YOU HAVE GREAT MOBILE CONTENT BUT NOBODY CARES; STRATEGIES AND TACTICS FOR MOBILE READY CONTENT [INBOUND 2014]
•
0 likes•1,504 views
This session will explore the disconnects between content, design and marketing strategies that are pervasive across all our organizations. We will then discuss the successful strategies and tactics that connect your brand to your customer in positive and relevant ways.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (16)
Similar to YOU HAVE GREAT MOBILE CONTENT BUT NOBODY CARES; STRATEGIES AND TACTICS FOR MOBILE READY CONTENT [INBOUND 2014]
Similar to YOU HAVE GREAT MOBILE CONTENT BUT NOBODY CARES; STRATEGIES AND TACTICS FOR MOBILE READY CONTENT [INBOUND 2014] (20)
More from HubSpot
More from HubSpot (20)
YOU HAVE GREAT MOBILE CONTENT BUT NOBODY CARES; STRATEGIES AND TACTICS FOR MOBILE READY CONTENT [INBOUND 2014]
- 1. #INBOUND14 You Have Great Mobile Content But Nobody Cares Strategies and Tactics for Mobile Ready Content Richard Banfield CEO, Fresh Tilled Soil
- 2. #INBOUND14 How do you create for an unknown future? Source: Motorola
- 3. #INBOUND14 How do you create for an unknown future? = Source: Flurry
- 4. #INBOUND14 How do you create for an unknown future? [insert scary statistic here]
- 5. #INBOUND14 Teens claim to be spending 7.5 hours per day consuming media…
- 6. #INBOUND14 How do you create for an unknown future? …and almost all of it on their smartphones!
- 7. #INBOUND14 How do you create for an unknown future? Here’s the first disconnect Source: Happy Cog
- 8. #INBOUND14 How do you create for an unknown future? Source: Guardian UK Newspaper Study Here’s the second disconnect
- 9. #INBOUND14 How do you create for an unknown future? There is nosubstitution effect Big takeaway #1
- 10. #INBOUND14
- 11. #INBOUND14 How do you create for an unknown future? This is going to get harder over time Big takeaway #2
- 12. #INBOUND14 How do you create for an unknown future? “Make sure your content is better than your competitor’s.” -Neil Patel
- 13. #INBOUND14 How do you create for an unknown future? You have to know why humans think & act like they do
- 14. #INBOUND14 How do you create for an unknown future? Let’s take a little journey back in time
- 15. #INBOUND14 It all starts with biology
- 16. #INBOUND14 How do you create for an unknown future? What does biology have to do with mobile content?
- 17. #INBOUND14 How do you create for an unknown future? Let’s start with the brain
- 18. #INBOUND14 How do you create for an unknown future? The brain evolved, not to think or feel, but to control movement.
- 19. #INBOUND14 “Movement is the only thing you have to affect the world around you” -Daniel Wolpert, Neuroscientist
- 20. #INBOUND14 The side effect of being mobile is a brain
- 21. #INBOUND14
- 22. #INBOUND14 Mobile is a state, not a technology
- 23. #INBOUND14 How do you create for an unknown future? Tech is playing catch up to the mobile state Big takeaway #3
- 24. #INBOUND14 How do you create for an unknown future? Content needs to follow the human, not the other way around
- 25. #INBOUND14 How do you create for an unknown future?
- 26. #INBOUND14 How do you create for an unknown future? Be where the humans are! Big takeaway #4
- 27. #INBOUND14 What else do we need to know about brains? Source: Cyclix
- 28. #INBOUND14 How do you create for an unknown future? Brains are not very rational
- 29. #INBOUND14 How do you create for an unknown future? People are bad at comparing things in an absolute way
- 30. #INBOUND14 How do you create for an unknown future? People think in relative terms
- 31. #INBOUND14 How do you create for an unknown future? Think like an irrational person Big takeaway #5
- 32. #INBOUND14 How do we connect the right content to the right channel?
- 33. #INBOUND14 How do you create for an unknown future? The Content
- 34. #INBOUND14 How do you create for an unknown future? The User Interface
- 35. #INBOUND14 How do you create for an unknown future? The User Experience Source: Seven Harkey
- 36. #INBOUND14 How do you create for an unknown future? There’s a logic to each content channel
- 37. #INBOUND14 How do you create for an unknown future? Connect content with the right UI to get the right UX Big takeaway #6
- 38. #INBOUND14 How do you create for an unknown future? The brain is wired for storytelling
- 39. #INBOUND14 How do you create for an unknown future? The 10 Commandments vs. Noah 14% 71%
- 40. #INBOUND14
- 41. #INBOUND14 How do you create for an unknown future? Content is a story. Choose the right story. Big takeaway #7
- 42. #INBOUND14
- 43. #INBOUND14
- 44. #INBOUND14
- 45. #INBOUND14
- 46. #INBOUND14 How do you create for an unknown future? Allow your content to be your design. Big takeaway #8
- 47. #INBOUND14 How do you create for an unknown future? Make it a repeatable process. Wrap it all together!
- 48. #INBOUND14 How do you create for an unknown future? Source: Adaptive Path First Step: Empathize
- 49. #INBOUND14 How do you create for an unknown future? Source: MemoryLossOnline The brain filters everything through the emotional centers first
- 50. #INBOUND14 How do you create for an unknown future? That means your content needs to be emotional too
- 51. #INBOUND14 How do you create for an unknown future? Next Step: Define Source: craiggoebel.com
- 52. #INBOUND14 How do you create for an unknown future? Tell the story Source: Disney
- 53. #INBOUND14 How do you create for an unknown future? Next Step: Ideate Source: craiggoebel.com
- 54. #INBOUND14 How do you create for an unknown future? Next Step: Prototype
- 55. #INBOUND14
- 56. #INBOUND14 How do you create for an unknown future? Next Step: Test
- 57. #INBOUND14 How do you create for an unknown future? Empathize Test Define Ideate Prototype Combine ingredients and mix thoroughly
- 58. #INBOUND14 How do you create for an unknown future? Let me leave you with this…
- 59. #INBOUND14 How do you create for an unknown future? The human body and brain is your canvas
- 60. #INBOUND14 Thank You www.freshtilledsoil.com or @freshtilledsoil