Formic Media, specializing in SEO and PPC services, offers monthly seminars to educate small businesses on effective search engine marketing. The document outlines the setup and installation of WordPress as an open source CMS, including essential hosting requirements, permalinks, and plugins. It highlights the importance of WordPress for web design and online visibility, aiming to assist clients in maximizing their digital presence.

1. WordPress Set-up & Installation
Presenter: John Hutchison
Date: August 8th, 2012
Location: Formic Media

2. Formic Team Open Source Awesomeness
• Launched in 2008 to service small business &
partners
• Specializes in search, social and website
development
• 100% of Account Team Google AdWords &
Google Analytics Certified
• 7 employees & 45+ clients
• Strategic partnerships (Local & National)
• Focus on education via monthly Seminar Series

3. What We Do Local SEM Company for Small Business
Services
SEARCH ENGINE OPTIMIZATION PAY PER CLICK
Formic Media's search engine optimization (SEO) Formic Media's pay-per-click (PPC) advertising
services help small and local businesses to services provide small and local businesses
generate visibility within "organic" or “natural" guaranteed visibility within targeted search
search engine listings. results, via paid "sponsored listings".
SOCIAL MEDIA MARKETING WEB DESIGN
Formic Media's social media marketing (SMM) Formic Media's SEO-friendly website design and
services enable small and local businesses to development services provide small businesses
leverage free/ low-cost networks to gain with an affordable, functional and highly visible
increased brand awareness. Web presence.
FREE SEMINARS PARTNERSHIPS
Attend Formic Media's free monthly search We have created the appropriate processes, tools
engine marketing seminars. Learn the latest and and methodologies needed to be efficient and cost
greatest in the search engine marketing industry. effective for your team and your clients.

4. Agenda Open Source Awesomeness
Why Use WordPress
• WordPress Overview
Setting It Up out of the Box for SEO
•Hosting Setup & options
•Permalinks(Pretty URLs)
• Plugins to Install

5. WordPress SEO Open Source Awesomeness
• WordPress is an Open Source Content
Management System (CMS).
• It is a framework that is built in php and utilizes
a mysql database.
• It is used by over 12% of the 1,000,000 most
trafficked websites.
• WordPress has grown to be the largest self-
hosted blogging tool in the world.
• There is a difference between WordPress.com
and WordPress.org

6. WordPress SEO Open Source Awesomeness
• Two ways to do it:
• Through your Hosting provider, if they provide it
• Manually with a mysql database and ftp access
• To run WordPress your hosting just needs a couple
of things:
• PHP version 5.2.4 or greater
• MySQL version 5.0 or greater
• For access to most of the following plugins, you will
need to install your own version of WordPress.
Many of these do not work on WordPress.com
hosted accounts.
Click Here for Install Step by Step

7. WordPress.org Open Source Awesomeness

8. Setting it Up Open Source Awesomeness
Set your Permalinks
• Navigate to Settings > Permalinks and Choose by Post Name

9. Plugins Open Source Awesomeness
• What is a plugin?
• Tools to help make your life easier by helping to
automate and reduce the amount of time spent on
programming/development
• There are over 12,000 plugins specific to
WordPress
• Utilize the WordPress Plugin Directory

10. Plugins Open Source Awesomeness
• XML Sitemaps
• Google XML Sitemaps, Better XML Sitemap Generator

11. Plugins Open Source Awesomeness
• Redirection
• Allows you to make 301 redirects very easily

12. WordPress 101 Open Source Awesomeness
Thank you!
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Contact John McPhee for more information
johnm@formicmedia.com
503.517.9059 x122