The document discusses innovation and an innovative mindset. It describes characteristics of an innovative mindset such as starting with a noble purpose, challenging the status quo, and learning continuously. The document also discusses how mobile technology innovation has reshaped expectations around immediacy and relevance. Examples are given of "micro-moments" like wanting to know, go, do or buy something and how marketers can target these moments of intent.
Insight Inspired Innovation: How to use research as creative fuel. Presented at the Expert Forum of CPSI (Creative Problem Solving Institute) 2012 in Atlanta, GA.
Innovation Blueprints is a free magazine to help you innovate by decoding and sharing the innovation tools & processes that the worlds leading innovators use.
In the Innovation Blueprints magazine you'll discover how a ‘New Breed’ of Organisations are using the latest innovation breakthroughs to innovate across every aspect of their business – from new products, marketing and sales to customer service and financial processes.
Innovation Blueprints is published by www.InnovationBlueprint.com.au
In an ever changing economic environment, it is essential that analysts demonstrate added value by developing creative and imaginative solutions to our everyday business challenges. Creativity, as the root of innovation needs to be nurtured and encouraged in any business, yet it is all too often neglected. It is true that some analysts are naturally more creative than others, however there are tools and techniques that can be learned and practiced by all analysts that will drive out better business solutions when applied. This thought provoking and interactive session will explore a range of creative techniques and methods of ensuring that the most suitable innovation is achieved as a result, arming delegates with tools, approaches and a re-invigorated creative outlook to take back to the workplace.
What is needed to build a startup? What are the milestones along the way? And how to do you pull that pitch together to get the venture attention and funding your idea deserves. This Slideshare was given at the Harvard iLab and offered:
-- The holistic checklist to think through your venture in a business like plan
-- What matters to a VC/Investor
-- How to think about your roadmap from startup to public company
Harvard Innovation Lab Workshop on developing the Perfect Pitch, by Michael Skok.
Michael is an entrepreneur turned venture capitalist, who has seen both sides of this. He spent 21 years as a CEO, building companies and raising over 100 million to build a number of software businesses. And then has spent the last decade as a VC seeing thousands of pitches from entrepreneurs raising money, and invested in companies that have generated over a billion dollars in value.
So with that in mind, the idea here is to give you an insider's checklist for your own pitch,
When NOT to Follow User-Centered Design TechniquesSteve Portigal
This invited panel brings together several high-profile members of the HCI community for an exciting, if not controversial, discussion and debate. Each is well versed in the principles and best practices of user-centered design, user experience research, and design innovation. How do they respond to the emerging topic of when NOT to use conventional user-centered design techniques? Speakers: Anthony Andre, Interface Analysis Associates; Jay Elkerton, Emerson Process Management; Steve Portigal, Portigal Consulting; Cordell Ratzlaff, Cisco; Dan Saffer, Kicker Studio; Dan Rosenberg, SAP
Insight Inspired Innovation: How to use research as creative fuel. Presented at the Expert Forum of CPSI (Creative Problem Solving Institute) 2012 in Atlanta, GA.
Innovation Blueprints is a free magazine to help you innovate by decoding and sharing the innovation tools & processes that the worlds leading innovators use.
In the Innovation Blueprints magazine you'll discover how a ‘New Breed’ of Organisations are using the latest innovation breakthroughs to innovate across every aspect of their business – from new products, marketing and sales to customer service and financial processes.
Innovation Blueprints is published by www.InnovationBlueprint.com.au
In an ever changing economic environment, it is essential that analysts demonstrate added value by developing creative and imaginative solutions to our everyday business challenges. Creativity, as the root of innovation needs to be nurtured and encouraged in any business, yet it is all too often neglected. It is true that some analysts are naturally more creative than others, however there are tools and techniques that can be learned and practiced by all analysts that will drive out better business solutions when applied. This thought provoking and interactive session will explore a range of creative techniques and methods of ensuring that the most suitable innovation is achieved as a result, arming delegates with tools, approaches and a re-invigorated creative outlook to take back to the workplace.
