Why Gamifying? Business questions
Strategies of consumer gamification
Cases:
Entertainment– NBC Ford Escape Route
Enterprise – Siemens, Cisco
Retail – Best Buy, Wendy’s
Media & Publishing – Top Chef
eCommerce – CampusFood.com
Health/Wellness – Everyday Health
Education – Pearson/Alleyoop
For good – Nickelodeon, Half The Sky
Common mistakes
More examples
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
Go to-market Strategy for a Leading Leisure Travel Company in U.KAbhishek Sinha
The attached PPT outlines a detailed behavioral analysis of the consumer journey from research > evaluation > consideration > purchase in the Travel industry.
Taking key insights from travel consumer footprints and their behavior on the key digital channels; a detailed digital marketing strategy and plan has been created to improve your brand's discoverability and desirability.
This publication serves as the first in-depth DMCC (Dubai Multi Commodities Centre) thought leadership report on the global and local gaming and esports ecosystem. It gathers contributions from key opinion leaders to share their views on where the gaming and esports industry is heading and places emphasis on the drivers of gaming and esports from a technology, culture and business perspective.
29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...Board of Innovation
How to find new ways to make money as an industrial company? Explore 29 trigger cards with different business model options and pricing tactics (Industrial enterprise version). - by Board of Innovation
Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...Board of Innovation
By Board of Innovation (www.boardofinnovation.com) -
Full program & tools available. A step by step approach to accelerate an internal innovation project in your company.
This document contains slides from a presentation by Andre Woolery on designing effective presentations by making slides visually appealing. The presentation covers various design elements like fonts, color, composition, shapes, and images that can be manipulated to grab audiences' attention and keep them engaged. It provides examples and tips for using these elements like using bold text or different font sizes to create emphasis, leveraging color to attract the eye or accentuate points, and guiding the viewer's eye through slide composition and alignment.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
Go to-market Strategy for a Leading Leisure Travel Company in U.KAbhishek Sinha
The attached PPT outlines a detailed behavioral analysis of the consumer journey from research > evaluation > consideration > purchase in the Travel industry.
Taking key insights from travel consumer footprints and their behavior on the key digital channels; a detailed digital marketing strategy and plan has been created to improve your brand's discoverability and desirability.
This publication serves as the first in-depth DMCC (Dubai Multi Commodities Centre) thought leadership report on the global and local gaming and esports ecosystem. It gathers contributions from key opinion leaders to share their views on where the gaming and esports industry is heading and places emphasis on the drivers of gaming and esports from a technology, culture and business perspective.
29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...Board of Innovation
How to find new ways to make money as an industrial company? Explore 29 trigger cards with different business model options and pricing tactics (Industrial enterprise version). - by Board of Innovation
Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...Board of Innovation
By Board of Innovation (www.boardofinnovation.com) -
Full program & tools available. A step by step approach to accelerate an internal innovation project in your company.
This document contains slides from a presentation by Andre Woolery on designing effective presentations by making slides visually appealing. The presentation covers various design elements like fonts, color, composition, shapes, and images that can be manipulated to grab audiences' attention and keep them engaged. It provides examples and tips for using these elements like using bold text or different font sizes to create emphasis, leveraging color to attract the eye or accentuate points, and guiding the viewer's eye through slide composition and alignment.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
How to write a killer agency creative briefDavid Bell
The document provides tips on how to write an effective agency brief in 3 parts:
1) What makes a great brief including understanding the customer and fueling creative ideas.
2) How to uncover the 4 key creative triggers - the problem, customer insight, compelling message, and how to communicate it.
3) How to give constructive creative feedback by thinking like the customer, focusing on what works, and providing clear guidance for improvements.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Karlyn Borysenko and I discuss the elements of putting together an impactful presentation and how to submit them to conferences.
Originally presented at Penn State Web - updated and reshared at HighEdWeb 2016 in Memphis Tennessee.
Stephen King, JWT Planning Guide, March 1974Lucio Ribeiro
I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018.
Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years.
It’s eerily accurate and still incredibly applicable to the modern problems brands face.
Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
The document outlines a 5-step process for learning and development (L&D) professionals to get key stakeholders like the C-suite on board with learning initiatives: 1) Act like a consultancy and focus on employee ROI, 2) Understand decision-making processes, 3) Assemble support teams, 4) Present metrics-driven business cases, and 5) Pilot targeted use cases. It then provides examples from Malwarebytes and Cylance that demonstrate applying these steps, showing how integrating learning delivered cost savings and accelerated goals. The webinar agenda includes a Q&A with speakers from Cylance, a consulting firm, and Udemy.
This document discusses various ways that brands can engage customers through digital disconnect, retail innovation, education, happiness apps, and storydoing. Some key points discussed include merging online and in-store shopping experiences; brands investing in education by teaching skills to customers and employees; apps and tools that aim to increase happiness and mindfulness; and marketing through actions rather than just words by becoming a "storydoing" company.
Equip yourself to leverage archetypes to create a differentiating personality and hence, positioning for your brand, connecting with the ideal consumer.
Digital Strategy Template - For Startups Small Business & Ad AgenciesPiyush Agarwal
One of the biggest problems for any startup or small business is that there is no template for digital strategy available. In this document, I've tried to cover very practical approach on how to break down your digital strategy process into stages that cuts across identifying & segmenting your target audience, choosing the right digital marketing channels and creating the marketing metrics to track your performance.
