Facebook Credits is expected to advance beyond simply virtual goods...look at how Facebook Credits can be used to create your own proprietary loyalty program and how the currency may eventually form the foundation of the future Facebook Bank
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
The Social Shopper: How Retailers Can Connect with Shoppers Marisa Peacock
Considering that four in ten social media users have purchased an item online after sharing it on Twitter, Facebook or Pinterest, there is much to gain by leveraging the loyalty and sustained satisfaction that social media can bring. Successful social media campaigns start with understanding the behaviors associated with your audience. Learn best practices designed to get the most out of social media as you launch campaigns to connect with customers.
Research shows that Millennials (a generation of roughly 80 million individuals) are changing the rules of brand marketing, redefining purchase habits, and revolutionizing the shopping experience. They prefer being able to interact with brands through digital channels versus historical marketing tactics such as circulars or in-store advertisements and because of that they’re using technology and mobile communication to change how they interact with brands. Retailers interested in appealing to Millennial consumers will learn how to provide this young, but influential demographic, with a more shareable and social shopping experience.
Presentasjon ved Al Merschen (Myriad Marketing). Plenumssesjon første dag av konferansen "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
Gamification in customer engagement - 10 compelling case studies - Manu Mel...manumelwin
Heineken’s Star Player Game
Home Shopping Network
Ionopolis
Magnus Pleasure Hunt
McDonald’s Casestudy
Mileage Plus
Monopoly Game
My Starbucks Rewards
NBC Universal Case Study
Pocari Sweet Case Study
Overview to ORLA's Annual Conference on how companies collect data and transform this into behavioral targeting. Also review how to map out a digital media strategy.
How social can drive your e commerce businessFalcon.io
Social media is a great forum for brands to advertise their products and influence the purchase decision. With recent developments in social e-commerce, social media now also allows consumers to purchase their favorite products seamlessly, and without leaving the social network of choice. This session will help you uncover the power of social e-commerce, and how you can implement it into your marketing strategy.
A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships.
Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's
MRI examined online buying styles of consumers, and identified 5 distinct types of online shoppers. This presentation focuses on two types of consumers, "Social Cyber-Shoppers" and "Selective Cyber-Shoppers", in the context of social shopping.
Facebook Credits is expected to advance beyond simply virtual goods...look at how Facebook Credits can be used to create your own proprietary loyalty program and how the currency may eventually form the foundation of the future Facebook Bank
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
The Social Shopper: How Retailers Can Connect with Shoppers Marisa Peacock
Considering that four in ten social media users have purchased an item online after sharing it on Twitter, Facebook or Pinterest, there is much to gain by leveraging the loyalty and sustained satisfaction that social media can bring. Successful social media campaigns start with understanding the behaviors associated with your audience. Learn best practices designed to get the most out of social media as you launch campaigns to connect with customers.
Research shows that Millennials (a generation of roughly 80 million individuals) are changing the rules of brand marketing, redefining purchase habits, and revolutionizing the shopping experience. They prefer being able to interact with brands through digital channels versus historical marketing tactics such as circulars or in-store advertisements and because of that they’re using technology and mobile communication to change how they interact with brands. Retailers interested in appealing to Millennial consumers will learn how to provide this young, but influential demographic, with a more shareable and social shopping experience.
Presentasjon ved Al Merschen (Myriad Marketing). Plenumssesjon første dag av konferansen "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
Gamification in customer engagement - 10 compelling case studies - Manu Mel...manumelwin
Heineken’s Star Player Game
Home Shopping Network
Ionopolis
Magnus Pleasure Hunt
McDonald’s Casestudy
Mileage Plus
Monopoly Game
My Starbucks Rewards
NBC Universal Case Study
Pocari Sweet Case Study
Overview to ORLA's Annual Conference on how companies collect data and transform this into behavioral targeting. Also review how to map out a digital media strategy.
