Achieving virality In India
•
0 likes•151 views
With assistance from Unruly (London), I took up this topic for my master's thesis and following were my initial insights and recommendations
Report
Share
Report
Share
Download to read offline
Recommended
Transforming Marketing with Technology
The document discusses transforming marketing with technology. It emphasizes having the right people first before infrastructure. It also discusses building non-serial conversations with customers by studying their digital body language, sharing valued content, engaging in multi-touch campaigns, using drip nurturing to stay top of mind, and being there when customers are ready through measuring everything. The goal is to move away from traditional marketing funnels to a more dynamic pinball machine approach.
Digital Marketing Trends
There are new trends in digital marketing. Digital Giants shows you how to get the best results from them.
Today’s Customer Journey: Disrupting Marketing - Infographic
This is the “Age of the Customer”. Customers are now more empowered than marketers, and this shift has disrupted the way products are marketed. For more information visit: https://netcore.in
WF_2016 Jan Trend Session
This document summarizes trends in South African society, technology, marketing, and the economy based on an environmental scan. It identifies societal desires for novel and engaging communication amid content overload. Technology trends include on-demand services, curated experiences, empowering applications, and always-on connectivity without borders. Marketing is shifting from messages to experiences and adaptive, real-time interactions. The economy is evolving as workforces change, outcomes interconnect, and universal access to advancing technology drives consumer behavior. Key takeaways focus on developing foresight around cultural fluidity, collaboration, democratization and simplicity.
How to get your brand in the press
The document provides tips for technology companies to get press coverage in an increasingly competitive media environment. It discusses establishing expertise through insights and opinions on trends, reacting to current events, harnessing data, creative campaigns, and case studies. It also debunks common PR myths and emphasizes the importance of creating varied and helpful content that humanizes the brand to stand out from hundreds of daily pitches journalists receive. The goal is to position the company and people behind it as experts or authorities rather than just promoting products or services.
Instagram marketing in 2017; combining organic and paid strategies by ad roll
This document discusses Instagram marketing strategies in 2017. It begins by outlining Instagram's objectives of attracting new prospects, converting prospects to customers, and growing customer lifetime value. It then discusses using a combination of organic and paid social strategies on Instagram. Key points include the growth of video on Instagram, engagement tips like posting consistently and using hashtags, and the advantages of Instagram advertising like native inventory and Facebook targeting. The document emphasizes understanding the customer journey and staying true to your brand for an effective Instagram ad strategy.
How to Maximize the Impact of Video Content with Retargeting
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:
Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.
Turning First Time Mobile Advertisers Into Mobile Believers
Joint session of Mobext and McDonald's Philippines during the 2014 ad:tech ASEAN.
Presented by Kring Lao, Marketing Manager of McDonald's Philippines, and Arthur Policarpio, Head of Mobext Asia-Pacific.
Recommended
Transforming Marketing with Technology
The document discusses transforming marketing with technology. It emphasizes having the right people first before infrastructure. It also discusses building non-serial conversations with customers by studying their digital body language, sharing valued content, engaging in multi-touch campaigns, using drip nurturing to stay top of mind, and being there when customers are ready through measuring everything. The goal is to move away from traditional marketing funnels to a more dynamic pinball machine approach.
Digital Marketing Trends
There are new trends in digital marketing. Digital Giants shows you how to get the best results from them.
Today’s Customer Journey: Disrupting Marketing - Infographic
This is the “Age of the Customer”. Customers are now more empowered than marketers, and this shift has disrupted the way products are marketed. For more information visit: https://netcore.in
WF_2016 Jan Trend Session
This document summarizes trends in South African society, technology, marketing, and the economy based on an environmental scan. It identifies societal desires for novel and engaging communication amid content overload. Technology trends include on-demand services, curated experiences, empowering applications, and always-on connectivity without borders. Marketing is shifting from messages to experiences and adaptive, real-time interactions. The economy is evolving as workforces change, outcomes interconnect, and universal access to advancing technology drives consumer behavior. Key takeaways focus on developing foresight around cultural fluidity, collaboration, democratization and simplicity.
