You need great content to grow your business. This great content should be created by great writers who know how to get the great results you demand for your investment. But finding expert writers and managing the workflow takes a lot of time and experience. Until now!
Join host Byron White, founder of WriterAccess.com, a new service of ideaLaunch that offers direct connection to thousands of U.S.-based writers available for paid assignments created to your specification. Byron will discuss how to select and manage freelance writers, and how to create assignment specifications and instructions for success. Both writers and clients will learn lessons we learned in the development of WriterAccess and from observations on the tens of thousands of content assignments completed at WriterAccess.com.
Best of all, Byron will discuss the newly launched “project complexity” pricing option now available on WriterAccess, which offers an elevated “fair price” scale for complex projects demanding higher skills and experience for the high quality content you demand.
In this webinar you'll learn:
How to price writing assignments
How to price yourself as a writer
Selecting the best writers
Selecting the best clients
How and why to reject work from writers
Why rejection of your work is a good thing
Writer skill levels evaluation and guide
Tracking content performance
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
The Ultimate Formula to Improve Conversions - July 2011WriterAccess
It's a small formula. But it will have a big impact on your conversion rates, if you follow each of the elements of the equation in a systematic, methodical way.
Conversion = (Content + Usability + Motivation + Incentive) - (Friction + Anxiety)
Byron White, CEO of ideaLaunch, and Tim Ash, CEO and Founder of Site Tuners will walk you through this simple, but powerful conversion-rate improvement formula that they put to work every day–on the web and for multiple channels.
In this webinar, you'll learn:
Conversion: How to use the Four Pillars of Trust to increase conversion rates.
Content: How to create different content for different readers for betterment.
Usability: How to avoid confusing your buyers and smooth the path to your conversion goal.
Motivation: How to motivate customers to take action and feel great!
Incentive: How to push customers over the edge in simple ways.
Friction: How to find it and reduce it to maximize conversions.
Anxiety: How to reduce both customers' and your own anxiety.
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
Whether you're launching, evolving, or repositioning your business, defining your unique brand identity is key. Who are (and aren't?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — as effectively as they can?
Join Big Small Brands founder Jen Barth for an interactive session which includes tips, best practices, and real-life example/lessons learned on...
• Your Creative Identity: What does your name, logo, and creative identity say about your business today?
• Your Brand Voice: Elements to consider when selecting the tone — and type — of your content, both on and offline
• Gaining Customer Insights: Tips and low-cost tools for researching and exploring user needs — on a shoestring budget
• 5 Tips for Brilliant-Branders-to-Be: The 5 essential steps to consider when creating or growing your small business brand.
10 Ways to Create and Enable Compelling B2B ContentTim Keelan
We all need more effective and compelling content to connect with our customers and prospects in a world where there there is a lot of noise. This is a 17 Page Visual Whitepaper detailing effective and useful tips in both the creative and enablement side of compelling content creation.
First we cover creating great content, and then enabling that content into awesome, simple and beautiful user experiences. Because poor content is, well, lame. But good content poorly enabled or delivered is a waste too. In the linked whitepaper we look at 5 keys to creating compelling content, and 5 keys to enabling that content. For each point we share our perspective while linking to outside resources and ideas. So please have a look, and feel free to share your ideas, examples, and feedback with us. Thank you!
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
The Ultimate Formula to Improve Conversions - July 2011WriterAccess
It's a small formula. But it will have a big impact on your conversion rates, if you follow each of the elements of the equation in a systematic, methodical way.
Conversion = (Content + Usability + Motivation + Incentive) - (Friction + Anxiety)
Byron White, CEO of ideaLaunch, and Tim Ash, CEO and Founder of Site Tuners will walk you through this simple, but powerful conversion-rate improvement formula that they put to work every day–on the web and for multiple channels.
In this webinar, you'll learn:
Conversion: How to use the Four Pillars of Trust to increase conversion rates.