How social can drive your e commerce businessFalcon.io
Social media is a great forum for brands to advertise their products and influence the purchase decision. With recent developments in social e-commerce, social media now also allows consumers to purchase their favorite products seamlessly, and without leaving the social network of choice. This session will help you uncover the power of social e-commerce, and how you can implement it into your marketing strategy.
A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships.
Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's
MRI examined online buying styles of consumers, and identified 5 distinct types of online shoppers. This presentation focuses on two types of consumers, "Social Cyber-Shoppers" and "Selective Cyber-Shoppers", in the context of social shopping.
This App Marketing Plan ppt has been created by Prajakta Tamhankar, during a Marketing Management Internship Under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Tech, Platforms and Beauty Marketing [ Post Pandemic ]FIG or out
The next generation social media platforms: TikTok, Instagram, Clubhouse… deep dive into the hottest platforms to invest your time and money in right now for sky-high engagement and interaction. Explore how beauty brands can maximize the latest technology, channels, platforms and features to stay at the forefront of your consumers’ minds.
The consumer landscape has changed, now a whole new crop of buyers and consumers exist called Generation C for Connected. They rely on their close network, circle, and even strangers for trust. They prefer using digital, online versions, and have a different set of values. Now it's up to you to adapt your marketing smarter to fit their needs. Inbound marketing is one solution that you can implement for better lead generation and personalization for shopping, so is social sharing to get promotion and attract more visitors.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Impact of Social Media on Products & Brands, Online Marketing & Social Media...Akshay Krishnapurkar
- Introduction
- Social Media Statistics
- Popular Social Media Channels
- How Social Media Marketing Helps Businesses Meet Marketing Goals
- Best Social Media Marketing Tips
- Consumer Behaviour on Social Media
- Consumer Decision Process
- How social media influence the consumer buying behaviour ?
- E-Commerce
- Factors of Online Customer Behavior
- Filtering Elements
- 10 Factors that Influence Customer Buying Behaviour Online
- Social Marketing vs Social Media Marketing
Facebook Credits is expected to advance beyond simply virtual goods...look at how Facebook Credits can be used to create your own proprietary loyalty program and how the currency may eventually form the foundation of the future Facebook Bank
SXSW 2019 panel with Rori DuBoff, Kent Bye & Jessica Lauretti.
Discussion topics:
1) How can we apply a human-centric approach to XR design, focusing on experiences that enhance quality of life and solve for real human needs?
2) As XR transforms they ways we interact with the world around us and ourselves (the mirror world) – how do we deal with issues of accessibility, authenticity and bias?
3) How will virtual humans, human avatars and AI agents evolve in a way that enhances versus deters from meaningful communication & relationships?
4) As we move from an era of transactional data to social data,
how do we prepare for the human data industry?
Extended Reality (XR): The End of Distance @ SXSWRori DuBoff
Even in today’s hyper-connected world, brands are faced with the challenge of distance: distance to people, distance to info, distance to experiences. How do they solve for “needed here, but exists there”?
This session will discuss how Extended Reality (XR) - Augmented Reality, Virtual Reality, Mixed Reality - can bridge the gap through relevant, immersive experiences - and when combined with A.I, the opportunity is endless. Join this session to explore how intelligent XR experiences will fundamentally change how brands connect with people.
Into the 4th Dimension: Using Virtual Reality to Make Dreams Come True (Trave...Rori DuBoff
Presentation at Ministry of Ideas, LeMiami conference.
http://www.lemiami.com/ministry-of-ideas-2017/
An overview of Virtual Reality experiences to re-imagine the world. Specific examples and opportunities for theTravel and Tourism industry.
Virtual Reality for Brands by Patrick-Milling Smith / Here Be Dragons & Rori DuBoff. A strategic in depth guide for brands executing VR: key best practices for developing in VR, along with distribution engagement strategies, and media industry applications, as well as up-to-date stats.