How to get your brand in the press
The document provides tips for technology companies to get press coverage in an increasingly competitive media environment. It discusses establishing expertise through insights and opinions on trends, reacting to current events, harnessing data, creative campaigns, and case studies. It also debunks common PR myths and emphasizes the importance of creating varied and helpful content that humanizes the brand to stand out from hundreds of daily pitches journalists receive. The goal is to position the company and people behind it as experts or authorities rather than just promoting products or services.
Instagram marketing in 2017; combining organic and paid strategies by ad roll
This document discusses Instagram marketing strategies in 2017. It begins by outlining Instagram's objectives of attracting new prospects, converting prospects to customers, and growing customer lifetime value. It then discusses using a combination of organic and paid social strategies on Instagram. Key points include the growth of video on Instagram, engagement tips like posting consistently and using hashtags, and the advantages of Instagram advertising like native inventory and Facebook targeting. The document emphasizes understanding the customer journey and staying true to your brand for an effective Instagram ad strategy.
How to Maximize the Impact of Video Content with Retargeting
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:
Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.
Turning First Time Mobile Advertisers Into Mobile Believers
Joint session of Mobext and McDonald's Philippines during the 2014 ad:tech ASEAN.
Presented by Kring Lao, Marketing Manager of McDonald's Philippines, and Arthur Policarpio, Head of Mobext Asia-Pacific.
Unit 73 ig2 assignment creating a sample library 2013_y2
This assignment brief requires the student to complete two tasks:
1. Produce a glossary of terms related to sound design and production, researching definitions from online sources and relating them to their own production work. The glossary will cover methodology, file formats, recording systems, and sampling.
2. Create original sound samples and musical compositions for five game genres using computer plugins and manipulated recordings, uploading them to a sample library and SoundCloud for assessment. The genres are action, science fiction, retro, fantasy, and puzzle.
The assignment aims to develop the student's understanding of sound design principles and ability to create game audio assets following industry standards. Their work will be evaluated based on technical proficiency, creativity, and
Presentation1
Hukum Newton kedua menyatakan bahwa percepatan suatu benda sebanding dengan hasil bagi dari gaya total yang diberikan pada benda tersebut dengan massanya. Contohnya, ketika melempar atau menendang bola, gaya yang diberikan akan menyebabkan bola bergerak dengan arah dan kecepatan tertentu sesuai besar gaya yang diberikan. Rumus hukum Newton kedua menyatakan bahwa percepatan sama dengan hasil bagi gaya total dengan
Fmp pitch
Double World is a massive multiplayer open world game set in the future where technology allows for the creation of doppelgangers to serve human needs. The game allows players to freely explore the open world, using vehicles and weapons while interacting with police and doppelgangers. Inspired by I, Robot and Quantum Break, the game involves devices that can create servants or manipulate time. The target audience is those aged 16+ due to strong language and violence.
Light bot progression
Light Bot has progressed significantly since its initial creation. It was first designed as a simple helper for basic tasks but has advanced to become more intelligent through machine learning techniques. The latest version of Light Bot is able to hold complex conversations, answer a wide range of questions, and provide personalized assistance to users.
Dancing baby meme
The original dancing baby animation was created in 1996 as part of 3D animation software samples. It was shared via email and became a viral internet phenomenon. Known as one of the earliest internet memes, the dancing baby gained global popularity in 1996 from email chains. It has since inspired many parodies and tribute sites and remained a symbol of early internet culture, though searches have declined since the 2000s.
Schedules complete
This document outlines a 14-week schedule, with each week labeled "Schedule Week 1" through "Schedule Week 14". It provides a high-level view of the planned activities or events for each individual week across a 14-week period.
Dislexia
El documento describe las características de la dislexia. Explica que la dislexia se debe a factores neurofisiológicos y psicológicos que causan dificultades con la lectura y escritura. Estos incluyen una mala lateralidad, alteraciones en la psicomotricidad, falta de ritmo y equilibrio, y trastornos perceptivos. El documento también describe las manifestaciones de la dislexia en niños de diferentes edades, incluyendo errores en el lenguaje y bajo rendimiento escolar.
