At ING we wanted to build an Enterprise Social Network with the user at its heart; we wanted it to serve and engage our employees and we wanted their input throughout its development. The result is Buzz; a global Enterprise Social Network with over 50,000 members and 600 communities. The challenge to make Buzz useful and engage employees goes on. Presented by Louise McGregor, 22 May at Intranätverk 2013.

1. Bringing Buzz to the World
Building an Enterprise Social Network as a community
Louise McGregor
22 May 2013

2. Who is ING?

3. What did we build?
Buzz = brand +
function
Right now it is
sharepoint 2010
+ Newsgator
Flickr | JohnSeb

4. Why did we do this?
Break down the
silos

5. Challenges
Technical
Non-technical
Flickr | tony newell

6. Very Simple Governance
Simple user agreement Anyone can start a community
1 2

7. Automatic clean up Report Button
Very Simple Governance
3 4

8. Buzz has been live for one year, how
many times has someone reported an
issue?
A more than 50
B 21 – 50
C 6 – 20
D 1 – 5
E never

9. Development
User input
“in house”
development
Infinite product
backlog

10. Country Representatives
Supporting Buzz
Buzz Support Community
Community Manager Training
Coaching for Business Value
Buzz Badges

11. Communities of?
Activites/Events; HPTE 2012
Leadership; NickBuzz
Special; Crowd Savers
Social; ING London Beer Tasting Club
Service; My workplace
Expertise; Agile Development

12. Special; Crowd Savers
• New concept
• Submit a brief
for a task
• Include cost
saving
• 286 members
• 2-4 updates per
week

13. Crowdsavers

15. Adoption; The hardest question

16. Building Adoption
Change is Good
(you go first)
Flickr | meerz

17. Two Big Lessons
Flickr | Mark Philpott
Ignore Technology
Focus on the User

18. Two Big Lessons
People are nice
Trust them.
Flickr | AndyWoo

19. What does success look like?
I don’t like Facebook.
I have never used Twitter.
But I couldn’t do without Buzz.

20. Flickr | ncanup

21. Appendix 1; a Buzz profile
Added by
individual
Drawn from
company
directory
Awarded for
activity on
Buzz
Automated
suggestions

22. Appendix 2; the Buzz stream
My stream will show activity
by people I follow and
communities I am a member
of.
You can add a person or a
community by using the
“@”, then your comment
will land in their stream.
Add hashtags to make your
posts more searchable.
You can ask a question or
post a poll.
You can also mark answers
to your questions as correct.
You can embed images and
video, but for now only into
community streams.

23. Appendix 3; Communities of?
Activites/Events; HPTE 2012
Leadership; NickBuzz
Special; Crowd Savers
Social; ING London Beer Tasting Club
Service; My workplace
Expertise; Agile Development

24. Service; My workplace
• Answers
questions on all
desktop/
workplace tools
• Also ask for
feedback
• 410 members
• Posts and
responses daily
• Questions
answered by
community or
workplace team

25. Leadership; NickBuzz
• CEO of ING
Netherlands
• 1048 members
• A blog post 1-2
per month,
about issues
company is
facing
• Blog posts get
20 comments,
he does
respond

26. Expertise; Agile Development
• Agile is new for
us,
development
teams like it!
• 608 members
• About an
update per day,
usually a lot of
responses per
update

27. Activites/Events; HPTE 2012
• Annual award
given for
projects and
their impact on
ING
• Voting was held
through Buzz
• 321 members
• No further
updates
• Buzz won

28. Social; ING London Beer Tasting Club
• Existing club
• Now has
international
members
(mostly
Belgian)
• 40 members
• 2-4 updates per
week