Content: How to create different content for different readers for betterment.
Usability: How to avoid confusing your buyers and smooth the path to your conversion goal.
Motivation: How to motivate customers to take action and feel great!
Incentive: How to push customers over the edge in simple ways.
Friction: How to find it and reduce it to maximize conversions.
Anxiety: How to reduce both customers' and your own anxiety.
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
Whether you're launching, evolving, or repositioning your business, defining your unique brand identity is key. Who are (and aren't?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — as effectively as they can?
Join Big Small Brands founder Jen Barth for an interactive session which includes tips, best practices, and real-life example/lessons learned on...
• Your Creative Identity: What does your name, logo, and creative identity say about your business today?
• Your Brand Voice: Elements to consider when selecting the tone — and type — of your content, both on and offline
• Gaining Customer Insights: Tips and low-cost tools for researching and exploring user needs — on a shoestring budget
• 5 Tips for Brilliant-Branders-to-Be: The 5 essential steps to consider when creating or growing your small business brand.
10 Ways to Create and Enable Compelling B2B ContentTim Keelan
We all need more effective and compelling content to connect with our customers and prospects in a world where there there is a lot of noise. This is a 17 Page Visual Whitepaper detailing effective and useful tips in both the creative and enablement side of compelling content creation.
First we cover creating great content, and then enabling that content into awesome, simple and beautiful user experiences. Because poor content is, well, lame. But good content poorly enabled or delivered is a waste too. In the linked whitepaper we look at 5 keys to creating compelling content, and 5 keys to enabling that content. For each point we share our perspective while linking to outside resources and ideas. So please have a look, and feel free to share your ideas, examples, and feedback with us. Thank you!
What distinguishes writers from web writers? And how do you win the war of words on the web. Byron's PubCon 2007 conference presentation offers the answers.
Design and Darkmatter, Connecting Storytelling with Business OutcomesTrip O'Dell
Service design is about all the invisible aspects of a brand or product experience, but designers are frequently tasked with only the superficial parts of a customer problem. How do we break out of a pixel-perfect box?
This talk focuses on the role of storytelling, and new ways to enroll stakeholders into that process as a way of helping them understand that the most important consideration in design is context, and how the most important design decisions are usually invisible and hard to detect.
Secret New Tools and Resources - August 2010WriterAccess
To get ahead the competition these days in the content marketing world, you need to expand your resources, tools and methodology for the madness. Join host Byron White and SpyFu's President Mike Roberts for a presentation of new releases that might just change the content marketing world as you know it.
Imagine instant access to thousands of writers that are one click away from creating the content you need to win the war of words on the web. Imagine reports and methodology at your fingertips that tell you how much, how often and how frequently you need to publish content to capture market share and mind share. This is top secret stuff, for your eyes only. So let's hope your competition does not show up to his invitation only Webinar.
Over the years, businesses have invested enormous energy and money into connecting with customers. The ultimate measure of customer experience has been the face-to face conversation. But what do you do when your customers are online? How do you learn the wants and needs of your customers? How do you bring human connection to the web, and what is the impact?
Join host Byron White and guest Patrick Bultema, CEO of CodeBaby, as they offer insights into human behavior online, drawn from neuroscience and social psychology, which uncover the myths and mistaken assumptions we often make in developing the online sales funnel. We'll explore a number of new "online behavior measurement tools" that help pinpoint what's working and what's not on your site.
In this webinar you'll learn:
Misconceptions of online behavior
Online behavior research tools
Methodology to improve conversion rates
Mistaken assumptions in online content
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
Think Like A Search Engine and Win - September 2011WriterAccess
To win the war of words on the web, you need to know the rules. Or in this case, you need to know the Google algorithms that drive search engine listing positions. These "magical" formulas push down the bad content, yield way to the rich content, and offer the relevant information Google users are seeking.
