What is content marketing and why is everyone doing it? Marketers know they should be doing content marketing, but many are still struggling to sell the idea to the people deciding about budgets in their organisations. Here we have 50 compelling content marketing statistics that will make a clear case for the need for effective content marketing in your organisation. Click, enjoy, share and let us know your thoughts! twitter.com/axonnmedia inbound@axonn.co.uk +44 (0) 207 517 2200 www.axonn.co.uk You can also subscribe to our weekly newsletter to be kept up to date with the latest in content marketing: go.axonn.co.uk/newsletter

1. @axonnmedia
Brilliantly Simple:
50 content marketing statistics to
b l o w y o u r m i n d

2. @axonnmedia
78%of CMOs think custom
content is the future of
marketing
(Source: Demand Metric)
http://bit.ly/1f4nB9G

3. @axonnmedia
B2B companies
with blogs
generate
67%
more leads on
average
(Source: Fat Joe)
http://bit.ly/1nTq8Vz

4. @axonnmedia
62%
of companies
outsource content
marketing
(Source: Fat Joe)
http://bit.ly/1nTq8Vz

5. @axonnmedia
73% of online consumers get frustrated with
websites when content appears that has
nothing to do with their interests
(Source: Hubspot)
http://bit.ly/UrPsuv

6. @axonnmedia
(Source: Axonn Research)
http://bit.ly/1rrMxPz

7. @axonnmedia
71%
of people
access social
media via their
mobile devices
(Source: Adobe)
http://adobe.ly/1i5GybP

8. @axonnmedia
89%
89% of businesses create content
for social media platforms
(Source: Axonn Media)
http://bit.ly/1rrMxPz

9. @axonnmedia
32%
of brand
mentions on
Twitter are food
and drink related
(Source: Econsultancy via Brandwatch)
http://bit.ly/1dUFgCW

10. @axonnmedia
52%
of UK consumers are
motivated to
subscribe via email
to receive discounts
and money-off
promotions
(Source: Econsultancy)
http://bit.ly/1A4QwFA

11. @axonnmedia
65%
of business travellers
book travel directly
on company
websites more
often than through
online travel
agencies
( Source: Google ThinkInsights)
http://bit.ly/1fsP5c6

12. @axonnmedia
Content marketing efforts are twice
as likely to target luxury travellers as
budget travellers
(Source: Axonn Media)
http://bit.ly/1neaPva

13. @axonnmedia
41%
of respondents who
interact with their
insurance provider
on social media
‘like’ the insurer’s
Facebook page (Source: ResearchScape)
http://bit.ly/WCuQ4A

14. @axonnmedia
Over of telecoms companies
plan to use social to engage loyal
customers by 2015
(Source: Lithium Technologies)
http://bit.ly/1kbvErQ
80%

15. @axonnmedia
All
healthcare
professionals
surveyed watch
product
demonstration
videos
(Source: Google ThinkInsights)
http://bit.ly/Unnf8r

16. @axonnmedia
93% of recruiters and
38% of job seekers are using LinkedIn
(Source: MyCleverAgency)
http://bit.ly/WCuXgB

17. @axonnmedia
94%
of recruiters use or plan to use social
media in the recruitment efforts
(Source: Jobvite Survey)
http://bit.ly/1c25m4B

18. @axonnmedia
(Source: Jobvite Survey)
http://bit.ly/1c25m4B
Recruiters reported
a 49% increase
in the quality of
candidates when
using social media
to recruit

19. @axonnmedia
70%of marketers say
content marketing has
increased awareness of
their brands
(Source: BusinessBolts)
http://bit.ly/1lsaG4G

20. @axonnmedia
The use of content
marketing in the housing
industry increased by
70% in 2013
(Source: Guardian)
http://bit.ly/1mD3twf

21. @axonnmedia
39%of marketers have no
strategy for mobile email (Source: Econsultancy)
http://bit.ly/1neg9Pd

22. @axonnmedia
59%
of companies are
integrating email
and social
channels
together
(Source: Hubspot via Econsultancy)
http://bit.ly/IRcFBl

23. @axonnmedia
of marketers generated a
lead from Facebook in 201352%
(Source: HubSpot)
http://bit.ly/1h7bcT

24. @axonnmedia
85%
of marketers who employ a
content marketing strategy
do so for brand awareness,
and 70% agree that it
drives sales leads
(Source: Wearecouch)
http://bit.ly/1mD8THu