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Business Framework Value Proposition PowerPoint Presentation SlidesSlideTeam
Are you preparing to give PowerPoint presentation on business framework value proposition? Not finding the right designs and graphics? No worries! We present you, our predesigned and content ready business framework value proposition PowerPoint presentation templates. This customer value proposition PPT presentation will be useful for middle-level management to define company’s internal strategy to the senior level. It includes company overview, product, and services, elevator pitch, problem areas, find a solution, value proposition product & services, company revenue model & expense model. It also includes company’s growth strategy, competitive landscape, two product comparison, SWOT analysis, business shareholders pattern etc. Want to make PPT slides on business strategy, value proposition, personal value proposition, company values, customer value proposition framework, value proposition model and value marketing, employee value proposition, strategic management, value proposition model. You can deploy this value-focused enterprise model presentation. Download business framework value proposition PowerPoint presentation slides now. Get everyone to come to an agreement with our Business Framework Value Proposition PowerPoint Presentation Slides. It helps identify disputed aspects.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
When it comes to growing your startup, new leads and signups are you gold coins. Sure a new signup cold be nothing, or it could be your next big customer, key partner or strategic investor. So we asked 22 sales and marketing pros about what happens after they get a new lead. Here's what they had to say.
This document provides guidance on creating effective personas to represent target user groups. It discusses the 5 key steps:
1. Discovery - Conducting research through interviews, surveys, focus groups and data analysis to understand user traits.
2. Definition - Identifying and refining potential personas based on research findings.
3. Design - Creating visual representations of the personas through images and infographics to bring them to life.
4. Getting Results - Introducing the personas to teams and integrating them into processes like brainstorming and prioritization.
5. Ongoing Relationship - Maintaining the personas through visible communications and ongoing discussion to ensure effective usage.
The document emphasizes conducting thorough research,
How Zenly Nailed It - Product Methods!Maxime Braud
We deliver UX design for the best startups: ⭐️mozza.io ⭐️
Zenly is the only location sharing app with a 8% weekly growth rate. What product method did they use to get there?
The document discusses examples of effective gamification. It provides 5 examples of companies that have successfully gamified experiences: 1) eBay uses game mechanics like countdown clocks and feedback scores to make bidding competitive. 2) The HON Company gamified their portal to acknowledge and reward sales partner successes. 3) NFL Fantasy Football drives extreme loyalty through participation. 4) Recyclebank frames programs as "pledges" and "impacts" instead of traditional loyalty points. 5) Fitbit uses badges and leaderboards to make health tracking a game. The document advocates thinking like a game designer by using mechanics that drive the desired emotions for a brand.
Gamification in Banking & Financials ExamplesMario Herger
Many banks and financials institutions have been gamification in the past years. This slide deck compiles a number of examples from different organizations. Through many example screenshots a great overview is given of how engaging banking and finance can be made for employees and customers.
These and many more examples can be found in the book "Gamification in Banking & Financials" by Mario Herger, available on Amazon.
To contact Mario, visit http://www.enterprise-gamification.com/
How to write a killer agency creative briefDavid Bell
The document provides tips on how to write an effective agency brief in 3 parts:
1) What makes a great brief including understanding the customer and fueling creative ideas.
2) How to uncover the 4 key creative triggers - the problem, customer insight, compelling message, and how to communicate it.
3) How to give constructive creative feedback by thinking like the customer, focusing on what works, and providing clear guidance for improvements.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Karlyn Borysenko and I discuss the elements of putting together an impactful presentation and how to submit them to conferences.
Originally presented at Penn State Web - updated and reshared at HighEdWeb 2016 in Memphis Tennessee.
Stephen King, JWT Planning Guide, March 1974Lucio Ribeiro
I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018.
Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years.
It’s eerily accurate and still incredibly applicable to the modern problems brands face.
Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
The document outlines a 5-step process for learning and development (L&D) professionals to get key stakeholders like the C-suite on board with learning initiatives: 1) Act like a consultancy and focus on employee ROI, 2) Understand decision-making processes, 3) Assemble support teams, 4) Present metrics-driven business cases, and 5) Pilot targeted use cases. It then provides examples from Malwarebytes and Cylance that demonstrate applying these steps, showing how integrating learning delivered cost savings and accelerated goals. The webinar agenda includes a Q&A with speakers from Cylance, a consulting firm, and Udemy.
This document discusses various ways that brands can engage customers through digital disconnect, retail innovation, education, happiness apps, and storydoing. Some key points discussed include merging online and in-store shopping experiences; brands investing in education by teaching skills to customers and employees; apps and tools that aim to increase happiness and mindfulness; and marketing through actions rather than just words by becoming a "storydoing" company.
Equip yourself to leverage archetypes to create a differentiating personality and hence, positioning for your brand, connecting with the ideal consumer.
Digital Strategy Template - For Startups Small Business & Ad AgenciesPiyush Agarwal
One of the biggest problems for any startup or small business is that there is no template for digital strategy available. In this document, I've tried to cover very practical approach on how to break down your digital strategy process into stages that cuts across identifying & segmenting your target audience, choosing the right digital marketing channels and creating the marketing metrics to track your performance.
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Business Framework Value Proposition PowerPoint Presentation SlidesSlideTeam
Are you preparing to give PowerPoint presentation on business framework value proposition? Not finding the right designs and graphics? No worries! We present you, our predesigned and content ready business framework value proposition PowerPoint presentation templates. This customer value proposition PPT presentation will be useful for middle-level management to define company’s internal strategy to the senior level. It includes company overview, product, and services, elevator pitch, problem areas, find a solution, value proposition product & services, company revenue model & expense model. It also includes company’s growth strategy, competitive landscape, two product comparison, SWOT analysis, business shareholders pattern etc. Want to make PPT slides on business strategy, value proposition, personal value proposition, company values, customer value proposition framework, value proposition model and value marketing, employee value proposition, strategic management, value proposition model. You can deploy this value-focused enterprise model presentation. Download business framework value proposition PowerPoint presentation slides now. Get everyone to come to an agreement with our Business Framework Value Proposition PowerPoint Presentation Slides. It helps identify disputed aspects.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
When it comes to growing your startup, new leads and signups are you gold coins. Sure a new signup cold be nothing, or it could be your next big customer, key partner or strategic investor. So we asked 22 sales and marketing pros about what happens after they get a new lead. Here's what they had to say.
