating with others. It'll all be grounded in the story of how I became a full-blown pencil fanatic -- a person who buys rare pencils and always has a sharpener in my pocket.
So you’ve learned how to write like nobody’s watching. How to ignore the editor on your shoulder and just get those words down on paper. But now it’s time to hit publish, and that “crappy first draft” of yours just isn’t gonna cut it. Learn how to polish and edit your work like a pro with this crash course that will have you shipping your fleet of deathless prose into the field of battle with confidence, skill, and pride.
MOVE OVER BIG DATA - HERE COMES BIG CONTENT [INBOUND 2014]HubSpot
These days, content is giving data a run for its money. Why? Because it’s the supply chain for digital marketing. Without compelling, insightful, inspiring content, audience engagement simply fails to happen. This presentation will explore the growing importance of content and what it takes to make content not just an asset, but a strategy that works in concert with data-driven techniques to enable brand storytelling and continuous engagement. You’ll learn how to think like a journalist, act like a publisher and to develop the daily disciplines for content creation, curation and cultivation.
The big advertising survey of local government 2014 Deeson Group
Find out how local government is using advertising to reach audiences in 2014. Includes social media advertising, ad spend and barriers to advertising more.
Social Media For Businesses | GA BostonSteph Parker
This class was originally presented as part of General Assembly Boston's Summer Startup Series. It covers the basics for individuals within organizations to start building a social media strategy, managing platforms, and building a digital marketing team:
This fall the Boston Public Library will open its doors to General Assembly on the 3rd Monday of each month. We will host some of our most popular classes on Digital Marketing at the Central Library’s Commonwealth Salon to give you the practical, hands-on training you need to pursue work you love.
Social media has evolved into a necessary element of any marketing plan. Consumers are on social networks and expect to be able to find and connect with you. In this class, you’ll learn about the role of key social platforms such as Facebook, Twitter, Instagram, and Pinterest and how to start engaging consumers on these platforms.
Most social media research today involves mining existing social media conversations. But some of the most groundbreaking and actionable new research methods involve deeper engagement with consumers on social media. Monika Wingate, CEO of Fountainhead Brand Consulting, will cover the next generation of tools, using real-world case studies.
Carat presentation from Stuart Bell, Operations Director at Carat, Edinburgh. Presented at #PPAScotland's quarterly member meeting, in conjunction with the IPA.
The first in the series of CAB's #SharingKnowledge events. A presentation regarding social media; what it is, how it fits in your industry and how to get started.
Facilitate an ideation session with this deck. I chose what I think are the 5 biggest trends from Trend Watching's 2014 report. Please note, I changed TW's "Ubitech" to really be about Internet of Everything and added my own examples.
Use this presentation to facilitate idea generation as to how your brand can leverage consumer trends. I chose what I think are the top 5 from Trend Watching's 2014 report. Please note that I modified "Ubitech" to really be the Internet of Everything and picked my own examples. Happy brainstorming!
Social as a grown-up consumer insight tool Brandwatch
Rebecca Carson, Head of Insights at Brandwatch, recently presented these slides at MeasureFest.
This also includes a case study on the online conversation surrounding HIV
2015 Social Recruitment Management Benchmarking SurveyMaximum Nederland
We asked 125 employers from around the world that make use of social media for employer branding and recruitment questions on their objectives, channels used, management, measurement and their challenges. The results of the 2015 Social Recruitment Management Benchmarking Survey are in and have revealed some interesting changes in employers’ social recruitment management in comparison to our 2014 survey.
KEMOSABE is about what’s right. Question everything. Assume nothing. If brands aren’t INCH-WIDE / MILE-DEEP, then they’re not functioning at full throttle.
INCH-WIDE: A single strategy or brand that is tight and right.
MILE-DEEP: So INCH-WIDE tight that it can run and run a MILE-DEEP through any activation, be it branding, out of home, social, live events or the side of an elephant for that matter.
We have key partners that stretch the boundaries. Together we share, explore and discover far beyond the constraints of a traditional walled agency.
To us it’s about walking past ‘…We’ve done this before…let’s re-skin it’ and hacking on through to ‘bloody brilliant.’
WeAreKemosabe.com
This document is the supporting material for a lecture i gave at the Henley Business School in 2012. the document outlines the growth of the branded content economy and how brands and marketers are seeing a huge shift in the success of branded content over other marketing disciplines.
You will see some incredible statistics in this presentation which will help to support any case for the argument that branded content exceeds expectation and delivers far better results than traditional forms of media.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
6. SOCIAL MEDIA FACTS
CURRENT RESEARCH PREDICTS THAT UK RETAIL SALES DIRECTLY VIA SOCIAL MEDIA ARE FORECAST TO GROW TO
£290M BY 2014 FROM £210 (A RISE OF 44%) AS MORE AND MORE BRANDS TARGET CONSUMERS WITH PERSONALISED
OFFERS AND DEALS THROUGH SOCIAL NETWORKS.
27%
OF TOTAL UK INTERNET
TIME IS SPENT ON SOCIAL
NETWORKING SITES.
52%
OF ALL MARKETERS
HAVE FOUND A
CUSTOMER VIA
FACEBOOK IN 2013
15%
OF TOTAL UK
MOBILE INTERNET IS
SPENT ON SOCIAL
NETWORKING SITES.
ON FACEBOOK,
BRAND POSTS GET
HALF OF THEIR REACH
WITHIN 30 MINUTES
OF BEING POSTED.
13%
OF SOCIAL MEDIA LEAD
CONVERSION RATES ARE
13% HIGHER THAN THE
AVERAGE LEAD
CONVERSION RATE.
COMPANIES THAT
GENERATE MORE
THAN 1.000 FACEBOOK
LIKES ALSO RECEIVE
NEARLY 1.400 WEBSITE
VISITS A DAY.
21%
SOCIAL MEDIA
PRODUCES ALMOST
DOUBLE THE MARKETING
LEADS OF THE TRADE
SHOWS, TELEMARKETING,
DIRECT MAIL, OR PPC
(PAY PER CLICK).
OF ALL MARKETERS SAY
THAT SOCIAL MEDIA HAS
BECOME MORE
IMPORTANT TO THEIR
COMPANY OVER THE
PAST SIX MONTHS.
85%
OF FANS OF BRANDS ON
FACEBOOK RECOMMEND
BRANDS TO OTHERS
COMPARED TO 60% OF
AVERAGE USERS.
74%
OF MARKETERS SAY
FACEBOOK IS IMPORTANT TO
THEIR LEAD GENERATION
STRATEGIES.