Technology & Media Trends; Mobile World Congress 2015Rori DuBoff
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
ConsumerJourney Evolution and Brand Media StrategiesRori DuBoff
Evolving the consumer journey to focus on active consumer actions across all owned, shared, earned and paid media.
Mapping the journey to Brand Media Opportunities:
6A Brand strategies: Anticipation, Attraction, Appeal, Activation, Appreciation and Amplification.
Activating the Consumer Journey for Brand Media StrategiesRori DuBoff
Consumer Journey Evolution and opportunities for brand marketers to apply 6A strategies across Owned, Shared, Earned and Paid Media:
Anticipation, Attraction, Appeal, Activation, Appreciation and Amplification
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
4. • Seamless, simultaneous or
sequential engagement across
multiple connected devices and
screens including:
• TVs, PC desktops, laptops,
smartphones, tablets, gaming
consoles, e-book readers, in-store
kiosks, OOH digital billboards,
Smart TVs, etc.
• “Progressive Screens” offer
opportunities to enhance user
experiences (versus interrupt) and
enable consumers to ‘progressively’
achieve their tasks or goals
Progressive Screens: What is it?
5. Unlock shopper rewards by
using your phone to tag music
from a TV commercial
(Old Navy and Shazam)
Get point-of-view footage from
the eyes of the world’s best
snowboarders while watching the
race on TV
(Red Bull and Shazam)
Progressive Screens
6. Vote for your favorite team
players live in-stadium via texting,
tweeting from your mobile
device, or online website
(All Star Ballot Vote, MLB.com)
Watch live game highlights,
get access to archived games
and share comments with other fans
on your PC, smartphone
and/or tablet
(Volvo, MLB.com)
Progressive Screens
7. Chat online with other viewers while
watching TV shows
(ABC ‘Scandal’ and iPad page on Yap.tv)
Browse and buy items you
see featured in your
favorite TV shows
(Ebay ‘Watch with’ IiPad app)
Progressive Screens
8. Befriend a TV character in real-time
on the web via SMS text, and get a
personal response and offer
redeemable at your local store
(Grolsch Beer, TV ad, web and mobile)
Play and compete with
sports fans while
watching the game
(Heineken Star Player mobile app, TV)
Progressive Screens
9. Progressive Screens: Opportunity
• Activate fans and customers, and
monetize complimentary touch points with
brand sponsored engagement
• Live events (sports, music): extend the
experience online with gaming
competitions, real-time stats, videos
• TV shows – supplement with access to
exclusive behind-the-scenes footage
and conversations
• Spur social amplification, sign-ups,
registrations, and sales through ad-
based interactions (tagging content,
check-ins, tweeting,etc)
• Progressive screens best practices:
context-driven (specific to location, time,
consumer need) with related call to
action, seamless and consistent (fluid
stories), complimentary (not duplicative),
transferable, savable, and optimized for
the format, device.
10. • 90% of all media interactions in the U.S. are screen based, with an
average of 3 different screen combinations per day: smartphone & TV
(81%), smartphone & Laptop/PC (66%), Laptop/PC & TV (66%)
• 77% of TV viewers use another device while watching TV; smartphones
are the most frequent companion device while watching TV
• 34% people use the device closest to them when looking for information
• Top activities performed during simultaneous screen usage: emailing
(60%), internet browsing (44%), social networking (42%), playing a game
(25%), searching (23%), watching video (9%)
• 67% of people start shopping on one device and continue to another
(61% laptop, 4% tablet)
Source: Google, New Multiscreen World, US, Aug 2012
Progressive Screens: Key Stats
11. Global dual screen activities:
(Nielsen, Q4 2011)
• Most frequent tablet or
smartphone activity across all
countries while also watching
TV is checking email.
• Other content related to
watching TV include looking
up info related to show,
looking for deals or products
advertised on TV.