This document provides guidance on creating effective personas to represent target user groups. It discusses the 5 key steps:
1. Discovery - Conducting research through interviews, surveys, focus groups and data analysis to understand user traits.
2. Definition - Identifying and refining potential personas based on research findings.
3. Design - Creating visual representations of the personas through images and infographics to bring them to life.
4. Getting Results - Introducing the personas to teams and integrating them into processes like brainstorming and prioritization.
5. Ongoing Relationship - Maintaining the personas through visible communications and ongoing discussion to ensure effective usage.
The document emphasizes conducting thorough research,
How Zenly Nailed It - Product Methods!Maxime Braud
We deliver UX design for the best startups: ⭐️mozza.io ⭐️
Zenly is the only location sharing app with a 8% weekly growth rate. What product method did they use to get there?
The document discusses examples of effective gamification. It provides 5 examples of companies that have successfully gamified experiences: 1) eBay uses game mechanics like countdown clocks and feedback scores to make bidding competitive. 2) The HON Company gamified their portal to acknowledge and reward sales partner successes. 3) NFL Fantasy Football drives extreme loyalty through participation. 4) Recyclebank frames programs as "pledges" and "impacts" instead of traditional loyalty points. 5) Fitbit uses badges and leaderboards to make health tracking a game. The document advocates thinking like a game designer by using mechanics that drive the desired emotions for a brand.
Gamification in Banking & Financials ExamplesMario Herger
Many banks and financials institutions have been gamification in the past years. This slide deck compiles a number of examples from different organizations. Through many example screenshots a great overview is given of how engaging banking and finance can be made for employees and customers.
These and many more examples can be found in the book "Gamification in Banking & Financials" by Mario Herger, available on Amazon.
To contact Mario, visit http://www.enterprise-gamification.com/
Banking social analytics gamification and digital loyaltyROIALTY
Gamification
Come alcuni semplici modelli di 'gaming' possono essere adottati in contesti di interazione con utenti web, social e mobile nella fruizione di contenuti incrementando la partecipazione attiva nelle community digitali
Intelligence & Analytics
Come le capacità di analisi dei web data e social media data possono consentire di identificare utenti in finestra di interesse / lead o clienti alla ricerca di prodotti e servizi su canali concorrenti per azioni di retemption o discovery
ROIALTY - digital loyalty
Come intelligence e gamification possono essere integrate in un processo di interazioni continue e personalizzate con l'utente
Banks are in a strong position to offer gamification. Banking is contemporaneously a very important yet very difficult task for many people. By using the most ancient form of learning, fun, to attract and engage customers, banks can help overcome customers’ inherent disinterest in the subject and guide them through the financial maze.
Este documento habla sobre la gestión de clientes en la era digital y el uso del social CRM. Explica que las nuevas generaciones de clientes interactúan más en redes sociales y comparten opiniones. El social CRM permite a las empresas escuchar conversaciones en tiempo real para entender mejor las preferencias de los clientes. También describe los pasos del social CRM como escuchar, aprender, conectar e influenciar a los clientes a través de las redes sociales.
Sage Murano es la solución para pequeñas y medianas empresas que no se ponen límites.
Destaca por ser un ERP de amplia modularidad y capacidad de adaptación sin perder sus propiedades de solución estándar; Sage Murano es una potente plataforma para tu gestión que integra todas las áreas de negocio de la empresa con gran eficacia, productividad y retorno de la inversión.
Además de los módulos tradicionales de un ERP, como Contabilidad y Finanzas, Compras, Ventas, Almacén y Fabricación, y de una serie de módulos de gestión avanzada en el entorno del CRM, Gestión de Proyectos, Contratos, Gestión Laboral y de Recursos Humanos, Gestión Documental, Tesorería y Business Intelligence, Sage Murano permite a las Pymes acceder a funcionalidades de alta productividad con herramientas de colaboración, eCommerce, digitalización de facturas y movilidad, entre otras.
Sage Murano está siempre a la última en avances en tecnología y entornos. Así, es 100% compatible con Windows 10, está completamente enlazado con Microsoft Office 365, y homologado para Microsoft SQL Server 2014.
Características generales:
• Modular y estándar.
• Integración con todas las áreas de la empresa.
• Total adaptabilidad a las necesidades de cada negocio.
• Usabilidad intuitiva y fácil personalización
• Implementación cómoda y rápida.
• Mínimo mantenimiento.
• Actualización automática de nuevas versiones.
• Herramienta configurable para la importación de datos.
• E-factura y firma digital.
• Solución eCommerce integrada.
Yunbit ofrece una plataforma completa de soluciones en la nube para la gestión empresarial, incluyendo ERP, CRM, RRHH y soluciones web. Fundada en 2004 en Madrid, Yunbit ha desarrollado una plataforma tecnológica que permite a las empresas acceder y gestionar todos los procesos departamentales desde un único punto de acceso web de forma sencilla, eficiente y ahorrando costes.
La estrategia propone un juego para estudiantes de inglés entre 16-30 años que use sus teléfonos y computadoras. Los estudiantes formarán familias de palabras en mapas usando Bubbl.us para ganar puntos según la cantidad de palabras correctas. Teacher aide llevará el puntaje y ranking para dar medallas a los mejores.
