Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Understanding the Digital Generation
By: Lara Abdulhadi @larahadi
60% of Social
Media time is
spent on
smartphones and
tablets.
Source: 26 Sep, 2014 - Business Insider
86% of people skip
TV commercials.
Source: NewsCred
34% of Fortune 500
companies now
maintain active
blogs – the largest
share since 2008.
Source: Forbes
Blogging increases
web traffic by 55%
for brands.
Source: Rocket Post
“Interesting
content” is one of
the top three
reasons people
follow brands on
social media.
Source: NewsCred
Two-thirds of firms
plan to increase
spending on video
marketing in the
coming year.
Source: Heidi Cohen
As consumer use of
social media for
brand comments
and complaints
continues to
increase, brands are
having a hard time
kee...
Facebook accounts
for 15.8% of total
time spent on the
Internet.
Source: Rocket Post
Twitter now has
over 550 million
registered users, and
215 million active
monthly users.
Source: Jeff Bullas
83% of marketers
say they prefer to
use LinkedIn for
distributing B2B
content, and more
than half of vendors
say they have...
Pinterest grabs 41%
of the ecommerce
traffic compared to
Facebook’s 37%.
Food is the top
category of content
on Pinterest ...
“Marketing is no
longer about the
stuff that you make,
but about the
stories you tell”.
Seth Godin
Seth Godin is an Americ...
People who follow your
company via social networks
are not just “Social Media
Users” – they are customers
that you won’t b...
Social Media: Understanding the Digital Generation
Upcoming SlideShare
Loading in …5
×

Social Media: Understanding the Digital Generation

A few stats and facts to help you understand the Digital Generation.
Understanding the shift in digital marketing and the usage of different platforms will assist you in tailoring content for these Social Customers, through quality content which increases engagement and brand loyalty.

  • Login to see the comments

Social Media: Understanding the Digital Generation

  1. 1. Understanding the Digital Generation By: Lara Abdulhadi @larahadi
  2. 2. 60% of Social Media time is spent on smartphones and tablets. Source: 26 Sep, 2014 - Business Insider
  3. 3. 86% of people skip TV commercials. Source: NewsCred
  4. 4. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Source: Forbes
  5. 5. Blogging increases web traffic by 55% for brands. Source: Rocket Post
  6. 6. “Interesting content” is one of the top three reasons people follow brands on social media. Source: NewsCred
  7. 7. Two-thirds of firms plan to increase spending on video marketing in the coming year. Source: Heidi Cohen
  8. 8. As consumer use of social media for brand comments and complaints continues to increase, brands are having a hard time keeping up. Only 20% of consumer comments generate brand responses. Source: eMarketer
  9. 9. Facebook accounts for 15.8% of total time spent on the Internet. Source: Rocket Post
  10. 10. Twitter now has over 550 million registered users, and 215 million active monthly users. Source: Jeff Bullas
  11. 11. 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. Source: Real Business Rescue
  12. 12. Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content. Source: Rocket Post
  13. 13. “Marketing is no longer about the stuff that you make, but about the stories you tell”. Seth Godin Seth Godin is an American author, entrepreneur, marketer, and public speaker.
  14. 14. People who follow your company via social networks are not just “Social Media Users” – they are customers that you won’t be able to retain without a proper strategy. Understanding the shift in digital marketing and the usage of different platforms will assist you in tailoring content for these Social Customers, through quality content which increases engagement and brand loyalty.

×