What is needed to build a startup? What are the milestones along the way? And how to do you pull that pitch together to get the venture attention and funding your idea deserves. This Slideshare was given at the Harvard iLab and offered:
-- The holistic checklist to think through your venture in a business like plan
-- What matters to a VC/Investor
-- How to think about your roadmap from startup to public company
Harvard Innovation Lab Workshop on developing the Perfect Pitch, by Michael Skok.
Michael is an entrepreneur turned venture capitalist, who has seen both sides of this. He spent 21 years as a CEO, building companies and raising over 100 million to build a number of software businesses. And then has spent the last decade as a VC seeing thousands of pitches from entrepreneurs raising money, and invested in companies that have generated over a billion dollars in value.
So with that in mind, the idea here is to give you an insider's checklist for your own pitch,
When NOT to Follow User-Centered Design TechniquesSteve Portigal
This invited panel brings together several high-profile members of the HCI community for an exciting, if not controversial, discussion and debate. Each is well versed in the principles and best practices of user-centered design, user experience research, and design innovation. How do they respond to the emerging topic of when NOT to use conventional user-centered design techniques? Speakers: Anthony Andre, Interface Analysis Associates; Jay Elkerton, Emerson Process Management; Steve Portigal, Portigal Consulting; Cordell Ratzlaff, Cisco; Dan Saffer, Kicker Studio; Dan Rosenberg, SAP
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
The design thinking transformation in businessNuno Oliveira
Presented at Webvisions Barcelona 2015 (IED) with Cathy Wang.
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
Presentations from SheSummits 2016, SheSays Denver's inaugural digital conference. Relive the day and the amazing sessions that explored Inspiration, Experimentation, Making and Courage.
About the Conference:
SheSummits is a unique digital conference designed exclusively for women working in UX, design, technology, media and marketing. Celebrate your craft, find inspiration from digital innovators and connect with women pioneering their way through the world of digital agencies and brands.
Presentations from SheSummits 2016, SheSays Denver's inaugural digital conference. Relive the day and the amazing sessions that explored Inspiration, Experimentation, Making and Courage.
About the Conference:
SheSummits is a unique digital conference designed exclusively for women working in UX, design, technology, media and marketing. Celebrate your craft, find inspiration from digital innovators and connect with women pioneering their way through the world of digital agencies and brands.
iQ FutureNow: Creative innovation through mobileiQcontent
Tim Reid of Sparks Fire brings his wealth of experience in driving innovative creativity to this presentation. He focuses on delivering value to your customers through innovation. First presented at iQ FutureNow, Manchester, 4 July 2012.
Chinaccelerator, in cooperation with People Squared and the University of Hult, once again hosted their program-annual 10X10 Shanghai on March 15th, 2014.
The Geeks on a Train tour takes the Chinaccelerator startups on a ride from Shanghai to Beijing, then back down to Hangzhou before returning to Shanghai.
As part of the tour, the 10x10 conference brings attendees 10 tech pioneers and top VC's from the startup ecosystem in China. This is an amazing opportunity for attendees to have a peek at the first startup accelerator program in China, meet interesting people and listen to amazing speakers.
As always, each of them takes attendees on a 10-minute tour of their own startup trials and tribulations, wins and losses, then give some great advice and maybe a secret or two about what they learned to help make them the superstars they are today.
These are their slides, we hope you enjoy them. Thank you for supporting Chinaccelerator and entrepreneurship worldwide.
Doing Something Good facilitated this second event in Vicsport's 'Forward Thinking' series, addressing the changing business of community sport, and innovative approaches to getting more Victorian's physically active through sport.
Innovation in Action on 19 March was a practical workshop aimed at improving the capability of organisations in the community sport sector to be innovative, and generate game-changing ideas simply and quickly.
The Innovation in Action workshop provided participants with an opportunity to:
> Discover how top innovators approach problem solving
> Learn how you can apply cutting edge and easy to use design principles and methodologies to generate innovative ideas for community sport products, services and programs
> Participate in a practical ‘rapid prototyping’ team challenge to design innovative community sport membership models simply and quickly
About our bias to simplistic black & white taxonomies, some myths of innovation, and why the only truth comes from people who have the courage to be a corporate rebel and dare to step forward in their true selves, taking personal responsibility and leadership
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.
Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.
Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
Want to become really innovative, with ground breaking concepts? You can actually learn this.
AGENDA TOPICS
- The magic how our brain creates and processes ideas
- If you can imagine it, you can do it
- Getting from brainstorming to “deep innovation”
- Train your brain every day
- Managing your daily challenges to train your brain while sleeping
- The magic source for ideas in your every day live
- Curiosity enablement
Roam Means Nevada: How Nevada Gets Visitors to Explore Their Home StateNoble Studios
It’s not easy to get residents excited about traveling in their own backyards, but Travel Nevada and Noble Studios created an immersive, multimedia experience with local road appeal. Coupled with the wildly successful pandemic-era “Discover Your Nevada” campaign, this is a formula that works.
This destination marketing presentation was presented at the 2021 eTourism Summit by M. E. Kawchack, Chief Deputy Director for Travel Nevada, and Jarrod Lopiccolo, CEO & Co-Founder of Noble Studios.
The Growing Role of Digital Marketing in B2B SalesNoble Studios
Digital marketing is playing an increasingly large role in B2B sales. Here's what you need to know in order to kickstart your digital marketing program. | Originally presented as a MasterClass in Bristol, U.K.
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The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
The design thinking transformation in businessNuno Oliveira
Presented at Webvisions Barcelona 2015 (IED) with Cathy Wang.
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
Presentations from SheSummits 2016, SheSays Denver's inaugural digital conference. Relive the day and the amazing sessions that explored Inspiration, Experimentation, Making and Courage.
About the Conference:
SheSummits is a unique digital conference designed exclusively for women working in UX, design, technology, media and marketing. Celebrate your craft, find inspiration from digital innovators and connect with women pioneering their way through the world of digital agencies and brands.
Presentations from SheSummits 2016, SheSays Denver's inaugural digital conference. Relive the day and the amazing sessions that explored Inspiration, Experimentation, Making and Courage.
About the Conference:
SheSummits is a unique digital conference designed exclusively for women working in UX, design, technology, media and marketing. Celebrate your craft, find inspiration from digital innovators and connect with women pioneering their way through the world of digital agencies and brands.
iQ FutureNow: Creative innovation through mobileiQcontent
Tim Reid of Sparks Fire brings his wealth of experience in driving innovative creativity to this presentation. He focuses on delivering value to your customers through innovation. First presented at iQ FutureNow, Manchester, 4 July 2012.
Chinaccelerator, in cooperation with People Squared and the University of Hult, once again hosted their program-annual 10X10 Shanghai on March 15th, 2014.
The Geeks on a Train tour takes the Chinaccelerator startups on a ride from Shanghai to Beijing, then back down to Hangzhou before returning to Shanghai.
As part of the tour, the 10x10 conference brings attendees 10 tech pioneers and top VC's from the startup ecosystem in China. This is an amazing opportunity for attendees to have a peek at the first startup accelerator program in China, meet interesting people and listen to amazing speakers.
As always, each of them takes attendees on a 10-minute tour of their own startup trials and tribulations, wins and losses, then give some great advice and maybe a secret or two about what they learned to help make them the superstars they are today.
These are their slides, we hope you enjoy them. Thank you for supporting Chinaccelerator and entrepreneurship worldwide.
Doing Something Good facilitated this second event in Vicsport's 'Forward Thinking' series, addressing the changing business of community sport, and innovative approaches to getting more Victorian's physically active through sport.
Innovation in Action on 19 March was a practical workshop aimed at improving the capability of organisations in the community sport sector to be innovative, and generate game-changing ideas simply and quickly.
The Innovation in Action workshop provided participants with an opportunity to:
> Discover how top innovators approach problem solving
> Learn how you can apply cutting edge and easy to use design principles and methodologies to generate innovative ideas for community sport products, services and programs
> Participate in a practical ‘rapid prototyping’ team challenge to design innovative community sport membership models simply and quickly
About our bias to simplistic black & white taxonomies, some myths of innovation, and why the only truth comes from people who have the courage to be a corporate rebel and dare to step forward in their true selves, taking personal responsibility and leadership
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.
Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.
Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
Want to become really innovative, with ground breaking concepts? You can actually learn this.