Simultaneous global use of tablet while watching TV
Simultaneous global use of smartphone while watching TV
Progressive Screens: Key Stats
13. Shopping and buying with friends through
the use of digital
technologies and social platforms
• Exchanging product ideas, tips,
recommendations, and feedback throughout
the pre, during & post shopping process,
whether online or in-store
• Communities for like-minded shoppers to share
and connect
• Shopping tools for personalizing, visualizing,
customizing products
• Rewards, discounts for promoting and
incentivizing friend purchases
• Special perks and exclusive access for most
active fans and influencers
• Fan and loyalty clubs
• Group buying services
Social Shopping: What is it?
15. Get inspired by eyewear styles on
fashionable bloggers and click through
to buy the same glasses
(Pinterest, WarbyParker.com, U.S.)
Follow your favorite brands, designers
and bloggers and get their latest
products, recommendations and
sales updates
(LYST, Facebook open graph, UK)
Social Shopping: Discover
16. Browse a selection of virtually
displayed products, while getting real-
time access to the latest prices, social
buzz, picture feeds and other news.
Use your mobile to buy
(Ebay Pop-up Store UK)
Get motivated for the holiday
shopping season by finding great
ideas within a gift guide from your
daily new stream
(Kate Spade, Facebook)
Social Shopping: Discover
17. Join the conversation with other moms
and receive personalized
offers based upon your
interests and lifestyle
(Walmart, Google Plus, Brazil)
Social Shopping: Connect
Create a personalized
product catalog, save items you
want, rate what you own, read
reviews, and chat directly with others
to get advice
(Sears Shop Your Way, iphone, U.S.)
18. Try on and visualize different outfits,
without changing clothing, through a
virtual touch screen.
Save and share pictures with friends
and get recommendations
(Swivel™ by FaceCake, Windows Kinnect)
Upload photos of your outfit and
get real time feedback
(Fashism, iphone/Web)
Social Shopping: Connect
19. Get feedback on which custom
sneaker design
your friends prefer
(Nike, Twitter)
Select 2 friends and answer a quiz
about the Kia Picanto for a chance to
win a Shopping Day while driving the
Picanta car around with your friends
(Kia, Facebook App, Netherlands)
Social Shopping: Share
20. Play a game and choose different
fruits to make a virtual mixed
juice. Then have the same fruits
you chose sent to your friend in
real life as a fresh juice
(Joyoung E6T, Weibo, Sina, China)
Let your friends know what
items you want, and get
entered into a contest to
win a gift card.
(Gap, Facebook, Pinterest, U.S.)
Social Shopping: Share
21. Order pizza directly from
Facebook while chatting
with your friends
(Dominos, Facebook, Australia)
Social Shopping: Purchase
Purchase items directly through an
interactive video, share your purchases
with other fans to win special rewards,
and also get more tips from influential
bloggers
(Compass Visa, Facebook, Hong Kong)
22. Check-in while store shopping to
receive a special discount
when you purchase an item
(American Eagle, Foursquare, U.S.)
Social Shopping: Purchase
Invite friends to split the
cost of a gift together.
Get product suggestions based
upon the recipient’s
social profile, brand likes
and hobbies
(ebay, Facebook, U.S.)
23. Social Shopping: Opportunities
• Inspire social conversation about
your brand by fusing products
with hobbies, events, passions,
people, and causes that motivate
your audience to talk and share
• Leverage social graph for
targeting new customers with
relevant offers and products
DISCOVER:
Inspire &
Motivate
SHARE:
Feedback &
Influence
• Personalize messaging,
experiences, offers so they are
meaningful to the specific
needs, desires, interests of the
shopper and their communities
• Help consumers visualize how
a product will look, feel and
function (via tools, apps)
CONNECT:
Personalize &
Visualize
PURCHASE:
Recommend
& Reward
• Develop experiences that are
easy and rewarding to
customize (upload, edit, save)
and distribute (post, link, email,
tweet)
• Incentivize active sharing (via
offers, discounts, badges) and
reward most influential
consumers with special perks
and exclusive brand/product
access
• Listen, learn and optimize
content, products and offerings
around customer feedback
• Integrate commerce
functionality seamlessly within
social platforms online and in-
store
• Make certain products, services
or discounts accessible only via
social interactions
• Invite customers to submit
product reviews and create
visibility around success stories
and key influencers
• Employ attribution modeling to
track conversion to sales
24. By 2015, the dollar volume of goods* sold globally through
social media should rise six fold, to $30 billion from $5
billion in 2011.