Artistic styles
The document discusses four artistic styles used in video games: photorealism, cel-shading, abstraction, and exaggeration. Photorealism aims to make games look as realistic as possible, while cel-shading uses non-photorealistic lighting to create a flat, hand-drawn look. Abstraction simplifies subjects down to basic forms rather than reproducing them realistically. Exaggeration in games like Wario Ware and Rayman Raving Rabbids features over-the-top character movements and expressions to elicit childlike fun and encourage player participation through exaggerated motions.
2015.6.20數位培訓廣告 -edmodo教學經驗分享
Edmodo-師生互動平台
資訊科技日新月異教學不能只停留在板書，簡報Email、網站、部落格，到現在社群網站如FacebookEdmodo，它兼具Facebook的功能外，更多了可以教學使用的工具，而且是免費的，老師可藉由Edmodo建立自己在網路上的學習教室，不管是分享、討論或打分數並隨時做紀錄。
Group4 Unit5
The document discusses data modeling and database characteristics, data centers, and data modeling. It provides information on:
1) Factors to consider when building a database including data content and cost, user access and data structure, and physical data organization and location.
2) What a data center is and its purpose of housing mission-critical database servers and systems in a climate-controlled building.
3) The two types of designs needed for building a database - logical design showing an abstract data structure and physical design optimizing performance and costs. It also discusses data models, enterprise data modeling using ER diagrams, and their purposes.
Aaabbbbccccc
The document summarizes Luca Foschini's Ph.D. defense presentation on approximation algorithms for problems on networks and data streams. The defense committee consisted of Subhash Suri (chair), John Gilbert, and Teofilo Gonzalez. The presentation covered Foschini's work developing approximation algorithms for problems like graph partitioning, shortest paths, time series analysis, and burst detection on data streams and networks. It provided overviews of the algorithms developed and their applications, as well as the time complexities analyzed.
Salary sheet
The document contains payroll information for 10 employees including their name, designation, gross pay, allowances, deductions and net payable amounts. It lists details such as basic pay, HRA, conveyance, medical allowance, special allowance, PF deduction, ESI deduction and earnings for each employee. The employees' net payable amounts range from Rs. 9,345 to Rs. 34,220.
Grande bouquet
Grande Bouquet is all about luxury bouquets created from exquisitely scented flowers. Gorgeous scented candles and chocolate.
Familo prezentacja
Zapraszam do Familo świetnego programu gdzie można zarabiać i oszczędzać na zakupach. Rejestrujcie się i polecajcie znajomym.
Grande bouquet
Grande Bouquet is all about luxury bouquets created from exquisitely scented flowers. Gorgeous scented candles and chocolate.
Technical glossary
The document defines key technical terms related to digital images and computer graphics:
1. Pixels are the smallest controllable elements that make up a digital image on screen, and resolution refers to the total number of pixels that can be displayed horizontally and vertically.
2. Raster images are composed of pixels in a grid, while vector images use mathematical relationships between points and paths.
3. Common file formats include BMP, PNG, GIF, TIFF, JPG, PSD, PDF, EPS and AI, each suited to different types of images and uses.
4. Data compression reduces file size by identifying and removing statistical or unnecessary information from an image, which can be either lossless or loss
A Basic Guide to Business Case Competitions
A compilation of all the knowledge and techniques I have gathered by participating in business competitions in the last 1.5 years.
Hope this gives someone the push to start competing. You will not regret it!
AI E-skills
Artificial intelligence is currently used in marketing to analyze data, better target audiences, and gain a competitive edge. Over 50% of marketers currently use AI, and that number is expected to increase by 27% by 2019. AI can be used in the future to provide more personalized interactions through image recognition, improved consumer segmentation, and automated content generation at scale. While AI is already automating some marketing tasks, many jobs will still require human supervision and creativity. The full impact of AI on marketing jobs is uncertain but expected to be significant.
More Related Content
Viewers also liked
Unit 73 ig2 assignment creating a sample library 2013_y2
This assignment brief requires the student to complete two tasks:
1. Produce a glossary of terms related to sound design and production, researching definitions from online sources and relating them to their own production work. The glossary will cover methodology, file formats, recording systems, and sampling.
2. Create original sound samples and musical compositions for five game genres using computer plugins and manipulated recordings, uploading them to a sample library and SoundCloud for assessment. The genres are action, science fiction, retro, fantasy, and puzzle.
