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A simple way to create content that gets results

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The biggest challenge to content marketers is creating content that is truly effective, but how?
Our director of content marketing explains the importance of a strong title, clear CTA, but most importantly a good story.

Published in: Marketing
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A simple way to create content that gets results

  1. 1. A SIMPLE WAY TO CREATE CONTENT THAT GETS RESULTS Management Peter Yates / Director of Account AKONNL
  2. 2. Joined Axonn in 2009 {g vj Studied Computer Science { 1 I love a good story! , »
  3. 3. Abous Us. Established in I998. we're a content marketing agency like no other, We put your needs inst and work in an i *- way to achieve your goa ur roach. r is and people US 60:! ’ m others ’fff 80 people iwe simplify content 5 marketing for everyone. I!
  4. 4. i 1 1' 1' 1' t I ii i 1' only 3 in lo marketers believe their content is effective! why?
  5. 5. Content's Biggest Challenges ‘. -Wiat do you see as the b. -’ggr: st challenges 0.‘ content mar. ’-acting tociay? Creazing qua? ti, engaging content Lack of budget Lack of time Pro». -Eng RG1 Breaking througli the d. .'ttei riot enough resources ~ Lack of in: -zgraticn across ma rliezing Lack of L-. terna'. ’exccuLi‘. *e bu, -in Ad. -:1-ing conicnt to legal and brand compliance pc' : ies . ~ Oil‘: -: (strategy, distribution, 30‘, -al: -,3 media and creative separate e: c) 2.0% l‘-. ‘c'. -re oi the atom: 13% 0% 10% 20% 30°/ o 40% 50% 60% 70% Ease: .i :8.
  6. 6. Illll TIMI ‘#9’-9" no-m-in-ulnullfl -Cllll-III‘ * i-Iv'tI"‘$WI" . . up, . _hl '-‘l'9!? “‘ _giip_'; g iiiiiifi lillrlkll
  7. 7. ‘ft. ’ H AT you actually need to do? H 0 Vi! are you going to achieve it? W H Y are you doing it? -L J‘ The Golden Circle 65 , People don i‘ buy what you do. 7'1’; ey buy ‘r. ’/7}’ you do iii. ”
  8. 8. WHY you are producing this content? 0 . ' 0 Who IS How do you going to see want them to it? I feel? What do you want them to do?
  9. 9. Use Emotion
  10. 10. WE THINK MUCH LESS THAN WE THINK WE THINK How we think we think How we really think Objective impressionable Logical Intuitive Intelligent Emotional Conscious Unconscious
  11. 11. , i ; Positive word 4 million views of mouth rose by 29%
  12. 12. __ T4___. ____, 1 , Transferwisei . ., q Use words that convey extremes R. |.P Hidden Fees
  13. 13. _ ‘.4 The Power Of A Great Headline 1 J
  14. 14. A Simple Formula for Writing Kick-Ass Blog Titles i — Start with a working title 2 — Stay accurate 3 - Make it sexy 4 - Try to optimise for SEO 5 - Keep it short 6 - Brainstorm with someone else
  15. 15. — ~. — ‘ »- "; <’-A‘ . r>. '- credit Umais Bin'Saj]a<_: ivat English Wikipedia
  16. 16. Get the job 0 Don't go off target 0 Use graphics & images olfneeded: Split into several content pieces ‘ if the topic is complex Link to external resources
  17. 17. iil ii “iii ls ’. '> "g §= ?'s: '-53?’ E3‘ * _. qn . i I’ CLICK HERE‘ ‘ I ii CLICKHERE ni . CLICK! -I£. 'R£' 7 “: -
  18. 18. Cl? -iOOSE YOUR , . Jr '1' a? ‘: ~.'; 'x: =‘§" = ;f -1:‘ . . v . I , (4,, >-. .:""i. .‘f<. :-ii‘: 3111:‘ I WISELY Continue Subscribe User For Convert Journey More
  19. 19. Top Takeaways 0 Be emotional 9 Use awesome titles 9 Cover the subject - no more. no less 6 Use specific & relevant CTAs
  20. 20. Get in touch with the team today www. axonn. media he| lo@axonn. media +44 (0)207 517 2200 @AxonnMedia : A_'o N N 'C'. 'xn! -=m ! .‘I1ui-. ':'H; V X "inn nil! rr: m‘m<'« UV-‘~‘ ii-‘V)<)v“-l (hall; -(Inf-', !. ‘uv'vw ful'. ’r~a'~h M19 w. -.>a. l”! [.| FP‘1 r mn‘; unr«-. u<. i«r t. '2:- :5 (w; x_‘, «--.1 'Im, l-»u-; .»-. ‘-2 N: :.’v‘ : Imp mm; lwih: -Llnl / . U(l'. IVK1“l1"l'V1}‘. ‘ | .‘. wu--wig "; ‘J£«l. 'il‘-1' mm m-- a m. m-A: vv; vIM‘xu. 'i'v - co n-uvml»- 12112‘ in u in: mu‘, --, -. lm. H_11' L1L'1J '3 li‘‘(:5 N 1 UN Ll, -m‘p'vu. ~. ’»'(_»'3E, l‘_ 348 -L P. CI‘. »‘1‘, k‘i§'l3“;2‘; '3&liwugllx .1.-. '. *. ‘_l~. [‘»'v- <. ltuw. 'l/ ' 5» 7 u.1'. l1l. ‘ b; EJ5 Ii SHLV HI VIIVCHI IYC . - ~JLlS'x? SL)HJ£'. -HWST CLMQJ -3uC- H;1J1V’u‘»'A»JS-C, ‘w. u‘3 S]‘. U.i- L‘I”l'l ~i>HFuC~ : 'Ep(lLWh TB'*. V‘_~S ISM; -F. -| lC£'L1£ L-v‘JHT fi"'(}‘)C‘ .1;-vhzu l. -F l$L'vl. ! ‘, uxD'. f1 L! 31;‘ Du u‘b1.Hr. C-28th i. ‘1l1J£') uLuL>D. ‘< 7"-'“. -: D'l. ‘.‘-.50 llnltmfl lr‘}y‘! .'J~1 5l"g7' (1 ‘); .‘H[7 7ZMs[’. ’4 SAX’ 7‘. '.‘3uB QJI-£03 lamb) 5 ‘l'Y)"l| !J“y Comp 152? 1i"r. «: n. ~n. l‘n, -(I lJm. l:'. E}. U Savvy. ) .11 fnql all W k L". -Lin’: i"'p-. i‘i: um: v-iv" | ’.lLlf1'D, “fllJ'V(g . -.-Lnl'i¢«- Sumo-I x(o~v'-, ~ in _»‘«m, »- i(l. m.d fly; l-VD I. KVr’n. l'V: "Vq| ‘|'“: V -orv mrmu-zr-v-. :: :v,1 vim. zr, mg-Ir»--w my»-no -'. ~mr~n' n. .—. «.. wr. .», 11:. s». «:1 . .; an . iv: -~<, m . J{. ,‘v. n cm mm)! mm: .yJ3 . -« ~, ‘ .4 n. ;un. I,m~. , r»: -m. r.u. .1’, -1.! ‘ . unr. v-wmr, . s-v u4’Irv, 1 1'J¢}'JUb1‘-

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