Social Shopping Key Stats: Driving Sales Globally
Social shopping habits may be a reflection of cultural tradition
than merely just digital consumption habits
25. Social Shopping finds a sweet spot in categories where discovery
and inspiration are inherent
26. For staying informed about brands, people look beyond just friend
recommendations and consider social ads
What keeps you informed about a brand?
What drives purchase?
Yet, when it pertains
directly to purchase,
friend recommendations
are still much more
influential
Source: Global Web Index, 2012
28. Quantified Self
• Tracking activities in your life, surrounding
environments, and social networks to:
• Measure, monitor and visualize your
performance and progress
• Optimize daily activities and behaviors
(exercising, eating, sleeping, etc) to better
enjoy life, be healthier and more productive
• Make more informed purchase decisions
• Manage and develop your social
reputation
• Life tracking systems include:
• Wearable computing – sensors, trackers
and cameras embedded into clothing, shoes,
hats, wristbands, etc
• Connected smart devices and mobile
applications– mobile phones, monitors,
home appliances, entertainment system
Life Tracking: What is it?
29. Measure your everyday movements
and monitor your calories burned
with an electronic bracelet and connected
smartphone.
Earn fuel points for reaching your goals,
compare your athletic achievements with others
like you, and share your success on Facebook
or other social networks
(Nike Fuelband)
Improve your golf game on over
20,000 courses worldwide-right
from your wrist or belt.
A virtual caddy keeps track of your
scorecards, clubs and key statistics,
so you can view and share them with
friends, and study rounds from the pros
(Motorola, MOTOACTV)
Life Tracking: Mastering your sport
30. At night, measure and improve your sleep
cycles. Wake up in the morning by a vibrating
bracelet alarm.
During the day, log-on to a web dashboard to
track
your steps, calories burned,
and calories eaten.
(Fit Bit)
Life Tracking: Living healthier
Monitor and control blood pressure by
wrapping a device around your arm and
plugging a chord into your phone
to get your numbers.
Get tips on improvements and share results
with your doctor
(Withings)
31. Track moods and behaviors of kids or adults
with autism. View daily patterns with a visual
calendar and
multi-item graphs.
Share individual events or entire screens
with your family members or doctor by using
email or Twitter
(Autism Tracker)
Manage your diabetes from your phone; log
in glucose numbers,
carbohydrate consumption, insulin dosages,
and health activities.
Share data with caregivers
and your doctor to get feedback.
(Glucose Buddy, SkyHealth)
Life Tracking: Managing conditions
32. Keep track of everything you eat and drink
and get rewards.
Turn healthy living into a fun game.
(Foodzy)
Be more conscious of your eating habits
by eating slower. If you east too fast
your fork vibrates to alert you to slow
down.
(HAPIfork)
Life Tracking: Eating better
33. Keep track of the foods in your fridge - such
as expiration dates so you can reorder fresh
items. On your fridge door, also access
customized recipes and offers based upon
what food you buy.
Monitor temperatures to keep your food as
fresh as possible for as
long as possible.
(LG Smart Refrigerator)
Unlock or lock your door from your
mobile device.
Share or restrict access to your home by
other people, send notifications alerting
when another user opens the door, such
as your child returning home from school.
(ADT Pulse)
Life Tracking: Controlling your home
34. Manage your money in real time:
automatically organize your spending into
categories—like rent, gas, clothes, coffee —
and visually see where
your money goes in
easy-to-understand charts.
(Mint)
Track energy usage, fuel savings and
your environmental contribution over time
on your smartphone.