The assignment aims to develop the student's understanding of sound design principles and ability to create game audio assets following industry standards. Their work will be evaluated based on technical proficiency, creativity, and
Presentation1
Hukum Newton kedua menyatakan bahwa percepatan suatu benda sebanding dengan hasil bagi dari gaya total yang diberikan pada benda tersebut dengan massanya. Contohnya, ketika melempar atau menendang bola, gaya yang diberikan akan menyebabkan bola bergerak dengan arah dan kecepatan tertentu sesuai besar gaya yang diberikan. Rumus hukum Newton kedua menyatakan bahwa percepatan sama dengan hasil bagi gaya total dengan
Fmp pitch
Double World is a massive multiplayer open world game set in the future where technology allows for the creation of doppelgangers to serve human needs. The game allows players to freely explore the open world, using vehicles and weapons while interacting with police and doppelgangers. Inspired by I, Robot and Quantum Break, the game involves devices that can create servants or manipulate time. The target audience is those aged 16+ due to strong language and violence.
Light bot progression
Light Bot has progressed significantly since its initial creation. It was first designed as a simple helper for basic tasks but has advanced to become more intelligent through machine learning techniques. The latest version of Light Bot is able to hold complex conversations, answer a wide range of questions, and provide personalized assistance to users.
Dancing baby meme
The original dancing baby animation was created in 1996 as part of 3D animation software samples. It was shared via email and became a viral internet phenomenon. Known as one of the earliest internet memes, the dancing baby gained global popularity in 1996 from email chains. It has since inspired many parodies and tribute sites and remained a symbol of early internet culture, though searches have declined since the 2000s.
Schedules complete
This document outlines a 14-week schedule, with each week labeled "Schedule Week 1" through "Schedule Week 14". It provides a high-level view of the planned activities or events for each individual week across a 14-week period.
Dislexia
El documento describe las características de la dislexia. Explica que la dislexia se debe a factores neurofisiológicos y psicológicos que causan dificultades con la lectura y escritura. Estos incluyen una mala lateralidad, alteraciones en la psicomotricidad, falta de ritmo y equilibrio, y trastornos perceptivos. El documento también describe las manifestaciones de la dislexia en niños de diferentes edades, incluyendo errores en el lenguaje y bajo rendimiento escolar.
Artistic styles
The document discusses four artistic styles used in video games: photorealism, cel-shading, abstraction, and exaggeration. Photorealism aims to make games look as realistic as possible, while cel-shading uses non-photorealistic lighting to create a flat, hand-drawn look. Abstraction simplifies subjects down to basic forms rather than reproducing them realistically. Exaggeration in games like Wario Ware and Rayman Raving Rabbids features over-the-top character movements and expressions to elicit childlike fun and encourage player participation through exaggerated motions.
2015.6.20數位培訓廣告 -edmodo教學經驗分享
Edmodo-師生互動平台
資訊科技日新月異教學不能只停留在板書，簡報Email、網站、部落格，到現在社群網站如FacebookEdmodo，它兼具Facebook的功能外，更多了可以教學使用的工具，而且是免費的，老師可藉由Edmodo建立自己在網路上的學習教室，不管是分享、討論或打分數並隨時做紀錄。
Group4 Unit5
The document discusses data modeling and database characteristics, data centers, and data modeling. It provides information on:
1) Factors to consider when building a database including data content and cost, user access and data structure, and physical data organization and location.
2) What a data center is and its purpose of housing mission-critical database servers and systems in a climate-controlled building.
3) The two types of designs needed for building a database - logical design showing an abstract data structure and physical design optimizing performance and costs. It also discusses data models, enterprise data modeling using ER diagrams, and their purposes.
Aaabbbbccccc
The document summarizes Luca Foschini's Ph.D. defense presentation on approximation algorithms for problems on networks and data streams. The defense committee consisted of Subhash Suri (chair), John Gilbert, and Teofilo Gonzalez. The presentation covered Foschini's work developing approximation algorithms for problems like graph partitioning, shortest paths, time series analysis, and burst detection on data streams and networks. It provided overviews of the algorithms developed and their applications, as well as the time complexities analyzed.
