Go blog yourself 2011

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Covers blogging and content strategy to help you write blog posts designed to reach your audience, get attention and passed on to others.

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Go blog yourself 2011

  1. 1. Go Blog Yourself!Writing Your Blog Postswith Pen in Hand and SEO In Mind Stoney deGeyter @StoneyD
  2. 2. Know who’s looking Target Areas of Needs toAudience Interest be Met Business Education Strategy Students Information DirectionHobbyists Ideas Community
  3. 3. Know what they want to see Broad Specific Topics Desires Immediate Concerns
  4. 4. Have a good pick-up line
  5. 5. Reveal the good stuff  Compelling content  Speak the language  Scannable  Bullet Points  Bolds and italics
  6. 6. Be easy on the eyes
  7. 7. Keep them interested Grab Attention Appeal To Needs Expose Need State Solution Provide Benefits Ask QuestionsWho? What? How? When? Where? Why? Inform RecentHow to… Ways to… Ideas for… News about… events?
  8. 8. Give them more than they came for
  9. 9. Do it right and do it again Proof and rewrite  No stuffing Integrate keywords  Need, Value, Desire
  10. 10. Thank You!PolePositionMarketing.com

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