The document provides an overview of analytics and marketing data from various sources such as Google Analytics, Google AdWords, Google Webmaster Tools, and social media platforms. It discusses the importance of measuring key metrics for search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. Standard and custom reports are highlighted for each channel to track metrics like traffic, keywords, content, conversions, and engagement. Testing strategies are also proposed to optimize performance.
Zaptas Technologies is a “Customer Company” established to provide the world class IT Solutions by a group of professionals from various domains & technologies. Our focus is on business first & technologies are used to enabled the business processes to achieve the business objectives along with optimization of resources & profit.
The process of creating a relationship with digital marketing or a connection between a company’s product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers. Brand is a fulfillment in customer expectations and consistent customer satisfaction
Google Seo-Search Engine Optimization-introductionFaraaz Shaikh
This PPT is an introduction to SEO. In this file you would information about various techniques related to SEO. Hope this helps you.
This PPT is for training purpose only
This presentation gives a brief description on what search engine optimization (SEO) is and what can be done in it. It Briefly also gives a description on onpage and offpage optimization.
Zaptas Technologies is a “Customer Company” established to provide the world class IT Solutions by a group of professionals from various domains & technologies. Our focus is on business first & technologies are used to enabled the business processes to achieve the business objectives along with optimization of resources & profit.
The process of creating a relationship with digital marketing or a connection between a company’s product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers. Brand is a fulfillment in customer expectations and consistent customer satisfaction
Google Seo-Search Engine Optimization-introductionFaraaz Shaikh
This PPT is an introduction to SEO. In this file you would information about various techniques related to SEO. Hope this helps you.
This PPT is for training purpose only
This presentation gives a brief description on what search engine optimization (SEO) is and what can be done in it. It Briefly also gives a description on onpage and offpage optimization.
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
Winning With Marketing Dollars Boutique & Lifestyle Lodging Association P...Mike Rosenberg
Presented by Mike Rosenberg of EngineWorks.
Trying to justify ROI for online marketing strategies? Looking to develop a plan for your web-based communication initiatives? This BLLA webinar offers an actionable plan for success.
Gain direct insight into how to leverage data-driven, ROI-focused online strategies to profitably thrive in today\'s economy. This session promises to provide a professional game plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a roadmap for success with specific case studies along the way.
Hi this is the presentation for the new users and for the one who are updating themselves for SEO and PPC.... Hope this will be helpful to you all
Enjoy !!!!!!
Cybnetics is the best SEO company in Delhi. Our SEO Expert Consultants offers premium Top SEO services around the Google Guidelines helping you to increase traffics.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
As shared in the Cvent CONNECT Innovation Pavilion, learn more about our Group Business Intelligence tools for hoteliers and hospitality professionals.
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
Winning With Marketing Dollars Boutique & Lifestyle Lodging Association P...Mike Rosenberg
Presented by Mike Rosenberg of EngineWorks.
Trying to justify ROI for online marketing strategies? Looking to develop a plan for your web-based communication initiatives? This BLLA webinar offers an actionable plan for success.
Gain direct insight into how to leverage data-driven, ROI-focused online strategies to profitably thrive in today\'s economy. This session promises to provide a professional game plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a roadmap for success with specific case studies along the way.
Hi this is the presentation for the new users and for the one who are updating themselves for SEO and PPC.... Hope this will be helpful to you all
Enjoy !!!!!!
Cybnetics is the best SEO company in Delhi. Our SEO Expert Consultants offers premium Top SEO services around the Google Guidelines helping you to increase traffics.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
As shared in the Cvent CONNECT Innovation Pavilion, learn more about our Group Business Intelligence tools for hoteliers and hospitality professionals.
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Stephen Nold
Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments.
This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include:
• Content and linking strategies
• Google analytics
• Pay-per-click, and
• Traditional PR wire distribution
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
In House SEO & Leadership - Dave Lloyd, Adobe - Pubcon 2014Dave Lloyd
Pubcon 2014 slides by Dave Lloyd of Adobe on how to take your Enterprise SEO performance to the next level through a strategic, integrated, and comprehensive approach. Deck focuses on 5 concepts and related case studies.
Discussion of the balance in SEO (search engine optimization) and how it applies to your website and your digital marketing strategy.
Presented by Allison Kulage, President of Bare Knuckle Marketing, Inc. at the 2011 Bloggy Conference in Cincinnati.
For more info on our digital marketing packages, custom workshops, or if you'd like to hire Allison to speak at your next conference or event, contact us at www.bareknucklestrategy.com or at 513-402-2735.
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
Formic Media, a digital marketing agency focusing on Local SEO marketing tactics for small-medium sized business and multi-location retailers, offers up a number of SEO stats and tactics to help ensure your business is able to begin the trek to achieving top local search engine rankings.
Growing Your Business via Local Search Engine Optimization (SEO)Anvil Media, Inc.
If you own or operate a local brick and mortar business, or have a business with multiple locations learn how to grow your business via local search engine optimization (SEO) tactics. This two-hour seminar will help attendees learn how to increase their business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business. This seminar will provide insights into how to claim/verify your listing, how to optimize your Google+Local page, how to choose the right categories, tactics for obtaining customer reviews & citations. Finally, this presentation will discuss the changes that Google+Local and Smartphone use has brought to the Local SEO landscape.