Presentada en el marco de talleres Pixels Pro videojuegos El Salvador. Compartir con los asistentes una serie de útiles tips relacionados con diversas áreas del desarrollo y marketing de videojuegos.
Presented as part of the Pixels Pro videogames El Saovador workshop. Sharing a series of useful tips related to the different areas of videogame development and marketing.
Cisco has evolved its intranet over time from a basic web presence to a more integrated digital experience. Currently, Cisco is focusing on driving relevant digital experiences through its web, mobile, social, and video platforms. There is an emerging trend of convergence between Cisco's internal and external digital properties. Cisco's vision for the future is to create an integrated digital ecosystem and lead transformations through technology innovation and agility. Guiding principles for intranet transformation include user experience-centered design, agility, and establishing governance structures.
The document discusses gamification and its applications. Gamification is defined as using game mechanics and elements to motivate and engage people. It can be used in education, healthcare, enterprise, and other domains to make activities more fun and encourage behaviors. The document provides several examples of how gamification has been successfully applied, such as to incentivize cooperation at McDonald's and make workplaces more engaging.
Solucion software pivotal social CRM - Grupo LankaGrupo Lanka
El documento habla sobre la gestión de redes sociales y el valor que provee Pivotal Social CRM. Explica que Pivotal Social CRM permite monitorear la presencia de clientes en redes sociales, gestionar de manera centralizada las actividades en redes sociales de la empresa, e integrar la información de redes sociales en los procesos internos para mejorar los productos y servicios ofrecidos.
How Gamification Will Impact Corporate Learning - EI Design EI Design
Gamification will impact corporate learning in four key ways:
1) It appeals to modern learners by being engaging and accessible through mobile devices.
2) It provides business benefits like high impact training and effective job application.
3) Tools and technologies now better support gamified solutions through mobile learning tools and platforms.
4) Gamification increases learner engagement and motivation, leading to better performance and knowledge retention.
6 Killer Examples Of Gamification In eLearning - EI DesignEI Design
While you are convinced about adopting Gamification to create high impact learning experiences, you may have questions on where would it find the right fit. In this article, you can learn how you can see how you can use it for potentially most of your training needs. The 5 examples featured here include usage of Gamification for induction and onboarding, compliance and professional skills, soft skills and well as behavioural change programs.
For More resource on Gamification in eLearning Please Visit - http://bit.ly/EID-Gamification
About EI Design
EI Design brings in 14 years of expertise servicing customers across 16 countries catering to their varied eLearning needs. We have delivered more than 6500 hours of eLearning development content (of which over 750 hours is for mobile learning). We also have a strong expertise in localising content in 26 global languages. Please visit - www.eidesign.net to know more.
Este documento presenta una discusión sobre CRM (gestión de relaciones con clientes) y Social CRM. Explica que CRM es una filosofía y estrategia enfocada en poner al cliente en el centro de los procesos de una empresa para gestionar las relaciones con clientes actuales, potenciales y antiguos a lo largo de su experiencia. Social CRM integra los canales sociales como espacios adicionales de interacción con clientes, extendiendo las capacidades del CRM tradicional.
Everybody wants a share of your time. All your suppliers fight for your loyalty. So do banks, that not only want you loyal, but would also want you to self service yourself and promote their business. Gamification is how they could achieve all of these.
Sales Gamification Case Study: Lawley InsuranceLevelEleven
Presentation by Tom Engelhardt at the Buffalo Salesforce User Group meeting on how they used gamification of Salesforce to improve activity and opportunity management.
Cross-validation is a method for detecting and preventing overfitting in machine learning models. It involves randomly splitting a dataset into a training set and a test set. Models are trained on the training set and their performance is evaluated on the held-out test set, allowing models to be selected based on their expected generalization error rather than just their in-sample fit. The document describes using linear regression, quadratic regression, and nonparametric regression on simulated datasets to demonstrate how cross-validation can be used to select the model that will best predict future data.
Gamificação na prática: slides palestra innovation expertsSamara Tanaka
O documento discute a gamificação como estratégia para engajar pessoas em pesquisas científicas através de jogos. A gamificação usa mecânicas de jogos para motivar comportamentos, como resolver problemas reais. O texto descreve o processo de criar uma iniciativa gamificada, incluindo mapear os usuários, definir regras e mecânicas de jogo, e criar uma jornada do jogador.
Seven Lessons from Social Media Case StudiesCari Sultanik
The document provides a summary of key lessons from social media case studies. It discusses 7 lessons: 1) use the right social media channels to support brand strategy, 2) develop innovative applications, 3) develop influence strategies with mutual benefits, 4) make recommendations easy, 5) offer incentives to followers, 6) ask for ideas from customers and use them, and 7) consider non-mainstream channels. It then provides examples from brands like Whole Foods, ShoeDazzle, Blendtec, Ford, Threadless, Starbucks, Dell, Vitamin Water that demonstrate these lessons.
3radical Introduction to Mobile Gamification3radical
Introduction to the 3radical mobile engagement platform which enables brands to leverage social, mobile and gamification techniques to deliver unprecedented levels of consumer engagement.
Find out more at www.3radical.com
An Introduction to Funifier’s FUNIFICATION ENGINE.
The overall goal of gamification is to more deeply engage with consumers, employees, partners and other audiences so as to inspire them to participate, collaborate, share and interact in some activity or community. A compelling, dynamic, and sustained gamification experience can be used to accomplish a variety of mission-critical business goals. This is FUNIFICATION.
