3. 3
Smartphones are the fastest
spreading technology in history!
More smartphones than toothbrushes!
4x more new phones bought per day
than babies born
More smartphones than PCs
4. 4
We’re well into the post PC world
There are now more smartphones than computers!
7. Mobile Only Internet Generation
25% of U.S. mobile users are part
of the “mobile only” internet
generation!
Increasing number of people are “mobile only”,
i.e. almost never use computers to go online
8. Source: 11mark
Mobile is about
CONVENIENCE,
not just mobility
Case in Point
75% of Americans
use their mobile
phones in the
bathroom
9. 9
Apps are eating mobile web
While mobile websites are getting better, native apps
are growing in popularity faster: mobile = apps
17. 17
Founder Quote
“… intended to
counteract the
trend of users
being compelled to
manage an
idealized online
identity of
themselves, which
he says has "taken
all of the fun out of
communicating”.
10
Mobile Only!
Snapchat is coming on strong –
learn about it for now by using the
services.
18. 18
Vine is Mobile Only!
It is popular 6 second video
platform (i.e. fun and easy).
Have you considered running a
sponsored Vine video contest?
21. 5 Top Revenue Generating Techniques
21
Charge for download1
Free with In-App purchases
Ad Networks
Sponsorship
Exhibitor/Vendor Tools & Promotions
2
3
4
5
These three
options are
not
appropriate for
most
organizations
22. 10 App Sponsorship Tips
1. Apps are cool
2. In-app logo opportunities
3. Activations!
4. Mobile & Social Contests
5. Promote early and often
6. Include in ALL promos
7. Your audience matters
8. Make it Exclusive
9. Educate
10.Get help
22
23. 1. Apps are cool!
23
People download 100M
apps per day!!!
24. 2. Many In-App Opportunities to place logos
Welcome Home Banners Mapvertising FrameItCam
Enter Contest
Photo Contest
Win a car lease
from Tesla!
Your email
Submit
Activations
Flash app for
entry to an
exclusive night
sponsored by
Exclusives Push Notifications
27. •Clickable banner
•Include as many as you
want
•Set display time on per
banner basis
•Get stats on
impressions and clicks
27
Banner
28. •Branded pins to
promote sponsors
•Each pin leads to a full
page that can include
sponsor information and
promotions
28
Mapvertising
29. •Get their attention even
when app is not active
•Ideal for a sponsor or
exhibitor that is
attending your event
and wants to drive traffic
29
Push Notifications
30. Win a car lease from Tesla!
Your email
Submit
•Provide “something” in
exchange for your email
•Can be a service, prize,
discount or contest
•Sponsors LOVE this!
30
3. Sponsor Activation: contest
Win a car lease from
Tesla!
31. •Request contact info
(email, phone etc) and/or
a passcode to enable
the VIP badge
•VIP badge is built into
the app
31
3. Sponsor Activation: VIP Access
Win a car lease from
Tesla!
Flash app for entry to an
exclusive night
sponsored by
32. •Custom Frame wraps a
user photo
•Shareable
•Fun
•Social
•Optional Contest
32
4. Mobile & Social Contests: ex FrameItCam Photo Booth
Rib is part of the
frame! Cool!
33. •Submits sponsored
photo to a contest
•Optionally run contest
on Facebook or Twitter
•Prize can be provided by
sponsor
33
4. FrameItCam Contest
34. 5 & 6. Promote Early, Everywhere & Often
and be sure to include the app sponsor
34
“Download the app, sponsored by ABC”
35. 7. Your audience matters - Sponsors love stats!
35
• Downloads from each
store
• App downloads by store
• Upgrades
• Country
• Facebook
• Demographics
• Reach
• App Usage
• Launches by device
• Language
• Pictures Taken, Shared
• Features Used
36. 8. Make it Exclusive
•Try to sell to ONE
exclusive app
sponsor (can still
sell advertising)
•Lock in for multiple
years
•Sweeten the deal
(tickets, VIP …)
•Year round?
36
37. 9. Educate
•Show them a demo
of an app!
•Communicate the
numbers & trends
•Let them know
everything is
measurable
•Make what they are
getting clear (we can
help)
37
38. 10. We Can help!
38
We help by providing sponsorship PowerPoint
templates, videos and a new portal we can’t discuss
publicly yet
39. Exhibitor Services: many ways to generate $
1. Featured exhibitor
2. Enhanced listing
3. Videos
4. In app messaging
5. Meeting requests
6. Integrated QR scanner
7. Gamification
8. Lead capture
9. CRM Integration
10. Pre-event outreach (via app)
39
Generating revenues from exhibitors is where the
money is for events with tradeshows
41. Think year round – The SuperApp
41
http://myeventapps.com/superapp/
Imagine providing a sponsor year round exposure on
top of your event! That is the goal of our SuperApp
We have achieved product-market fit, 100% growth per year, 200 customers and most importantly, Happy Customers that refer us and keep coming back.
http://www.nielsen.com/us/en/insights/news/2014/mobile-millennials-over-85-percent-of-generation-y-owns-smartphones.html
Fairs need to attract youth – they re nearly all using smartphones. However, nearly 50% of those 65+ have smartphones!
People love apps: has anyone every shown you an awesome mobile website?
