A summary of the key differences between journalists and bloggers. What travellers are looking at getting from a blog. Why brands should work with blogs. This was prepared for a cruise industry roundtable discussion on the topics
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
Ten easy to implement ways to grow your online community. A thriving community offers you greater opportunities and be perceived as an influencer and expert in your field of expertise.
Adding Social Media to your Hospitality Marketing Tool KitDeep Dish Creative
Adding Social Media to your Hospitality Marketing Tool Kit. This presentation was created for Hospitality Management students at Champlain College in Burlington, Vermont. Basic Hows and Why for the lodging and restaurant industries.
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
Ten easy to implement ways to grow your online community. A thriving community offers you greater opportunities and be perceived as an influencer and expert in your field of expertise.
Adding Social Media to your Hospitality Marketing Tool KitDeep Dish Creative
Adding Social Media to your Hospitality Marketing Tool Kit. This presentation was created for Hospitality Management students at Champlain College in Burlington, Vermont. Basic Hows and Why for the lodging and restaurant industries.
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
Facebook recently announced they will block like-gating from brands. With this change, marketers will have to change their strategy to increase engagement from their fans so they can get more likes and grow their audience.
Here, we share:
- How the Facebook System works
- The difference between organic posts, boosted posts and Ads in the news feed or right column
- What makes consumers like?
- What can you do TODAY to get more likes
Social Media for Nonprofits - An Update for 2014Here's My Chance
A presentation by David Gloss and Lansie Sylvia from Here's My Chance to discuss what social media platforms are best utilized for nonprofits in 2014 and beyond, and teach basic thru advanced techniques to help every nonprofit tell its story with technology!
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
Facebook recently announced they will block like-gating from brands. With this change, marketers will have to change their strategy to increase engagement from their fans so they can get more likes and grow their audience.
Here, we share:
- How the Facebook System works
- The difference between organic posts, boosted posts and Ads in the news feed or right column
- What makes consumers like?
- What can you do TODAY to get more likes
Social Media for Nonprofits - An Update for 2014Here's My Chance
A presentation by David Gloss and Lansie Sylvia from Here's My Chance to discuss what social media platforms are best utilized for nonprofits in 2014 and beyond, and teach basic thru advanced techniques to help every nonprofit tell its story with technology!
5 Things You're Probably Doing Wrong Working With BloggersErica Ehm
Spending seven years working with PR agencies, marketers, brands direct and bloggers provided the basis of 5 things consistently done wrong when trying to get bloggers to work for you. Try implementing some of these inexpensive and practical strategies instead.
What is an Ad Network? How can you get involved? How do you choose who to work with? What should you be mindful of? Whether this is a new term for you or you’re well in the game, this session will discuss everything you need to know to work with the right Ad Networks.
What research you need to do, what should you look for in terms of an agreement, how are influencers chosen for a campaign, what brands are expecting from you, how do you get repeat business, how much you should charge and what the benefits are to working with organizations like Made in Blog.
* Bloggers included in the presentation:
www.makemylemonade.com
www.theblondesalad.com
www.youtube.com/user/SoothingSista
www.theraeviewer.com
www.seaofshoes.com
www.torontoshopoholicblog.com
www.leblogdebetty.com
http://heartifb.com
www.adenorah.com
www.fringeandfrange.com
http://monikahibbs.com
http://emiliemurmure.com
PR for REALTORS: See Me, Know Me, Love MeMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
How a blog position statement can revolutionise content creation (NMX New Med...Gary Bembridge
How you can apply business tools used by major companies to build their brands to build a better and more compelling blog. This draws on using a blog positioning statement which I presented at NMX New Media Expo in Las Vegas
How Bloggers Should Approach Brands : Gary Bembridge (MSC Cruises Traverse Ro...Gary Bembridge
Tips on how bloggers should approach brands that they want to work with. Content provided for a roundtable on the topic hosted by MSC Cruises at Traverse Travel Bloggers Conference
CLIA Webinar: Travel Blogs - what role do they play in a traveller's decision...Gary Bembridge
Webinar I ran for CLIA (Cruise Line International Association) UK & Ireland about Travel Blogs and the role they play on a traveller's decision making process. It covers what a blog and blogger is, what travellers are looking for, what content and approach if developing your own blog and how to engage with bloggers
World Travel Market London: Creating Content Travellers Really WantGary Bembridge
My presentation at WTM 2013 for TBU London was about creating content that travellers really want, highlighting some of the pitfalls and risks. I talk about the importance of bearing in mind that most people only travel once a year for an annual 2 week holiday - and what that means when creating content
Digital PR and blog trips: thinking beyond the press trips (Digital Tourism N...Gary Bembridge
Tips and advice on partnering with travel bloggers based on what travellers looking for from travel blogs, how to plan partnerships (including new models) and getting the most out of working with bloggers
TBEX Dublin 2013: How to develop your blog positioning statement (Gary Bembri...Gary Bembridge
Gary Bembridge'd presentation from TBEX Dublin 2013 about the importance of and how to develop a blog positioning statement - including why having one is key to building your brand, meeting a specific audience and advice and tips on where to focus
Travellers Versus Travel Bloggers. Content Use, Needs & Wants. White PaperGary Bembridge
White paper sharing the results of an independent study of what "regular" travellers use, want and need from travel content and information. It compares this to what travel bloggers think they want. Based on studies by Gary Bembridge of tipsfortravellers.com in partnership with TBU (Travel Bloggers Unite). First shared at TBU Rotterdam Conference 2013
Creating Content for Travellers Workshop: Content StrategyGary Bembridge
Workshop I ran at TBU (Travel Bloggers Unite) Conference about the importance of developing a content strategy similar to brands use, and how to develop and use it.