Social Media Business Intelligence (SNHU Bootcamp Presentation)wedu, Inc
This document provides guidance on social media business intelligence and metrics. It discusses identifying successes and implementing changes to maximize returns from social media ventures. Attendees will learn how to measure social media metrics, understand successes, and make improvements. The document emphasizes that learning is the primary goal and provides tips on determining key performance indicators, qualitative and comparative measurement, integrating offline activities, and paying attention to details like inactivity, drop points, behavioral triggers, and business alignment.
Social Media: Strategies & Case Studies discusses the rise of social media and opportunities it provides for businesses. It outlines strategies like listening, speaking, engaging, evangelizing, adopting, and provides case studies of companies that successfully utilized these strategies. Some key highlights include Dominos monitoring social media to contain a food contamination crisis, Mattel gaining customer insights through online communities, and Salesforce reducing costs by crowdsourcing ideas.
The document discusses gamification as a marketing technique. It defines gamification as using gaming mechanics like points, leaderboards, and badges to encourage brand participation and engagement. Gamification works to make technology more engaging and drive desired behaviors. It allows brands to form new relationships with audiences through virtual interactions. Examples discussed include badges awarded for checking in at locations and a running game that tracked users' progress between phone booths. When done well, gamification can build loyalty and engagement; when done poorly it risks being boring or damaging a brand.
The document summarizes key learnings from the WOMMA Summit. It discusses sessions on influencer marketing and measurement. Case studies are presented on how brands like Jamba Juice, Vail Resorts, HP, and Verizon engaged influencers in their marketing campaigns. Measurement strategies from ESPN and Coke Zero are also reviewed. The importance of internal enablement to support social media campaigns is highlighted through case studies of how Eloqua and Vail Resorts trained and incentivized employees. The goal is to evolve social strategies from a centralized team to an integrated part of all marketing.
Branded Communities: The Next Generation of Loyalty ProgramsJason Peck
Branded communities are the next generation of loyalty programs that bring customers closer to brands and each other. They provide protection, privacy, exclusivity, acquisition opportunities, and allow for customer research and measurement integration. A case study on e.l.f. Beauty's online community found that with no promotion, it gained 4,500 members in its first 3 months with a 75% increase in unique visits last month. Members had 270% higher average revenue than non-members.
This document provides an overview of a presentation on gamification and loyalty by Marigo Raftopoulos. The presentation discusses how gamification can be used to design customer experiences and loyalty programs. It notes that customers are increasingly bored, disengaged, and uninspired by traditional loyalty programs. The presentation then covers how game elements and game thinking can be used to better engage customers. It provides examples of gamification from companies like Nike, Starbucks, Jay-Z, and Expedia. The presentation also discusses future opportunities with technologies like augmented reality and virtual reality. It concludes by offering 10 key steps for implementing gamification, focusing on being courageous, curious, creative, and putting customers first.
1) The document discusses social media reward programs, which allow businesses to engage customers through rewarding participation and sharing on social media platforms. It provides examples of BuzzBanking, a program where customers earn points for purchases and social sharing that can be redeemed for gifts, and Baylor Bold Rewards, which rewards fans for liking, sharing, and checking in at Baylor athletic events.
2) These programs show how non-traditional industries like banking and sports are using social media rewards to boost engagement. BuzzBanking encourages banking transactions and referrals through social media, while Baylor Bold Rewards increases fan involvement in athletics through platforms like Facebook, Twitter, and Foursquare.
3) The
Campus Candy is a candy store popular with Indiana University students. The company wants to highlight their delivery option and healthy snacks while continuing engagement. Their plan is to promote delivery, healthy options, and affordability through social media campaigns, guerilla marketing, and surveys over the next year to increase sales and popularity among students.
Wendy's is a fast food establishment that has been franchised globally. Wendy's is also a great example for social media and marketing strategies used at it's finest! Take a look!
Gen-Z Insights: Is Your Brand Ready To Take On The Next Generation? VIVALDI
With incredibly high expectations for brands, Gen-Z is a generation of competitive “aspirationalists.” We’ve identified 5 key Gen-Z insights that will help your brand unlock growth opportunities, they revolve around the following values: Access Over Ownership, Hyper-Personalization, Anchored In Ethics, Seamless Experiences and Capturing Attention.
Social gifting send social gifts to pakistanYousuf Rafi
This document outlines a marketing plan for a social gifting platform called Social Gifting. The plan aims to acquire 24,000 new online customers within a year through social media promotion and achieve 10% of revenue from digital channels. The target audience includes teens, youth, working people and housewives. Creative concepts will focus on the uniqueness of shared gifting and integrating with Facebook. Payment solutions, pricing strategies, and public relations campaigns are also discussed. In the end, strengths, weaknesses, opportunities and threats are analyzed.
This document provides an analysis of social media strategies used by various brands. It discusses Pepsi Max's on-pack promotion supporting a Top Gear sponsorship which allowed entries online or via SMS. It also discusses Coca-Cola's "Secret Formula" campaign across multiple platforms and applications to reward fans. Skittles' campaign to get over 100k Facebook likes in exchange for a scholarship prize is summarized. Solo's promotion during the World Cup to have fans pledge support virtually or via lucky undies, Budweiser's Facebook app allowing fans to customize photos, and Old Spice's viral video responses are briefly outlined. Finally, Ford's 100% social media launch of the new Explorer via insights and influencers on Facebook is mentioned.
Brand engagement with mobile gamification apps from a developer perspectiveManuel Martín
Excelling at what your company offer is often synonymous of success, but having a loyal customer base is not easy. Applying gamification elements to products or services can help brands to keep customers engaged, but it's not exempt of risks. This talk will present an introduction to gamification and will show success stories, specially focusing on apps promoting a positive behaviour change. Manuel will also share some lessons learned from app development and what opportunities gamification can bring to multiple disciplines.