Salary sheet
The document contains payroll information for 10 employees including their name, designation, gross pay, allowances, deductions and net payable amounts. It lists details such as basic pay, HRA, conveyance, medical allowance, special allowance, PF deduction, ESI deduction and earnings for each employee. The employees' net payable amounts range from Rs. 9,345 to Rs. 34,220.
Grande bouquet
Grande Bouquet is all about luxury bouquets created from exquisitely scented flowers. Gorgeous scented candles and chocolate.
Familo prezentacja
Zapraszam do Familo świetnego programu gdzie można zarabiać i oszczędzać na zakupach. Rejestrujcie się i polecajcie znajomym.
Grande bouquet
Grande Bouquet is all about luxury bouquets created from exquisitely scented flowers. Gorgeous scented candles and chocolate.
Technical glossary
The document defines key technical terms related to digital images and computer graphics:
1. Pixels are the smallest controllable elements that make up a digital image on screen, and resolution refers to the total number of pixels that can be displayed horizontally and vertically.
2. Raster images are composed of pixels in a grid, while vector images use mathematical relationships between points and paths.
3. Common file formats include BMP, PNG, GIF, TIFF, JPG, PSD, PDF, EPS and AI, each suited to different types of images and uses.
4. Data compression reduces file size by identifying and removing statistical or unnecessary information from an image, which can be either lossless or loss
Viewers also liked (20)
Unit 73 ig2 assignment creating a sample library 2013_y2
Unit 73 ig2 assignment creating a sample library 2013_y2
Bab4 mengelolainformasipemasaran-120123213531-phpapp02
Bab4 mengelolainformasipemasaran-120123213531-phpapp02
Similar to Achieving virality In India
A Basic Guide to Business Case Competitions
A compilation of all the knowledge and techniques I have gathered by participating in business competitions in the last 1.5 years.
Hope this gives someone the push to start competing. You will not regret it!
AI E-skills
Artificial intelligence is currently used in marketing to analyze data, better target audiences, and gain a competitive edge. Over 50% of marketers currently use AI, and that number is expected to increase by 27% by 2019. AI can be used in the future to provide more personalized interactions through image recognition, improved consumer segmentation, and automated content generation at scale. While AI is already automating some marketing tasks, many jobs will still require human supervision and creativity. The full impact of AI on marketing jobs is uncertain but expected to be significant.
Digital in 2016
Overview the digital marketing status in 2016 and some key findings: video, creative, buying, social intelligence, cross-device consumer....
Webinar: Human Centered Design with frog
The document summarizes a presentation on human-centered design given by Lilian Tse of Frog Design. It begins with an introduction to Frog Design and its focus on human-centered design methodologies. It then discusses a case study where Frog used human-centered design to help GSMA understand why a mobile agriculture program in Sri Lanka was unsuccessful. Through user research, Frog found the initial assumptions about farmers' needs were incorrect. They identified farmers' true needs which led to a new service concept. The results showed high adoption rates and repeat usage, helping the program succeed.
Learn Strategic Management from Media companies
Part of guest lecture at K.J. Somaiya Institute Of Management Studies and Research. The session covered relevant case studies on Inshorts, Terribly Tiny Tales and others which engaged the students. The session was followed by a quick discussion on the role of strategy in Advertising.
Summer training project report on
Here are the key methods of social media marketing:
- Social networks - Reaching customers through popular social networks like Facebook, Twitter, LinkedIn, Instagram, etc. and engaging with them.
- Blogging - Creating a company blog to share useful information, thought leadership and build trust with customers over time.
- Video marketing - Using videos on YouTube, Facebook, Instagram to tell brand stories in an engaging visual format.
- Podcasting - Creating audio shows to share expertise on specific topics to attract loyal listeners.
- Social sharing/referrals - Encouraging customers to share brand content or recommend the company to others.
- Influencer marketing - Partnering with popular influencers/personalities in
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
At the event we shared:
• Trends in audience segmentation, automated campaigns and personalized marketing strategies
• Success stories that companies are achieving with decision engines, automated conversation and campaign management to optimize resource efficiency and achieve greater marketing ROI
Kstart Digital Marketing Survey Report_June 2016
This document provides an overview and analysis of a survey conducted on digital marketing among startups in India. Some key findings from the survey include:
- Most startups still spend less than $1,000 per month on digital marketing, though many expect budgets to increase by 25-50% next year.