Join Scott Stouffer, Co-Founder and President, Technology at The SEO Engine, and Byron White, Founder of ideaLaunch, for this month's Content Marketing Webinar to learn how to:
Pinpoint SEO problems on your site
Fix identified SEO problems on your site
Think like a spider bot
Sting like an SEO wizard on steroids
Put advanced SEO technology to work
Decrease time spent on SEO
Increase the impact of your SEO efforts
You'll learn how the SEO Engine—the world's first "transparent" search engine—reveals what Google is seeing when it crawls, scores, and ranks any site. You'll see how each page and link on the web is scored in "real time," and how you can use these insights to drill down and fix the issues that are affecting your rankings.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
What distinguishes writers from web writers? And how do you win the war of words on the web. Byron's PubCon 2007 conference presentation offers the answers.
Design and Darkmatter, Connecting Storytelling with Business OutcomesTrip O'Dell
Service design is about all the invisible aspects of a brand or product experience, but designers are frequently tasked with only the superficial parts of a customer problem. How do we break out of a pixel-perfect box?
This talk focuses on the role of storytelling, and new ways to enroll stakeholders into that process as a way of helping them understand that the most important consideration in design is context, and how the most important design decisions are usually invisible and hard to detect.
Secret New Tools and Resources - August 2010WriterAccess
To get ahead the competition these days in the content marketing world, you need to expand your resources, tools and methodology for the madness. Join host Byron White and SpyFu's President Mike Roberts for a presentation of new releases that might just change the content marketing world as you know it.
Imagine instant access to thousands of writers that are one click away from creating the content you need to win the war of words on the web. Imagine reports and methodology at your fingertips that tell you how much, how often and how frequently you need to publish content to capture market share and mind share. This is top secret stuff, for your eyes only. So let's hope your competition does not show up to his invitation only Webinar.
Over the years, businesses have invested enormous energy and money into connecting with customers. The ultimate measure of customer experience has been the face-to face conversation. But what do you do when your customers are online? How do you learn the wants and needs of your customers? How do you bring human connection to the web, and what is the impact?
Join host Byron White and guest Patrick Bultema, CEO of CodeBaby, as they offer insights into human behavior online, drawn from neuroscience and social psychology, which uncover the myths and mistaken assumptions we often make in developing the online sales funnel. We'll explore a number of new "online behavior measurement tools" that help pinpoint what's working and what's not on your site.
In this webinar you'll learn:
Misconceptions of online behavior
Online behavior research tools
Methodology to improve conversion rates
Mistaken assumptions in online content
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
Think Like A Search Engine and Win - September 2011WriterAccess
To win the war of words on the web, you need to know the rules. Or in this case, you need to know the Google algorithms that drive search engine listing positions. These "magical" formulas push down the bad content, yield way to the rich content, and offer the relevant information Google users are seeking.
Join Scott Stouffer, Co-Founder and President, Technology at The SEO Engine, and Byron White, Founder of ideaLaunch, for this month's Content Marketing Webinar to learn how to:
Pinpoint SEO problems on your site
Fix identified SEO problems on your site
Think like a spider bot
Sting like an SEO wizard on steroids
Put advanced SEO technology to work
Decrease time spent on SEO
Increase the impact of your SEO efforts
You'll learn how the SEO Engine—the world's first "transparent" search engine—reveals what Google is seeing when it crawls, scores, and ranks any site. You'll see how each page and link on the web is scored in "real time," and how you can use these insights to drill down and fix the issues that are affecting your rankings.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
How do you create content that will engage and connect with readers? Byron's offers 30 tips that will help you find and manage the great writers you need to achieve top listings in the search engines.
How do you get under the skin of the target audience and learn what your customers want and need to know? And how to make content so great that readers keep coming back for more?
Scotiabank presentation december 7, 20112hessiej.com
I presented this to Scotiabank: Social Media-The Employee and The Personal Brand. Employees recognize the importance of building a personal profile in social media, however the minute an individual announces their affiliation with their company, the lines between personal and professional become blurred.