AGENDA TOPICS
- The magic how our brain creates and processes ideas
- If you can imagine it, you can do it
- Getting from brainstorming to “deep innovation”
- Train your brain every day
- Managing your daily challenges to train your brain while sleeping
- The magic source for ideas in your every day live
- Curiosity enablement
Similar to Innovation As A Mindset - Northern Nevada Business Summit Presentation (20)
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It’s not easy to get residents excited about traveling in their own backyards, but Travel Nevada and Noble Studios created an immersive, multimedia experience with local road appeal. Coupled with the wildly successful pandemic-era “Discover Your Nevada” campaign, this is a formula that works.
This destination marketing presentation was presented at the 2021 eTourism Summit by M. E. Kawchack, Chief Deputy Director for Travel Nevada, and Jarrod Lopiccolo, CEO & Co-Founder of Noble Studios.
The Growing Role of Digital Marketing in B2B SalesNoble Studios
Digital marketing is playing an increasingly large role in B2B sales. Here's what you need to know in order to kickstart your digital marketing program. | Originally presented as a MasterClass in Bristol, U.K.
Creating Personalized Experiences for In-Market TravelersNoble Studios
At Noble Studios, we believe in the power of personalized experiences. At the Destinations International 2019 Annual Convention, Noble Studios CEO Jarrod Lopiccolo presented this deck on a web app developed for our client, Visit Newport Beach, which functions as a digitial concierge for in-market travelers.
Relive Lorna Shepard's insightful presentation from the 2015 Marketing Workshop about the Buyers Journey by downloading or saving this slide deck.
About Lorna: Lorna is Noble Studios Strategic Planning Lead. She is a forward-thinking executive leader and seasoned entrepreneur. She has a strong reputation for identifying and solving complex business issues and understanding the mindset of consumers. Lorna has developed personas and conducted user experience research throughout her career for large national brands like Clorox, Oscar Mayer and Sears.
Lorna Shepard, Noble's strategic planning director, gives a brief presentation at the e-Tourism Summit (http://www.etourismsummit.com/) on why email remains relevant in 2014.
Before you start posting or tweeting, be sure you have a strategy behind your social efforts. Create your business goals and business metrics, then figure out how social media can assist you in achieving your goals.
Noble Studios Digital Strategy Director, Chad Hallert taught at the University of Nevada, Reno about social media analytics and the importance of measurement, optimization and ROI.
Michael Thomas, partner at Noble Studios, gave a presentation during the Racing Promotion Monthly Promoters Workshop on Friday, December 6, 2013 in Reno Nevada.
He gave his insight on how to engage with Generation Y.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
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Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- New framework for examining and safeguarding an online reputation
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10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
4. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
Chad Hallert
Winner of The Direct Marketing News' 40 Under 40 and an expert in Digital Marketing, Analytics
and Optimization, Chad Hallert brings more than 15 years of digital marketing leadership
experience to his role as Strategy Director at Noble Studios. Chad was also an honoree at last
night’s Reno-Tahoe 20 under 40 Awards hosted by the Young Professionals Network and RGJ.
Some of Noble’s Top Innovators
4
Sharon Sperry
With 20 years of experience in world-class organizations, Sharon Sperry is a master at building
culture and high performance teams. Her focus is "elevating the nature of work." As the talent and
organization director for Noble Studios, Sharon plays a vital role in the agency’s growth strategy
and culture.
8. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• A push to improve efficiency and effectiveness of organizations
• Growing consumer expectations
• Wanting to differentiate from the competition
• The amount of innovation your competitors are doing
• It’s human nature
Why Do We Innovate?