- Nearly half of online traffic for startups comes from mobile, while the other half comes from web.
- Google and Facebook are the top spends for digital marketing, accounting for 30% and 27% of budgets respectively.
- Around 40% of total marketing budgets are spent on digital marketing for most startups.
- There is still debate around outsourcing digital marketing functions or keeping them in-house
Marketing Managementt
This document discusses 10 techniques of modern marketing: 1) street marketing using flyers and chalk, 2) social media posting, 3) video tutorials, 4) email marketing sequences, 5) chatbots, 6) user-generated content, 7) internet of things, 8) 3D photos, 9) social media artificial intelligence, and 10) "phigital" marketing integrating physical and digital experiences. Each technique is briefly described in one to three sentences with examples of how businesses can implement the strategy.
The Digital Marketing Show Asia - Final Brochure
The document is a program for the Digital Marketing Show Asia 2015 conference to be held on April 22-23 in Singapore. The two-day conference will focus on digital marketing topics like mobile marketing, content marketing, search engine marketing, and more. It will feature presentations from industry leaders from companies like Twitter, Ogilvy, and Google. The conference aims to provide attendees with inspiration, practical advice and networking opportunities. There will also be an accompanying exhibition with over 200 exhibitors.
System1 Digital Ad Testing: From Short-Term Sales to Long-Term Growth
Media has changed completely. How people make choices hasn't. Digital advertising and online content offer a boost to short-term activation, but a new appreciation of the role they can play in a broader, longer-term campaign is emerging as well. Digital content can and should work towards brand building - maintaining Fame, Feeling & Fluency and constantly refreshing a brand's distinctive assets - an objective that can only be served through 5-Star work.
(Almost) Everything You Need to Know about Social Strategy
The document provides an overview of developing an effective social media strategy. It discusses defining social media, setting objectives and metrics, analyzing the social media landscape, choosing appropriate channels, creating engaging content, monitoring conversations, and measuring success. The key aspects are to start with objectives rather than tactics, understand where customers are engaged online, deliver high-quality yet snack-sized content optimized for mobile, and track both awareness and business metrics to refine the strategy.
20 Really Useful Chinese Focused Content Marketing Tips
20 useful tips for developing a Chinese social media marketing program are provided. The tips include telling stories, being useful, knowing your audience, being entertaining, measuring success, being educational, being provocative, being visual, being strategic, being scientific, distributing purposefully, learning to iterate, remembering it's about people, understanding people live in tribes, taking risks, going mobile, leveraging QR codes, leveraging key opinion leaders, introducing gamification, and keeping content going consistently. The document provides explanations and examples for each tip.
20 Useful Content Marketing Tips
20 useful tips for developing a Chinese social media marketing program are provided. The tips include telling stories, being useful, knowing your audience, being entertaining, measuring success, being educational, being provocative, being visual, being strategic, being scientific, distributing purposefully, learning to iterate, remembering it's about people, understanding people live in tribes, taking risks, going mobile, leveraging QR codes, leveraging key opinion leaders, introducing gamification, and keeping content going consistently. The document provides advice on developing engaging, helpful content tailored to the Chinese social media environment and each user's interests.
Advertiser Funded Programming on MTV- An Analysis
This document discusses advertiser funded programming (AFP) in India, specifically on MTV India. It provides context on AFP/branded content models being used more abroad and experiments in India. The document outlines the objectives of analyzing AFP effectiveness on MTV India shows and risks/drawbacks of AFP. It then reviews past literature on the topic, including earlier branded content examples in India and growth of the market. The review discusses various agencies and companies exploring AFP models in India across different media.
Measuring ROI for Social Media Marketing in the Palestinian Context
This document summarizes a study on measuring ROI for social media marketing in Palestine. It discusses research questions around defining social media, how much it is used in Palestine, and consumer perceptions. It finds that while social media use is growing, online commerce is still low due to lack of credit cards and fears. Most businesses use Facebook to market but few measure ROI. The document concludes social media marketing is starting to gain interest but ROI measurement is not a major concern yet due to modest spending levels.