[Webinar Recap] How to Create The Most Memorable Content ExperienceScripted.com
In order to succeed in content marketing, you have to give your audience an unforgettable experience. Watch Scripted's webinar with Uberflip to find out how!
Headlines make or break the reach of your digital stories. Without a headline that promises something specific, readers will be confused and disinterested and the story will not get in front of many people. In this session, we'll discuss how to write headlines that people will click and share.
Tools for increasing Credibility.
Specifically: 1) How to pre-position your credibility so prospects sell themselves, 2) How to ensure your overall brand (website, print materials, advertising and social media) create maximum credibility, 3) How to enlist "other messengers" to become advocates for you, 4) How to borrow credibility and leverage associations and relationships, 5) How to ensure maximum personal credibility (how you look, speak, and write)
Created by Michael Lovas and Pam Holloway authors of Axis of Influence - How Credibility and Likeability Intersect to Drive Success, and The Credibility Advantage - Strategies and Tools for Increasing Business Results.
A presentation put together by myself and Tony Donnellan on helping SMB's with Content Management focused around B2B.
It explains why content marketing is worth doing and how to go about doing it.
@tonester & @brandjoe
The Media Maker Collection is a set of challenges that explore the new media literacies within the context of media artists and production. Challenges are media-based lessons to provide instruction or share an idea or a story. This collection provides a template for contributions from members who want to use the Learning Library to develop their own challenges.
http://newmedialiteracies.org/library/
The Media Maker Collection is a set of challenges that explore the new media literacies within the context of media artists and production. Challenges are media-based lessons to provide instruction or share an idea or a story. This collection provides a template for contributions from members who want to use the Learning Library to develop their own challenges.
http://newmedialiteracies.org/library/
Writing for the web requires us to think about the entire ecosystem of digital channels, devices, and contexts. In this talk, we present practical tactics you can start using today to know your audience, find your voice, and consistently write copy for the web that actually gets read and builds your brand in the process.
Writing tools such as a message hierarchy, editorial calendar, keyword strategy, and a web workflow can help marketers write better and write more.
Driving Email Marketing Results - November 2010WriterAccess
Things may change in the web-marketing world, but one thing seems to be consistent; when done right, email marketing works. However, there's a fine line between bulk email marketing and spam.
In this month's content marketing webinar, Byron White of ideaLaunch and Manas Kumar of Genesis Interactive (joining us all the way from New Zealand!) will offer insights on the technology and methodology of email marketing.
In this webinar:
You'll walk away with concrete examples of marketing strategies that are proven to engage readers and result in quantifiable action.
You'll learn how to make sure your mass email campaigns are not blocked by ISPs and junk email filters.
You'll hear the latest information about new email distribution methodology.
It’s not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
This webinar is sure to add to your bottom line.
Byron White is your guide. He has more than 10 years of content marketing experience as the founder and Chief Idea Officer of idealaunch and LifeTips.
Put Some Press Release Magic In Your Content! - May 2010WriterAccess
Sure, we all know that certain Press Release secrets offer an opportunity to get the words out and links in. But that's just the beginning of the Press Release magic that you need to be practicing each and every day. From SEO Press Release strategy to public relations impact measurement, this special Press Release webinar will cover all you need to know to get in-the-know on how public relations strategy and advanced PR methodology can impact your business and deliver the ROI you demand for your investment. See how new age technology helps you create Press Release magic, optimize and revolutionize you public relation and press release strategy. Don't miss this exclusive Press Release Webinar powered by ideaLaunch.
Join PR Web online marketing machine Meg Walker and ideaLaunch founder Byron White for the advanced webinar on Press Release Secrets to grow your business in a variety of ways, beyond simply optimizing the press releases for the search engines.