8
18. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives for something better
• Is open to diversity of thought
• Generates a LOT of ideas (but only acts on the best ones)
Characteristics of an Innovative Mindset
18
19. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives for something better
• Is open to diversity of thought
• Generates a LOT of ideas (but only acts on the best ones)
• Prioritizes with purpose
Characteristics of an Innovative Mindset
19
20. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives for something better
• Is open to diversity of thought
• Generates a LOT of ideas (but only acts on the best ones)
• Prioritizes with purpose
• Tries new things
Characteristics of an Innovative Mindset
20
21. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives for something better
• Is open to diversity of thought
• Generates a LOT of ideas (but only acts on the best ones)
• Prioritizes with purpose
• Tries new things
• Iterates rapidly
Characteristics of an Innovative Mindset
21
22. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives for something better
• Is open to diversity of thought
• Generates a LOT of ideas (but only acts on the best ones)
• Prioritizes with purpose
• Tries new things
• Iterates rapidly
• Utilizes structure to foster innovation (vs. constrain movement)
Characteristics of an Innovative Mindset
22
23. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives for something better
• Is open to diversity of thought
• Generates a LOT of ideas (but only acts on the best ones)
• Prioritizes with purpose
• Tries new things
• Iterates rapidly
• Utilizes structure to foster innovation (vs. constrain movement)
• Learns continuously
Characteristics of an Innovative Mindset
23
24. Confidential. Intellectual property of Noble Studios.
“A noble purpose inspires sacrifice, stimulates
innovation and encourages perseverance.”
– Gary Hamel
25. Confidential. Intellectual property of Noble Studios.
• Imagine the Future
• Brainstorm
Possibilities
• Discover Realities
• Clarify Expectations
• Plan for Iteration
Think
• Design for inspiration
• Develop for quality
• Prototype rapidly
• Build iteratively
Make
• Utilization of
marketing technology
• Marketing as art
and science
• Continuous
optimization
Measure
Noble’s Innovative Approach
41. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
I Want To Know Moments
41
Someone is exploring or researching, but not yet in purchase mode. They want
useful information and maybe even inspiration, not the hard sell
Curiosity can be triggered by anything and satisfied at any time.
Of smartphone users turn to
their smartphones to learn more
about something they saw in a
TV commercial
42. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
I Want To Go Moments
42
People are looking for a local business or are considering buying a product at a
local store. Being there means getting your physical business in their
consideration set in that moment
Our digital lives connect us to our physical world.
“Near me” searches have
grown 2x in the past year
43. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
I Want To Do Moments
43
These may come before or after the purchase. Either way, these are “how to”
moments when people want to help with getting things done or trying something
new. Being there with the right content is key.
We seek instruction for just about everything
Searches related to “how to” on
YouTube are growing 70% year-
over-year
44. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
I Want To Buy Moments
44
These are huge, of course. Someone is ready to make a purchase and may need
help deciding what or how to buy. You can’t assume they’ll seek you out; you have
to be there with the right information to seal the deal.
Mobile assists in purchases across channels
Of smartphone users consult
with their phone while in a
store
45. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
A Real Life Example
45
• Flight cancellations leaving 90,000
passengers stranded daily
• “I-needa-hotel-ASAP” moment
• Tracked flight delays in real time and
triggered targeted search ads:
“Stranded at the airport?
Come stay with us!”
60% increase in bookings from
search campaigns
47. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Create a Google My Business listing
• Take ownership of 3rd party review sites
• Identify key customer moments
• Consider advertising
Be There
47
90% of smartphone users are not absolutely certain of the specific brand they
want to buy when they begin looking for information online
54. @ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• It all starts with Innovation Mindset in leadership, culture
• Mobile technology has changed the world around us, creating a greater
need for innovation
• All of us can be champions of an Innovation Mindset
In Summary
54
55. Confidential. Intellectual property of Noble Studios.
Thank you.
Visit noblestudios.com/innovation for a copy of our Innovation as a Mindset
presentation.
Why Noble is the innovation agency/inspiration
Autodesk of the work we have done with the innovative clients
Digital is innovative space is forcing us to be innovative
Want to talk about credibility of innovation for Noble
Kimberly to pitch us
Why hr and digital marketing together – culture of innovation makes Noble unique and allows for truly innovative work
Kimberly – bio and intro
DC to add notes re: Jill’s innovation talking points for reference (those might go better on slide 7? Re: innovation doesn’t have to be some big, lofty thing)
Talking points:
It’s as simple as this. As Kimberly said. It doesn’t have to mean major game-changing events.
It’s an everyday process, and it starts with a mindset.
Sources: http://toolkit.smallbiz.nsw.gov.au/part/14/69/291
We’ve defined innovation but there are lots of reasons why we innovate.