25. @axonnmedia
Shorter Facebook posts get 23%
more interaction.
Keeping your posts below 250
characters can get you 60%
more engagement.
(Source: Buffer)
http://bit.ly/18If11g

26. @axonnmedia
35% of Facebook fans
like a page so they can
participate in contests and
42% of fans like a page
to get a coupon or discount
(Source: Buffer)
http://bit.ly/IJSk07

27. @axonnmedia
of companies rely solely
on desktop sites to
showcase their content
(Source: Uberflip via Adobe)
45%
http://bit.ly/1tyVvKf

28. @axonnmedia
25% of consumers
who complain to brands
on Facebook or Twitter
expect a response
within 1 hour
(Source: Spredfast)
http://bit.ly/1tyVXs1

29. @axonnmedia
66%
of consumers
have made an
online purchase
as a result of
email marketing (Source: DMA)
http://bit.ly/1mvqy89

30. @axonnmedia
Brand advocates
are 70%
more likely to be
seen as a good
source of info by
people around them
(Source: Branderati)
http://bit.ly/1jUQw68

31. @axonnmedia
90%of
shoppers write
something
positive about
their
purchasing
experience
(Source: Branderati)
http://bit.ly/1jUQw68

32. @axonnmedia
(Source: Branderati)
http://bit.ly/1jUQw68
Customers referred by other customers have a
higher retention rate
37%

33. @axonnmedia
Brands that create 15 new
blog posts a month average
1,200 new leads per month
(State of Inbound Marketing)
http://bit.ly/1nTyagU

34. @axonnmedia
Blogs produce low-cost
leads for 24% of
marketers
(Source: HubSpot)
http://bit.ly/1h7bcT0

35. @axonnmedia
23% of marketers invested in blogs
for 2013 - a 9% increase from 2012
(Source: HubSpot)
http://bit.ly/1h7bcT0

36. @axonnmedia
90%
of UK marketers
publish news
articles on their
sites, making it
the most-used
content
marketing tactic (Source ContentPlus)
http://bit.ly/Unq0GV

37. @axonnmedia
71%
of companies
use news
articles to keep
their
customers updated
(Source: Axonn Research)
http://bit.ly/1rrMxPz

38. @axonnmedia
(Source: Reuters Institute for the Study of Journalism)
http://bit.ly/1l86Qzb
24%
of UK smartphone
users access news
mainly through this
device – up from 15%
the previous year

39. @axonnmedia
1 in 3
18–34 year olds
access news mainly
through a smartphone (Source: RISJ)
http://bit.ly/1l86Qzb

40. @axonnmedia
39% of
people now use
more than two
digital devices
to access news
(Source: RISJ)
http://bit.ly/1l86Qzb

41. @axonnmedia
Articles with
images get
94%
more views
(Source: Jeff Bullas)
http://bit.ly/1ltwUnk

42. @axonnmedia
Between 2011 and
2013 the search
volume for
‘infographics’
on Google has
increased over
800%
(Source: Google)
http://bit.ly/1z0VW2X

43. @axonnmedia
83% of learning is done visually
(Source: Plume & Post)
http://bit.ly/1nepnej

44. @axonnmedia
93%
of communication
is non-verbal
(Source: Plume & Post)
http://bit.ly/1nepnej

45. @axonnmedia
People follow directions
with illustrations and
text 323% better
than those without
(Source: Microsoft via Levie and Lentz)
http://bit.ly/Us0Mqy

46. @axonnmedia
More than 50% of enterprises
are interested in producing white
papers for lead generation purposes
(Source: NewsReach)
http://bit.ly/1mDgLZA

47. @axonnmedia
65%
of people
share
videos via
social
media (Source: Axonn Media)
http://bit.ly/WBIO6t

48. @axonnmedia
7 in 10 consumers said their
perception of a brand was
positively altered after
seeing interesting
video content
(Source: Axonn Media)
http://bit.ly/WBIO6t

49. @axonnmedia
60% of visitors watch
video content before reading text
on the same web page
(Source: Diode Digital)
http://bit.ly/1lLfIfe

50. @axonnmedia
Almost 1 in 5 people watch
videos to do with their work
(Source: Axonn Media)
http://bit.ly/WBIO6t

51. @axonnmedia
Every 9 days more content is uploaded to
YouTube than the BBC’s television output
across its entire history
(Source: Marc Blank-Settle BBC college of Journalism)
http://bit.ly/1p9TpMS

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