This presentation provides an overview of social media and how it fits into digital marketing strategies. It discusses key social media platforms and metrics for measuring social media performance. Several case studies of companies using social media successfully and unsuccessfully are also summarized.
This document provides an introduction to gamification solutions from Funifier. It discusses what gamification is, how it works to motivate behaviors, and Funifier's gamification methodology. Funifier's gamification engine can be applied across various industries and use cases to increase engagement. Case studies demonstrate increased app usage, transactions, and employee productivity through implementing gamification strategies. The document emphasizes best practices like testing and measuring key performance indicators. It argues that now is a good time for companies to adopt gamification as spending and demand in this area are rising significantly.
Branded entertainment is one of the most effective ways to achieve brand awareness and audience engagement, especially when today's consumer has a shorter attention span as well as fewer dollars to spread around. By making your brand a celebrity, you can cut through the clutter to reach a dedicated audience and develop a relationship to enhance and support your other online and offline marketing and public relations efforts
Throughout this presentation you will learn:
1. What branded entertainment is
2. How and where branded entertainment is used
3. How organizations are achieving success through branded entertainment
4. How you can develop your own branded entertainment campaigns to make your brand a celebrity
The document discusses how American Idol engages audiences through inclusive participation, human storytelling, and instant gratification. It also discusses how brands can build billion-person brands by enabling shared passions through social platforms, media, and data that connect people with common interests. Effective strategies allow customers to validate, educate, engage, connect and find support through participation.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
2. Why Gamifying?
CRITICAL STAKEHOLDER QUESTIONS:
What is the main reason for Gamifying your product
/ service?
How does it benefit the user?
Will they enjoy it?
BUSINESS QUESTIONS:
What are the goals of the business?
How do you get the users to fulfill those goals
What actions do you want your players to take?
Dustin DiTommaso, @DU5TB1N
3. Strategies of consumer gamification
1. Goal Definition: What are primary and secondary marketing goals? How do those
goals relate to immediate and long-term ROI and how can they be measured?
2. Target Group Research: What activities are appealing to the targeted group?
3. Reward Research: What prizes are considered attractive by the targeted group?
4. Trend setter vs. Trend follower: Is there value in taking the risk of evolving an
existing trend?
5. Conclusive Brand Integration: How can a brand integrate with the story line
without alienating the user?
6. Captivating Game Play: Can the application provide prolonged entertainment?
7. Design Flexibility: Can the application be fine-tuned to changing user behavior?
8. Key Initiators: How can the application be supported to achieve sustained
engagement?
By M2 Research
4. Cases
Entertainment – NBC Ford Escape Route
Enterprise – Siemens, Cisco
Retail – Best Buy, Wendy’s
Media & Publishing – Top Chef
eCommerce – CampusFood.com
Health/Wellness – Everyday Health
Education – Pearson/Alleyoop
For good – Nickelodeon, Half The Sky
5. Entertainment – Ford Escape Routes
Fit: thought leadership in new-
era marketing formats (Social
TV to Branded entertainment)
User Benefit: prize and impact
TV show
Fun: viewers help online their
team win in real-time
Goals: new model awareness
How: prize, badges, points
Actions: completing challenges,
recruiting friends, share 16 million impression on Twitter after 1st episode
“Stunts include a real-life re-creation of Zynga's Hanging with Friends game” “other blue-chip brands go along for the ride —
“Ford's new SUV and its features were extolled at nearly every turn in the first episode” including McDonald's, J.C. Penney, several Procter &
Gamble marques, even Ford rival Volkswagen”
6. Enterprise - PlantVille
Fit: "Employees are sometimes
siloed in their business units and
don't see the breadth and depth of
our portfolio,” says Marketing head
User Benefit: learn manufacturing
Fun: innovative, educational and fun
way to engage
Goals: Make manufacturing cool,
and Help employees (and customers)
understand the range of Siemens’
products in manufacturing
How: Simulate the experience of
bing plant manager
Actions: watch videos, solve
problems, share, ask Siemens
20k users in 150 countries, 600 university “engineering and industry could be ‘fun’” for 85% of students
7. Enterprise – Cisco Binary Game (‘92)
Fit: Aligned with Cisco
learning program
User Benefit: Learn Binary
Fun: Old-school style
arcade liked by IT people
Goals: teach the basic
How: points, levels, time
Actions: compute faster
8. Retail – Best Buy
Dedicated app for
Fit: Best deals, tech adopters Hardcore Best Buy
User Benefit: discounts and consumers
free goods
Fun: personalization, rewards
and more fun than just
Mass consumers
showrooming online
Goals: increase Foot Traffic,
purchase rate
How: check-in, challenge,
Actions: scan/check products,
share
9. Retail - Wendy’s
Fit: aiming for taste and coolness
User Benefit: free fries
Fun: surprising to post a box of fries
on FB wall and ask friends to pick
one
Goals: awareness for Wendy's
Natural Cut Fries, trial and in-store
purchase.
How: free Wendy's Natural Cut Fries,
prizes like iPad and Nintendo Wii,
levels
Actions: share, recruit friends to
“pick” a fry in their box and unlock
bigger boxes
10. Media – Top Chef
Fit: Rivalry is the heart of the show
User Benefit: Reward incredibly loyal
and passionate fans
Fun: competition focuses on strategy
and team dynamics
Goals: increase engagement and
loyalty
How: earn points, be the Virtual Top
Chef title of the season, $5,000
sweepstakes, be top-performing fan
highlighted on the home page.
