Britannia ppt

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Britannia ppt

  1. 1. BRITANNIA <ul><li>Company Background </li></ul><ul><li>Britannia, one of India's biggest brands was started in 1892 with an initial investment of Rs.295. </li></ul><ul><li>Products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese. </li></ul><ul><li>Britannia is the First Bakery Company in India to Remove Transfats from its Biscuits </li></ul><ul><li>Britannia innovates for strong presence in health and nutrition space </li></ul><ul><li>Living up to its credo “Eat Healthy Think Better” </li></ul><ul><li>Addition of Nutrients through Fortification </li></ul><ul><li>Launch of Tiger Banana Biscuits Fortified with Iron </li></ul><ul><li>Launch of Tiger Iron Zor </li></ul><ul><li>Smart-Nutrient Fortified Milk Bikis </li></ul><ul><li>Britannia’s range of breads has been fortified with 10 vital vitamins. </li></ul><ul><li>Product Related Information </li></ul><ul><li>Tiger, was launched in 1997 </li></ul><ul><li>Re-invigoration in June 2005 and April 2008 has helped bolster its growth. </li></ul>
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