Digging Deep with Competitive Intelligence - April 2010WriterAccess
Join SpyFu founder Mike Roberts and ideaLaunch founder Byron White for the advanced webinar, “Digging Deep with Competitive Intelligence,” taking place on Friday April 16, 2010 at 1 p.m. EDT.
You’ll get insight on SpyFu technology, which offers the in-depth information you need to make content marketing strategy decisions. You’ll also learn sophisticated methods to track the ROI and impact of the content you deploy on your website using revolutionary technology powered by both WordVision (an ideaLaunch toolset) and SpyFu. Register now and get a free copy of Byron’s 101 Content Marketing Tips book, along with a link to a recording after the session. Limited seating. RSVP now. Don't miss this cutting-edge content marketing webinar!
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
4. It’s the art of listening to your customers’ wants and needs
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires
5. And the science of delivering it to them in a compelling way
Articles
Blogs
Books
eBooks
RSS Feeds
Printed Books
Newsletters
Video
Web
Widgets
6. It’s catching readers orbiting at high speeds
Applet
Desktop
Events
Information Portals
Mobile
Podcasts
RSS Feeds
Social Networks
News
7. With information they want and need
Engagement
Webinars
Workbooks
Podcasts
How Tos
Don’t Do’s
Tips and Advice
8. It’s testing campaigns to learn what works best
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo Target Testing
Usability Testing
Content Testing
9. And finding the most efficient path to engagement and sales
The Trust Pipeline
Offer Content
Score Engagement
Identify Consideration
Confirm Intent
Induce Trial
Motivate Purchase
Gather Feedback
11. Understand the paradox of choice
Understand the new age expansion of choice
Discover the rules for decision making
Develop decision making map and process
Create new methodology for buying decisions
Forge simplicity into the art of content creation
12. Customer 2.0
Customers Needs 2.0 Customers Needs
• Credibility, Belief and Logic • Info in a Hurry
• Exposure to New Information • Access to Specific Things
• To Laugh • Personalization
• Mystery and Bravery • Authority Advice
• Surprise and Delight • Relevant Content
Content Critical by Gerry McGovern and Rob Norton
13. Develop the characteristics you need for success
Curiosity Storytellers
Passionate Voice Journalists
Well Traversed Researchers
Make Meaning Socratic
Keep it Simple Optimizers
Less is More Knowledge Seekers
Short and Sweet Wordsmiths
Fresh Insight Deep Diggers
Results Driven Big Picture Thinkers
Inquisitive Connect the Dots
14. Learn how and why to tell stories
Great Stories --> Solve problems
--> Teach us to be smart
--> Offer surprise and delight
--> Focus on “what happens next”
--> Introduce great characters
--> Are contagious
--> Engage readers
Sisomo by Kevin Roberts
15. Learn why some stories get passed on and on.
Inform atio n A Story
Fills You Up Mo ves Yo u O n
Facts Acts
Citing Exciting
Rea m s Dream s
Prom otional Em otional
Static Dram atic
Che ck lists Casts of Cha racters
Com piling Com pelling
Anno tated Anim ated
Feeding the Brain Touching the Heart
Expires Inspires
16. Know how to find the positive story
Great stories introduce great characters
Great stories are contagious
Great stories focus on “what happens next”
Great stories teach us to be smart
Great stories surprise and delight
17. Create informational content that sells WITHOUT selling
Info Content
Speaking Events
White Papers
Webinars
Podcasts
Books
Online Courses
WorkBooks
Press Releases
18. Keep It Simple Stupid
Speak the language of readers
Create deep info for deep readers
Create light info for impulsive buyers
Use super-simple navigation architecture
19. Find new meaning
Find new value in products
Try and make the Web world better
Deepen the understanding of your products
Right a terrible wrong
Offer value, insight and wisdom
20. Act like an actor
Get under the skin of the target audience
Develop an engaging and passionate voice
Learn the lines (rich keywords)
Revise the script (split testing)
Perform flawlessly, day after day (conversion)
21. Understand what readers want and need
Readers want credibility, belief and logic
Readers want exposure to new worlds
Readers want to laugh and cry
Readers want intimacy, mystery and bravery
Readers want surprise and delight
22. Develop your own content creation Haiku
Haiku: Japanese 3 line poem, 17 syllables
Clarify the goal of the content you’re creating
Get under the skin of the reader’s wants and needs
Test what works and what does not work
Measure success and return on investment of time
26. Put the Power of Links to Work
Not all links are created equally
Distinguish contextual validation vs. orphans
Build Internal links that support your SEO
Surround the link phrases with rich keywords
Find direct external links that support your SEO
27. Get in tune with an SEO Plan
The SEO Plan
Competitive Intelligence
Keyword Research
Keyword Silos
Market Share Timestamp
Content Asset Allocation
32. Respect the art of writing
“Writing is easy: All you do is sit staring at
a blank piece of paper (screen) until the
drops of blood form on your forehead.”