Store and share data with other eco-
friendly users online.
(Greencharge)
Life Tracking: Optimizing costs
35. Track all of your social activity and
accumulate points for your social influence
score
Based upon your Klout score, get access to
special perks, products or experiences
(Klout profile)
Record and share your life story through
Facebook timeline:
daily actions, geo-tagged photos, likes,
friendships, events
(Facebook Timeline)
Life Tracking: Managing social reputation
36. • Sponsor brand challenges through events and programs that encourage people to take
control of their own lives through ongoing tracking.
• Data should be interactive, interesting and easy to understand (graphs, visuals) and
share (forward, post, comment, embed, synchronize)
• Let people compare their individual performance against the collective through
measurements such as points earned, calories burned, miles run, money saved
• Incentivize sharing of activities amongst friends and like-minded peers by rewarding
most active participants through gamification strategies.
• Provide real-time feedback and recommendations on how people can further make
improvements in their daily trackable activities.
• Connect with people around the emotional value of personal achievements
• Life tracking categories to consider: living healthier, managing conditions, exercise
training and competitive sports, home improvement, cost savings, educational training,
and more sustainable or efficient living.
Life Tracking: Opportunity
37. • The total number of wearable devices with fitness and wellness applications
will grow from 16.2 million in 2011 to 93 million in 2017; revenue from sports
and wellness mobile apps will rise from $123 million in 2010 to $341 million
in 2016 (ABI Research 2012)
• 7 in 10 American adults are health self-trackers of some kind and 1 in 5
smartphone owners has a health application (Pew 2013)
• 60% adults track weight, diet, or exercise: 34% track the data on paper, like in a
notebook or journal, 21% use some form of technology to track their data
• 34% of trackers think the practice affected a health decision, 40% say it led them
to ask their doctor a new question or seek a second opinion, and 46% said it
changed their overall approach to health. (Pew 2013)
• By 2015, more than 50% of organizations will gamify their innovation
processes. Gamification builds a narrative that engages players to
participate and achieve the goals / tasks of the activity.(Gartner 2011)
Life Tracking: Key Stats
38. Western Europe & North America Leading in
Smart Wearable Devices
Source: Juniper Research
40. Geo-targeted
experiences
• Content, media and
services adapted to an
individual’s current physical
location
• Powered by technologies
such as Near Field
Communications, Blue
Tooth, GPS and geo-fencing
Location-Based Marketing: What is it?
41. Check in at local cafe
via Foursquare and get
special offers
(Whole Foods, Starbucks and
Foursquare)
Location-Based Marketing
Escape the cold weather
and travel somewhere
warm
(Westin, Weather Channel)
42. While waiting for the next
subway, buy goods from a
virtual display. Receive your
groceries when you arrive
home from work
(QR code, Tesco Korea)
Get rewards and special
discounts just for walking
into nearby stores
(American Eagle, Shop Kick App)
Location-Based Marketing
43. • Deliver convenience,
immediacy and relevance
through situation-based
messaging and experiences
• Accelerate purchase with
geo-targeted time-based
offers/promotions
• Improve daily user
goal/task completions such
as shopping, travelling,
navigating
Location Based Marketing: Opportunity
44. • In 2016, location-based advertising and marketing will account
for 28% of mobile ad spending, and 4% of overall digital ad
spending globally.
Berg Insight, 2012
• Top geo-location activities of mobile phone users worldwide:
64% GPS navigation, 42% checking-in, 22% location based
alerts.
IDG Global Solutions Survey, 2011
• Location-based apps are expected to generate $900 million in
revenue by the end of 2012, and $1.7 billion in 2016 (US).
Yankee Group, 2012
• 70% of all mobile searches result in action within 1 hour.
70% of online searches result in action in one month.
Mobile Marketer, 2012
Location Based Marketing: Key Stats
46. Real-time optimization
• Massive volumes of data from
increasing and disparate sources,
growing at a mind boggling speed
due to exponential growth in social
data (tweets, likes, check-ins, etc.)