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that optimizing and engaging local customers proactively through mobile has become a necessity not a luxury. The Formic team outlines how all of this comes together: the growth of the mobile devices, best practices for optimizing your website for mobile, local & mobile advertising tactics, local-social opportunities and what’s on the horizon.
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that a low number of reviews or the presence of vocal and disgruntled customers can instantly impact the perception of your business in a negative way, taking away immeasurable sales or leads. Learn about the various measures that can be taken to prevent injury and what a business can do to recover.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
John McPhee, Vice President of Formic Media, presents SEO best practices at the January 2013 SEMpdx event in Portland, OR. McPhee discusses on-site SEO, as well as off-site SEO, tactics to help increase organic rankings.
Is your company tracking your digital marketing efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time because you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation provides a Google Analytics overview, as well as digging into the rich reporting features offered by Google’s free analytics platform. Formic also shares our favorite free SEM tools of the trade with you. Learn how to use Google Analytics and other SEM tools to measure your efforts, gain competitive intelligence and better understand what online success looks like.
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
WordPress is one of the most widely used open-source content management systems for websites and blogs. The reason for this is due to its out of the box simplicity, usability and SEO-friendliness. This presentation covers the ins and outs of WordPress installation and set-up and the value the platform can provide small business owners, online marketers and webmasters.
Whether you're launching, evolving, or repositioning your business, defining your unique brand identity is key. Who are (and aren't?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — as effectively as they can?
Join Big Small Brands founder Jen Barth for an interactive session which includes tips, best practices, and real-life example/lessons learned on...
• Your Creative Identity: What does your name, logo, and creative identity say about your business today?
• Your Brand Voice: Elements to consider when selecting the tone — and type — of your content, both on and offline
• Gaining Customer Insights: Tips and low-cost tools for researching and exploring user needs — on a shoestring budget
• 5 Tips for Brilliant-Branders-to-Be: The 5 essential steps to consider when creating or growing your small business brand.
Advanced Social Media Marketing Tactics & StrategiesAnvil Media, Inc.
The Advanced Social Media Marketing presentation covers advanced social media tactics and strategies for online marketers and small business owners. Learn how social advertising and platforms like Pinterest, Tumblr and more can help elevate your business online.
Formic Media provides stats and an overview of basic social media sites, and they're individual components. This is an excellent overview for those interested in learning more about social media. This is intended for beginners/novices to social media.
Increasing Revenue Through Local SEO & Google PlacesAnvil Media, Inc.
There are over 20 million local businesses in the US alone, and not even half of them are utilizing free tools on the internet to promote their business. Learn how to increase your revenue using Google Places and local search engine optimization (SEO) tactics.
Have you ever thought about giving other people a commission for generating sales or leads for you? This is called affiliate marketing, and you can take advantage of this up-and-coming marketing channel to boost sales or leads while lowering your risk. Not only do affiliate marketing programs help free up your time (since others create and run the advertisements), but it also helps shift the risk away from you since you only pay when a successful sale is made or a lead is generated. The following presentation will teach you the basics of affiliate marketing including what it is, the basic elements of running a successful affiliate program and what you can do to get started right away. As a bonus, we’ll also detail some ideas you can use to create a new revenue stream for your business by promoting others’ products yourself!
Many businesses are beginning to incorporate social media strategies into their marketing plans; however, it is becoming more and more difficult to cut through all of the noise. Kent Lewis, President of Formic Media, will outline advanced strategies, tactics and tools for popular social media platforms like Facebook, Twitter, YouTube and LinkedIn.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
With social media playing a larger role in a company's marketing mix, it is important that businesses are creating social media policies for their employees.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The French Revolution Class 9 Study Material pdf free download
Making Sense of Marketing Data
1. Making Sense of Marketing Data
and the Marketers Who Love It
Presented by:
Kent Lewis John McPhee
President & Founder Vice President
Formic Media, Inc. Formic Media, Inc.
@kentlewis @jwmcphee
2. Formic Background
Launched in 2008 to service small business & partners
Specializes in search, social and website development
100% of Account Team Google AdWords Certified
100% of Account Team Google Analytics Certified
7 employees & 45+ clients
Strategic partnerships (SEMA, AlphaGraphics, etc.)
Focus on education via monthly Seminar Series
3. Agenda
The Why & How of Analytics
Which reports provide the best data?
SEO
PPC
Social Media
Resources
Q&A
28. SEO Testing
Title Tags
Meta Tags
Headers (<h1> tags)
Body copy
Page structure
Multiple images vs. single
Paragraph vs. bullet copy
Calls to action
50. Key Social Media Metrics
Fans & Followers
Referral traffic from social media sites
Conversions/ROI
Engagement metrics
# of RTs or @ replies
# of “likes” on a Facebook post
# of comments on Facebook post
# of fan photo uploads
Think ratios! (followers/RTs, likes/comments, etc.)