From a business standpoint, we respond to drivers like a need for efficiency which in turn drives profitability.
We want to respond to consumer needs and anticipate set ourselves apart from the competition.
We innovated a way to harness and utilize fire.
Innovation (Should we use Autodesk’s branding here?)
Autodesk innovation is inspriign to us
How does Autodesk look at these three
Mindset + tooks + skill
Focus on the mindset as a catalyst for innovation. Each without the other doesn’t accomplish innovation.
Purpose: Illustrate commonalities in the innovative mindset of some well-known figures who changed the world.
Talking points:
A few more recent innovators you may recognize.
George Lucas imagines a better reality. Not just better – “immaculate”. That allows him to see possibilities nobody else sees. The way he used technology advanced the art and science of movie-making and inspired 3 generations and counting. Some might say he moved us light years ahead.
Jeff Bezos takes real-world constraints and changes how we treat them. Frugality is a driver for many if not most consumers. So why not create a marketplace and a distribution method that addresses this head on?
Sergey Brin co-created a culture of innovation. Google fiercely protects against too much bureaucracy or impeding structure, which results in faster ideation, iteration and execution. It’s not for the faint of heart to operate that way, and it’s a big departure from the industrial age and its assembly lines, but it fosters innovation. To learn more about how that actually works, read “Work Rules” by Lazlo Bock – Google’s head of HR.
Transition: So, how do we take an innovative mindset and translate it to innovative solutions?
--
More quotes if needed:
Jeff Bezos (Amazon)– “Frugality, like other constraints, is a driver of innovation.” “Complaining isn’t a strategy”. “Lean into the future”.
Sergey Brin (Google) – “Once you get too many rules, that will stifle innovation.”
George Lucas – “Whatever has happened in my quest for innovation has been part of my quest for immaculate reality.”
Brene Brown – “There is no innovation without failure. Period.”
Purpose: Illustrate commonalities in the innovative mindset of some well-known figures who changed the world.
Talking points:
A few more recent innovators you may recognize.
George Lucas imagines a better reality. Not just better – “immaculate”. That allows him to see possibilities nobody else sees. The way he used technology advanced the art and science of movie-making and inspired 3 generations and counting. Some might say he moved us light years ahead.
Jeff Bezos takes real-world constraints and changes how we treat them. Frugality is a driver for many if not most consumers. So why not create a marketplace and a distribution method that addresses this head on?
Sergey Brin co-created a culture of innovation. Google fiercely protects against too much bureaucracy or impeding structure, which results in faster ideation, iteration and execution. It’s not for the faint of heart to operate that way, and it’s a big departure from the industrial age and its assembly lines, but it fosters innovation. To learn more about how that actually works, read “Work Rules” by Lazlo Bock – Google’s head of HR.
Transition: So, how do we take an innovative mindset and translate it to innovative solutions?
--
More quotes if needed:
Jeff Bezos (Amazon)– “Frugality, like other constraints, is a driver of innovation.” “Complaining isn’t a strategy”. “Lean into the future”.
Sergey Brin (Google) – “Once you get too many rules, that will stifle innovation.”
George Lucas – “Whatever has happened in my quest for innovation has been part of my quest for immaculate reality.”
Brene Brown – “There is no innovation without failure. Period.”
Purpose: Illustrate commonalities in the innovative mindset of some well-known figures who changed the world.
Talking points:
A few more recent innovators you may recognize.
George Lucas imagines a better reality. Not just better – “immaculate”. That allows him to see possibilities nobody else sees. The way he used technology advanced the art and science of movie-making and inspired 3 generations and counting. Some might say he moved us light years ahead.
Jeff Bezos takes real-world constraints and changes how we treat them. Frugality is a driver for many if not most consumers. So why not create a marketplace and a distribution method that addresses this head on?
Sergey Brin co-created a culture of innovation. Google fiercely protects against too much bureaucracy or impeding structure, which results in faster ideation, iteration and execution. It’s not for the faint of heart to operate that way, and it’s a big departure from the industrial age and its assembly lines, but it fosters innovation.
