1. Melinda Rivera
135 Gardenside Drive, #316
San Francisco, CA 94131
415.418.4561
melinda-15rivera@comcast.net
A proven performer with a strong, creative sales & marketing base in the food, beverage and
cosmetic industry. Energetic professional team player with extensive experience selling to
prestigious restaurants, chain accounts and exclusive spa’s with emphasis on consulting, group
presentations, education and training. Excel in developing and implementing strategic and
tactical sales plans while developing a strong customer loyalty. An innovative problem solver
and accomplished negotiator.
Work Experience
Area Manager for San Francisco, California Region Present
Performance Food Service, Northern California
● Sales Consultant for restaurants and cafes primarily in San Francisco.
● Responsible for developing new accounts while managing and retaining accounts.
● Act as primary contact with the buyers, merchandising and accounting departments.
Territory Manager 2013 - 2015
US Foods Distributor, Livermore, CA
● Sales Consultant for prestigious restaurants primarily in San Francisco, CA.
● Converted customers to US Foods Distributor Company from competitive vendors and
distributors.
● Act as primary contact with the buyers, merchandising and accounting departments.
Regional Manager of Northern California 2010 - 2013
DBI Beverage San Francisco, South San Francisco, CA
● Reported to the Vice President of Sales, responsible for the San Francisco Region’s
sales and services for all beverages in house.
● Responsible for training and developing sales strategies for over 50 company
Consultants.
● Responsible for developing new accounts, while managing and retaining accounts.
Catering Owner 2009 - Present
Cuisine Designs, San Francisco, CA
● Anniversaries, birthday parties and intimate couple’s parties.
● Responsible for developing new accounts, while managing and retaining accounts.
● Created new focus within the catering network with the implementation of “Hands On”
demonstrations, marketing reviews and vendor negotiations.
Captain & Training Supervisor 2006 - 2010
Paula LeDuc Fine Catering, Emeryville, CA
● Captain & Supervisor for large, wedding parties, private & sophisticated, Corporate
and Political events.

2. Melinda Rivera
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Account Sales Executive & Training Coordinator 1999 - 2009
Peerless Coffee & Tea Company, Oakland, CA
● Responsible for 110% growth in accounts during a challenging economic environment
with a commodity product in a declining growth market.
● Ranked #1 Sales Executive from 2002 - 2009.
● Created and Developed multiple successful sales strategies and training for regional
sales growth that were implemented by Corporate.
● Consistently met monthly, personal and company goals.
Regional Manager Northern California, 1993 - 1999
Murad Skin Research Inc., Los Angeles, CA
● Developed and implemented new, branding strategies increasing sales levels 85%.
● Organized product promotions, conducted educational events and designed window
displays.
● Employee of the Year, 1997-1999
Training Director of Northern California 1987 - 1993
Chanel Cosmetic & Fragrance Company, New York, NY
● #1 Trainer for all counter managers and staff associates in Bloomingdales, Macy’s and
Saks 5th
Avenue for all of Northern California’s retail stores.
● Created and Developed multiple successful sales strategies and training for regional
sales growth that were implemented by Corporate company wide.
● Consistently met monthly, personal and company goals.
Education and Credentials
Associate in Arts Degree, Fashion & Design
F.H. La Guardia College, City of New York
Specialized Courses
Over 120 hours of Sales Management Training
30 hours of Cooking Instruction at the Culinary Academy
Affiliations
W.I.S.E. (Women In Sports and Events) San Francisco Chapter
Computer Skills include:
Microsoft Office Windows 7 (Outlook, Word, Excel), Salesforce, Edge, Mobile Applications and
Go Daddy.