52. Social Media Testing
Content & Messaging
Custom Landing Pages
On Facebook or your website
Contests
Polls/Questions
Imagery (profile pic or Twitter background)
54. Summary/Q&A
Business drives analytics, not the other way around
What gets measured gets managed
Measurement tools are only the means to an end
Follow @FormicMedia & sign up for our newsletter
Read our blog & check out our SlideShare account
Attend our free monthly educational Seminar Series
Contact:
Kent Lewis John McPhee
kent@formicmedia.com johnm@formicmedia.com
503-595-6050 x223 503-517-9059 x122
@kentlewis @jwmcphee
Traffic Sources: Identify which traffic sources are driving high quality traffic (conversions/sales) and focus on those traffic sources Keywords: Note which keywords are driving high quality vs. low quality traffic Top Content: Understand which pages have high (or low) engagement metrics Conversions: Which keywords/pages are driving the most conversions? Focus there Which keywords/pages are driving minimal conversions? Look into why…try testing new keywords or testing the landing page Engagement: Determine which pages/keywords are driving high engagement and continue to focus on those. Fix any issues with other pages/keywords
Campaign level dashboard
Search query report can help identify irrelevant keywords that may be driving up cost Example: “living in alaska” is pretty broad, we would want to consider pausing this keyword if we saw that it wasn’t performing well
Network reporting will help identify which networks your ads are performing better on Search partners include AOL, Ask and a number of other sites that syndicate Google’s PPC ads
Landing Pages: Create and test landing page designs/layouts to see which converts better (and generates a higher quality score) Ad Positions: Test different ad text positions to see which position converts the best Conversions: Understand which campaigns & landing pages have high (or low) conversion rates Engagement: Determine which campaigns & landing pages are driving high engagement and continue to focus on those. Fix any issues with other pages/keywords
Google Analytics Most popular tweets Geography Dashboard (keyword tracking)
Use Facebook’s dashboard to get a quick idea of engagement for a specific time period
Review which videos have the most views and attention Work to create more content around those topics through additional video, blog, articles, etc.
If you’ve created a group you can also see stats for that as well
There are others, but these are the types of metrics businesses should be looking at when it comes to social media measurement
This segment is looking at total search traffic vs. total overall traffic (20.44% search traffic, 71.12% direct and 8.2% referral)
Identify which traffic sources are driving high quality traffic (conversions/sales) and focus on those traffic sources
Try to identify any pages that stand out Is pages/visit way below or above average? Are bounce rates really high for a particular keyword?
Look for keywords with high conversion rates Where do you rank organically for these keywords? What can you do to increase traffic from high converting keywords? Are there keywords with really low conversion rates? If so, you might need to consider why that might be: Is the keyword moderately relevant to your business? Does the keyword have another meaning that could be drawing attention from the wrong user? (hotel vs. motel) If you rank highly for motel, because you’ve optimized for it, but it’s driving really low conversions and poor traffic you might want to reconsider that strategy
What pages are being viewed the most? Is it the pages you want? If not, you must work to optimize the pages correctly so they can draw more traffic (i.e. product pages)
In this example, it appears that Referral traffic is driving a high number of conversions Dig further into the Referral report to see which site(s) is referring the high quality traffic
Twitter (t.co), email newsletters and LinkedIn are the most effective referrers for seminar signups
Identify traffic sources that have a high (pages/visit, avg. time on site) or low (bounce rate) engagement rate Focus on traffic sources that are driving high quality visitors and work to fix the sources that are driving low quality traffic Consider not optimizing for a keyword that doesn’t convert (or isn’t keeping people on the site) Pause/delete the keyword from your paid search campaign
Identify keywords that have a high (pages/visit, avg. time on site) or low (bounce rate) engagement rate Make sure you are putting effort towards ranking high for these keywords (or utilizing these keywords in paid search)
Ad Group level dashboard
Keyword & ad text reporting
The Day of the Week Dimension is helpful to understand which day of the week your ads perform the best Viewing this data may allow you to use day parting, where you set your ads to show on specific days or hours of the day
Utilize Google Analytics to look at landing page effectiveness Identify landing pages that are performing well or poorly Use site averages to gauge if a landing page is doing well or not If a page has a low pages/visit and high bounce rate (over 70%-80%) consider testing different elements on the page Headline, body copy, call to action, etc.
Looking at specific metrics and ad positions to see where your ads perform the best is essential In this example, the 3rd position is performing the best when looking at bounce rate We could most likely spend less money in the 3rd position, and get better performance
Same keyword, but now we’re looking at conversion rates Conversion rates are also highest in the 3rd position This keyword should be targeted for the 3rd position moving forward
Looking specifically at conversion for each keyword will tell you where to focus your efforts If a keyword hasn’t converted in 30-60 days, you should consider pausing/deleting as it may be hurting your quality score
Review engagement metrics to see identify keywords that have low engagement as these keywords may not be a great fit
“Seattle movers” and “anchorage alaska moving” are keywords with lower than average time on site and very high bounce rates Dig into the landing pages for these keywords to see if they are directing people to the correct page If it’s a keyword you deem essential, start testing your landing page design/layout to see if you can increase engagement