—Gene Fowler
“There’s nothing to writing. All you do is
sit down at a keyboard and open a vein.”
—Red Smith
33. Learn to recognize talent beyond printed words
Well-furnished minds and well traversed
experience
Exceptional curiosity about every subject
Above average wit and sense of humor
Vivid imagination and powerful analytical
thought
34. Find the information writers need and pass it along
• Search Box. Track what prospects are looking for and what they find.
• FAQ’s. Review what customer ask for and the language used.
• Customer Service Reps. Learn the FAQ’s and knowledge requests.
• Customers. Speak with customers and learn the wants and needs.
• Analytics. Discover the source of traffic and navigational pathways.
• Surveys. Ask for feedback on your content, navigation and methodology.
35. Develop a content plan
What’s the Plan?
Content Curation
Content Analysis
Content Recommendations
Content Creation Guide
Editorial Calendar
38. Content Creation Guide: Mantra
Winning is Everything Greenbay Packers
Think IBM
Fun Family Entertainment Disney
Save Babies March of Dimes
Healthy Fast Food Wendy’s
Kick Butt in Air and Space Air Force
39. Get writers in tune with the overall content allocation plan
40. Get writers in tune with the information architecture plan
47. Align content goals with writer selection
How good?
+ Industry Experience
+ Customer Needs
+ Project Complexity
+ Impact on Business
How much?
+ Content Curation
+ Competitive Research
+ Word Counts
+ Link Popularity
How often?
+ Competitive Research
+ Publishing Frequency
+ Cross Pollination
+ Channel Distribution
52. Average Factoids
Time to Complete Assignment 31 Hours
Article Word Count 361 Words
Article Delivered Word Count 453 Words
Love Lists Per Writer 1.75
Writers Per Love List 3.55
Payment to All Paid Writers $274
53. “Most” Factoids for WriterAccess
Love Lists by a Single Writer 35
Assignments Single Writer 339
Popular Writer Level 4
Payment Single Writer (WriterAccess) $7,265
Payments All Writers (ideaLaunch +) $74,621
54. Most Popular States for Orders
California
Massachusetts
New York
Texas
Florida
Illinois
60. Assignment Checklist
Topic Title
Asset Type (Article, Blog, Press Release, Tips, Whitepaper, ect)
Resources for Reference
Company Information
Purpose of Asset
Keyword Instruction
Style Guide (Conversational, Authoritative, Humorous, Tone)
Target Audience Details/Personas
Governance Specifications (Do’s and Do Not’s)
Additional Notes
61. Writer Reject Checklist
Lack of information and/or clarity in your instructions --> #1 reason
Word count is too small considering the scope of the assignment
Star level of writing isn't appropriate for the assignment
Pay is too low for the level of writer or project complexity
Unreasonable deadline considering scope of assignment
62. $10 Bonus Trial Offer: WriterAccess.com/Extra10
Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com
Phone: 617-227-8800 x 201