Gourmet Pakistan is a leading bakery and sweets brand that was founded in 1987. It has since grown to over 120 branches across Pakistan with over 1700 employees. Gourmet offers a wide range of bakery products like bread, buns, and cakes as well as sweets and dairy products. It has achieved strong growth of over 25% annually through its focus on quality products and reasonable prices. However, it needs to improve promotion efforts and address weaknesses like limited parking availability to sustain its market leadership.

2. GROUP NO. 7
Roll No.
02
01
38
45
25
Name
Muhammad Abdullah(Leader)
Sarmad Ali
Hashaam Altaf
Syed Muhammad Hanif Shah
Nouman Rasool

3. GOURMET PAKISTAN
Sweets & Bakers

4. GOURMET PAKISTAN
• Introduction:
. Gourmet is the number one brand in the
market of bakers and sweets due to its quality and valuable
services. Mr. Nawaz Chattha was the employee of the
Shezan bakers at the post of manager. Nawaz Chattha
started his business from one out let in Muslim Town with
bakers in 1987. After seeing the profitable result he
decided to introduce new product like sweets, milk, ice-
cream and gourmet cola. In continuous success of gourmet,
gourmet also started a family restaurant.

5. GROWTH RATE
• Since the emergence of Gourmet bakers, it has shown
explosive annual growth of more than 25% in its
business. It has 1700 employees working in its all
departments. It has around 120 branches and will
enhance its coverage to Two hundred branches making
it The Largest Bakers and Confectionaries of the city as
well as the country.

6. Vision
• “We are a bakery company with one goal in mind to meet the needs of our
customers we focus on our customers as our clients.”
Mission Statement
• “To provide delicious, wholesome baked foods without sacrificing health and
well-being.”
Company Objectives
• To build profitable customer relationship by delivering superior value.
• To provide such products those can increase targeted markets.
• To become a leader in the bakery and confectionary industry.
• To provide the quality products to the target market.

7. Product Lines of Gourmet
1) Sweets:
• It has a huge product length in sweets like Gulab Jaaman, Barfi, Laddoo, Halwas,
Rassgula, Patisa, Jalaibee, Amarti, Ras malai and others.
2) Bakers:
• It includes Bread, Buns, Rusk’s, Cookies, Biscuits, Cakes, Pastries, Patties, Pizzas,
Nimko, Vegetables rolls, Chicken rolls, Hot dogs, Sandwiches.
3) Dairy Products:
• It includes milk and ice cream products.
4) Beverages:
• It includes Gourmet Cola, Gourmet ice-cream soda, Apple Sidra and Gourmet
Lemonade etc.
5) Filtered Water:
It also offers gourmet water.

8. Business Portfolio of Gourmet
Star:
Gourmet bread and other bakery Products come under star as they
have a high relative market share and high growth rate. They are in
maturity stage of its product life cycle.
Cash Cow:
Gourmet Cola, Gourmet Water and Dairy Products are Cash cow
products for Gourmet as they have a low market Growth rate and a
high relative market share.
Question Mark:
Gourmet new products like Dry Milk and the same for Tea as well
come under Question mark. Or any other new product that Gourmet
offers or is planning to offer will come in question mark category.
Dogs:
Gourmet Roll and Samosa Patti have a low market Growth rate and
a low relative market share therefore, these products come under
Dogs and therefore Gourmet has discontinued the production of
these products.

9. Marketing Mix of Gourmet
1) Product:
• Products of Gourmet show attributes like quality, features, style
and design. Its quality is always good and innovative having
differentiated features. Gourmet designs begins with the deep
understanding of customer needs.
2) Price:
• Gourmet earns low and negligible profit that’s why its prices are
always less than market. It keeps low prices according to market
penetration pricing strategy in order to attract a large number of
buyers and a large market share.

10. 3) Place:
• Being accessible to customers increases the value for
customers. Gourmet is a market leader as “Gourmet Foods”. Its
growing size of all branches has become more easily accessible
and convenient to customers. It has around 95 branches in
Lahore.
4) Promotion:
• Gourmet does its promotion only in its stores. Whenever it
introduces its new branch it gives 25% discount which is for
promotion and other promotion mix tools used as sales
promotion which is short term incentive to encourage the
purchase of a product.

11. S.W.O.T. analysis of Gourmet
1) Strengths:
• Gourmet is one of the strongest brand names in Lahore.
• Strength of Gourmet bakers is a quality product with reasonable price
• They follow their strategies in accordance with customers mind.
• It is easily accessible almost everywhere in the city.
• They are following concentration on customer’s needs and mind along with
suitable price.
• Gourmet does not give franchise or partnership to anyone.
• Strong distribution channel
• High market share
• Customer Retention

12. 2) Weaknesses:
• Gourmet is not focusing properly on promotion tools such as advertisements.
• Proper Parking is not available on each and every branch.
3) Opportunities:
• Gourmet can increase their target market by capturing other cities which consist
of the potential customers.
• Because of the brand worth Gourmet can come up with the different market of
bakery products.
• It is the great opportunity for Gourmet to expand their business and market by
exploring the new markets nation wide and internationally.

13. 4) Threats:
• Changing of consumer preferences is a major threat of any
organization. As if we talk about Gourmet sweet now people prefer
cakes over sweets which have become a major threat.
• Lack of new technology.
• No innovative product.

14. Recommendation/Conclusion
• Gourmet must use new technology like Information system to
centralize its Database. It will need processes like Data ware housing
and data mining.
• It can also improve its security measures by implementing security
cameras.
• Gourmet should also work for enhancing the parking area.
• . The company should also open its outlets in other major cities and
spend capital on advertising the company in those cities.
• They should give discounts to its regular customers.
• Gourmet should also do work for innovation in products and for the
atmosphere of its stores.