• Analysis of such complex data can
provide real-time intelligence to
indicate consumer intent (propensity
to link, share, register, buy) and
enable more effective media buying
(programmatic buying, retargeting)
Big Data & Predictive Analytics: What is it?
47. 70% of marketers concerned about “making
sense of all the data coming at me”*
Velocity
Volume
Standard
Adserver
Data Mgmt
Platform
New competitive area:
decision-making timeliness
*33 Across Marketers Survey, March 2012
48. 48
Big Data & Predictive Analytics
Create a single
view of the consumer
Quantify the influence each
touch point has
on the others and
ultimate conversion
49. • Learn about the value that each
touch point has on one another
• Create better optimization
metrics: multiple, deeper
interactions
• Aggregate data to leverage
historical learning for
predictive planning
• Accelerate learning at rates
unachievable within human
capacity
Big Data: Opportunity
50. • Big data market will grow at an astounding CAGR of 58% between
now and 2017, hitting the $50 billion within five years.
Forbes 2012
• 75% of consumers say they would share demo info and 61% would
offer address and other identifiers if it meant receiving a more
personalized shopping experience.
Emarketer 2012
Big Data: Key Stats
52. Customer Collaboration
• Crowdsourcing: soliciting ideas,
suggestions from customers to
help solve problems
• Co-creation: actively involving
customers to develop more
valuable products and services
• Curation: filtering, managing and
assembling a quality collection of
3rd party and original content that
is of keen interest to a particular
audience
Crowdsourcing, Co-Creation & Curation: What is
it?
53. Choose among various beer
characteristics, including
color, clarity, body, and malt
to create a “collaborative
ale”
(Samuel Adams, Facebook)
Submit your photo and be
in the next Levis Campaign
(Levis, Instagram)
Crowdsourcing
54. Co-Creation
Mix art with beer and
co-design the next
Heineken bottle
(Heineken, Facebook)
Redesign the boring
sanitary pad and partner
with celebrity
Patricia Fields
(Kotex, Facebok)
55. Co-Creation
Mix art with beer and
co-design the next
Heineken bottle
(Heineken, Facebook)
Redesign the boring
sanitary pad and partner
with celebrity
Patricia Fields
(Kotex, Facebok)
56. Find out what’s trending
now – real-time stories and
fashion tips from across
the Web
(SideKick on Style.com, Conde Nast)
View cool pics of new
products, repin the
gadgets you want and
get special access to pin
rewards
(Sony, Pinterest)
Curation
57. • Develop insights about what your
customers really want
• Test and get feedback on new ideas
and products – increasing likelihood of
product adoption and success and
building trust among current and
prospective customers
• Focus content around developing
subject matter expertise and
community engagement
• Enhance “owned” content and
reduce resource costs through
audience contributions
• Encourage and reward suggestions
via contests, promotions, recognition.
Crowdsourcing & Co-Creation, Curation:
Opportunity
60. Meaningful Answers
• Quicker access to content and
answers consumers are
actually seeking
• Finding information based upon
an understanding of the
nuances in search terms
(associated words, concepts,
locations, people), versus the
more ‘literal’ search, based
upon searching for exact
keyword matches
Smarter Search: What is it?
61. 61
Find the ‘right’
Taj Mahal
(Google. Knowledge Graph)
Get insights from your
Facebook friends
(Bing and Facebook Integration)
Smarter Search
62. • Focus on consumer intent and
related content categories and
lifestyle / behaviors, versus only
keyword terms
• For semantic search and SEO
visibility, purposeful content will
be more important than keyword
algorithms
• Ensure landing pages are
optimized for consumer queries
versus keyword terms
Smarter Search: Opportunity
63. • The shift to semantic search could directly impact the search results
for 10% to 20% of all Google search queries, or tens of billions
per month.