Actions: recruit friends to teams,
become fan of a chef’s team, view
and share content
11. eCommerce - Campusfood.com
Fit: online menu and food delivery website
targeted at the college market.
User Benefit: discounts
Fun: complete challenges to earn rewards
and be recognized as the “Head of Table”
for a restaurant
Goals: encourage users to order more &
more often, expand user base, expose new
users to exclusive discounts and online
ordering options
How: badges, points, level, prizes
Actions: challenges to get contextually
relevant and pop-culture savvy badges that
encourage users to order different cuisine
and at different times of day. Compete to
become "Head of Table" by placing the
most orders from their favorite restaurant.
“With points and badges… new users who
return 2 or more times is up 15% to 20%”
12. Health – Everyday Health
Fit: leading provider of health
solutions, incl. Biggest Loser star
trainer Jillian Michaels
User Benefit: get more content
Fun: fuel audience’s
competitiveness
Goals: increase paid conversions
and lifetime user value
How: reward users through
reputation, access to new content,
and discounts on services
Actions: logging workouts and “Increased paid conversions 5% and
logging diets lifetime user value 20%”
13. Education – Alleyoop (Pearson)
Fit: help kids get ready for college and life
User Benefit: guidance on practice
problems based on previous navigation
through 3rd party lessons. Virtual (or real)
currency to access premium
Fun: missions adapted to their long-term
goals and needs, while earning
achievements and rewards.
Goals: Structuring existing content like a
Facebook game to make some money by
becoming addictive
How: virtual currency (Yoops), status
update, checkins, leaderboards, levels
Actions: earn yoops by completing
“missions” such as watching “how a roller
coaster is designed”
14. Foor Good – Nickelodeon TV (Halo)
Fit: #1 entertainment brand for kids
helping teens who are Helping And
Leading Others (HALO)
User Benefit: $5 Donor’s Choose
cards to donate to a public school
Fun: go on HALO quests to learn
about the HALO Awards
Goals: engage kids with HALO
content on TeenNick.com
How: challenges, levels, points,
Actions: watch videos, read content
“Teens performed 13 times as many actions such as “Nickelodeon redeemed all 3,000 Donorschoose.org cards and
gave away $15,000 for the Donorschoose.org charity way
commenting, sharing, and viewing content” ahead of schedule”
15. Foor good – Half The Sky
Fit: the average online social player is a From mobile apps focused on
39-year-old woman pregnancy, worm attack and family
values for girls in India, Kenya, Tanzania
User Benefit: learn about
Fun: compelling adventure quests To a Facebook App for global audience
based on themes from the book to encourage social change
Goals: Engage millions of players and
transform gameplay into real-world
actions and micro-donations (to
schools, micro-saving programs,…) via
NGOs, partners
How: online and offline
rewards/donation
Actions: experience adventures
reaching the end goal of independence
and financial stability
16. Common mistakes
• Business objectives: “I want more
engagement.” = tell a doctor “I’m sick”
without not stating any symptoms
• Social rewards program that is too
easy/difficult to get through (or poor
experience). Social rewards can be very cost
effective
• Not considering its (core) audience.
– competitive audience at JillianMichael.com but collaborative at active.com
17. More examples
Health/Wellness – Nike +
Education – Pearson/Alleyoop
For good – World without Oil
Automotive – Nissan Leaf
Electronics – Samsung Nation
Enterprise – Deloitte Exec. Training
More on http://www.gsummit.com/g-awards/
Beyond gamification: - Slides: http://www.slideshare.net/DiTommaso/beyond-gamification-architecting-engagement-through-game-design-thinking - video: http://www.ixda.org/resources/dustin-ditommaso-beyond-gamification - Summary of successful steps: http://mashable.com/2011/12/24/gamification-for-business/Yes, gamification is a sexy word. No, it isn’t right for every business.DiTommaso recommends that businesses looking to gamify their products or services ask themselves three critical questions before moving on:What is the reason for gamifying your product or service?How does it benefit the user?Will they enjoy it?If you can answer these questions with confidence, if gamification seems like a good fit for your business’ product or service and if the users enjoy it, then move on to exploring your business goals. DiTommaso recommends exploring the following three questions:What are your business goals?How do get the users to fulfill those business goals?What actions do you want users to take?If this exploratory phase yields positive feedback, your business is ready to move into user research.
Cases from Big US gamification companiesBunchBall cases: http://www.bunchball.com/customersBadgeville: http://badgeville.com/customershttp://www.bigdoor.com/case-studies/Much Music - http://blog.badgeville.com/2012/06/15/muchmusics-mmvas-get-gamified-with-badgeville/Charity - http://www.bigdoor.com/case-studies/nickelodeon/Enterprises:Business week CEO - http://images.businessweek.com/slideshows/20110404/smart-play-for-workers-and-customers#slide4Siemens, Hilton, and Target http://www.businessweek.com/stories/2011-04-05/the-games-companies-playbusinessweek-business-news-stock-market-and-financial-advicehttp://www.businessweek.com/technology/special_reports/20110404ceo_guide_gamification.htmEducation: http://www.alleyoop.com/in-the-press
http://EscapeRoutes.com/Badgeville Powers First Gamified Reality Adventure Series, Ford Escape Routes, Created by Rokkan and TDI: http://blog.badgeville.com/2012/03/29/badgeville-powers-first-gamified-reality-show-ford-great-escapes/Ford's "Escape Routes" on NBC Brings Social TV to Branded Entertainment: http://www.brandchannel.com/home/post/2012/04/04/Ford-Escape-Routes-NBC-040412.aspxhttp://venturebeat.com/2012/03/29/badgeville-powers-gamified-reality-tv-show-escape-routes/
http://forums.cisco.com/CertCom/game/binary_game_page.htmThe Cisco Binary Game is the best way to learn and practice the binary number system. It is great for classes, students and teachers in science, math, digital electronics, computers, programming, logic and networking. It is also a LOT of fun to play for anyone who likes to play fast-paced arcade games.