Sources slide: To learn more about how that actually works, read “Work Rules” by Lazlo Bock – Google’s head of HR.
--
More quotes if needed:
Jeff Bezos (Amazon)– “Frugality, like other constraints, is a driver of innovation.” “Complaining isn’t a strategy”. “Lean into the future”.
Sergey Brin (Google) – “Once you get too many rules, that will stifle innovation.”
George Lucas – “Whatever has happened in my quest for innovation has been part of my quest for immaculate reality.”
Brene Brown – “There is no innovation without failure. Period.”
Purpose: Tie innovation to leadership and transition to specific, familiar examples
Talking points:
Steve Jobs may not have been popular with everyone., but people followed him. In fact most of the tech world followed him in one way or another.
He believed that innovation was what made a company or an individual a leader.
Transition: Let’s take a look at the some common characteristics of an innovative mindset.
(Are we still making this a ‘build’ slide or otherwise adding interest?)
Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative.
Talking points:
Innovative cultures share some things in common
How many of these are characteristic in your team or organization?
Which would you like to see or do more of?
(Are we still making this a ‘build’ slide or otherwise adding interest?)
Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative.
Talking points:
Innovative cultures share some things in common
How many of these are characteristic in your team or organization?
Which would you like to see or do more of?
(Are we still making this a ‘build’ slide or otherwise adding interest?)
Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative.
Talking points:
Innovative cultures share some things in common
How many of these are characteristic in your team or organization?
Which would you like to see or do more of?
(Are we still making this a ‘build’ slide or otherwise adding interest?)
Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative.
Talking points:
Innovative cultures share some things in common
How many of these are characteristic in your team or organization?
Which would you like to see or do more of?
(Are we still making this a ‘build’ slide or otherwise adding interest?)
Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative.
Talking points:
Innovative cultures share some things in common
How many of these are characteristic in your team or organization?
Which would you like to see or do more of?
(Are we still making this a ‘build’ slide or otherwise adding interest?)
Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative.
Talking points:
Innovative cultures share some things in common
How many of these are characteristic in your team or organization?
Which would you like to see or do more of?
(Are we still making this a ‘build’ slide or otherwise adding interest?)
Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative.
Talking points:
Innovative cultures share some things in common
How many of these are characteristic in your team or organization?
Which would you like to see or do more of?
(Are we still making this a ‘build’ slide or otherwise adding interest?)
Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative.
Talking points:
Innovative cultures share some things in common
How many of these are characteristic in your team or organization?
Which would you like to see or do more of?
(Are we still making this a ‘build’ slide or otherwise adding interest?)
Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative.
Talking points:
Innovative cultures share some things in common
How many of these are characteristic in your team or organization?
Which would you like to see or do more of?
(Are we still making this a ‘build’ slide or otherwise adding interest?)
Slide purpose: Inform re: characteristics of an innovative mindset, and plant seeds for potential areas of focus for individuals and teams that want to be more innovative.
Talking points:
Innovative cultures share some things in common
How many of these are characteristic in your team or organization?
Which would you like to see or do more of?
Slide purpose: Persuade that org culture is relevant to innovation.
Talking points:
Innovation doesn’t occur in a vacuum. External drivers are important of course. But there’s more.
Gary Hamel is a recognized management expert, and believes that innovation is stimulated in part by a Noble Purpose.
Of course I agree, because I work for Noble Studios and our name is no accident
Transition: Here’s a look at how innovation mindset shows up at Noble Studios
Purpose: Inform as to how innovation mindset works at Noble, and inspire ideas or takeway actions for the audience.
Talking points:
Noble Studios provides digital solutions. Whether it be websites or digital marketing services, it’s ultimately about inspiring creativity through best in class experiences on the web (insert mission statement slide if available and current).
That requires THINKING about the future of the web, the user personae and expectations, what the client needs, and more.
And as we MAKE the product or service happen, we take an innovative approach to what we make and how we make it. It’s finely crafted with rapid iteration and learning.
And we MEASURE to inform what we make, allow continuous learning and informed iterations, and to demonstrate the value of the engagement and creativity we’ve inspired.
Reference Sharon’s presentation and how creating a mindset and culture of innovation is the first step in doing truly innovative and amazing work.