Wall Street Journal, 2012
• If the search engine better understands the meaning or intent
behind people's search queries, Google could find a way to show
more relevant search ads – which appear next to search results.
Wall Street Journal, 2012
• Google will be using public sources such as Freebase, Wikipedia
and the CIA's World Factbook, and will also be creating its own
database– which already has 500 million objects and 3.5 billion
facts, as well as using data from Google+.
PC Pro Magazine, 2012
Smarter Search: Key Stats
65. Smarter Lens &
Motion Sensors
• Superimposed virtual layer of
content onto a physical object
or surrounding environment
• Facial and voice recognition,
touch-screen devices
• Enhances perspectives and
interactions with other people,
places and things
Augmented Learning: What is it?
66. Navigate the
neighborhood with a
digital layering of street
content
Virtually try on
sunglasses
while standing outside of
the retail window
(Bloomingdales NYC, Fendi Sunglasses)
Augmented Learning
67. Get access to product
reviews by placing your
item on the touch screen
surface
(Clinique and Microsoft Surface,
Bloomingdales, New York)
Augmented Learning
Preview how a fully assembled
game comes to life in 3-D form
(LEGO, worldwide retail stores)
68. Play a virtual football
game on your candy
wrapper and win a prize
(Nestle Kit Kat and iPhone)
Improve your soccer
skills with motion-
sensor virtual games
(PUMA prototype, Kinect Hack)
Augmented Learning
69. • Provide user with supplemental
layered value, such as:
• Educational or reference
• Entertainment: music, video,
games
• Personalized or geo-targeted
information
• Creative and inspirational
experiences
• Avoid just adding clutter / pointless
virtual layers
• Discovery and consumption
process should be simple and
seamless
Augmented Learning: Opportunity
70. • Global revenue for mobile augmented reality (MAR) is expected to
approach $1.5 billion by 2015, up from less than $2 million in 2010.
Juniper Research, 2012
• Market for augmented reality will reach $350 million during 2014 in
the US alone.
ABI Research, 2011
• 2012 worldwide there will be about 150 to 200 million MAR users,
from about 600,000 in 2010.
Perey Research and Consulting in Montreux, Switzerland
• The market for the hardware + software components needed to
enable gesture recognition in products such as the Kinect was worth
$200 million in 2010 and will be worth $625 million by 2015.
Markets & Markets, 2011
Augmented Learning: Key Stats
72. Cashless Commerce: What is it?
Mobile Wallet
• Making purchases on
smartphones, where value is
stored or debited from
• Seamless transfer of cash from
one device to another
• Technologies that facilitate
mobile payments include near-
field communications (NFC),
SMS-based, smartphone credit
card readers (GoPayment,
Square) & software-based
solutions (Isis, PayPal, Google
Wallet)
73. Scan your phone at the
register and pay for a cup
of coffee
(Starbucks , mobile phone)
Tap your phone, redeem
a coupon and purchase
your product
(Gap, Google Wallet)
Cashless Commerce
74. Cashless Commerce: Opportunity
• Deliver targeted marketing messages
(content, coupons) aimed at
consumers based on real data about
their buying habits, preferences and
location
• Loyalty/CRM programs
• Mobile payment services/apps:
• Transactional mobile site
• In-store support for barcode
scanning
• Coupons on mobile screen
• Coupons by NFC/RFID loyalty
• Support by NFC/RFID for payment
• Consumer self-checkout
75. • Mobile payments are expected to quadruple to $630 billion by
2014, which equates to 5% of all e-commerce sales.
Juniper Research, 2010
• Mobile payment users worldwide will increase from 212 billion in
2012 to 448 billion in 2016.
Gartner, 2012
• By 2016, mobile coupon redemption rates will reach 8% globally,
and redemption values will exceed $43 billion.
Juniper Research, 2011
• By 2017, more than 1 in 4 Mobile Users in the US and Western
Europe will pay in-store using NFC.
Juniper Research, 2012
Cashless Commerce: Key Stats