Haldiram ppt final


Published on


Published in: Business
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Haldiram ppt final

  1. 3. <ul><li>Started in 1937 in Bikaner in Rajasthan. </li></ul><ul><li>The brand name HALDIRAM BHUJIWALA was introduced in1941. </li></ul><ul><li>It was lead by three brothers Shri Moolchand , Shri Satyanarayan and Shri Ramesawar. </li></ul><ul><li>In 1950, they expanded the business by establishing a small manufacturing unit of Sweets and Namkeens in Kolkata. </li></ul><ul><li>In 1970, a large manufacturing unit was set up in Nagpur. </li></ul><ul><li>PRODUCTS OFFERED : Haldiram Bhujia, Haldiram Boondi, Mini Samosa, Soan Papadi, Bhel Puri, Gulab Jamun, Rasgulla. </li></ul>
  2. 4. <ul><li>Haldiram’s began as a tiny shop in Bikaner. </li></ul><ul><li>In1982, it has set up a shop in Delhi. </li></ul><ul><li>Presently, $ 4 million brand and is a familiar sight not only in India, but also on shelves across USA, UK, and the Middle-East. </li></ul><ul><li>Presently, company has 20% share in organized market. </li></ul><ul><li>It enjoys 8% market share overall, with a turnover of around 30 million. </li></ul><ul><li>Through hard work, complete dedication, uncompromising quality, - ‘HALDIRAM’ became a part of each family. </li></ul>
  3. 5. Vision : Be the trend setter in the field of healthy and tasty eating to achieve a sustainable growth. This will bring about an overall upliftment of the Organization, its people and the society. Mission : Review, recreate and rediscover the trend of healthy eating and innovate and invent fresh new methods to nourish and delight everyone we serve. Goal : To provide our customers perfect taste and quality in best of packaging.
  4. 6. <ul><li>EARLY 90’s – spilt of 3 units </li></ul><ul><li>1990 – manufactures unit with retail outlets. </li></ul><ul><li>1995 – restaurant in Delhi. </li></ul><ul><li>1997 – unit for Namkeens. </li></ul><ul><li>1999: </li></ul><ul><li>– started operating as separate entities. </li></ul><ul><li>– competition among themselves for market shares. </li></ul>
  5. 7. <ul><li>Haldiram Entered in International market year 2000. </li></ul><ul><li>Exports increased from $ 1.7 million to $ 6.0 million from the year 2001 to till today respectively. </li></ul><ul><li>Export in the USA , UK, AUSTRALIA, GERMANY , NEW ZELAND, etc. </li></ul><ul><li>Opening of restaurant in abroad. </li></ul><ul><li>Ethnicity angle in the marketing efforts. </li></ul>
  6. 8. <ul><li>Strength </li></ul><ul><li>Quality </li></ul><ul><li>Research & Development </li></ul><ul><li>Manpower </li></ul><ul><li>Pricing </li></ul><ul><li>Latest technology </li></ul><ul><li>Packaging </li></ul><ul><li>Trust of the consumer </li></ul><ul><li>Weaknesses </li></ul><ul><li>Low Advertising Budget. </li></ul><ul><li>Traditional Management Style. </li></ul><ul><li>Manufacturing process not completely automatic. </li></ul><ul><li>Opportunity </li></ul><ul><li>Growing Food Industry. </li></ul><ul><li>Changes in the Consumers Taste and Preferences. </li></ul><ul><li>Increase in the Purchasing Power of Families. </li></ul><ul><li>Prospects for Exports. </li></ul><ul><li>Threat </li></ul><ul><li>Availability of substitute goods. </li></ul><ul><li>Health conscious or awareness. </li></ul><ul><li>Increasing competition from Indian and MNC food companies. </li></ul>
  7. 9. <ul><li>PRODUCT : Haldiram offers a various products as per customers requirement such as sweets, dairy products, snacks etc. </li></ul><ul><li>PRICE : Competitive price to penetrate the unorganized markets. Prices varies according to weights & type of Namkeens & raw materials. </li></ul><ul><li>PLACE : Where customers can purchase the product is also an important factor in determining sales. It is available at Railway outlets & Retail Shops. It is also available in rural & urban areas. </li></ul><ul><li>PROMOTION : High awareness among the customers. High brand loyalty for Haldiram products. </li></ul><ul><li>POSITIONING : Haldiram offers ready to eat high quality readily available Indian snacks with excellent packaging which provides increased shelf life to its products . </li></ul>
  8. 10. <ul><li>HALDIRAM PROVIDES A SAVORY SNACKS AS CUSTOMERS TASTE & PREFERENCES. </li></ul><ul><li>As WOMEN are the buyers for household needs and the deciding factor on what to be served to the guests, Haldiram targets them for their Namkeens. Minute Khanna for those ready-to-eat food needs. </li></ul><ul><li>Takatak & Whoopies for KIDS. </li></ul><ul><li>In Mithai also, they have come with sugar free sweets for the “diabetic” or HEALTH CONSCIOUS CUSTOMERS. </li></ul><ul><li>Further, there is something for everyone in Haldiram’s varied product range, such as, and the all famous Mithai for everyone at home. </li></ul>