Analysis of MAGGI

2. Sushmitha
Rajeshwari
Moolya
Gudikandla
14
52
Presented By…

3. Origins
1872
Cham, Switzerland
Julius Maggi
Nestlé

4. STP Analysis
Segmentation
 Age
 Life style
 Eating habits of urban families
Positioning
 Easy to cook
 Good to Eat 2-minute Noodles
Targeting
 Kids
 Youth
 Office goers
 Working women

5. Maggi Family

6. SWOT Analysis
 Market leader
 Strong brand loyalty
 Wide range of distribution
channels
 Satisfying needs of customer
 Innovative product
 Working Youth
 Acceptable in youth category
 Shift to rural markets
 Changing preference of
consumer towards chinese and
fast food
 Product are dependent on
each other.
 Low rural market presence
 Price war with
competitors
 Strong presence of
regional competitors

7. Recommendations
 New products but sticking to the original TASTEMAKER
 Pricing Strategy
 Most of the medical practioners advice especially old people and
small children not to eat maggi everyday because of it contains high
quotient of Maida Flour and Salt so we recommend maggi to reduce
these contents which makes it more healthy.
 Conduct Market Research to find out the market penetration of
the product in the rural areas covered.
 They should conduct test marketing before launching new
product. Focus on creating distinctive image, based on twin
benefits of INSTANT and HEALTHY.

8. Conclusion