Creating Content For Travellers: TBU Rotterdam KeynoteGary Bembridge
Keynote talk at TBU (Travel Bloggers Unite) Conference in Rotterdam looking at what travellers are looking for in travel blogs - versus what travel bloggers think they want. Based on research I conducted for the TBU event exclusively
10 tips on avoiding an early grave for your brand or companyGary Bembridge
Based on observing brands that have died, seem to be dying and those that were revived or are thriving, here are 10 tips and observations about what do brands that survive and thrive do. This was a talk I did at Marketing Forum 2010.
Brand Building: What makes you brand different? How having a brand belief can...Gary Bembridge
Brand Building: How having a brand belief can drive brand competitiveness. This is a talk I gave to Richmond Events Marketing Forum called: What makes you different. For more visit my site at http://www.garybembridge.com
Digital Fundamentals: 10 things you need to know to develop a great digital s...Gary Bembridge
Digital Fundamentals: 10 things you need to know to develop a great digital stratgey and plan.
This is a talk I gave at Richmond Events Digital Marketing Briefing in London.
What Makes Your Brand Different? Making your brand more competetive.Gary Bembridge
This is a world where you and your competitors are largely selling products with similar benefits and features.
This is a world where the fragmentation of media makes it tougher to get your message to your consumers.
This is a world where brand owners find their trade customers are not only their access to consumers - but increasingly their biggest competitors.
This is a world where you need to think about how you you can ensure that you are building a long term competitive advantage based on a unique, different but relevant and compelling offer to your consumers.
In order to do this, what few key things should you be doing to make you different enough to generate value and long term growth in today's competitive global marketplace?"
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Difference between bloggers and journalists. Why brands should consider working with bloggers
1.
Gary
Bembridge
of
tipsfortravellers.com
For
people
looking
for
inspiration,
advice
&
tips
on
finding
&
having
a
luxurious
travel
experience
on
land
–
and
at
sea
Mobile:
07540310017
eMail:
mailto:gary@tipsfortravellers.com
What
is
the
difference
between
journalists
and
bloggers?
One
is
not
“better”
than
the
other.
They
do
different
things
for
different
needs.
View
of
Gary
Bembridge
of
tipsfortravellers.com
Journalists
Bloggers
PAID
PASSION
• Earn
a
living
writing
and
reporting,
and
are
paid
to
cover
a
story.
• Very
unlikely
to
earn
a
living
from
travel
blogging
alone.
Usually
have
another
job.
• More
likely
doing
it
out
of
passion
for
travel.
ONE
CORE
CONTENT
EXPERTISE
MULITPLE
CONTENT
SKILLS
• Journalists
write.
• Photographers
take
images.
• Video
makers
make
video.
• Publishers
publish.
• Etc.
• Multi-‐media
content
creators,
publishers,
designers,
marketers
&
social
media
experts.
• Write
&
take
own
images
for
features,
many
also
make
video
&/or
audio.
• Publish
on
a
site
they
design
and
host.
• Actively
promote
their
content
via
SEO
and
Social
Media.
UNBIASED
OPINION
BASED
• Expected
to
be
unbiased
and
balanced.
• People
who
read
travel
blogs
say
they
do
so
to
hear
opinions
of
travellers.
• Open
to
supporting
travel
partner’s
objectives
and
marketing
messages.
CONTENT
LIMITATIONS
UNLIMITED
CONTENT
• Have
to
deliver
to
word
counts
of
the
publication,
or
media
channel
time
segments.
