Britax gamification proposal
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During my Masters in Future Media at Birmingham City University, I was presented with the task to construct a gamification proposal for Britiax Pushchairs to generate engagement for its target audience.
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Ankisha is a strategic planner and creative social media specialist from India who is currently studying in the UK and traveling. She has professional skills in programs like Photoshop, Illustrator, and Microsoft Office as well as experience in advertising, marketing strategy and analysis, and developing social media and mobile content. Her strengths include empathy, strategic approach, teamwork, adaptability, and futuristic thinking. She invites connecting over beer to discuss how she may be a good fit for opportunities in digital marketing, brand promotion, and product promotion.
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A project that needed much more in-depth research in the market to develop a strategy according to the specific target market
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During my Masters in Future Media at Birmingham City University, I was presented with the task to design a brand activation strategy for an upcoming grooming brand Cornerstone.
Dandy Lab- Creative Strategy
Awesomesauce is a company website located at www.awesomesauce.co.in. The website likely provides information about the company's products or services. Visitors can learn more about Awesomesauce by visiting their website.
Britax UK- Digital Review
During my Masters in Future Media at Birmingham City University, I was presented with the task to present a Digital Review of the Britax focusing on UK market.
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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3:国家专业人才认证中心颁发入库证书
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
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Britax gamification proposal
- 3. OBJECTIVE Real people as influencers: potential consumers want to hear from their friends and other consumers about your brand, not your brand itself.
- 5. WHY MUMS? • 95% are internet users, 76% are on social networks and spend more time on it per day than magazines, TV or radio. • Spend an average of 6.1 hours daily on their smartphones, it helps them indulge in small pleasures like gaming. • Mothers spend 26% of their mobile media time on playing games • Facebook is the social platform where they spend the most time and often where they go to share or consume information about brands and products. http://mashable.com/ http://www.bigspaceship.com/ https://ondeviceresearch.com
- 6. WHEN DO MUMS PLAY GAMES? • When bored • While watching TV • While their children nap • To relax when stressed http://venturebeat.com/
- 7. HOW TO ENGAGE WITH MUMS? • Make their hectic lives easier through an activity that still allows them to multitask • Focus on the quick wins: small but significant improvements • Design experiences built for co-viewing (mums-kids) • Create an experience for multiple screens (multitasking) http://mashable.com/ http://www.bigspaceship.com/ https://ondeviceresearch.com
- 8. THE GAME
- 9. THE GAME A pushchairs race!
- 10. THE GAME! 1. Make a profile using social media channels 2. Create your own pushchair (configurator) 3. RACE! 4. Share your score through social media 5. Challenge other mums and earn more points
- 11. THE APP FlOW! App’s loading Page Sign in using social channels User can create a profile Choose & configure the pushchair
- 12. THE APP FlOW! Mums can race Can invite other friends Two players can race together Leaderboard to show top players Points redeemed through website
- 13. THE INCENTIVES! 1. Any Britax product: pushchair, car seat, bike seat, carrycot 2. Baby bag and one accessory 3. One item from the accessory section of the website *All the competitors can redeem the points earned by shopping on the website
- 14. CHARACTERISTICS Duration: 1 month Levels: 10 Game Cycle: 2 (Once completing the entire race, the users can play the entire cycle once more) • Feature to locate other player mums in the vicinity by giving a push-up notification • Unexpected rewards: bonus points for mums at the bottom of the leaderboard to get ahead • Time dependent rewards: mums that come back every day will earn extra points.
- 15. BENEFITS • Meaningful audience insights through the configurator • Data gathering: social media profiles or e-mail accounts • Points redemption= online sales opportunities • Brand awareness
- 16. Thank you!