Best Buy needs to challenge “showrooming” = many shoppers are using in-store aisles as their own personal showrooms to ensure they grab the best price.Hardcore consumers positively act on a branded app ButMass consumers need a different solution to convert them (hence ShopKick)http://www.retailtouchpoints.com/shopper-engagement/1475-gilt-groupe-hsn-and-best-buy-lead-the-pack-in-gamificationOthers:Foot Locker Unlocked: http://unlocked.footlocker.com/(3/2012) Rovio, the maker of Angry Birds, is giving fans a reason to flock to Walmart: special merchandise with clues that unlock bonus levels of Angry Birds Space http://mashable.com/2012/03/21/walmart-angry-birds/
Continuity as “The product launch complements Wendy's tagline "You Know When it's Real," launched in October 2009”http://www.bunchball.com/customers/wendyshttp://www.npr.org/blogs/health/2010/11/11/131243759/wendy-s-new-fries-add-sea-salt-gourmet-cachet-more-sodiumhttp://www.qsrweb.com/article/177714/It-s-a-fry-for-all-Wendy-s-natural-cut-sea-salt-fries-go-national
http://blogs.perficient.com/healthcare/blog/tag/gamification/Other Business goals: or example, in the case of AviviaHealth.com, healthy employees are an asset for a company. We came up with a gamified experience that helped those employees to become more healthful as a result.http://blogs.perficient.com/healthcare/blog/2011/12/14/ask-the-experts-how-to-create-a-successful-gamified-mobile-health-experience/From Badgeville: http://badgeville.com/customersFeatured Customer: Everyday HealthEveryday Health is a leading provider of health solutions and subscription sites, including JillianMichaels.com, a site featuring Biggest Loser star trainer Jillian Michaels. Since adding Badgeville to JillianMichaels.com, the company has increased paid conversions 5% and lifetime user value 20%. “We’ve received a lot of positive feedback on the Badgeville program from our members. It keeps them motivated to stick to their fitness program. We’re very happy with the results, and want to continue to invest in Badgeville’s game mechanics," said Bill Masyln, VP of Subscription Products, Everday Health.
http://www.alleyoop.com/in-the-presshttp://mashable.com/2012/02/01/pearson-alleyoop/http://familycircle.com/momster/blog/sites-that-help-kids-get-into-collegePatrick Supanc, president of Alleyoop.com told me that he believes a big part of the reason for this is that teenagers lack the skills to succeed in college – even if they do manage to get accepted. So Alleyoop.com was born to address this. It starts with math — though more subjects will launch in the future — because this is where so many kids fall behind and never catch up. The site teaches through online videos and one-on-one tutoring. It also teaches the skills necessary to study math by helping kids come up with a study plan — all built around a game model to keep kids engaged. It starts with 8th grade because that, not the third year of high school, according to Supanc, is when kids need to start getting their skills in order for college.A basic plan – with two one-on-one tutoring sessions a month – is $29 per month. But you don’t need a plan. It’s free to play. You just need points to pay for the tutoring sessions. Kids can play to earn those points or you can buy them.
Best Use of Gamification in:Consumer Facing App/Site: http://www.gsummit.com/g-awards/gawards-best-use-of-gamification-in-a-consumer-facing-application/Education: http://www.gsummit.com/g-awards/gawards-best-use-of-gamification-in-an-education/Enterprise (HR/HCI): http://www.gsummit.com/g-awards/gawards-best-use-of-gamification-in-the-enterprise-hr/Health & Wellness: http://www.gsummit.com/g-awards/gawards-best-use-of-gamification-in-health-wellness/Social Good: http://www.gsummit.com/g-awards/gawards-best-use-of-gamification-in-social-good/Overall Greatest Impact: http://www.gsummit.com/g-awards/gawards-gamification-greatest-impact-award/World Without Oilhttp://www.fastcoexist.com/1679056/half-the-sky-games-for-change-in-the-developing-worldhttp://www.thinc.com.au/pdf/gaming-for-good-article.pdfSamsung: http://blog.badgeville.com/2012/02/20/ny-times-features-badgeville-customer-samsung-nation/Deloitte Digital Gamifies Executive Training with Badgeville: http://www.badgeville.com/news/announcements/deloitte-digital-gamifies-executive-training-badgevilleNike+http://www.insidefacebook.com/2012/06/22/the-best-features-of-the-nike-timeline-integration-and-how-developers-should-apply-them-to-their-own-apps/Everyday into a game - http://www.zdnet.com/blog/gamification/nike-fuelbands-quest-to-turn-every-day-into-a-game/705Lesson learned: http://electronics.howstuffworks.com/gamification5.htm (2011)In his talks and writings, Zichermann cites examples of companies that attempted to gamify their customers' experience with a program that came up short of gamification's ideal scenario. One example is Nike's Nike+ program (pronounced "Nike plus"), created so runners could share their activity with others. For someone who was not already in shape to run a couple of miles, though, the scoreboard provided no reward for introductory efforts and was actually a disincentive to continue using Nike+.BUT: The app in 2012 “. Motivate each other and discover rewards. Nike Plus even has virtual games for those of us who rather sit on our lazy behinds and play our favorite Cool App.”http://coolappsman.com/2012/05/examples-gamification/