But, it can’t be the end result in an of itself. There needs to be a payoff in terms of business performance and outcome.
In this presentation, I’m going to explore how mobile technology innovation has reshaped our world and how innovative thinking can allow your company to excel.
Poll the audience with a raise of hands.
I have to admit this is true of me. I woke up, grabbed my phone and a glass of water and started checking email and news sites.
Why did I do this?
There are several psychological theories around this. They all revolve around the ideas of addiction, dependency and the fear of missing out.
Just how dependent are people on their mobile phone?
A recent survey was conducted where they asked smartphone owners what they were willing to give up for a month in order to keep their phones.
Really?! Sex, Toothbrush and Shoes?!
Let’s talk about consumer technology…
If you look at the past century, its’ been one change after another very rapidly.
When each of these technologies shifted, we saw some level of change in consumer behavior.
But, we haven’t seen anything as transformative as the recent innovation in mobile technology.
For many years, we all heard that “next year will be the year of mobile.”
In 2014, W saw mobile
Sources:
http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones-150xday-and-other-internet-fun-facts/
http://www.adweek.com/socialtimes/smartphones/480485
http://marketingland.com/12-mobile-marketing-stats-need-know-129494
Creative:
Make this slide more visually appealing
Put a tweet bird around the image to show it is a “tweetable moment”
Creative:
Make this slide more visually appealing
Put a tweet bird around the image to show it is a “tweetable moment”
Access to all this info has reshaped our expectations as consumers.
How do we know this? (next slide)
Creative:
Make this slide more visually appealing
Put a tweet bird around the image to show it is a “tweetable moment”
The data shows us that mobile traffic is up 20%
While the time people are spending is down.
And the conversation rate is up.
We’re seeing more productive, effective transactions happening more rapidly and frequently.
Google has named these transactions as “micro-moments”
Consumers are reflexively grabbing for their mobile phones to answer questions and purchase things, but with intent and purpose.
Grocery store example.
https://youtu.be/mNltt5_LbG8
Google’s defined these moments this way. Let’s talk about these in a little detail so you can think about how to maybe put them to use.
Creative:
Make this slide more visually appealing, correspond this want moment with the color blue like in slide 28
Put a tweet bird around the image to show it is a “tweetable moment”
Creative:
Make this slide more visually appealing, correspond this want moment with the color red like in slide 28
Put a tweet bird around the image to show it is a “tweetable moment”
Creative:
Make this slide more visually appealing, correspond this want moment with the color yellow like in slide 28
Put a tweet bird around the image to show it is a “tweetable moment”
Creative:
Make this slide more visually appealing, correspond this want moment with the color green like in slide 28
Put a tweet bird around the image to show it is a “tweetable moment”
So now you know your customers are operating differently. So what are innovative companies doing with that knowledge?
Creative Notes:
Make this slide visually appealing
Creative:
Make this slide more visually appealing, put a tweetie bird around the stat to know it is a tweetable moment
Creative:
Make this slide more visually appealing, put a tweetie bird around the stat to know it is a tweetable moment
Creative:
Make this slide more visually appealing, put a tweetie bird around the stat to know it is a tweetable moment
If this image is too pixelly, please update!
Transition: To have innovation become a reality, it comes back to championing the mindset.
You have to build the innovation mindset into the way you work.
Slide purpose: Give the audience a takeaway – a ‘how to’. Persuade as to the importance of many diverse ideas as a starting point for innovation.
Talking points:
One of the most memorable champions of an innovation mindset was Walt Disney
He used a “Dreamer; Realist; Spoiler” approach to take dreams to reality.
Today, numerous innovation ‘laboratories’ have their own approaches to this same idea of generating ideas (without constraints) and then prioritizing and translating into action. The science of innovation is real.
The idea is simple: But many of us expect good ideas to surface organically. They usually don’t. The best ideas can easily go unsaid, ignored, or actively buried.
(move to wrap-up slide once built) Try it out: 2-minute mini brainstorm w/partner:
Take 1 minute to brainstorm ideas, then write down your ideas.
Based on what you’ve heard today, what can you do to increase the innovation mindset for yourself and your organization?