1. BRIAN MOSERA
3828 Vicksburg Ct., Plano, TX 75023 / 972.743.5233 / brian.mosera@verizon.net
MARKETING CREATIVE DIRECTOR – SALES PROMOTION SPECIALIST
What I bring: Tactical creative leadership, brand evolution expertise, and integrated marketing execution to engage clients
and motivate consumers. I also bring proven best practices designed to streamline internal production and keep the work
on schedule and within budget. Moreover, you gain a trusted adviser and mentor, team builder and collaborator, a
respected leader with big ideas and the passion to instill trust at all levels.
Core Qualifications
 Big Picture strategist  Team builder, motivator and collaborator
 Results driven creative leadership  Multi-tasking project management
 Program budget and cost control  Deadline oriented with quality focus
 Natural interpersonal and communication skills  Contract negotiations
PROFESSIONAL EXPERIENCE
Marketing Creative – Senior Project Manager 11/2005 – 4/2010
JCP Media, Inc (Internal Marketing Dept. for J. C. Penney Co., Inc., supporting 1,000+ retail stores)
2010 Marketing budget: $1.2 Billion
Reports: 26 associates, including 8 staff associates, 14 contingent copywriters, and 2 creative turnkey teams
Key Relationships: Production Manager, Advertising Traffic Manager, Print Specialists, Marketing Specialists, Sales Planning
Manager, Marketing Directors; outside printers, photographers, vendors and other service providers
Position Responsibilities: Managed workflow, schedules and creative for ROP, Promotional FSI/Direct Mail, Catalog and
Furniture Outlet, JCPenney Salon, Sephora inside JCPenney and Credit Enclosure Programs
Daily functions: Managed budgets and deadlines, with emphasis on creative decision-making and creative conflict
resolution. Conducted appraisals, mentored and coached creative associates toward positions of greater responsibility.
Assigned freelance writers, balancing strengths and workload, for entire print marketing department.
Notable Accomplishments:
• BRAND EVOLUTION: Led an enterprise-wide creative team in the evolution of the JCPenney brand for Preprint and
Direct Mail, toward integrated marketing across all shopping channels
• BUDGET CONTROL: Trimmed costs with innovative approaches. Personally came in 19% under Catalog Outlet
creative budget ($232,000 savings) and 70% under ROP budget ($182,000 savings) concurrently during Fiscal 2009
• CELEBRITY BRAND LAUNCHES: Partnered with Store Visual, Graphics and Online teams to develop creative
concepts for Cindy Crawford Style and Chris Madden Home category launches
• STRATEGIC PLANNING: Created new handles to re-energize promotional events, including core staples such as
Saturday Bonus Sale, Countdown to Christmas, among several others. The initial Saturday Bonus Sale produced
$180M in retail sales, a 198% increase over the comparable day/event
• CONTRACT NEGOTIATIONS: Negotiated contract with turnkey yielding a 12% reduction in page cost, approximately
$65,000/yr. cost savings
• INCREMENTAL SALES GENERATION: Developed strategy and led creative to exploit several bounce back
opportunities, including add-ons and promotional offers at point of delivery, catalog inserts, and other
opportunities which generated top line sales in excess of $10M during Fiscal 2008 and 2009
• INTEGRATED MARKETING: Collaborated with Online, Store and Visual Graphics teams to develop advertising that
maintained one brand message, resulting in full scope execution across all customer touch points
• TEAM BUILDING / TALENT DEVELOPMENT: Built two creative teams from the ground up, which included resume
review, hiring and training. Four of these associates have since gone on to positions of greater responsibility
• CREATIVE DIRECTION: Led and monitored the creative execution of FSI and Direct Mail advertising, ROP, magazine
insertions, non-profit, and special projects including journal and program ads
Continued

2. BRIAN MOSERA
• EXTRACURICULAR: Working independently, investigated coupon fraud-prevention measures to combat the
$0.12M-$0.25M lost revenue per event. Made recommendations based on that research
Advertising – Creative Project Manager 8/2001 – 10/2005
JCP Media, LP
Reports: 9 staff associates (two teams of Art and Copy associates, one administrative assistant)
Responsibilities: Led teams in the creation and production of national preprint circulars (FSI), Direct Mail programs and
related collateral. Conducted ad reviews with Marketing and Merchandising associates. Worked closely with Marketing
leaders to determine selling messages; managed schedules and deadlines
Selected Accomplishments:
• Led Black Friday FSI team, resulting in $376M in sales, at the time, the largest sales day in company history
• Successfully produced over 1,000 production pages per year
Senior Advertising Copy Chief 7/1996 – 7/2001
J. C. Penney Company, Inc.
Reports: 3 staff copywriters
Part of the JCP Super Team, created to produce highly creative, conceptual ads for Grand Opening Campaigns and
New Store programs.
Selected Accomplishments:
• Created copy and designed layouts to run in the Washington Post after JCP acquired the Woodward & Lothrop
stores in the D.C. market, which amounted to four to seven full page ROP ads per week
• Solely responsible for writing copy and directing voice talent for all internally produced national and regional radio
Advertising Copy Chief/Asst. Copy Chief/Sr. Copywriter 7/1990 – 6/1996
J. C. Penney Company, Incl.
Responsible for copy content of national preprint circulars.
Creative Director, Co-Founder 6/1988 – 6/1990
Market America Start-up marketing company
Created and produced POP and B2B advertising, editorial formats and collateral for such clients as IBM and General Foods
Developed editorial format for Buena Salud magazine.
• Invented tab-top POP case dividers currently used in grocery stores nationwide
Freelance Copywriting
Developed concepts for Macy’s, Stern’s, Toys “R” Us, Hecht’s, Zales, Bailey Banks & Biddle, and other notable retailers
EDUCATION
BACHELOR OF ARTS, English Literature, Dean’s List, Honors – Rutgers University, NCAS / 3.6 GPA in major
LEADING TOGETHER This three-day workshop led by J. C. Penney CEO Mike Ullman and Chief Human Resources Officer Mike
Theilmann was by invitation only to High Potential associates.
AWARDS AND CERTIFICATES
Four-time Racie Award winner (Retail Advertising and Marketing Association)
Four-time Marketing Excellence Award winner, Two-time Marketing FAME Award recipient
Marketing Associate of the Month for exemplary leadership, plus numerous other internal awards and certificates
SOFTWARE SKILLS
Mac and PC proficient. Fully functional in Adobe Creative Suite, InDesign, QuarkXpress, File Maker Pro, Microsoft Office
Suite, Word, Excel, Outlook, PowerPoint. Working knowledge of Illustrator, Photoshop

3. BRIAN MOSERA
PROFESSIONAL AND SOCIAL NETWORK MEMBERSHIPS
RAMA, Retail Advertising and Marketing Association / LinkedIn / Facebook