Impact of Artificial Intelligence on Marketing.pptx
This document discusses the impact of artificial intelligence on marketing. It begins with an introduction and definitions of key terms like AI and its applications. It then explores how AI has been implemented in various marketing functions at companies like Netflix, Amazon, Levis, Disney and Spotify. The findings are that AI has made marketing more effective and impacted areas like user experience, ROI, decision making and sales forecasting. Applications of AI in marketing discussed include product recommendations, chatbots, email marketing and digital advertising. The document also outlines major challenges of adopting AI in marketing as well as recommendations for overcoming challenges and effectively integrating AI technologies.
Creating An Effective Social Media Strategy
The document discusses creating an effective social media strategy. It argues that traditional marketing is flawed because people are no longer listening to advertisements and are instead having conversations online. It recommends rethinking a company's web presence to focus on relationships rather than technologies. The document provides tips for developing a social media strategy, including defining objectives, connecting and creating value for customers, and being a good listener in online conversations. It emphasizes that success depends on factors like visibility, engagement, and trust.
Syracuse Digital Agency Introduction 2015
This document provides an overview of Syracuse Digital, a digital advertising agency based in Lagos, Nigeria. The agency specializes in digital engagement marketing and uses various digital platforms and tools to help brands meet their objectives. It provides case studies of campaigns conducted for brands such as Adidas, Tecno Mobile, and Kobis Restaurant that achieved significant increases in brand awareness, engagement, and sales through the use of social media, websites, videos, and other digital channels. The document also outlines Syracuse Digital's service offerings, team structure, and some of the major clients and countries it has worked with.
Syracuse Digital Agency Introduction 2015
Syracuse Digital is a digital advertising agency based in Lagos, Nigeria that specializes in digital engagement marketing. They help businesses meet their objectives through innovative customer experiences on digital platforms. Syracuse Digital provided summaries of several digital marketing campaigns they executed, including refreshing adidas gear in West Africa, promoting the Tecno Boom J7 phone through a music campaign, establishing the Kobis Restaurant brand on social media, and launching multiple Tecno phone models through a "Live Smart" campaign featuring videos and contests. The case studies demonstrated increased brand awareness, engagement, sales and perceptions of the client brands.
Similar to Achieving virality In India (20)
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
System1 Digital Ad Testing: From Short-Term Sales to Long-Term Growth
System1 Digital Ad Testing: From Short-Term Sales to Long-Term Growth
(Almost) Everything You Need to Know about Social Strategy
(Almost) Everything You Need to Know about Social Strategy
20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips
Measuring ROI for Social Media Marketing in the Palestinian Context
Measuring ROI for Social Media Marketing in the Palestinian Context
Impact of Artificial Intelligence on Marketing.pptx
Impact of Artificial Intelligence on Marketing.pptx
More from Ankisha Rana
Achieving virality in India
This document discusses a study on identifying steps for social video marketers to achieve virality in India. The study aims to understand what prompts Indians to share online videos and provide recommendations for marketers. It reviews literature on viral marketing, factors that influence sharing, and what makes campaigns successful. The study uses qualitative interviews and a survey in India to examine how message characteristics, channels, tone, language and cultural values affect intentions to share, ad processing, brand memory and purchase intent. The results will help marketers design effective viral strategies for the Indian market using video content. The document outlines the research questions, hypotheses and objectives of the study.
Ankisha Rana - Brief intro
Ankisha is a strategic planner and creative social media specialist from India who is currently studying in the UK and traveling. She has professional skills in programs like Photoshop, Illustrator, and Microsoft Office as well as experience in advertising, marketing strategy and analysis, and developing social media and mobile content. Her strengths include empathy, strategic approach, teamwork, adaptability, and futuristic thinking. She invites connecting over beer to discuss how she may be a good fit for opportunities in digital marketing, brand promotion, and product promotion.
Britax gamification proposal
During my Masters in Future Media at Birmingham City University, I was presented with the task to construct a gamification proposal for Britiax Pushchairs to generate engagement for its target audience.
Knorr- Brand Strategy
A project that needed much more in-depth research in the market to develop a strategy according to the specific target market
Cornerstone- Brand Activation Strategy
During my Masters in Future Media at Birmingham City University, I was presented with the task to design a brand activation strategy for an upcoming grooming brand Cornerstone.
