It was a great time to enhance knowledge.............

1. PRESENTED TO
DR.ROMI SAINY
PRESENTED BY
SHAILENDRA SINGH
AYUSH DIWAKER
KARTIK DIWAKER
MUKESH KUMAR GIRI
AASTHA VAISHNAV
SUBODH KUMAR
SHUBHAM AGARWAL

2.  WHAT IS PRODUCT?
 CONSUMER PRODUCT
 PRODUCT INTRODUCTION
 LEVELS OF PRODUCT
 PRODUCT MIX
 PRODUCT LINE
 NPD(NEW PRODUCT DEVELOPMENT)
 PRODUCT LIFE CYCLE

3.  A product is anything offered to a market for
attention
Acquisition use or consumption that might
satisfy a need or want.
 Product can be of two types
 Consumer product
 Industrial product
We have taken the consumer product
Sabodh kumar

4.  Consumer products are any type of tangible
goods that are intended for use by individuals
or families, and not for the use of businesses.
 We don’t buy in bulk this type of product.
Shubham agarwal

5.  COMPANY
Britannia
 PRODUCT
Biscuits
 TAGLINE
 Eat healthy, think better
 TYPES OF CONSUMER PRODUCT
Convenience
Kartik diwaker

6. Buy one Get one
Get 30g extra
Little lunch box
free
Different sizes
different colour
Packaging
Different
flavoured
Tasty
Healthy
Fresh
ACTUAL
PRODUCT
AUGMENTED
PRODUCT
CORE
PRODUCT
Mukesh
kumar giri

7. PRODUCT MIX
Biscuits cakes Dairy Bread
Productmix
depth Product mix width
Ayush diwaker

8. Biscuit
Good Day
Tiger
Marie gold
Treat
High
range
Low range
Mid-range
Medium
range
Choco chunkies,
pista badam,butter
Butter
crunch,glucose
vita marie gold
Jim jam vanila,treat
chocolate
Line
stretching Line
filling
Ayush diwaker

9.  NEW PRODUCT CATEGORY
Nutri choice heavens
 NEW TO THE COMPANY
Britannia
 NEW TO THE CONSUMER
PRICE
 Starting from RS 50
QUANTITY
100 gram pack
QUALITY
 Healthy and hygienic
BRAND NAME
 Britannia
COLOUR
 Orange , purple , yellow
Shailendra singh

10.  INTRODUCTION STAGE
Tiger
50-50
Good day
Marie gold
 GROWTH STAGE
Sales –increases in every product
Competitors-Parle G products
Stability or decline-stable in the market
New features-packaging ,quality ,quantity
 MATURITY STAGE’
 There are many competitors in the market like parle g where nutri
choice is kind of declining in the market.
Aastha vaishnav

11. Aastha vaishnav

12. MUKESH GIRI
AYUSH DIWAKER
SHUBHAM
AGARWAL