SlideShare a Scribd company logo
JIMMY JOHN’S DIGITAL
STRATEGY
Alex Weigel
TARGET AUDIENCE
• Office workers
• Ages 25-45
• Can afford more expensive lunches
SOCIAL MEDIA
• Facebook, Twitter, Facebook
• Uses each platform to its strengths, but can
improve their posting frequency.
• Can also converse with followers more.
WEBSITE
• The website is extremely easy to
use.
• Accounts can be made on
website to save order.
• Website is better on computer
than phone, because Jimmy
John’s has a mobile app.
• Kind of dull, could use more
color.
ONLINE ADVERTISING
• Googling Jimmy John’s will
lead a person right to the
website.
• Jimmy John’s should
purchase the search
“sandwiches around me”.
• I would target sports
websites as the people who
use those sites often have
catered parties.
INBOUND
• Jimmy John’s should have a blog with stories about their employees.
• I recommend they use an audience persona that will fit in with their main target
audience.
MOBILE
• The app is easy to use.
• However, it does not have much on it.
• I would recommend putting a simple game on
there to attract more people to the website,
and it could gain a large following.
• Give discounts to the best players on the in-app
game.
BUDGET
• Total Budget: $200,000
• Mobile: $35,000
• Online: $110,000
• Inbound: $10,000
• Website: $30,000
• Social Media: $15,000
KPI METRICS
• Engagement- To see how many
people interact with the various types
of advertising.
• How many accounts are made on the
app and website- to see how many
consumers result from the increased
advertising.
THANK YOU
• Thank you for your time and I hope you enjoyed this presentation.

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Jimmy John's Digital strategy

  • 2. TARGET AUDIENCE • Office workers • Ages 25-45 • Can afford more expensive lunches
  • 3. SOCIAL MEDIA • Facebook, Twitter, Facebook • Uses each platform to its strengths, but can improve their posting frequency. • Can also converse with followers more.
  • 4. WEBSITE • The website is extremely easy to use. • Accounts can be made on website to save order. • Website is better on computer than phone, because Jimmy John’s has a mobile app. • Kind of dull, could use more color.
  • 5. ONLINE ADVERTISING • Googling Jimmy John’s will lead a person right to the website. • Jimmy John’s should purchase the search “sandwiches around me”. • I would target sports websites as the people who use those sites often have catered parties.
  • 6. INBOUND • Jimmy John’s should have a blog with stories about their employees. • I recommend they use an audience persona that will fit in with their main target audience.
  • 7. MOBILE • The app is easy to use. • However, it does not have much on it. • I would recommend putting a simple game on there to attract more people to the website, and it could gain a large following. • Give discounts to the best players on the in-app game.
  • 8. BUDGET • Total Budget: $200,000 • Mobile: $35,000 • Online: $110,000 • Inbound: $10,000 • Website: $30,000 • Social Media: $15,000
  • 9. KPI METRICS • Engagement- To see how many people interact with the various types of advertising. • How many accounts are made on the app and website- to see how many consumers result from the increased advertising.
  • 10. THANK YOU • Thank you for your time and I hope you enjoyed this presentation.