Dandy Lab- Creative Strategy
Awesomesauce is a company website located at www.awesomesauce.co.in. The website likely provides information about the company's products or services. Visitors can learn more about Awesomesauce by visiting their website.
Britax UK- Digital Review
During my Masters in Future Media at Birmingham City University, I was presented with the task to present a Digital Review of the Britax focusing on UK market.
More from Ankisha Rana (7)
Recently uploaded
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionUnlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Recently uploaded (20)
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Achieving virality In India
- 1. A LOOK INTO IN INDIA By Ankisha Rana ACHIEVING VIRALITY
- 2. 1 VIRALITY It is a method to pass along the message to other people. It is a system to diffuse marketing information 1SOURCE: INTERNET-INDUCED MARKETING TECHNIQUES: CRITICAL FACTORS IN VIRAL MARKETING CAMPAIGNS, 2008
- 3. 2 ACHIEVING VIRALITY? EMOTIONAL EXPERIENCE 2SOURCE: FORWARDING VIRAL MESSAGES: WHAT PART DOES EMOTION PLAY?, 2006
- 4. 3 THE PROBLEM Indian consumers are way ahead in adopting to new technology than the marketers. Viral Marketing is by nature uncertain and can backfire if not used properly. 3SOURCE: INTERVIEW WITH INDIAN MARKETERS; MINDCOMET 2006
- 5. ADDRESSING THE PROBLEM With an understanding of 44SOURCE: INTERNET-INDUCED MARKETING TECHNIQUES: CRITICAL FACTORS IN VIRAL MARKETING CAMPAIGNS, 2008; KAPLAN AND HAENLEIN (2011),
- 6. 6 METHODOLOGY & LIMITATIONS • Sample size • Demographics Research Interviews Survey 6
- 7. 5 WHAT CHANGED? Consumers’ attitudes toward marketing transformed Brands expected to design creative messages Brands in India take on online video advertising Balance of control moved from marketers to consumers Content consumption in India driven by smart phones. Virality perceived as more of an art than a science 5SOURCE: HOW TO CATCH ON TO VIRAL MARKETING, 2001; MCKINSEY&COMPANY 2011; FUTURE OF DIGITAL CONTENT CONSUMPTION IN INDIA, 2016;
- 8. 7 LET’S HEAR THE MARKETERS Chief Creative Officer SapientNitro India National Head- Planning, McCann Erickson India • Entrepreneurs want to go by intuition and gut feeling • Marketers lagging behind the consumers in technology • Brands need to be ahead to emotionally sway the audience • 90% audience wants positive experience • Tons of market data available but it doesn’t get applied • Int. brands express big emotion as per cultural relevance • Less video reach so minimum thought in video content • No set formula to achieve virality 7
- 9. 7 THE CULTURAL ENIGMA 8 https://www.youtube.com/watch?v=zlA9tXYxD8g https://www.youtube.com/watch?v=1UvPZ8fD4B8 https://youtu.be/nDjf5w9ZecA https://www.youtube.com/watch?v=F82W3tKtr8c https://www.youtube.com/watch?v=NjB5LYTXgto https://youtu.be/scWpXEYZEGk
- 10. 7 THE CULTURAL ENIGMA 9 More receptive Appreciate creativityHigher video ratings More loyal to brands
- 12. 8 SURVEY FINDINGS 11 0 10 20 30 40 50 60 70 Strongly Disagree Disagree Neutral Agree Strongly Agree Proactive Enjoyable Informative Useful to others Useful to me Useful to my friends Imp. To society Intensive Reflects my taste First 5 seconds
- 13. 8 SURVEY FINDINGS 12 35% 31% 9% 7% 13% 5% WhatsApp Facebook Timeline Messenger Snapchat Show on Phone Don't Share 36.10% 0.90% 54.60% 45.40% 16.70% Made me like the brands Made me dislike the brands Didn't change my perception Notice the brand more Buy from the brand
- 14. INSIGHTS 413
- 15. 14 RECOMMENDATIONS This study provides research significant for Indian marketing practitioners. And highlights the value of specific approaches to achieve virality in India.
- 16. NAMASTE