• Tend
to
produce
one
article
or
feature
per
commission
and
trip.
• Content
“shelf
life”
to
that
edition
of
the
publication.
• Can
produce
as
long,
or
as
much,
content
as
they
want,
based
on
how
interested
they
are.
• Ability
to
create
a
series
around
a
trip
or
topic:
before,
during
and
after.
• Content
has
long
life,
always
available.
“PUSH”
CONTENT
“RESPONSIVE”
CONTENT
• Commissions
usually
given
by
and
feedback
on
content
comes
from
editor
• Content,
once
published,
has
limited
feedback
direct
from
the
audience
to
the
content
creator.
• Audience
can
(&
will)
tell
before,
during
and
after
what
they
want
–
and
can
be
interactive
on
trips.
• Get
immediate
feedback
from
audience
on
content
via
tracking
stats,
comments,
“click-‐
throughs”,
“retweets”,
“likes”
etc
-‐
and
so
have
to
respond
to
what
audience
wants.
• Actively
engage
in
conversations
with
audience
(blog
&
social
media).
• Able
to
update
content
as
things
change.
WORK
TO
PUBLISHING
SCHEDULES
IMMEDIATE
• Content
goes
through
and
has
to
comply
with
deadlines
and
publishing
schedules
• Can
react
fast,
and
have
content
posted
as
it
happens
(e.g.
issue
arises
–
or
during
a
trip).
MASS
AUDIENCE
NICHE
AUDIENCE
• Even
when
writing
for
a
segment,
audience
will
often
be
more
broad
&
larger
(e.g.
cruising)
• Usually
generating
content
for
niche
audiences
(e.g.
mature
women
solo
travellers).
2.
Gary
Bembridge
of
tipsfortravellers.com
For
people
looking
for
inspiration,
advice
&
tips
on
finding
&
having
a
luxurious
travel
experience
on
land
–
and
at
sea
Mobile:
07540310017
eMail:
mailto:gary@tipsfortravellers.com
Why
do
travellers
use
travel
blogs?
Reduce
Risk
• Help
to
make
better
travel
choices
on
where
to
go,
and
who
to
travel
with.
Main
reasons
they
read
them
• To
hear
opinions
of
others
about
places
they
have
visited.
• To
get
unbiased
and
honest
reviews
and
opinions.
Most
important
content
• Real
life,
first
hand
advice
and
tips.
Main
impact
on
travel
decisions
• Confirm
and
reinforce
a
decision
(validation
of
their
choices).
• Help
select
a
specific
destination,
travel
company
or
provider,
especially
if
undecided.
Why
is
it
important
to
engage
with
bloggers?
Growing
use
and
importance
for
travellers
• Growing
in
popularity
with
travellers,
still
relatively
underused
medium.
• Almost
exclusively
digital,
at
time
when
print
media
declining
as
use
of
digital
content
grows.
• Likely
will
become
mainstream
source
of
travel
advice.
Influential
in
travel
decisions
• Proven
to
play
influential
role
in
affecting
travel
supplier
choices
by
those
that
use
them.
• Engaged
audiences
that
trust
their
opinions
and
recommendations.
Can
deliver
specific
niche
and
target
audiences
• Ability
to
deliver
specific
audiences
you
may
want
to
talk
to
–
ability
to
reach
more
efficiently.
• Close
relationship
with
audiences,
and
know
what
they
like.
Can
assist
you
develop
messages.
Potential
brand
advocates
• Will
support
and
expand
on
marketing
objectives
and
messages
if
it
fits
with
their
audience.
• Can,
and
will
be,
on-‐going
and
passionate
brand
advocates
if
they
like
your
offer.
• Engage
in
conversations
on
the
blog
&
on
social
media
with
people
interested
in
your
brand.
• Will
answer
questions
and
give
advice
about
your
brand.
• Can
provide
feedback
on
what
their
audience
thinks
about
your
brand.
Content
that
complements
other
traditional
media
campaigns
and
coverage
• Speed
–
bloggers
can
get
a
message
out
fast
if
brand
needs
to.
• Building
“buzz”
–
blogs
are
good
at
getting
messages
out
to
seed
an
event
or
travel
activity.
• In-‐depth
and
series
around
a
topic.
As
bloggers
are
unlimited
in
how
much
content
they
put
out
and
when,
they
are
able
to
build
series
around
a
topic
before,
during
and
after
trips.
• Longevity
of
content.
Content
stays
on
a
blog
and
often
accessed
well
after
the
creation
date.